Aloha

What Aloha does

Aloha (Aloha Amsterdam) operates a single indoor entertainment venue at De Ruijterkade 151, Amsterdam, near Amsterdam Central Station, built around a Hawaiian/tropical theme. The venue combines five core activity systems — bowling lanes with LED effects and disco programming, a 400 m² underground-themed laser tag arena accommodating up to 20 simultaneous players, a 12-hole glow-in-the-dark pirate-themed minigolf course, private karaoke booths (2-18 persons, 4,000+ song library), and two VR motion rides (Fantasy Motor Ride and 360 Motion Ride) — together with a Hawaiian-themed cocktail bar and restaurant and a 30 m² private VIP Room.

The business serves four primary customer segments: families with children (kids birthday parties up to 12 years), corporate groups (events up to 400 persons for team building), bachelor/bachelorette parties, and casual social groups of friends. Revenue is generated through per-activity unit pricing (e.g., bowling lanes at EUR37.50-42.50, laser tag at EUR11-22/person, minigolf at EUR9.50-11/person, karaoke at EUR60-199, VR at EUR10/person), bundled package deals (Aloha Parties, Grill Parties, Burger Parties, Kids Parties, Bachelor(ette), Corporate Outings) that combine activities with food and beverages, a VIP Room tier with EUR300 F&B credit, and a drink package stream (EUR19.50-45/person). Distribution is direct-to-consumer via the company's own website booking portal (portal.nostium.com) for self-serve reservations, supplemented by a corporate sales contact channel for custom quotes.

The company is a privately held Dutch operating entity with no disclosed funding, ownership, parent company, or headcount information. Recent product activity includes karaoke added in 2022 and VR motion rides added circa 2024, indicating ongoing product surface expansion within the single existing location; no geographic expansion, M&A, or partnership activity is evidenced.

Name

Aloha

Legal name

Aloha

Website

https://aloha.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Aloha Amsterdam operates a single Hawaiian-themed indoor entertainment venue near Amsterdam Central Station, offering bowling, laser tag, glow minigolf, karaoke, VR rides, and a bar/restaurant for families, corporate groups, and private celebrations.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Bars & Pubs (Non-Music) (MPAGAIAC)

akta.pro secondary industry

Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Indoor entertainment venue
• Family entertainment center
• Bowling and laser tag
• Party package bookings
• Corporate event hosting

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Activity Fees: Revenue from individual activity bookings including bowling lanes, laser tag games, minigolf rounds, karaoke booth rentals, and VR experiences. Priced per lane/person/session with time-based pricing tiers.
2. Package Deals: Bundled offerings combining multiple activities with food and/or drinks including Aloha Parties, Grill Parties, Burger Parties, and Bachelor/Bachelorette packages. These packages create higher average transaction values.
3. VIP Room Rental: Private room rental at 30m2 with airconditioning, including EUR300 consumption credit. Optional karaoke machine rental for EUR50. Reserved exclusively through the website.
4. Food and Beverage: Restaurant and cocktail bar revenue offering tropical cocktails, beers, wines, and food items. Includes drink packages for groups and bar service during activities. Heineken draft beer is the primary tap beer offering.
5. Drink Packages: Pre-paid drink packages combining beer, wine, and soft drinks available in 1-hour or 2-hour options, optionally bundled with bittergarnituur (Dutch snack assortment).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aloha operates a single indoor entertainment venue in Amsterdam, Netherlands, offering five core activities—bowling, laser tag, glow-in-the-dark minigolf, karaoke, and VR experiences—combined with an on-site Hawaiian-themed cocktail bar and restaurant. Activities are sold individually or as bundled party packages (Aloha Parties, Grill Parties, Burger Parties, Kids Parties, Bachelor(ette) Parties, Company Outings) that combine activities with food and drinks. The venue also offers a private VIP room rental for groups of 2–18 people.

Product overview

Aloha is an indoor entertainment venue in Amsterdam offering a tropical Hawaiian-themed experience. The core product consists of five main activities: Bowling (with disco/Hawaiian vibes), Laser Tag (400m² underground bunker arena), Glow-in-the-Dark Minigolf (12-hole pirate theme), Karaoke (private booths), and VR Experiences (two motion-based rides). These are offered both as standalone activities and as part of package deals including Aloha Parties (activity + drinks + snacks), Grill Parties (activity + mixed grill meal + drinks), Burger Parties (activity + burger + drinks), Kids Activities (children's birthday packages), Bachelor(ette) Parties, and Company Outings. The venue also features a Bar & Restaurant (tropical cocktail bar) and a VIP Room (private event space). The company operates on a model where customers book activities individually or as bundled packages that include food, drinks, and entertainment under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowling Hawaiian-themed bowling experience with white lanes, LED lighting effects, palm-tree decor, and DJ music on weekends. Bowling lanes accommodate up to 6 persons per lane and are available for individual or group bookings.
• Laser Tag Indoor laser tag played in a 400 m² underground bunker-themed arena with 20 laser vests and sensor-equipped suits, accommodating up to 20 players simultaneously. Sessions last 15 minutes including briefing; minimum 4 persons and 140cm height required.
• Glow-in-the-Dark Minigolf 12-hole indoor minigolf course in a tropical pirate and villain theme with magical black lights creating glowing visual effects. Maximum 5 persons per hole; suitable for all ages.
• Karaoke Private karaoke booths in Hawaiian beach style with over 4,000 songs in the music library. Standard booths accommodate 2–10 people, with an XL booth available for up to 18 people. Available since the beginning of 2022.
• VR Experiences (Fantasy Motor Ride & 360 Motion Ride) Two virtual reality motion rides: the Fantasy Motor Ride (jet ski simulation through futuristic worlds) and the 360 Motion Ride (motion-based VR with flipping and shooting). Each ride accommodates 2 people for approximately 6 minutes, available every 15 minutes.
• VIP Room Private 30 m² air-conditioned room rental including music installation, shuffleboard, professional darts, TV, private toilet, and a personal beer tap. Accommodates 2–18 people, ages 18+. Includes EUR300 food and beverage consumption credit; optional karaoke machine rental for EUR50 extra.
• Bar & Restaurant Hawaiian-themed cocktail bar and restaurant offering tropical cocktails, wines, beers, and à la carte dining. Bar service is available during activities and includes drink packages (Heineken draft beer, wine, soft drinks) with optional Dutch snack assortment (bittergarnituur).
• Aloha Parties Entry-level party packages combining one or more activities (bowling, minigolf, laser tag, or combinations) with 2 drinks and 3 appetizers. Minimum 4 persons. Options include Happy Strike (bowling), Green Keeper (minigolf), Bogey Strike (bowling + minigolf), Lucky Shot (bowling + laser tag), and Full House (all activities).
• Grill Parties Activity packages combined with a mixed grill meal (mini-burger, beef skewer, turkey merguez sausage, chicken wings, fries, and salad) plus 4–5 drinks. Prices range from EUR52.50 to EUR85.00 per person depending on activities selected.
• Burger Parties Activity packages with a burger meal (beef, chicken, vegetarian/vegan options, halal available) including fries, sauce, and 2 drinks. Available from 4 people, priced from EUR35.00 to EUR45.00 per person.
• Kids Activities (Children's Birthday Parties) Birthday party packages for children up to 12 years combining activities (bowling, laser tag, minigolf, or combinations) with lemonade and kids boxes. Minimum 4 persons. Prices range from EUR16.25 to EUR32.50 per person.
• Bachelor(ette) Parties Party packages for bachelor and bachelorette celebrations combining activities (bowling, laser tag, minigolf, karaoke) with VIP room access, drinks, and optional grill or burger meals.
• Company Outings Corporate event packages including team building activities, Friday Bowl & Chill disco bowling, and custom quotes for groups up to 400 people. Combines bowling, laser tag, karaoke, and VR experiences with food and drink packages.
• Drink Deals (Borrelpakketten) Pre-paid drinks packages including Heineken draft beer, wine, and soft drinks. 1-hour NL bar from EUR19.50 per person, 2-hour from EUR35.00 per person. Can be expanded with bittergarnituur (Dutch snack assortment).

Quantifiable outcome

• Corporate events for groups of up to 400 people
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Walibi Holland: Major Dutch theme park operating roller coasters, family rides, and entertainment attractions with on-site F&B. While outdoor-focused and larger scale, competes for Dutch family leisure spending and corporate group outings, particularly for kids' birthday parties and family day-out occasions.
• Cineworld: Major international cinema chain with multiple European locations, offering standard and premium screens plus F&B. While not directly competing in Amsterdam, provides reference for multi-venue cinema + entertainment economics and group event hosting at scale.
• Efteling: One of Europe's largest theme parks located in the Netherlands, featuring themed attractions, shows, and F&B. Competes for Dutch family leisure spending and corporate group bookings, with cohesive theming similar to Aloha's Hawaiian concept, though at much larger scale and destination-driven model.
• Kinepolis: Major cinema chain with Dutch operations offering premium theater concepts (IMAX, laser projection) and on-site F&B. Competes for weekend leisure spend and group event bookings in Amsterdam, with broader portfolio and established event-hosting infrastructure.
• Holland Casino: State-licensed casino and entertainment operator with multiple venues across the Netherlands including Amsterdam. Competes for adult nightlife, group entertainment spending, and corporate event bookings, with on-site F&B and event facilities at scale.
• Pathé Nederland: Largest cinema chain in the Netherlands operating multi-screen theaters with F&B concessions and event facilities. While focused on film exhibition, Pathé competes for similar evening/weekend leisure spending and corporate group bookings in the Amsterdam market and has scale and event-hosting capability Aloha lacks.

Direct peers

• Monkey Town: Dutch indoor playground and entertainment chain with multiple locations across the Netherlands. Operates multi-activity indoor entertainment for similar customer segments (families, parties, group outings) with package deals. Most directly comparable Dutch FEC operator to Aloha's multi-activity venue concept.

Regional players

• Hollywood Bowl: UK-based bowling and entertainment chain operating multiple centers with bowling, dining, and on-site F&B. Comparable bowling-led entertainment format with package pricing, though primarily UK-focused. Provides reference point for chain-scale bowling + F&B entertainment economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aloha.bowling.restaurant
• LinkedInlinkedin.com/company/aloha-bowling-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aloha