Name

Wildfire Technology Consulting

Legal name

Wildfire Technology Limited

Website

https://wildfiretechnology.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Technology consulting services
• Systems integration consulting
• Custom application development
• CRM implementation services
• ERP consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Technology Consulting Services: Revenue is generated through professional consulting services, including systems integration, web development, application design, AI implementation, CRM configuration, ERP implementation, and outsourcing/management services. Projects appear to be custom engagements tailored to client needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Wildfire Technology Consulting is a UK-based technology consultancy founded in 2003 that delivers systems integration, web and content management, custom application design, AI integration, CRM and ERP implementation, outsourcing/management, and green technology services to business clients. Engagements are consultative and tailored, with the firm helping clients define requirements, source or build solutions, and integrate best-of-breed third-party technologies rather than selling its own software products.

Product overview

Wildfire Technology Consulting is a technology consulting firm founded in 2003, offering a portfolio of professional services rather than a unified software product. Their service offerings include Systems Integration (connecting disconnected business systems), Websites and Content Management, Application Design and Development, Artificial Intelligence Consulting, Outsourcing and Management, CRM Solutions, ERP Solutions, and Green Technology Services. These services are delivered as consulting engagements where the firm helps clients define requirements, implement solutions, and integrate various technologies into their existing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Systems Integration Connects disconnected business systems to improve communication, efficiency, and productivity, eliminating the need for staff to manually bridge gaps between systems. Targeted at UK businesses whose internal tools do not interoperate.
• Websites and Content Management Helps businesses regain control of website messaging and marketing while still leveraging social media, by getting underperforming websites into shape and running at full power. Targeted at businesses whose web presence has been neglected in favor of social media.
• Application Design and Development Works with clients to define requirements, plan development, and either build or source custom business applications. Targeted at businesses that need bespoke applications but lack internal capacity to scope or deliver them.
• Artificial Intelligence Consulting Helps businesses adopt AI by selecting the right tools and integrating them into existing systems to maximize growth from the investment. Targeted at businesses ready to adopt AI but unsure where to start.
• Outsourcing and Management Helps clients refine requirements and find the right technology partners and suppliers to meet challenges. Targeted at businesses struggling to source the right external tech partner.
• CRM Solutions Helps businesses find and configure the best CRM tools, including for companies currently relying on spreadsheets, business cards, or manual tracking. Targeted at businesses with non-functional or absent CRM systems.
• ERP Solutions Enterprise Resource Planning system implementation and consulting for businesses experiencing rapid growth that need to systematize operations, integrate resource management, and gain visibility into business performance. Targeted at rapidly growing businesses whose systems are creaking and failing to communicate.
• Green Technology Services Helps businesses become greener and reduce their carbon footprint through energy-saving websites and sustainable technology choices. Targeted at businesses looking to reduce environmental impact through technology.

Quantifiable outcome

• Massively simplified franchise tasks for Wagging Tails, slashing admin time
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Thoughtworks: Global digital consultancy providing custom software, platforms, and AI-enabled engineering across enterprise verticals — competes with Wildfire for systems integration and custom application mandates at larger scale.
• Accenture: Global professional services firm with a large UK technology consulting practice covering systems integration, ERP/CRM, and AI — represents the broad-incumbent competitive ceiling Wildfire faces in larger enterprise pursuits.
• Capgemini: Global IT services and consulting firm with significant UK presence in digital transformation, ERP, and AI services — comparable broad-incumbent competitor for mid-to-large enterprise mandates.

Direct peers

• AND Digital: UK-founded digital consultancy providing software engineering, data, and product development across enterprise clients — a direct peer in services portfolio and geographic focus on the UK.
• Equal Experts: UK-headquartered digital consultancy specialising in custom software delivery, agile transformation, and systems integration for enterprise and government — comparable boutique-scale competitor with similar service mix.
• Kainos: UK-headquartered digital technology consultancy offering systems integration, custom application development, and AI/automation services to enterprise and public sector clients — closely comparable in scale, geography, and service mix to Wildfire.
• BJSS: UK-based technology and engineering consultancy delivering custom software, cloud, data, and digital transformation services to enterprise and government clients — directly comparable in offering breadth and UK mid-market positioning.

Others

• Sage Group: UK-headquartered ERP/accounting software vendor — relevant adjacent/ecosystem player because Wildfire implements and integrates systems like Sage for its mid-market clients.
• FDM Group: UK-listed professional services firm deploying technology consultants into enterprise clients — adjacent competitor for talent supply and consulting capacity in the UK mid-market.

Regional players

• Node4: UK mid-market IT services and cloud provider offering integration, managed services, and digital transformation — comparable regional UK competitor with similar mid-market client focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildfire Technology Consulting