Power 92
Power 92 (WPWX 92.3 FM) is a Chicago urban contemporary hip-hop and R&B radio station owned by Crawford Broadcasting Company, monetizing through local and national advertising while reaching listeners via FM broadcast and online streaming.
- Company typePrivate
- Founded1949
- HeadquartersHammond, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Power 92 does
Power 92 (legal entity WPWX, branded as Power 92.3 FM or Power 92 Chicago) is an urban contemporary radio station broadcasting at 92.3 MHz in the Chicago metropolitan area, owned and operated by Crawford Broadcasting Company. The station delivers a hip-hop and R&B format with dayparted programming that includes DeDe In The Morning (weekday mornings), MAHA (midday), DJ Nehpets (afternoon drive), DJ Pharris (evenings), DJ Will the Thrill, K Jay, Ozman, Sheila O. (Sundays), and public affairs shows Real Talk Radio and Raw TV Radio. Its technology stack consists of a licensed FM broadcast transmitter, a website at power92chicago.com, live streaming via MyStreamPlayer integration, an online music submission portal, and active social media channels on YouTube, Instagram, X, and Facebook.
The business model is traditional broadcast advertising: listeners access content free over the air or via online streaming, and Power 92 monetizes that audience through spot advertising, sponsorships, on-air promotions, contests, and community events. Go-to-market combines owned digital channels (website content, VIP Club email, social media) with a street team that maintains grassroots presence at Chicago events. Customer segments are dual-sided: a persona segment of urban music enthusiasts in the Chicago metro area (listeners) and a business segment of local and national advertisers seeking reach into the Chicago urban demographic.
The station is privately held under Crawford Broadcasting Company, employs 51-100 people, and shows no disclosed venture or private equity investment. No funding rounds, acquisitions, or executive leadership changes were identified. Recent incremental moves include the addition of online streaming, a music submission platform, a street team ambassador program, the Real Talk Radio public affairs show, and the Crawford Cares community initiative.
Power 92 firmographics
Firmographics- Name
- Power 92
- Legal name
- Crawford Broadcasting Company
- Website
- https://power92chicago.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Power 92 (WPWX 92.3 FM) is a Chicago urban contemporary hip-hop and R&B radio station owned by Crawford Broadcasting Company, monetizing through local and national advertising while reaching listeners via FM broadcast and online streaming.
- Ownership category
- akta.pro rank
Where Power 92 is headquartered
LocationHeadquarters
- HQ city
- Hammond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Power 92 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising and Sponsorships: Power 92 monetizes its broadcast through advertising sales, sponsorships, and on-air promotions. The station runs contests and maintains commercial radio programming typical of broadcast media companies.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Power 92 product offering
Product offeringCore offering
Power 92 (WPWX) is an urban contemporary / hip-hop and R&B radio station broadcasting on 92.3 FM in the Chicago metropolitan area. It delivers music programming, morning drive shows, public affairs content, artist interviews, contests, and giveaways to listeners via over-the-air FM broadcast and online live streaming. The station is owned and operated by Crawford Broadcasting Company.
Product overview
Power 92 (WPWX 92.3 FM Chicago) is an urban contemporary radio station owned by Crawford Broadcasting Company. The station operates as a single-market broadcast radio station with associated digital services. Its core offering is AM/FM radio broadcasting supplemented by live streaming, an online music submission portal, and community engagement through street team and internship programs. The station features multiple hosted programs including DeDe In The Morning, MAHA, DJ Nehpets, DJ Pharris, Sheila O., Real Talk Radio, and Raw TV Radio, each targeting different dayparts and audience segments.
Differentiator
Problem solved
Functional benefit
Products and services
- WPWX Power 92 Chicago (92.3 FM) Urban contemporary radio station broadcasting at 92.3 FM in the Chicago metropolitan area, owned by Crawford Broadcasting Company. Delivers hip-hop and R&B music, talk programming, and online live streaming to Chicago-area listeners.
- DeDe In The Morning Weekday morning drive radio show hosted by DeDe McGuire, airing weekdays 5am-10am and Saturdays 6am-10am on Power 92 Chicago.
- MAHA Weekday afternoon radio show hosted by Maha, airing weekdays 10am-3pm and Saturdays 10am-2pm on Power 92 Chicago.
- DJ Nehpets Weekday evening drive radio show featuring DJ Nehpets, airing weekdays 3pm-7pm on Power 92 Chicago, with additional mix segments at 9am and 9pm.
- DJ Pharris Evening radio show hosted by DJ Pharris on Power 92 Chicago, airing Monday-Thursday 7pm-Midnight and Friday 7pm-10pm.
- Sheila O. Sunday afternoon radio show hosted by Sheila Okonji-Ashinze on Power 92 Chicago, airing Sundays 3pm-6pm.
- Real Talk Radio Public affairs talk show on Power 92 Chicago hosted by Savannah Justine, covering local Chicago news, culture, and interviews.
- Raw TV Radio Sunday evening program on Power 92 Chicago covering local Chicago news, music, culture, and artist interviews.
- Live Radio Streaming Online live streaming of Power 92 Chicago broadcasts via the MyStreamPlayer platform, allowing listeners to tune in from anywhere outside the FM coverage area.
- Music Submission Platform Online portal where artists and labels can submit music for consideration for airplay on Power 92 Chicago.
Companies that use Power 92
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Power 92 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Power 92 partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Power 92 competitors and assessment
Company assessmentDirect peers
- WGCI-FM: iHeartMedia-owned Chicago urban contemporary station on 107.5 FM; the most direct in-market competitor to Power 92, serving the same hip-hop/R&B audience and competing for the same Chicago urban advertising dollars.
- Power 105.1 (WWPR): iHeartMedia New York hip-hop station directly mirroring Power 92's name and urban-format positioning; comparable commercial urban FM broadcaster in a top-three market with similar programming mix.
- KDAY 93.5: iHeartMedia Los Angeles hip-hop station; comparable commercial urban/hip-hop FM broadcaster serving an urban audience in a major West Coast metro with similar digital streaming distribution.
- KMEL 106.1: iHeartMedia San Francisco hip-hop station; a peer urban/hip-hop FM broadcaster in a top-ten U.S. market with similar advertiser base targeting urban demographics.
- Hot 97 (WQHT): iHeartMedia-owned iconic urban/hip-hop station in New York; highly comparable as a heritage commercial urban-format FM station targeting hip-hop and R&B listeners with morning drive personalities and live event programming.
- V-103 (WVEE): Audacy-owned Atlanta urban contemporary/hip-hop station; directly comparable as a major-market commercial urban FM radio operator with strong on-air personalities and event-driven community engagement.
Broad incumbents
- Audacy: Major multi-format U.S. radio operator owning urban stations such as V-103 (Atlanta); comparable as a large diversified radio group whose urban-format stations compete with Power 92 for national advertising budgets.
- Cumulus Media: Large U.S. radio operator with stations in Chicago and other major markets; relevant as a diversified incumbent that competes for local and national advertising spend in the Chicago metro.
- iHeartMedia: Largest U.S. radio broadcaster and parent of multiple direct urban-format peers (Hot 97, Power 105.1, WGCI-FM, KMEL, KDAY); relevant as the broad incumbent that controls much of Power 92's competitive set and the broader advertising inventory Power 92 competes against.
Emerging players
- Urban One: U.S. media company primarily focused on African-American audiences, including TV One, Reach Media, and urban radio stations (e.g., Radio One); comparable as a Black-targeted urban broadcaster competing for the same advertiser demographic as Power 92.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Power 92 social profiles
Digital presencePower 92 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power 92 leadership team
Management profileNumber of profiles
Power 92 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power 92 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power 92
What does Power 92 do?
Power 92 (WPWX) is an urban contemporary / hip-hop and R&B radio station broadcasting on 92.3 FM in the Chicago metropolitan area. It delivers music programming, morning drive shows, public affairs content, artist interviews, contests, and giveaways to listeners via over-the-air FM broadcast and online live streaming. The station is owned and operated by Crawford Broadcasting Company.
Is Power 92 a public or private company?
Power 92 is a private company. It is classified as corporate owned and is currently operating.
When was Power 92 founded?
Power 92 was founded in 1949. It employs 51 to 100 people.
Where is Power 92 based?
Power 92 is headquartered in Hammond, United States, in the North America region.
How does Power 92 make money?
One revenue line is on record: radio Advertising and Sponsorships.
Who are Power 92's main competitors?
Direct peers on record are WGCI-FM, Power 105.1 (WWPR), KDAY 93.5, KMEL 106.1, Hot 97 (WQHT) and V-103 (WVEE). Broad incumbents are Audacy, Cumulus Media and iHeartMedia. Urban One is listed as an emerging player.
Does Power 92 have an API?
No public API is recorded for Power 92.