Hino Truong Long

What Hino Truong Long does

Hino Truong Long (legal name: Truong Long Engineering and Auto JSC, operating as Đại Lý Xe Tải Hino Chính Hãng) is a Vietnam-based authorized Hino truck dealer founded in 1998 and headquartered in Ho Chi Minh City. The company is publicly listed on the Ho Chi Minh Stock Exchange (HOSE:HTL) and operates with 251-500 employees as a 3S dealer — providing Sales, Service, and Spare parts — for Hino medium- and heavy-duty commercial trucks and specialized vehicles in the Vietnamese market.

The company's core offering is hardware distribution: conventional Hino trucks plus, beginning in 2026, the new Le Series battery electric medium-duty truck in 25,950 lbs. and 33,000 lbs. GVWR configurations. The Le Series integrates a 269 kWh Panasonic Energy lithium-ion battery (DC fast charging 0-80% in ~1.8 hours) with Accelera's Integrated e-Axle delivering 260 kW/348 hp peak power; production is scheduled for Q3 2026. Hino Truong Long's role is as the authorized domestic channel partner bringing these OEM-developed vehicles to Vietnamese commercial fleet operators.

The business model is straightforward B2B hardware sales through a single-country dealership network, supplemented by event-driven marketing (e.g., ACT Expo 2026) targeting commercial fleet operators in logistics, delivery, and regional transportation. Pricing is not publicly disclosed. Reported revenue is approximately $1.0-1.1B USD in 2025 (based on disclosed VND figures), down from a 2022 peak but recovering from a 2024 trough — a pattern consistent with cyclical truck demand in Vietnam.

Name

Hino Truong Long

Legal name

Hino Trường Long

Website

https://truonglonggroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Hino Truong Long is a publicly listed Vietnamese authorized Hino truck dealer (3S: Sales, Service, Spare parts) founded in 1998, distributing medium- and heavy-duty commercial trucks — including the new Le Series BEV — to commercial fleet operators in Vietnam.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Medium-Duty Commercial Truck Leasing & Rental (Class 3–6) (TLABABAB)

akta.pro secondary industry

Fleet Lifecycle Management (Acquisition-to-Disposal) (TLABAIAA)

Keywords

• Commercial truck dealer
• Medium-duty trucks
• Electric truck sales
• Vehicle distribution
• 3S dealership

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Hino Truck Sales: Sales of Hino trucks including the new Le Series battery electric medium-duty trucks available in 25,950 lbs. and 33,000 lbs. GVWR configurations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hino Trường Long (Truong Long Engineering and Auto JSC) is an authorized 3S (Sales, Service, Spare parts) Hino truck dealer (Đại Lý Xe Tải Hino Chính Hãng) in Vietnam, specializing in distributing trucks and specialized vehicles to commercial fleet operators. The dealership offers Hino's commercial vehicle portfolio including the new Le Series battery electric medium-duty truck available in 25,950 lbs. and 33,000 lbs. GVWR configurations, with production scheduled to begin Q3 2026.

Product overview

Hino Truong Long is an authorized Hino truck dealer (Đại Lý Xe Tải Hino Chính Hãng) offering the Le Series battery electric medium-duty truck. The Le Series represents Hino's electric vehicle portfolio featuring battery electric powertrain technology with DC fast charging capabilities, available in two GVWR configurations to address medium-duty commercial trucking needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Series Battery Electric Medium-Duty Truck All-new battery electric medium-duty truck available in 25,950 lbs. and 33,000 lbs. GVWR configurations, featuring a 269 kWh Panasonic Energy lithium-ion battery system with DC fast charging capability (0-80% in approximately 1.8 hours) and powered by Accelera's Integrated e-Axle delivering 260 kW/348 hp peak power. Distributed through Hino Trường Long to commercial fleet operators in Vietnam for logistics, delivery, and regional transportation.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Panasonic EnergycoreTechnology or Integration · 4 May 2026Panasonic Energy supplies the 269 kWh lithium-ion battery system for the Le Series battery electric truck. This partnership provides the core energy storage technology enabling the truck's range and performance capabilities.
• AcceleracoreTechnology or Integration · 4 May 2026Accelera provides the Integrated e-Axle powertrain for the Le Series, delivering 260 kW/348 hp peak power. This is the core electric drivetrain technology powering the vehicle.
• Hino TruckscoreChannel Partner/ Reseller/ Distributor · 4 May 2026Hino Truong Long operates as an authorized dealer (Đại Lý Xe Tải Hino Chính Hãng) for Hino Trucks, distributing their vehicles including the new Le Series battery electric trucks in Vietnam.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Hino Motors: Parent manufacturer of the Hino brand distributed by Hino Truong Long. While not a direct competitor, Hino Motors sets the product roadmap, pricing, and dealer economics that determine the subject company's revenue trajectory.
• Volvo Trucks: Global heavy-duty truck manufacturer with established presence in Southeast Asia and a multi-brand EV (Volvo FH Electric) rollout. Competes in the premium medium/heavy-duty segment in Vietnam.
• Daimler Truck: Global commercial vehicle manufacturer (Mercedes-Benz, Fuso, Freightliner). Competes with Hino in medium-duty segments and is accelerating EV truck deployment across Asia-Pacific markets.
• PACCAR (Kenworth / Peterbilt / DAF): Global premium truck manufacturer with DAF active in Southeast Asia distribution. Comparable as a broad incumbent competing in the medium/heavy-duty commercial truck space Hino Truong Long serves.

Regional players

• Ashok Leyland: Indian commercial vehicle manufacturer with expanding ASEAN footprint through partners. Comparable as a regional emerging competitor in the medium-duty truck category.
• Tata Motors: India-based commercial vehicle manufacturer with growing Asia-Pacific presence. Competes in the value and medium-duty truck segments and represents a regional low-cost entrant threat to Vietnamese truck distribution economics.

Direct peers

• Isuzu Vietnam: Authorized assembler and distributor of Isuzu trucks and commercial vehicles in Vietnam. Direct competitor in the medium-duty commercial truck segment with parallel 3S dealership model serving Vietnamese fleet operators.
• Mercedes-Benz Vietnam: Distributor of Mercedes-Benz trucks and commercial vehicles in Vietnam. Direct competitor serving premium commercial fleet customers with overlapping service-and-parts dealership infrastructure.
• VEAM (Vietnam Engine and Agricultural Machinery Corporation): HOSE-listed Vietnamese manufacturer and distributor of engines, machinery and automotive components. Comparable as a Vietnam-listed industrial automotive peer with overlapping distribution and component supply dynamics.
• Thaco (Truong Hai Auto Corporation): Vietnam's largest privately held automotive conglomerate, distributing multiple brands including trucks and commercial vehicles. Direct competitor in the Vietnamese medium/heavy-duty truck distribution market with overlapping 3S-style dealership capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dailyxetai_hino
• Facebookfacebook.com/hinotruonglongdaily3s
• LinkedInlinkedin.com/company/hino-truong-long-dai-ly-xe-tai-hino-3s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hino Truong Long