Turismo Rai Trai

What Turismo Rai Trai does

Turismo Rai Trai is a privately held, 100% Chilean tour operator founded in 1991 that specializes exclusively in student study trips (viajes de estudios) for Chilean schools. The company serves over 100 school courses and approximately 5,000 passengers per year across more than 130 simultaneous trips, with a cumulative base of over 3,000 courses since inception and a self-reported 95% passenger/guardian satisfaction rate. Its offering is a fully bundled product — transport, accommodation, activities, in-trip coordination, and accompaniment — sold on a custom quote basis with a 12-24 month planning cycle, targeting primarily Santiago, Viña del Mar, Valparaíso, Concepción, Puerto Varas, and other Chilean cities.

The core product portfolio comprises destination packages across Brazil (Camboriú, Florianópolis, Salvador, Porto Seguro, Foz do Iguaçu), Chile-Argentina (Sur de Chile, Bariloche, Patagonia, Torres del Paine, San Pedro de Atacama, Rapa Nui), the Caribbean and Central America (Punta Cana, Riviera Maya, Cuba, Costa Rica), and a wholesale-distributed 'Otros Destinos' line for Europe, USA, and Asia for groups of 20+. A vertically integrated hotel chain (Borde Hoteles, including Hotel Borde Lago in Puerto Varas) provides captive accommodation, supplemented by partnerships with Copa Airlines, Avianca, and LATAM, and a direct charter service to Bariloche. The company also runs a 'Rifa Pro Fondos' fundraising program, organizes raffles financed by Rai Trai with Borde Hoteles stays as prizes, and operates an online payment portal at pagos.turismoraitrai.cl.

The business model is a sales-led, wholesale-operator (operador mayorista) model. Pricing is fully custom and not publicly disclosed; each quote is built around destination, date, passenger count, accommodation, transport, and activities. Direct sales to schools are supported via a 'Cotizar' web form, phone, and WhatsApp, while the custom international 20+ program is distributed via Chilean travel agents. The company is a member of ACHET (Asociación Chilena de Empresas de Turismo) and holds no external institutional investment, no disclosed parent company, and no proprietary technology platform — the website runs on Squarespace. No funding rounds, M&A, leadership changes, or disclosed revenue figures appear in the available data.

Name

Turismo Rai Trai

Legal name

Turismo Rai Trai

Website

https://raitrai.cl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Turismo Rai Trai is a privately held Chilean tour operator founded in 1991 that exclusively organizes student study trips (viajes de estudios) for Chilean schools, serving approximately 5,000 passengers and 100+ courses annually across destinations in South America, the Caribbean, Central America, Europe, the USA, and Asia.

Ownership category

akta.pro rank

Product category

Educational Tour Operator / Student Group Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

School Group & Curriculum-Led Trips (THAKAGAB)

akta.pro secondary industries

Student & Youth Educational Tours (THAKAGAA), Excursions, Field Trips & Cultural Activities Logistics (EDAIANAJ), Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

Keywords

• Student travel packages
• School study tours
• Educational tour operator
• Group travel services
• Custom group itineraries

Headquarters

HQ city

Providencia

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Study Tour Packages: Full-service study tour packages for school groups that include transport, accommodation, activities, coordination, and accompaniment during the trip. Services are customized per destination and program, with pricing based on destination, travel date, passenger count, accommodation type, transport, and included activities. This is the primary revenue stream.
2. Custom Group Travel Programs: For groups of 20+ travelers to international destinations (Europe, USA, Asia), the company acts as a wholesale operator creating bespoke travel programs. Revenue is generated per group booking through travel agent collaboration.
3. Raffle/Pro-Fondos Fundraising Support: Organizes raffle events to help schools finance student travel. The company manages the raffle logistics and provides prize accommodations through Borde Hoteles. Revenue derived from the overall tour package purchase facilitated by this fundraising tool.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Turismo Rai Trai organizes and operates full-service student study tours (viajes de estudios) for Chilean school groups, bundling transport, accommodation, activities, on-trip coordination, and accompaniment to domestic and international destinations. Each program is customized per destination, date, passenger count, accommodation type, transport, and activities, with pricing provided via personalized quotation. The company also runs its own hotel chain (Borde Hoteles) and a fundraising raffle (Rifa Pro Fondos) to help families finance trips.

Product overview

Turismo Rai Trai is a Chilean travel operator specializing exclusively in student study trips (viajes de estudios) with over 34 years of experience. The core offering is the Viajes de Estudios program, which provides comprehensive travel packages including transport, accommodation, activities, coordination, and accompaniment. The company operates as a wholesale operator (operador mayorista) and offers destination packages across multiple categories: Brazil programs (Camboriú, Florianópolis, Salvador, Porto Seguro, Iguazú), Caribbean & Central America (Punta Cana, Mexico, Cuba, Costa Rica), Chile & Argentina (Bariloche, Patagonia, Torres del Paine, San Pedro de Atacama, Rapa Nui), and worldwide destinations. Additional services include owned hotel chain (Borde Hoteles), online payment processing, and organized fundraising programs (rifas pro fondos) to help finance student travel. The company manages over 130 simultaneous trips annually serving approximately 5,000 passengers from schools across Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Viajes de Estudios (Study Tours) Full-service study tour packages for school groups (colegios), bundling transport, accommodation, activities, on-trip coordination, and accompaniment across domestic and international destinations. Each program is customized per destination, date, passenger count, accommodation, transport, and activities, with quote-based pricing.
• Brasil Programs - Camboriú & Florianópolis Study trip package to Camboriú and Florianópolis, Brazil, including beach activities, water parks, student parties, and team competitions, for Chilean school groups.
• Brasil Programs - Salvador & Porto Seguro Study trip package to Salvador and Porto Seguro in Brazil, with cultural experiences and beach activities, for Chilean school groups.
• Iguazú & Camboriú Combined Program Combined study trip package to Iguazú Falls and Camboriú, Brazil, combining a natural wonder visit with beach resort activities for student groups.
• Sur de Chile & Bariloche Program Combined Chile-Argentina study trip to Puerto Varas and Bariloche with student parties, chocolate experiences, national parks, and adventure activities, served via direct charter flights to Bariloche.
• Sur de Chile Program Domestic Chilean study trip program in the southern Patagonia region covering Puerto Varas, Chiloé, Valdivia, and Huilo Huilo, with accommodations at the owned Borde Lago Hotel.
• San Pedro de Atacama Program Northern Chile desert study trip program based in San Pedro de Atacama, featuring astronomical tours, geysers, valleys, and desert camping experiences for student groups.
• Torres del Paine Program Patagonia study trip program covering Torres del Paine, Puerto Natales, and Punta Arenas, featuring glaciers and sea lion colonies for student groups.
• Punta Cana Program (Dominican Republic) All-inclusive Dominican Republic study trip package to Punta Cana featuring turquoise beaches, sailing, Caribbean safaris, and cafetal tours for student groups.
• México Riviera Maya Program Mexico study trip package to the Riviera Maya featuring cenotes, Chichen Itza, and all-inclusive hotel accommodations for student groups.
• Cuba Program Cuba study trip package covering Havana and Varadero with all-inclusive hotel accommodations and historical experiences for student groups.
• Costa Rica Program Costa Rica nature adventure study trip package covering Monteverde cloud forests, San José, and Manuel Antonio, featuring wildlife encounters for student groups.
• Rapa Nui Program Easter Island (Rapa Nui) study trip program for Chilean students, with entry subject to the special requirements regulated by Chilean law 21.070.
• Otros Destinos (Europe, USA, Asia) Custom international group travel programs for groups of 20+ persons to Europe, the United States, and Asia destinations, delivered as a wholesale operator through travel agents.
• Borde Hoteles Owned hotel chain (including Hotel Borde Lago) providing accommodations for study trips in southern Chile, with free stays offered as prizes in the Rifa Pro Fondos fundraising program.
• Online Payment System Online payment portal at pagos.turismoraitrai.cl that lets families and schools pay for their study tour bookings.
• Rifa Pro Fondos (Fundraising Raffle) Organized raffle and fundraising service to help schools and families finance student travel, with prizes including free hotel stays at the company's own Borde Hoteles properties.

Quantifiable outcome

• 95% satisfaction rate among surveyed passengers and guardians
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Borde HotelescoreOEM/ Whitelabel/ Licensing PartnerBorde Hoteles is the company's own hotel chain serving as a captive accommodation provider for domestic Chilean trips, particularly in Puerto Varas and southern Chile. The chain includes Hotel Borde Lago and other properties. Borde Hoteles is presented as a key differentiator and infrastructure asset, providing free accommodation prizes in raffles and serving as a strategic operational advantage.
• ACHET (Asociación Chilena de Empresas de Turismo)minorStrategic or Co-development PartnerTurismo Rai Trai is a member of ACHET, the Chilean Tourism Companies Association. ACHET membership provides industry credibility, networking opportunities, and collective representation within the Chilean tourism sector.
• Airlines (Copa Airlines, Avianca, LATAM)coreChannel Partner/ Reseller/ DistributorThe company partners with multiple airlines for flight transportation: Copa Airlines (with connection in Panama), Avianca (with connection in Bogotá), and LATAM (with connection in Lima). These airlines are used for all international destinations. The company also offers direct charter flights to Bariloche, which is highlighted as a distinctive service offering.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• EF Education First: Global leader in educational travel and language programs. Comparable in the educational-tour niche but with vastly larger scale, multiple geographies, and product breadth — a benchmark for what Rai Trai's regional model could become.
• Despegar: Latin America's leading online travel agency with strong presence in Chile. Offers flights, hotels, and packaged tours via a digital platform, representing the digital-native alternative Rai Trai's traditional quoting model competes against.
• Viajes Falabella: Travel agency arm of Chilean retail giant Falabella, offering packaged leisure and group travel. A broader incumbent with retail-funded marketing reach that competes for Chilean family and group travel wallet share.
• WorldStrides: Global operator of educational travel and student tours serving K-12 and university groups. Comparable business model (school group tours, multi-destination packages) at much larger scale, with curriculum-linked trip design.
• Travel Security: Established Chilean travel agency offering corporate, leisure, and group travel services. Broader portfolio than Rai Trai but overlaps in group and custom travel for Chilean clients, making it a relevant competitor for non-educational group bookings.

Direct peers

• ACIS (American Council for International Studies): US-based educational tour operator specializing in student group travel to international destinations. Closely comparable product (curriculum-led group tours, multi-destination itineraries, school-driven sales cycle).
• Turismo Cocha: One of Chile's largest tour operators offering group, leisure, and educational trips. Direct competitor in the Chilean study-trip and group travel market, operating with similar multi-destination model and direct sales to schools and groups.
• Explorama: Latin American operator focused on educational and study trips for schools across the region. Comparable product mix (group educational travel), similar customer profile (school groups), and overlapping destination portfolio in South America.

Others

• LATAM Airlines Group: Key airline partner referenced for international connections (Lima hub). Functions as a critical supplier and channel partner for Rai Trai's international trips rather than a direct competitor.
• Sernatur (Servicio Nacional de Turismo): Chile's national tourism authority. Not a competitor but a relevant ecosystem participant — Rai Trai operates within Sernatur's regulatory framework and benefits from national tourism promotion of Chilean destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/girasraitrai
• Facebookfacebook.com/raitraiviajedeestudios
• LinkedInlinkedin.com/company/turismo-raitrai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turismo Rai Trai