Mazzei

What Mazzei does

Mazzei, legally Industrial Delights SAE, is a Paraguayan packaged-foods manufacturer founded in February 2012 by the Riquelme family after identifying that 95% of the domestic cookie market was served by imports. The company produces cookies (galletitas), alfajores, sweet bread, tortillas, chips, and — most recently — a broad savory and sweet snacks portfolio (Cranchis, Flow, Aventura, DINO, Emmas sub-brands) at its Villa Elisa industrial complex, which runs 100% renewable electricity through Italian Imaforni electric ovens and is HACCP-certified. It is the first Paraguayan cookie exporter and was recognized as 'Exportador del Año 2023' in the cookies category.

The business operates a hybrid go-to-market model: a domestic retail distribution network reaching 25,000+ points of sale across Paraguay via four company branches (Villa Elisa, Ciudad del Este, Encarnación, Coronel Oviedo) and specialized transportation partners, alongside direct-export relationships reaching 10 countries across South America (Argentina, Uruguay, Bolivia, Venezuela), Europe (Germany, Spain), North America (USA), Oceania (Australia) and Africa (Mauritius), with named accounts including Coto and Carrefour. A secondary revenue stream is the official distribution in Paraguay of international brands such as Gullón, Almond Breeze, Bonsabor, Maretti and Landerbar.

Revenue, financials and pricing are not publicly disclosed; the company is incorporated as a Sociedad Anónima Emisora (open capital issuer) in Paraguay, family-controlled, and employs more than 500 people. Customer concentration risk is split between a long tail of SMB retailers domestically and a smaller set of named enterprise export accounts, with no publicly disclosed enterprise revenue share.

Name

Mazzei

Legal name

Industrial Delights SAE

Website

https://mazzei.com.py

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Mazzei (Industrial Delights SAE) is a Paraguayan packaged-foods manufacturer producing cookies, alfajores, snacks, sweet bread, tortillas and chips. Products reach 25,000+ domestic retail points and are exported to ten countries across South America, Europe, North America, Oceania and Africa.

Ownership category

akta.pro rank

Product category

Cookies and Snacks Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industries

Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD), Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

Keywords

• Industrial food manufacturing
• Cookies and biscuits
• Snack food production
• Alfajores and crackers
• Bakery products

Headquarters

HQ city

Villa Elisa

HQ country

Paraguay

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Food Manufacturing and Sales: Manufacturing and sale of cookies, alfajores, snacks, sweet bread, tortillas and chips under Mazzei brand. One-time product sales through retail distribution network.
2. Brand Distribution: Official distributor of recognized brands including Gullón, Almond Breeze, Bonsabor, Maretti and Landerbar. Margin-based distribution of third-party products.
3. Export Revenue: International sales to markets in South America, Europe, Oceania and Africa. Active exports to Argentina, Uruguay, Bolivia, Venezuela, and Mauritius.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mazzei manufactures and sells cookies, alfajores, snacks, sweet bread, tortillas, and chips under its own brand through a national retail network of 25,000+ points of sale in Paraguay and international export channels across 10 countries. The company also acts as an official distributor in Paraguay for recognized international brands including Gullón, Almond Breeze, Bonsabor, Maretti, and Landerbar. Manufacturing takes place at HACCP-certified facilities in Villa Elisa, including a cookie factory and a newly inaugurated 100% electric snack factory from early 2024.

Product overview

Mazzei is a Paraguayan food company offering a diversified portfolio of cookie, snack, and bakery products. The core product lines include a wide variety of cookies/galletitas (crackers, anillos, finitas in multiple flavors), alfajores launched in 2022, and a comprehensive snacks line (including Cranchis, Flow, Aventura, DINO, Emmas sub-brands) inaugurated in 2024 with a new 100% electric factory. Additional offerings include sweet bread, tortillas, and chips. The company also distributes international brands including Gullón, Almond Breeze, Bonsabor, Maretti, and Landerbar. Products are available at over 25,000 points of sale nationwide and exported to markets in South America, Europe, Oceania, and Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Mazzei Snacks: Snack product line including various savory and sweet snack offerings

Products and services

• Mazzei Cookies (Galletitas) Wide variety of cookies/galletitas including crackers (Salvado, Clásicas, 50 Casera, Sin sal, 8 semillas, Chia, Fibra, Lino, Sesamo), anillos, finitas, and specialty cookies in chocolate, vanilla, strawberry, and dulce de leche flavors, sold to households and retail trade in Paraguay and exported internationally.
• Mazzei Alfajores Alfajor product line of cookies sandwiched with dulce de leche filling, launched in 2022 and offered as a sweet baked-goods option for consumers and retail customers.
• Mazzei Snacks Diverse savory and sweet snack portfolio including Cranchis (BBQ, Limón Picante), Flow (Chocorema, Vainilla), Aventura, Mini Chips, and flavors such as Crema Cebolla, Sriracha, Pizza, Picante, Cebolla, BBQ, and Asado, manufactured in the 100% electric snacks factory.
• DINO Snack sub-brand featuring DINO-shaped crackers in flavors such as Jamón and Queso, part of the Mazzei Snacks portfolio.
• Emmas Cookie sub-brand with varieties including Full Choco, DDL (Dulce de Leche), and Limón flavors, part of the Mazzei cookies portfolio.
• Cranchis Crunchy snack sub-brand in BBQ and Limón Picante flavors, part of the Mazzei Snacks portfolio.
• Gluten-Free Cookies Gluten-free cookie options for consumers with dietary restrictions, manufactured under Mazzei's HACCP-certified process.
• Rice Cakes (Tostadas de Arroz) Rice cake products marketed as a healthier snack alternative within the Mazzei portfolio.
• Oat Products (Avena) Oat-based cookies and snacks including Avena and Avena Multisemillas varieties for health-conscious consumers.
• Sweet Bread (Pan Dulces) Sweet bread products for everyday consumption, part of Mazzei's broader bakery portfolio.
• Tortillas Tortilla products sold as part of the Mazzei food portfolio for household and retail consumption.
• Chips (Chipitas) Chip and snack products in various flavors within the Mazzei snacks portfolio.
• Third-Party Brand Distribution (Gullón, Almond Breeze, Bonsabor, Maretti, Landerbar) Official distribution in Paraguay of recognized international brands including Gullón (cookies/snacks), Almond Breeze (beverages), Bonsabor, Maretti, and Landerbar, sold through the same retail and wholesale network.

Quantifiable outcome

• 95% market share of Paraguayan cookie market was imported products before Mazzei entry in 2012
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• GullónminorChannel Partner/ Reseller/ DistributorOfficial distributor of Gullón products in Paraguay, representing recognized international cookie and snack brands
• Almond BreezeminorChannel Partner/ Reseller/ DistributorOfficial distributor of Almond Breeze products in Paraguay
• BonsaborminorChannel Partner/ Reseller/ DistributorOfficial distributor of Bonsabor products in Paraguay
• MarettiminorChannel Partner/ Reseller/ DistributorOfficial distributor of Maretti products in Paraguay
• LanderbarminorChannel Partner/ Reseller/ DistributorOfficial distributor of Landerbar products in Paraguay
• Specialized Transportation PartnerscoreStrategic or Co-development PartnerPartnership with specialized transportation companies enabling distribution to 25,000 stores throughout Paraguay
• Small Rural ProducerscoreStrategic or Co-development PartnerPartnership with small rural producers in Paraguay who plant, cultivate and supply raw materials to Mazzei, supporting local communities

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Arcor: Argentine food and confectionery major that owns Bagley, one of the most established cookie/biscuit brands in South America. Directly comparable to Mazzei in cookies and crackers across retail channels and export markets.
• Galletas Gullón: Spain's largest cookie manufacturer and a current distribution partner of Mazzei in Paraguay. Operates a similar product range (cookies, crackers, wafers) targeting family consumption, making it both a structural partner and a peer in terms of competitive positioning.
• Gamesa (PepsiCo Mexico): Mexican cookie brand owned by PepsiCo covering sweet cookies, crackers and sandwich cookies (analogous to Mazzei's Emmas and alfajores lines). Direct product-line competitor in the Latin American cookie category.
• Bagley Argentina (Arcor): Argentine cookie, cracker and biscuit brand owned by Arcor with a portfolio closely mirroring Mazzei's (sweet and savory cookies, crackers, alfajores-style biscuits). Head-to-head competitor for shelf space in Mercosur export markets.

Broad incumbents

• Mondelēz International: Global snacks and biscuits giant (Oreo, Chips Ahoy!, Ritz, Club Social) competing with Mazzei in cookies and crackers across all of Mazzei's international markets. Broader portfolio but directly overlaps in core packaged-cookie category.
• PepsiCo (Frito-Lay / Gamesa): Global snacks incumbent with Frito-Lay (chips) and Gamesa (cookies) brands dominating LatAm snack shelves. Directly competes with Mazzei's new savory snack line launched in 2024 and with its cookies in retail channels.
• Grupo Nutresa: Colombian food conglomerate with strong cookies, crackers, chocolates and snacks portfolio (e.g., Noel, Festival). A leading branded packaged-foods player across the Andean region and broader LatAm, comparable in product mix and GTM to Mazzei.
• Grupo Bimbo: Mexican/global baked-goods powerhouse with a wide footprint in cookies, breads and snack cakes across Latin America, Europe and North America. Competes with Mazzei particularly in sweet bread, packaged cookies, and snack distribution.
• Nestlé: Global packaged-foods giant with cookie and confectionery lines (e.g., Toll House, KitKat) distributed in Latin America, Europe and other Mazzei export markets. Broad portfolio but overlaps meaningfully in cookies and snacks.

Regional players

• Empresas Carozzi: Chilean packaged-foods producer with cookies, crackers, pasta, chocolate and juice. Comparable in product breadth and regional LatAm positioning; primarily serves Chile and adjacent markets rather than Paraguay directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mazzeipy
• LinkedInlinkedin.com/company/mazzei
• Instagraminstagram.com/mazzeipy
• Xx.com/mazzeiparaguay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazzei