What Theater Bellevue does

Theater Bellevue is a private, single-location performing arts venue at Leidsekade 90 in Amsterdam, Netherlands. It operates four performance spaces within one canal-side building — the Grote Zaal (main hall), Klein Bellevue (intimate hall), Paloni Zaal (lunch theater), and Speakeasy (open mic and low-sensory space) — along with an on-site café-bar called De Smoeshaan. The venue programs theater, dance, music theater, cabaret, comedy, spoken word, storytelling, and lunch theater productions, organized around curatorial themes including "The Future is Female," "Queer All Year," "The Bigger Picture," and "Don't Believe the Hype." Ticket pricing spans €9.50 (Pay What You Can) to €25 (standard adult), with reduced student/school tickets at €14 and an upcoming last-minute tier at €12.50. Revenue streams include ticket sales across own productions (Bellevue Producties), co-productions and hosted guest productions; venue/space rental for events and private hire; and food & beverage at De Smoeshaan.

The business runs an active playwright and maker development ecosystem anchored by Bellevue voor Schrijvers, which includes the Schrijversstudio, Bellevue Junior Schrijvers (ages 15-25), and Write Me A Story (co-presented with Germany's PACT+ Theater). The theater operates a recurring Open Call co-run with Het Nationale Theater, now in its fourth edition for new lunch theater productions. A formal comedy partnership with De Kleine Komedie operates as the sub-brand "Komedie Bellevue," sharing programmer Mats Hoogland and hosting cabaret/kleinkunst/comedy at Klein Bellevue. Accessibility is positioned as a service differentiator via Pay What You Can pricing and "prikkelarme" (low-sensory) reception at the Speakeasy. The venue also hosts cultural events including an annual Keti Koti commemoration and serves as a polling station during elections, and participates in festivals such as Julidans, Shakespeare is Dead, and Amsterdam Fringe Festival.

Distribution runs entirely through direct-to-consumer channels: the on-site box office (020-5305301), the theaterbellevue.nl website (with Tix integration for some festival co-productions), and partner channels for co-productions. Marketing relies on the website, bi-monthly/monthly/half-year newsletters, organic social (Facebook, X, Instagram, YouTube), earned media in leading Dutch cultural publications, and festival/event listings. The customer base is broad-based — primarily a fragmented Amsterdam theatergoing public, plus school groups via dedicated education programming and a creator-side cohort of theater makers and companies. No external investors, parent company, or funding rounds are disclosed; the organization appears self-governed and likely reliant on Dutch cultural subsidies in combination with ticket, rental, and F&B income.

Name

Theater Bellevue

Legal name

Theater Bellevue

Website

https://theaterbellevue.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater Bellevue is an Amsterdam performing arts venue operating four halls under one roof at Leidsekade 90, presenting theater, dance, cabaret, comedy, and spoken word while running writer development programs and co-productions with partner companies, supported by an on-site café-bar.

Ownership category

akta.pro rank

Product category

Performing Arts Theater Services

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Performing arts venue
• Theater programming
• Dance productions
• Cabaret and comedy
• Playwright development

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales — own productions and co-productions: Revenue from selling tickets to the theater's own productions (Bellevue Producties), co-productions with external makers, and hosted guest productions across the Grote Zaal, Paloni Zaal, Klein Bellevue, and Speakeasy.
2. Venue and space rental: The theater rents out its spaces (including De Smoeshaan café/bar) for events and private hire, generating additional rental income.
3. Food and beverage (De Smoeshaan): De Smoeshaan is the theater café-bar on-site, generating revenue from food and beverage sales to theatergoers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Theater Bellevue operates a multi-venue performing arts theater at Leidsekade 90 in Amsterdam, presenting and producing theater, dance, music theater, cabaret, comedy, spoken word and storytelling across four halls (Grote Zaal, Klein Bellevue, Paloni Zaal, Speakeasy). It sells tickets to its own productions (Bellevue Producties), co-productions, and guest productions, runs structured playwright-development programs (Schrijversstudio, Bellevue Junior Schrijvers, Bellevue Backstage, Write Me A Story), and operates the on-site De Smoeshaan café-bar.

Product overview

Theater Bellevue is a performing arts venue in Amsterdam operating as a single-location theater rather than a software platform. Its portfolio consists of live performance programming across multiple venues within its Leidsekade 90 location: the Grote Zaal (main hall for dance, theater, and musical theater), Klein Bellevue (for cabaret, comedy, spoken word, and storytelling), the Paloni Zaal (for lunch theater productions), and the Speakeasy (for open mic and low-sensory accommodations). Core offerings include Bellevue Lunchtheater (shorter midday performances), Komedie Bellevue (comedy programming in partnership with De Kleine Komedie), Bellevue voor Schrijvers (a comprehensive playwright development program with Schrijversstudio, Junior Schrijvers, and Write Me A Story), and Bellevue Producties (in-house and co-produced theater productions). Programming is organized around thematic lines including The Future is Female, The Bigger Picture, Queer All Year, and Don't Believe the Hype. Accessibility services include Pay What You Can pricing and Prikkelarme Ontvangst (low-sensory reception). The venue also operates De Smoeshaan café and offers digital newsletters.

Differentiator

Problem solved

Functional benefit

Brands

• Komedie Bellevue: A collaboration between De Kleine Komedie and Theater Bellevue, providing a platform for cabaret, kleinkunst, and comedy talent in Amsterdam, operating in Klein Bellevue at Leidsekade 90.

Products and services

• Theater Bellevue (main venue — live performance program) A multi-venue performing arts venue in Amsterdam presenting theater, dance, music theater, cabaret, comedy, spoken word, storytelling, circus theater, and physical theater. Tickets sold to individual theatergoers via on-site box office and online agenda.
• Bellevue Lunchtheater Midday theater performances in the Paloni Zaal, featuring shorter-format productions typically lasting around an hour, sold to individual theatergoers at lower price points (from €9.50).
• Komedie Bellevue A cabaret, kleinkunst and comedy programming initiative run in partnership with De Kleine Komedie, providing a stage for established and emerging comedy talent at Klein Bellevue inside Theater Bellevue's building.
• Bellevue Producties Theater Bellevue's own productions and co-productions with other theater companies, featuring original works and adaptations, presented on the venue's stages.
• Bellevue voor Schrijvers (Schrijversstudio, Junior Schrijvers, Write Me A Story) A structured development program for playwrights and writers, offering writing trajectories, mentorship, end-presentations and premiere opportunities for emerging and mid-career writers at Theater Bellevue.
• Bellevue Backstage A residency-style program offering development and premiere opportunities for promising young theater makers, culminating in public performances at Theater Bellevue.
• De Smoeshaan (on-site café-bar) Food and beverage service inside Theater Bellevue's building, serving audiences before and after performances and acting as a social hub for the theater community.
• Venue and space rental (Verhuur) Rental of Theater Bellevue's performance halls and café-bar for private events, corporate functions and external productions, broadening venue utilization beyond ticketed performances.

Quantifiable outcome

• Three Bellevue productions (Teckel, Hoge bomen, Landschap met radioactieve honden) named in top 3 of NRC, Parool, and Volkskrant theater year-end lists
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• De Kleine KomediecoreStrategic or Co-development PartnerTheater Bellevue and De Kleine Komedie operate in partnership as 'Komedie Bellevue', sharing a programmer (Mats Hoogland) and co-hosting programming at Klein Bellevue (Leidsekade 90). This collaboration gives cabaret, kleinkunst, and comedy talent a strong foundation in Amsterdam, with both venues benefitting from shared programming and cross-promotion.
• Het Nationale TheatercoreStrategic or Co-development PartnerTheater Bellevue and Het Nationale Theater run a recurring Open Call for new lunch theater productions, now in its fourth edition ('Systeempijn', premiere October 2026, directed by Zephyr Brüggen). Previous winners include Iduna Paalman (VONNIS) and Koen Caris (Cerberus). This is a structured co-production partnership with shared creative and financial investment.
• PACT+ Theater (Germany)minorStrategic or Co-development PartnerTheater Bellevue co-presented the 'Write me a story' program with PACT+ Theater in Germany, including joint end-presentations of the 2026 cohort of writers in the program.
• De SmoeshaancoreOthersDe Smoeshaan is the on-site theater café-bar at Theater Bellevue, operated as part of the venue's facilities. It hosts events including Free Heri Heri For All (Keti Koti commemoration) and serves as a social hub for the theater community. It is described as 'theatercafé' within the venue.
• Via Rudolphi ProductiesminorStrategic or Co-development PartnerVia Rudolphi Producties is a theater house that works with autonomous performing makers and has produced multiple works presented at Theater Bellevue, including 'Brieven aan Bertje' (with Via Rudolphi Producties and Theater na de Dam Producties) and 'Het wakker liggen van Wanda'. The relationship reflects an ongoing co-production and hosting partnership.
• Shakespeare is Dead festivalminorStrategic or Co-development PartnerShakespeare is Dead is a Flemish-Dutch festival for new playwrights and new stories, established in 2022, hosted by Theater Bellevue in Amsterdam. The festival includes open calls and showcases emerging playwright talent, with Theater Bellevue serving as the Dutch host venue.
• SLAA (Stichting Literaire Activiteiten Amsterdam)minorGTM or Marketing PartnerSLAA runs 'Het Experiment' at Theater Bellevue — a program that challenges poets, writers, and performers to move between paper and stage, presenting literary work in theatrical form at the venue.
• Amsterdams Andalusisch Orkest (AAO)minorStrategic or Co-development PartnerThe AAO is a music ensemble that collaborates with Theater Bellevue on productions such as 'Majnun'. The AAO received the Cultuurfonds Prijs 2024 and has developed a distinctive artistic signature combining Arabo-Andalusian music with contemporary experimentation.
• Kunst Toko BAM!minorGTM or Marketing PartnerKunst Toko BAM! presented the pop-up sales exhibition 'Boskopu' (by Djon Seedorf and Felix de Rooy) in collaboration with Theater Bellevue in 2026, in connection with WorldPride Amsterdam and Keti Koti. A pop-up shop was also held on 1 July during Free Heri Heri For All.
• Stichting Anton de KomminorOthersStichting Anton de Kom is acknowledged with thanks in the production 'Anton de Kom, mijn vader' (Raymi Sambo Maakt), suggesting a content/heritage partnership related to the story of Surinamese resistance hero Anton de Kom.
• Expertisecentrum Transculturele TherapieminorOthersThis expert center collaborated with Solid Ground Movement on the production 'WIENAAMIK', combining genealogical research with professional dance to explore the connection between surnames and identity in the context of the Dutch slavery past.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• De Kleine Komedie: Historic Amsterdam cabaret and kleinkunst venue that is also Bellevue's explicit programming partner under Komedie Bellevue, sharing programmer Mats Hoogland. Directly comparable as a city-center Amsterdam venue with overlapping comedy/cabaret programming and audiences.
• Stadsschouwburg Amsterdam: Amsterdam's municipal theater, hosting a comparable mix of theater, dance, cabaret, and performance programming to a similarly broad Amsterdam audience. Directly comparable as a city-center multi-hall venue with overlapping programming categories.
• Frascati Theater: Amsterdam venue focused on contemporary theater, dance, and performance by emerging makers — closely aligned with Bellevue's commitment to new work and socially relevant programming. Operates in the same city and competes for overlapping audiences and maker relationships.
• Meervaart: Amsterdam multi-hall cultural venue (theater, dance, music, cabaret) with a similar mix of programming, accessibility focus, and city-based audience development approach to Bellevue. Comparable as a mid-sized Amsterdam cultural venue.
• Het Nationale Theater: The Hague-based producing house that runs the recurring Open Call for lunch theater co-productions with Bellevue (now in its 4th edition). Comparable as a Dutch producing and presenting theater with shared artistic development infrastructure and co-production model.
• Beursschouwburg Amsterdam: Amsterdam venue for alternative, experimental, and socially engaged performance programming with a young adult audience focus. Directly comparable to Bellevue in curatorial ethos around underrepresented voices, though serving a more experimental slice of the market.

Regional players

• NTGent: Belgian repertory theater company with a similar producing-presenting model, commitment to new writing, and city-anchored identity. Geographically separate but structurally very comparable to Theater Bellevue as a mid-sized European repertory house.

Broad incumbents

• Internationaal Theater Amsterdam (ITA): Amsterdam's largest theater company, presenting a broad repertory of theater, musical theater, and dance. Overlaps significantly in programming categories (including co-productions like 'Marsha - Echo's van Stonewall' with Bellevue partners) but operates at a much larger scale with bigger halls.
• DeLaMar Theater: Large Amsterdam theater presenting mainstream musical theater, cabaret, and comedy. Overlaps with Bellevue's comedy/cabaret programming (including via Komedie Bellevue) but operates with bigger halls and a more commercial repertoire.
• Koninklijke Theater Carré: Iconic Amsterdam canal-side venue (similar to Bellevue's Leidsekade location) hosting a broad slate of musical theater, cabaret, and large-scale productions. Comparable in geography and venue identity but at a substantially larger commercial scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theaterbellevue
• YouTubeyoutube.com/user/theaterbellevue
• Facebookfacebook.com/theaterbellevue
• Instagraminstagram.com/theaterbellevue
• LinkedInlinkedin.com/company/theaterbellevue

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater Bellevue