Anticimex North America
Anticimex North America is the US arm of Sweden-founded pest control company Anticimex, providing preventative rodent and pest management to residential and commercial customers across 24 states through regionally branded subsidiaries and its proprietary SMART IoT digital rodent control platform.
- Company typePrivate
- Founded1934
- HeadquartersBasking Ridge, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Anticimex North America does
Anticimex North America is the US operating arm of Anticimex International AB, a Sweden-founded (1934) global pest control company now owned by EQT under a longer-hold investment strategy. The business provides preventative and responsive pest control services to residential and commercial customers across 24 US states, delivered through a decentralized model of regionally branded operating subsidiaries — Waynes (AL/TN/MS), American Pest (MD/DC/VA), Modern Pest Services (New England), Viking Pest Control (NJ/NY/PA), Turner Pest Control (FL/GA), Killingsworth Environmental (NC/SC), JP McHale (NY), Bugco (TX), and others — that retain their local brands and management post-acquisition.
Its core product is the Anticimex SMART Digital Rodent Control System: a proprietary IoT platform comprising motion and temperature sensors (Smart Eye Mini, Smart Snap Mini, Smart Sense Mini for cockroaches/moths), digital trap modules (Smart Catch Mini, Smart Box, Smart Pipe), and a GSM-mesh network hub (Smart Connect Mini) that continuously streams activity data to local offices. Trend-curve algorithms generate predictive infestation alerts, and the system is positioned as a non-toxic, environmentally friendly alternative to traditional traps. More than 20,000 SMART devices are installed globally and the platform accounts for over 20% of new sales; the technology originated through the 2017 acquisition of WiseCon and is developed at the Anticimex Innovation Center for Digital Pest Control.
Revenue is generated through recurring pest control service subscriptions for residential and commercial customers — with pricing custom-quoted per site based on property size, pest issue, and SMART system scope — supplemented by ongoing geographic expansion executed via bolt-on acquisitions of local pest control operators (the broader entity has completed 200+ acquisitions globally). Customer segments span individual homeowners, commercial businesses (including food/pharmaceutical and government verticals with documented contract portfolios), and continued roll-ups of family-owned regional pest control firms that are integrated into the US platform while retaining brand identity.
Anticimex North America firmographics
Firmographics- Name
- Anticimex North America
- Legal name
- Anticimex International AB
- Website
- https://us.anticimex.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Anticimex North America is the US arm of Sweden-founded pest control company Anticimex, providing preventative rodent and pest management to residential and commercial customers across 24 states through regionally branded subsidiaries and its proprietary SMART IoT digital rodent control platform.
- Ownership category
- akta.pro rank
Anticimex North America industry classification
Industry- Product category
- Pest Control Services
- NAICS
- Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH)
- akta.pro secondary industries
- Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Organic/Green General Pest Control Treatments (HSAMAAAJ), Eco-Friendly Rodent Control (Non-Toxic Baits, Traps & Exclusion) (HSAMALAD), Residential Pest Control (IMAIAHAC)
Keywords
Where Anticimex North America is headquartered
LocationHeadquarters
- HQ city
- Basking Ridge
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Anticimex North America business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Pest Control Services - Residential: Ongoing pest control services for homeowners including monitoring, prevention, and treatment of rodent and insect infestations. Services include site inspection, customized system design, installation, and ongoing service with physical trap examination and maintenance.
- Pest Control Services - Commercial: Customized pest management solutions for businesses and commercial properties. Includes comprehensive site assessment, blueprint review, customized installation, and ongoing data analysis and service. Scalable solutions for various commercial settings.
- Anticimex SMART System: Digital rodent control system using proprietary sensors and monitoring technology. The system operates 24/7, 365 days per year providing continuous monitoring and predictive pest prevention. Includes various device types (Smart Eye Mini, Smart Snap Mini, Smart Connect Mini, etc.) connected via GSM network.
- Merger & Acquisition Services: Acquisition of local pest control companies as part of growth strategy. Company looks for businesses with strong local knowledge to leverage with company resources for market expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential SMART Pest Control - custom quote based on property needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Anticimex North America product offering
Product offeringCore offering
Anticimex North America provides preventative and reactive pest control services for residential and commercial customers, anchored by its proprietary Anticimex SMART Digital Rodent Control System. The SMART system uses IoT sensors, digital traps, and a GSM-connected mesh hub to deliver continuous 24/7 monitoring, predictive infestation alerts, and non-toxic rodent control. Services are sold on recurring subscriptions and delivered through decentralized regional platform companies operating across 24 US states.
Product overview
Anticimex is a modern pest control company offering a unified platform built around its proprietary Anticimex SMART Digital Rodent Control System. The SMART system is a modular ecosystem of digital sensors (Smart Eye Mini, Smart Sense Mini) and traps (Smart Catch Mini, Smart Box, Smart Snap Mini) connected via a central Smart Connect Mini hub that communicates through GSM networks. This core technology is deployed across two service offerings—Residential and Commercial Pest Control Services—while the company operates through multiple acquired regional brands (American Pest, Modern Pest Services, Viking Pest Control, Turner Pest Control, Killingsworth Environmental, JP McHale, Waynes, Bugco, Clark's) that deliver Anticimex SMART solutions under their established local identities.
Differentiator
Problem solved
Functional benefit
Brands
- Anticimex SMART: Digital rodent control system that uses innovative digital traps and sensors to control and monitor rodent activity 24/7, providing environmentally friendly and non-toxic pest control solutions.
- SMART Digital Rodent Control System
Products and services
- Anticimex SMART Digital Rodent Control System
Quantifiable outcome
- 97% detection rate for bedbugs using certified detection dogs
- +7 more outcomes
Companies that use Anticimex North America
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Anticimex North America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature10 records
Anticimex North America partnerships and signals
Strategic signalScale indicators15 records
Recent moves8 records
Expansion highlights6 records
Anticimex North America competitors and assessment
Company assessmentDirect peers
- Massey Services: Large US-based pest and termite control provider with a subscription-based service model similar to Anticimex, operating across the Southeast. Comparable in recurring service delivery, scale, and franchise-like geographic expansion.
- HomeTeam Pest Defense: US pest control provider specializing in termite and general pest defense with recurring service contracts. Directly comparable in commercial and residential pest service delivery model, particularly in southern US markets.
- Truly Nolen Pest Control: Globally branded pest control franchise operating across the US and internationally with subscription-based residential and commercial service. Comparable in offering, branding, and recurring customer contract model.
- Western Exterminator Company: US pest control operator covering residential and commercial customers on subscription contracts. Competes directly with Anticimex regional brands across multiple western US states.
Broad incumbents
- Rollins (Orkin): Owner of Orkin and other pest control brands, the largest US-focused pest control operator. Competes head-to-head with Anticimex in residential and commercial pest management and similarly pursues technology-enabled, recurring service models.
- Rentokil Initial: World's largest pest control company (post-Terminix merger) operating across commercial, residential and specialty pest segments globally. Directly comparable to Anticimex as a global pest control pure-play with similar recurring service model and large-scale M&A engine.
- Ecolab: Global provider of hygiene, sanitization and pest elimination services to commercial customers including food service and hospitality. Overlaps with Anticimex's commercial pest control and sanitation-focused offerings for regulated industries.
- Terminix (now part of Rentokil): Historically one of the largest US residential and commercial pest control providers with subscription-based service; rolled into Rentokil in 2022. Competes directly with Anticimex in US residential and termite/pest markets.
Emerging players
- Aptive Environmental: Fast-growing US residential pest control provider with subscription service model and digital customer acquisition focus. Comparable to Anticimex's residential SMART offering though primarily US-based and consumer-focused.
Regional players
- Cook's Pest Control: Major pest control operator concentrated in the US Southeast, offering recurring service plans for residential and commercial customers. Comparable as a regionally entrenched pest control brand with subscription revenue model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Anticimex North America social profiles
Digital presenceAnticimex North America compliance and trust
Trust signalCompliance2 records
Anticimex North America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anticimex North America leadership team
Management profileNumber of profiles
Profiles3 records
Anticimex North America subsidiaries and ownership
Company hierarchySubsidiaries23 records
Anticimex North America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anticimex North America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anticimex North America
What does Anticimex North America do?
Anticimex North America provides preventative and reactive pest control services for residential and commercial customers, anchored by its proprietary Anticimex SMART Digital Rodent Control System. The SMART system uses IoT sensors, digital traps, and a GSM-connected mesh hub to deliver continuous 24/7 monitoring, predictive infestation alerts, and non-toxic rodent control. Services are sold on recurring subscriptions and delivered through decentralized regional platform companies operating across 24 US states.
Is Anticimex North America a public or private company?
Anticimex North America is a private company. It is classified as private equity controlled and is currently operating.
When was Anticimex North America founded?
Anticimex North America was founded in 1934. It employs 5,001 to 10,000 people.
Where is Anticimex North America based?
Anticimex North America is headquartered in Basking Ridge, United States, in the North America region.
How does Anticimex North America make money?
Four revenue lines are on record. Pest Control Services - Residential is the primary driver. The others are pest Control Services - Commercial, anticimex SMART System and merger & Acquisition Services.
Who are Anticimex North America's main competitors?
Direct peers on record are Massey Services, HomeTeam Pest Defense, Truly Nolen Pest Control and Western Exterminator Company. Broad incumbents are Rollins (Orkin), Rentokil Initial, Ecolab and Terminix (now part of Rentokil). Aptive Environmental is listed as an emerging player. Cook's Pest Control is listed as a regional player.
Does Anticimex North America have an API?
No public API is recorded for Anticimex North America.
What industry is Anticimex North America in?
Anticimex North America's product category is Pest Control Services. Its primary akta.pro industry code is HSAMAAAH, Sanitation, Monitoring & Trap/Station Programs (General), with a secondary code of HSAMAAAL, Commercial General Pest Control (Non-Specialty). Its NAICS code is 561710 and its SIC code is 4950.