TENT
- Company typePrivate
- Founded2010
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
TENT firmographics
Firmographics- Name
- TENT
- Legal name
- Stichting TENT circustheater producties
- Website
- https://tent.eu
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TENT industry classification
Industry- Product category
- Contemporary circus performing arts
- NAICS
- Other Performing Arts Companies (71119), Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Circus & Physical Theatre (MPAGABAL)
- akta.pro secondary industries
- Circus, Magic & Variety Shows (THAJAFAH), Festival & Event Producers/Organizers (MPAIAFAC), Touring Theatre Productions (MPAGABAC)
Keywords
Where TENT is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
TENT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Distribution channels3 records
Marketing channels6 records
TENT product offering
Product offeringCore offering
TENT produces and tours contemporary circus theater productions and runs a graduated development pathway for circus makers, ranging from one-day open-stage appearances through multi-year production residencies. Its portfolio combines self-produced shows (e.g., The Kettle is Always On, Oblivious, MEANDER, CONCRETE, 60% Banaan), artist-development trajectories (Maker voor een dag/week/jaar/twee jaar), and presentation formats including the Back to Base open stage and the This is not a circus festival. Revenue is generated through public cultural funding, tax-deductible donations, and ticket/booking flow routed through partner venues rather than direct consumer sales.
Product overview
TENT is a house for contemporary circus in Amsterdam, offering a comprehensive ecosystem of productions, programs, and presentations. Their core products include circus productions (The Kettle is Always On, Oblivious, Deep Night Chronicles, MEANDER, CONCRETE, MAT, 60% Banaan, Galop, and historical productions like 360, Rocking, and Loop), development programs (Maker for a Day, Week, Year, and Two Years trajectories), and presentation formats (Back to Base open stage, This is not a circus festival, Circus Whispers podcast, Great Catch showcase, and GRIP publication). TENT functions as both a producer of circus theater and a support structure for emerging and established circus artists.
Differentiator
Problem solved
Functional benefit
Brands
- Back to Base: Open stage platform for circus makers providing a recurring meeting place for artists, audiences and professionals in Amsterdam. Currently in its 20th edition.
- This is not a circus
- Circus Whispers
- Great Catch
- Grip
Products and services
- The Kettle is Always On Acrobatic dance duet by two sisters exploring family rituals, performed by Nolanders (Melody and Lily Nolan); co-produced with De Landing and PERPLX vzw and supported by Amsterdams Fonds voor de Kunst, Gemeente Rotterdam, Dioraphte, Van Bijleveltstichting, and Stichting Mostert-Van der Meijden.
- Oblivious A production by House of Circus combining circus and drag, scheduled for 2027 premiere as part of the Fonds Podiumkunsten Nieuwe Makers development period.
- Deep Night Chronicles A House of Circus production touring 2025-2026.
- Tyr Auf! A solo Cyr wheel production by Fenja Barteldres scheduled for 2028 premiere.
- MEANDER A partner acrobatics production by Knot on Hands (Britt, Mario, and Tijs), touring 2024-2026 including Berlin Circus Festival and Circusstad.
- CONCRETE A partner acrobatics production by Knot on Hands, touring 2023-2025 with bookings at Berlin Circus Festival.
- MAT A group acrobatics production by Zinzi Oegema about letting go of performance pressure, hosted at De Landing in Amstelveen, touring 2024-2025.
- 60% Banaan A touring contemporary circus production by Benjamin Kuitenbrouwer (Monki), running 2022-2025 with bookings at Berlin Circus Festival.
- Galop A touring circus production by Liza van Brakel involving cycling through the Netherlands, programmed at Circusstad Rotterdam, running 2023-2025.
- Forever Young A production by Benjamin Kuitenbrouwer (Monki) premiered in 2024.
- Maker voor een dag (Maker for a Day) An open stage program where artists present an act (maximum 8 minutes) on TENT's open podium; selected via open call, with selected artists receiving a €300 fee plus travel reimbursement within the Netherlands.
- Maker voor een week (Maker for a Week) A one-week circus research residency in Amsterdam as part of TENT's graduated maker trajectory.
- Maker voor een jaar (Maker for a Year) A year-long program to create a small production with TENT, as part of the graduated maker trajectory.
- Maker voor twee jaar (Maker for Two Years) A two-year program for artists at the next step in their circus career, the highest rung of TENT's standard maker trajectory.
- Back to Base An open stage platform for circus makers providing a recurring meeting place for artists, audiences, and professionals in Amsterdam, with editions ticketed through Podium Likeminds.
- This is not a circus An annual circus festival organized by TENT at Theater Bellevue in Amsterdam, featuring contemporary circus premieres, work-in-progress, and open events.
- Great Catch A circus showcase presentation by the Circus Coalitie (TENT and partners) of fresh circus talent, with multiple editions (2021, 2024, 2026) touring Dutch theaters including Korzo.
Companies that use TENT
Customer profileSegments2 records
Ideal customer profiles2 records
TENT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TENT partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- De LandingcoreDe Landing in Amstelveen is a co-producer of The Kettle is Always On by Nolanders and hosts TENT programming including MAT and Great Catch #3. It serves as a key venue partner for TENT's productions in the Amsterdam region.
- PERPLX vzwcorePERPLX vzw (Belgium) is a co-producer of The Kettle is Always On and supports IFcircus' production Melic. PERPLX is a key Belgian partner for TENT's cross-border programming.
- KorzocoreKorzo theater in Den Haag is listed as a residency partner and co-producer for TENT productions. It is a key Dutch contemporary dance and circus venue and a longstanding partner for TENT programming.
- Silence ResidencyminorSilence Residency is a residency partner supporting The Kettle is Always On, providing creative development space for the Nolanders.
- Arts Printing HouseminorArts Printing House is a residency partner for The Kettle is Always On, supporting the Nolanders' creative process.
- Latitude 50minorLatitude 50 is a residency partner supporting The Kettle is Always On, providing space for artistic research.
- Motion ChapelminorMotion Chapel is listed as a residency partner for The Kettle is Always On.
- CIRKlabominorCIRKlabo (also referenced as Cirklabo) is a Belgian circus lab and partner for TENT programming, including the Insurgentes Company residency. TENT has collaborated with CIRKlabo on multiple maker projects.
- Theater BellevuecoreTheater Bellevue in Amsterdam is the primary venue for the This is not a circus festival, TENT's flagship annual circus festival. The festival showcases contemporary circus over multiple days with programming including premieres, work-in-progress, and open events.
- Circus Coalitie / Great CatchcoreThe Circus Coalitie (Circus Coalition) is a collaboration of Dutch circus organizations producing the Great Catch showcase series. TENT participates as a producing partner, with Great Catch touring to theaters across the Netherlands. Great Catch #3 premiered at Korzo in January 2026.
- CircusstadminorCircusstad is the Rotterdam circus festival. TENT productions including 13 Harbinger Road, Galop, and Meander have been programmed at Circusstad. The festival serves as a key platform for Dutch circus in Rotterdam.
- Berlin Circus FestivalminorBerlin Circus Festival programs TENT productions including CONCRETE, 60% Banaan, MEANDER, and Ways of being ready. The festival serves as an international touring destination for TENT work.
- Circus ElleboogminorCircus Elleboog is the youth circus of Amsterdam. Multiple TENT makers and founders share roots in Elleboog. TENT's first production LOOP launched with Elleboog players in 2010.
Recent moves6 records
Expansion highlights5 records
TENT competitors and assessment
Company assessmentDirect peers
- CIRKLABO: Belgian circus lab and residency provider. TENT collaborates with CIRKLABO on multiple maker projects including the Insurgentes Company residency. Both organizations operate as talent development platforms for contemporary circus artists with shared cross-border programming.
- Festival Mondial du Cirque: International circus festival in Paris. Comparable to TENT's 'This is not a circus' festival as a flagship showcase platform for contemporary circus, programming works from international makers across multiple editions.
- PERPLX vzw: Belgian circus organization and co-producer. PERPLX co-produced 'The Kettle is Always On' with TENT and supports IFcircus' 'Melic'. Directly comparable as a Belgian counterpart producing and developing contemporary circus work.
- Circuscentrum: Belgian sector support organization for circus arts, functioning as a development center analogous to TENT's role in the Netherlands. Comparable in mission around supporting circus makers and developing the art form institutionally.
- Circus Elleboog: Amsterdam youth circus and historical talent pipeline for TENT. Multiple TENT makers and founders share roots in Elleboog, and TENT's first production LOOP launched with Elleboog players. Directly comparable as an Amsterdam-based circus organization with overlapping maker networks.
- Korzo: Theater in The Hague and a longstanding TENT partner. Korzo is a key Dutch contemporary dance and circus venue, serving as residency partner and co-producer for TENT productions and as the Great Catch #3 premiere venue. Directly comparable as a Dutch venue-producer for contemporary circus.
Broad incumbents
- Theater Bellevue: Amsterdam theater and primary venue for TENT's 'This is not a circus' festival. A broader performing arts incumbent that commissions and presents contemporary work including circus, and functions as TENT's principal showcase partner.
- La Brèche — Pôle National Cirque: French national circus arts center in Cherbourg, one of France's Pôles Nationaux Cirque. Larger and publicly funded at national scale, but operates a directly comparable mission of producing, hosting, and developing contemporary circus.
- ARCHAOS — Pôle National Cirque: French national circus center based in Marseille. Comparable as a publicly funded institution producing and supporting contemporary circus work and artist development, though at a larger national scale than TENT.
Regional players
- Circusstad: Rotterdam-based circus festival programming TENT productions including 13 Harbinger Road, Galop, and Meander. Comparable as a regional Dutch circus festival platform, though serving Rotterdam rather than Amsterdam.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TENT social profiles
Digital presenceTENT financial estimates
Financial estimateRevenue estimate
Valuation estimate
TENT leadership team
Management profileNumber of profiles
TENT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TENT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TENT
What does TENT do?
TENT produces and tours contemporary circus theater productions and runs a graduated development pathway for circus makers, ranging from one-day open-stage appearances through multi-year production residencies. Its portfolio combines self-produced shows (e.g., The Kettle is Always On, Oblivious, MEANDER, CONCRETE, 60% Banaan), artist-development trajectories (Maker voor een dag/week/jaar/twee jaar), and presentation formats including the Back to Base open stage and the This is not a circus festival. Revenue is generated through public cultural funding, tax-deductible donations, and ticket/booking flow routed through partner venues rather than direct consumer sales.
Is TENT a public or private company?
TENT is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TENT founded?
TENT was founded in 2010. It employs 11 to 50 people.
Where is TENT based?
TENT is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are TENT's main competitors?
Direct peers on record are CIRKLABO, Festival Mondial du Cirque, PERPLX vzw, Circuscentrum, Circus Elleboog and Korzo. Broad incumbents are Theater Bellevue, La Brèche — Pôle National Cirque and ARCHAOS — Pôle National Cirque. Circusstad is listed as a regional player.
Does TENT have an API?
No public API is recorded for TENT.
What industry is TENT in?
TENT's product category is Contemporary circus performing arts. Its primary akta.pro industry code is MPAGABAL, Circus & Physical Theatre, with a secondary code of THAJAFAH, Circus, Magic & Variety Shows. Its NAICS code is 71119 and its SIC code is 7900.