Suncoast Insurance

What Suncoast Insurance does

Suncoast Insurance LLC is a privately held, independent insurance agency headquartered in St. Petersburg, Florida, founded in 1954. The agency provides personal lines insurance products — auto, home, and life insurance — to individuals and families, with a specialized focus on educators, school district employees, and their families in the Florida market. Its product portfolio includes auto insurance (covering cars, trucks, motorcycles, RVs, boats, with liability, collision, comprehensive, and uninsured motorist provisions), home insurance (homeowners, condo, renters, plus flood insurance add-ons), and life insurance (term, whole, and universal life policies). The company does not operate a proprietary technology platform; it runs on a basic WordPress website with quote-request forms and relies on agent-led, in-person and phone-based consultations.

The business model is commission-based: as an independent insurance agency, Suncoast Insurance earns commissions from partner insurance carriers when policies are sold and renewed. Its go-to-market is sales-led, with customers initiating contact via website landing pages or phone, followed by personalized agent consultations at the St. Petersburg office. Pricing is quote-based and not publicly disclosed, with premiums varying by coverage type, individual risk factors, and policy selection. The agency competes on 70+ years of brand reputation in the educator market and on offering free policy reviews to help customers consolidate and save on insurance. The company has 11-50 employees, a single office location, and operates solely within the Florida market with no disclosed geographic expansion plans.

Name

Suncoast Insurance

Legal name

Suncoast Insurance LLC

Website

https://suncoastinsfl.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Suncoast Insurance LLC is a St. Petersburg, FL-based independent insurance agency offering auto, home, and life insurance, with a 70-year specialization serving educators, school employees, and their families in Florida through personalized agent consultations.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: As an insurance agency, Suncoast Insurance generates revenue by earning commissions from insurance carriers when policies are sold and renewed. Agents meet with customers to understand their needs and recommend appropriate coverage from partner insurance companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Suncoast Insurance LLC is a traditional independent insurance agency that sells Auto Insurance (cars, trucks, motorcycles, RVs, boats), Home Insurance (homeowners, condo, renters, plus flood), and Life Insurance (Term, Whole, Universal) to individuals and families in the St. Petersburg, Florida area. Agents meet one-on-one with customers in person or by phone to assess needs, recommend coverage from partner carriers, and earn commissions on the policies placed. The agency specializes in serving educators, school district employees, and their families, with over 70 years of operating history.

Product overview

Suncoast Insurance LLC is a traditional insurance agency offering a portfolio of property and casualty insurance products along with life insurance solutions. The core product lineup consists of Auto Insurance (covering vehicles, liability, collision, and comprehensive protection), Home Insurance (including homeowners, condo, and renters sub-products with flood insurance add-ons), and Life Insurance (offering Term, Whole, and Universal policies). The company specializes in serving educators and school employees in the St. Petersburg, FL area, with over 70 years of experience. All products are offered through personalized agent consultations and quote requests, with no digital/self-service platform indicated.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Comprehensive auto insurance coverage for cars, trucks, motorcycles, boats, and RVs, including liability coverage, collision coverage, and uninsured/underinsured motorist protection for individuals and families in the St. Petersburg, FL area.
• Home Insurance Home insurance policies covering repair of damages from natural disasters, fire, and break-ins, including coverage for physical structure and personal belongings. Includes flood insurance as a recommended add-on for those in flood zones; also encompasses homeowners, condo, and renters variants.
• Life Insurance Life insurance solutions including Term, Whole, and Universal life insurance policies designed to protect families' financial futures and replace lost income. Term policies offer set coverage for a specific period; Whole life accumulates cash value; Universal life provides flexible premiums and death benefits.
• Flood Insurance Separate flood insurance policy covering damages from flooding events, recommended for homeowners in flood-prone areas of Florida.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Allstate: National personal lines insurance carrier with exclusive and independent agent distribution. Overlaps with Suncoast on auto, home, and life products across the same Florida geography, with stronger brand and digital capabilities.
• State Farm: Largest U.S. personal lines insurer with a captive agent distribution model selling auto, home, and life insurance. Competes directly with Suncoast in the St. Petersburg personal lines market but at vastly greater scale and with a broader customer base.
• Progressive: Major national P&C carrier with strong direct-to-consumer and agency distribution. Competes with Suncoast on auto insurance pricing and bundling across the Florida personal lines market.
• Auto-Owners Insurance: Mid-sized mutual insurance carrier selling through independent agents across multiple U.S. states including Florida. Comparable to Suncoast in independent agency distribution model and multi-line personal lines offering.
• USAA: Member-owned insurer serving military families with auto, home, and life products. Overlaps with Suncoast on personal lines and affinity-based customer targeting, though USAA's member base is military rather than educators.
• GEICO: Direct-to-consumer auto and home insurer that competes with Suncoast's agent-led model by offering online quoting and binding. Represents the structural threat of digital-first carriers to traditional agencies in Suncoast's Florida market.

Emerging players

• Lemonade: Insurtech offering homeowners and renters insurance via a mobile-first, AI-driven platform. Represents the emerging digital-native model that competes with traditional agencies like Suncoast for younger Florida consumers.

Regional players

• Frankenmuth Insurance: Regional mutual insurer operating primarily in the Midwest and Southeast, distributing through independent agents. Comparable to Suncoast as a carrier partner for independent agencies, though its geographic concentration is different.
• Bankers Insurance Group: Florida-headquartered insurance carrier focused on personal and commercial property coverage in the state. Comparable to Suncoast as a Florida-based insurance operator, though Bankers is a carrier rather than an agency.

Direct peers

• Horace Mann: Insurance and financial services company focused exclusively on educators and school employees, offering auto, home, and life insurance. Direct overlap with Suncoast's core customer segment and product lines, though Horace Mann operates as a national company with its own proprietary product set rather than an independent agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suncoast Insurance