The Rakyat Post

What The Rakyat Post does

The Rakyat Post (TRP) is a Malaysian digital-first news and lifestyle publisher owned by 3rd Wave Media Sdn Bhd, founded in 2013 and headquartered in Selangor, Malaysia. The publication operates a free, ad-supported WordPress-based website covering six core verticals — News, Taste, Tech, Living, Fun, and Videos — for a general Malaysian consumer audience. Its content proposition is differentiated by a bilingual offering: the English-language TRP site and a Bahasa Malaysia sub-brand called TRPBM, which covers Viral, Gaya Hidup, Makan-makan, Jalan-jalan, Berita, Hiburan, Kesihatan, Tips, Tek, and Video categories.

The platform extends distribution through owned social channels on Facebook, Twitter/X, Instagram, TikTok, YouTube, and Telegram (t.me/trpmsia), complemented by an email newsletter subscription service and original video content such as the 'After Hours' interview series. The company has no native mobile app, no disclosed API or SDK products, and no partnerships, awards, or patents on record.

The business model is consistent with consumer digital publishing: free reader access funded by advertising (the site carries an 'Advertise' contact pathway), with no paywall, subscription fee, or disclosed pricing tiers. The company is privately held with no disclosed funding rounds, external investors, or public listing. Headcount is reported at 11-50 employees, and the company was actively publishing as of July 2026.

Name

The Rakyat Post

Legal name

3rd Wave Media Sdn Bhd

Website

https://therakyatpost.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rakyat Post is a Malaysian digital-first news publisher offering free bilingual (English and Bahasa Malaysia) content across news, lifestyle, tech, and entertainment verticals for general Malaysian readers, supported by advertising and distributed via website and social platforms.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Online Article & Blog Publishing Platforms (MPAJAMAF)

akta.pro secondary industry

Long-Form Writing & Article Platforms (MPACAIAC)

Keywords

• Digital news publishing
• Online news portal
• Bilingual media
• Lifestyle content
• Video journalism

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels8 records

Core offering

The Rakyat Post is a digital-first Malaysian online news portal that publishes free editorial content across categories such as News, Taste, Tech, Living, Fun, and Videos in English, and operates TRPBM, a Bahasa Malaysia-language counterpart covering Viral, Gaya Hidup, Makan-makan, Jalan-jalan, Berita, Hiburan, Kesihatan, Tips, Tek, and Video. The platform distributes original written and video content (including the 'After Hours' interview series) to Malaysian readers through its own website and a network of social media channels, complemented by an email newsletter and Telegram broadcast channel.

Product overview

The Rakyat Post is a Malaysian online news portal operated by 3rd Wave Media Sdn Bhd, offering content across multiple categories (News, Taste, Tech, Living, Fun, Videos) in both English and Malay (via TRPBM sub-brand). The platform functions as a unified news media product with video content capabilities and email newsletter subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• The Rakyat Post (TRP) Malaysian online news portal providing free news coverage across multiple categories including News, Taste, Tech, Living, Fun, and Videos, with a mix of local and international content for Malaysian readers.
• TRPBM (Bahasa Malaysia edition) The Malay-language version of The Rakyat Post, offering parallel category coverage in Bahasa Malaysia including Viral, Gaya Hidup, Makan-makan, Jalan-jalan, Berita, Hiburan, Kesihatan, Tips, Tek, and Video for Malay-speaking Malaysian readers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CNA (Channel NewsAsia): Singapore-headquartered regional news brand publishing in English with significant Malaysia coverage. Broader incumbent compared to TRP, but competes for Malaysian English-speaking digital readers and regional advertisers.
• The Star (The Star Online): Malaysia's largest mainstream English-language news brand with a legacy print edition and a large digital news operation. Overlaps with TRP's English news/lifestyle verticals and competes for the same advertisers, but operates at much larger scale across print, digital, and video.
• Astro Awani: Malaysian 24-hour news portal from Astro Malaysia Holdings combining text, video, and live streaming. Competes for the same Malaysian news-reading audience as TRP but with broadcast backing, video-first positioning, and substantially greater resources.

Direct peers

• Free Malaysia Today: Privately-owned Malaysian digital news platform offering free bilingual news and lifestyle content with a comparable vertical mix. Operates with similar small-team economics and competes for the same Malaysian digital advertiser and reader pools as The Rakyat Post.
• The Malaysian Insight: Malaysian digital news outlet focused on news, analysis, and lifestyle, with a comparable bilingual capability and free ad-supported model. Direct competitor for Malaysian digital news readers and advertisers in the same niche as The Rakyat Post.
• Sinar Harian: Major Bahasa Malaysia news outlet with a strong digital presence, directly competing with TRPBM. Offers overlapping Malay-language news and lifestyle content targeting the same Malay-speaking Malaysian segment.
• Malay Mail: Malaysian digital news outlet covering politics, lifestyle, and entertainment with a similar free, ad-supported model. Direct competitor in the Malaysian English-language digital news category alongside The Rakyat Post.
• Malaysiakini: Malaysia's largest independent digital news outlet, publishing in English, Malay, Chinese, and Tamil. Directly competes with The Rakyat Post for Malaysian digital news audiences and advertising, with overlapping categories (news, lifestyle) and a similar ad-supported free-access model.
• Harian Metro: Leading Malay-language tabloid news outlet with significant digital traffic, competing with TRPBM for Malay-reading audiences and lifestyle/entertainment verticals in Malaysia.

Regional players

• Mothership: Singapore-based digital news and lifestyle publisher known for social-media-driven news distribution and viral content. A useful comparable for the Southeast Asian digital publisher business model, though geographically focused on Singapore rather than Malaysia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/therakyatpost
• YouTubeyoutube.com/channel/UCICExIfCZnp89zi790HsC0Q
• Facebookfacebook.com/therakyatpost
• Instagraminstagram.com/therakyatpost
• TikToktiktok.com/@therakyatpost
• LinkedInlinkedin.com/company/trp-the-rakyat-post

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rakyat Post