Ashcroft Mitchell McGregor

Name

Ashcroft Mitchell McGregor

Legal name

Ashcroft Mitchell McGregor Limited

Website

https://ammlaw.co.nz

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Workplace Law Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Employment & Labor Law (BPAHAAAD)

Keywords

• Workplace law services
• Employment law advisory
• Health and safety law
• Immigration legal support
• Workplace investigations

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services Fees: Partner-led legal services billed to employers and individuals across employment law, health and safety, immigration, privacy, and restructuring. Services include advice, representation, investigations, training, and compliance support. The firm also offers fixed-price service packages (e.g., Contract for Services Template at $1,500 + GST, Best Practice Handbook at $3,500 + GST, Privacy Policy at $500–$1,000 + GST, Privacy Training at $2,500 + GST) alongside bespoke advisory work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ashcroft Mitchell McGregor is a New Zealand boutique workplace law firm providing partner-led legal services across employment law, health and safety, and immigration support for employers and individuals. The firm advises across the full employment lifecycle, from hiring and employment agreements through disputes, restructuring, and litigation, and offers fixed-price products (templates, handbooks, privacy training) alongside bespoke advisory work. A complementary self-serve online tool (AMM IEA Builder) generates draft Individual Employment Agreements.

Product overview

Ashcroft Mitchell McGregor is a specialist boutique workplace law firm offering a unified suite of legal services across three core practice areas: Employment Law, Health and Safety, and Immigration Support. The firm also provides specialized services including workplace investigations, privacy and human rights law, restructuring and redundancy advisory, disciplinary and performance management guidance, collective agreements and industrial relations support, and employment agreement drafting. The AMM IEA Builder is a complementary online tool that enables clients to generate compliant Individual Employment Agreements using lawyer-developed templates. Training and events, including a webinar series, round out the service portfolio. The firm operates from offices in Auckland, Tauranga, and Hastings with clients throughout New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• AMM IEA Builder: Online tool for generating Individual Employment Agreements using lawyer-developed templates and clause logic.

Products and services

• Employment Law Services
• Health and Safety Services
• Immigration Support Services
• AMM IEA Builder
• Workplace Investigations
• Privacy, Official Information and Human Rights
• Restructuring and Redundancy
• Employment Relationship Problem Resolution
• Collective Agreements and Industrial Relations
• Employment Law Compliance
• Training and Events
• Contract for Services Template
• Best Practice Handbook
• Best Practice Privacy Policy
• Privacy Training

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• New Zealand Law SocietycoreStrategic or Co-development PartnerMembership organisation for legal practitioners in New Zealand. AMM lawyers are members and participate in Law Association committees including the Health & Safety Committee and Immigration & Refugee Law Committee, providing early insight into regulatory changes.
• Human Resources Institute of New Zealand (HRNZ)coreStrategic or Co-development PartnerNational professional body for HR practitioners. AMM team members participate in HRNZ at the local level, contributing to professional development and network engagement.
• Law AssociationcoreStrategic or Co-development PartnerRegional law association providing professional development and community for legal practitioners. AMM contributes to Health & Safety and Immigration & Refugee Law Committees.
• Chambers of CommerceminorChannel Partner/ Reseller/ DistributorLocal Chambers of Commerce across New Zealand. AMM engages through membership, training delivery, and event participation to reach local business communities.
• Health and Safety Business Leaders ForumcoreStrategic or Co-development PartnerIndustry forum for health and safety leaders. AMM holds membership and contributes to training and resources for member organisations.
• Institute of DirectorsminorStrategic or Co-development PartnerProfessional body for directors in New Zealand. Kate Ashcroft is a member, and AMM lawyers provide governance-level health and safety and employment law guidance.
• New Zealand Institute of Safety ManagementminorStrategic or Co-development PartnerProfessional body for safety management practitioners. AMM provides training and resources to support members with health and safety compliance.
• Tautoko MaiminorOthersCharitable board providing sexual harm support services in Bay of Plenty and Waikato. Christie McGregor serves on the Board. AMM provides governance support.
• WBOP Women's FundminorOthersCharitable fund supporting women in the Western Bay of Plenty. Christie McGregor sits on the Establishment Committee.
• Baywide Community Law CentreminorOthersCommunity law organisation. Kate Ashcroft is a Trustee of Baywide Community Law Service. AMM provides pro bono legal support.
• Priority OneminorStrategic or Co-development PartnerRegional economic development agency for the Bay of Plenty. AMM participates in networks and engagement activities supporting regional business development.
• Australasian Legal Practice Management Association (ALPMA) New ZealandminorOthersProfessional association for legal practice managers in Australia and New Zealand. Alice Tipoki-Lawton serves on the ALPMA New Zealand Board.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bell Gully: One of New Zealand's leading full-service law firms with a strong employment and workplace relations practice. Comparable as a competitor for workplace law mandates from major corporates, though Bell Gully's broader portfolio gives it scale advantages over the boutique AMM.
• MinterEllisonRuddWatts: Major NZ law firm with employment, health & safety, and immigration practices serving large corporate and government clients. Comparable scope of workplace law services with much greater scale and cross-border reach.
• Simpson Grierson: Large NZ law firm with recognised employment, health & safety, and immigration capabilities. Competitor for the same mid-market and enterprise employer clients AMM targets, with broader geographic reach and a longer track record.
• DLA Piper New Zealand: Global law firm's NZ employment and immigration practice serving multinational employers. Comparable on employment and immigration mandates, with substantially greater cross-border resources and brand recognition.
• Buddle Findlay: Top-tier NZ law firm with a substantial employment and health & safety practice. Directly comparable on employment law, health & safety, and immigration advisory work for large New Zealand employers, with deeper resources than AMM.

Direct peers

• Dundas Street: Boutique NZ employment and workplace law firm offering a similar specialist-led model. Closely comparable on positioning as a focused workplace law practice competing against larger full-service firms.
• Anthony Harper: NZ law firm with strong regional employment and workplace relations capability, particularly across Canterbury and the South Island. Comparable mid-market positioning and similar employment/health & safety/immigration offering.
• Duncan Cotterill: Boutique-leaning NZ firm with employment, health & safety, and immigration practices serving employer clients. Closely comparable partner-led specialist offering, though with a stronger Christchurch/South Island orientation.
• Anderson Lloyd: NZ firm with established employment, health & safety, and immigration practices. Direct competitor for mid-market and regional employer clients, particularly in the South Island, with comparable specialisation depth.
• Lane Neave: Mid-sized NZ firm with a well-regarded employment, health & safety, and immigration practice, particularly in the South Island and Canterbury. Closely comparable boutique-leaning competitor serving employers across similar workplace law pillars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ashcroftmitchellmcgregor
• LinkedInlinkedin.com/company/ashcroftmitchellmcgregor

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashcroft Mitchell McGregor