Van der Starre
Van der Starre bv is a Dutch horticulture subsidiary of Starre Group that supplies PBR-protected climbing plants and branded retail concepts (Klimplantenconcept 3.0, FleuraTerrazza, SB-Pot, Wave2-pot) to garden centers and retail chains across the Netherlands and Europe via direct sales and the Floriday B2B marketplace.
- Company typePrivate
- Founded1982
- HeadquartersBoskoop, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Van der Starre does
Van der Starre bv is a privately held Dutch horticulture company operating under the tagline "THE ART OF CONCEPTS" and structured as a subsidiary of Starre Group, a diversified corporate group. The company develops and supplies climbing plant (Clematis, Passiflora, Trachelospermum) and fruit plant products to garden centers (Tuincentra) and retail chains primarily in the Netherlands and broader European market. Its core assets are PBR-protected proprietary plant varieties — including Clematis Taiga, Clematis Multi Pink, Clematis Super Nova, Clematis Pernille, Clematis Forever Friends, Passiflora Snow Queen, and Trachelospermum Star of Toscane — combined with branded retail concepts such as Klimplantenconcept 3.0, 1 Meter Privacy, FleuraTerrazza, SB-Pot, and Wave2-pot.
The business model is B2B wholesale, with quote-based pricing not publicly disclosed. Order capture runs through two channels: direct field sales to garden centers and retail chains, and the Floriday digital marketplace (customers.floriday.io) for electronic ordering. Supporting retailer tools include the Jaarkalender annual assortment calendar and the Bestelgemak ordering convenience system, which embed the company into seasonal planning and replenishment workflows. The company positions its offering as a complete concept solution covering product, merchandising, packaging, and ordering logistics for retail garden buyers.
The company maintains a sustainability compliance stack including GreenerGrown (A+), MPS-ABC, MPS-GAP, MPS-Product Proof, and GRASP certifications. It operates as part of Starre Group with no publicly disclosed founding date, headcount, revenue, or external investors. A press release dated 13-02-2026 indicates ongoing activity but no specific transaction. No AI/ML, software platform, or digital product beyond the Floriday integration is present in the disclosed material.
Van der Starre firmographics
Firmographics- Name
- Van der Starre
- Legal name
- Van der Starre bv
- Website
- https://vanderstarre.nl
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Van der Starre bv is a Dutch horticulture subsidiary of Starre Group that supplies PBR-protected climbing plants and branded retail concepts (Klimplantenconcept 3.0, FleuraTerrazza, SB-Pot, Wave2-pot) to garden centers and retail chains across the Netherlands and Europe via direct sales and the Floriday B2B marketplace.
- Ownership category
- akta.pro rank
Van der Starre industry classification
Industry- Product category
- Horticulture Wholesale Concepts
- NAICS
- Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Van der Starre is headquartered
LocationHeadquarters
- HQ city
- Boskoop
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Van der Starre business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels1 record
Van der Starre product offering
Product offeringCore offering
Van der Starre supplies clematis, climbing plants, and fruit to garden centers and retail chains in the Netherlands and Europe, delivered as pre-packaged, branded retail concepts (Klimplantenconcept 3.0, 1 Meter Privacy, Unieke soorten, Het geheim van de plant, FleuraTerrazza, S-90 XtraFlowers, SB-Pot, Wave²-pot). The portfolio centers on PBR-protected exclusive varieties bundled with visual merchandising, packaging, and ordering tools that garden centers can deploy on-shelf.
Product overview
Van der Starre operates as a horticulture company specializing in smart concept solutions for Clematis, climbing plants, and fruit. The company offers a portfolio of branded concepts organized into three main categories: Garden Center Concepts (Klimplantenconcept 3.0, 1 Meter Privacy®, Unieke soorten, Het geheim van de plant), Visual Concepts (FleuraTerrazza®, S-90® XtraFlowers®), and Retail Concepts (SB-Pot®, Wave²-pot®, Jaarkalender, Bestelgemak). The product portfolio includes exclusive plant varieties with PBR (Plant Breeders' Rights) protection such as Clematis Multi Pink, Clematis Super Nova, Clematis Pernille, Passiflora Snow Queen, Clematis Taiga, Clematis Forever Friends, and Trachelospermum Star of Toscane. The company positions itself under the tagline 'THE ART OF CONCEPTS®' and is part of Starre Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Klimplantenconcept 3.0 A garden center concept (Tuincentra concepten) offering climbing plants in a range from 40cm to 2.15 meters, designed as a retail-ready solution for garden centers.
- 1 Meter Privacy A privacy-focused garden center concept providing screening solutions using climbing plants.
- Unieke soorten A unique-species assortment featuring exclusive PBR-protected clematis and climbing plant varieties including Clematis Multi Pink PBR, Clematis Super Nova PBR, Clematis Pernille PBR, Passiflora Snow Queen PBR, Clematis Taiga PBR, Clematis Forever Friends PBR, and Trachelospermum Star of Toscane PBR.
- Het geheim van de plant A garden center concept focused on plant knowledge and consumer education around climbing plants.
- FleuraTerrazza A visual concept brand for terrace and outdoor plant displays, designed for retail presentation at garden centers and retail chains.
- S-90 XtraFlowers A visual concept for flower arrangements and displays within the visual concepts portfolio.
- SB-Pot A retail concept pot featuring a specific proprietary pot design for plant retail sales.
- Wave²-pot A retail concept pot with an innovative wave-pattern design for plant sales.
Companies that use Van der Starre
Customer profileSegments2 records
Ideal customer profiles2 records
Van der Starre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Van der Starre partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Starre Groupcore
- Floridaycore
Recent moves5 records
Expansion highlights4 records
Van der Starre competitors and assessment
Company assessmentDirect peers
- Florensis: Dutch producer and supplier of young ornamental plants (annuals, perennials, pot plants) to European growers and retailers. Comparable as a wholesale nursery supplier with branded product concepts and a strong sustainability certification profile.
- Beekenkamp Group: Dutch family-owned breeder and producer of ornamental plants, vegetables, and chrysanthemums. Comparable as a Dutch-based horticultural supplier selling proprietary plant genetics and complete concept solutions to the European garden retail market.
- Royal van Zanten: Dutch breeder and propagator of cut flowers, potted plants, and bulbs serving the European floriculture and garden center market. Directly comparable as a Dutch-based B2B horticulture supplier offering proprietary varieties and concept solutions to retail customers.
- Selecta One: European breeder and producer of ornamental young plants, including bedding and balcony plants. Comparable as a B2B horticulture supplier with branded, marketed plant varieties sold into the European garden center and retail channel.
- HilverdaKooij: Dutch breeder and propagator of cut flowers, potted plants, and garden plants serving international retail. Comparable as a Dutch-based horticultural company selling proprietary varieties through B2B channels to garden centers and retail chains.
Broad incumbents
- Dümmen Orange: One of the world's largest breeders and propagators of ornamental plants, including cut flowers, potted plants, and bedding plants. Comparable as a B2B supplier of proprietary plant genetics to the European retail and garden center channel, though at a far broader scale than Van der Starre.
- Ball Horticultural Company: Global breeder, producer, and distributor of ornamental plant varieties to the professional horticulture industry. Comparable as a B2B supplier of proprietary plant genetics and concept-branded products to the European garden retail segment.
- Syngenta Flowers: Global breeding business producing flower and pot plant seeds and cuttings for professional growers. Comparable as a B2B supplier of proprietary plant varieties to the European horticultural retail channel, though operating at a much larger scale.
Others
- Royal FloraHolland: Operator of the Floriday digital marketplace and the world's largest flower auction connecting growers and buyers. Comparable as a critical ecosystem partner that provides Van der Starre's primary digital ordering and distribution channel, rather than a direct competitor.
Regional players
- Müller Baumschule: German nursery producing ornamental trees, shrubs, and climbing plants for the German and central European market. Comparable as a regional wholesale nursery supplier of climbing plants and ornamentals into the European garden center channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Van der Starre social profiles
Digital presenceVan der Starre compliance and trust
Trust signalCompliance5 records
Van der Starre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van der Starre leadership team
Management profileNumber of profiles
Van der Starre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van der Starre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van der Starre
What does Van der Starre do?
Van der Starre supplies clematis, climbing plants, and fruit to garden centers and retail chains in the Netherlands and Europe, delivered as pre-packaged, branded retail concepts (Klimplantenconcept 3.0, 1 Meter Privacy, Unieke soorten, Het geheim van de plant, FleuraTerrazza, S-90 XtraFlowers, SB-Pot, Wave²-pot). The portfolio centers on PBR-protected exclusive varieties bundled with visual merchandising, packaging, and ordering tools that garden centers can deploy on-shelf.
Is Van der Starre a public or private company?
Van der Starre is a private company. It is classified as corporate owned and is currently operating.
When was Van der Starre founded?
Van der Starre was founded in 1982. It employs 51 to 100 people.
Where is Van der Starre based?
Van der Starre is headquartered in Boskoop, Netherlands, in the Europe region.
Who are Van der Starre's main competitors?
Direct peers on record are Florensis, Beekenkamp Group, Royal van Zanten, Selecta One and HilverdaKooij. Broad incumbents are Dümmen Orange, Ball Horticultural Company and Syngenta Flowers. Royal FloraHolland is listed as an others. Müller Baumschule is listed as a regional player.
Does Van der Starre have an API?
No public API is recorded for Van der Starre.
What industry is Van der Starre in?
Van der Starre's product category is Horticulture Wholesale Concepts. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 424930 and its SIC code is 5200.