The Matzo Project
The Matzo Project is a Brooklyn-based specialty food company producing small-batch, OU-certified matzo flats, chips, matzo ball soup kits, and gluten-free Kosher-for-Passover baking mixes sold direct-to-consumer online and via Amazon, Walmart, Whole Foods, and other major US and Canadian grocers.
- Company typePrivate
- Founded2015
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Matzo Project does
The Matzo Project is a Brooklyn-based, privately held specialty food company (The Matzo Project LLC) that manufactures and sells small-batch matzo and matzo-based products. Its core product lines include Matzo Flats (Everything and Salted flavors, from $17.95), Matzo Chips (Everything, Salted, and Cinnamon Sugared, from $21.50 per 6oz bag), and Matzo Ball Soup Kits and Mixes (from $13.95). The product surface has expanded to include gluten-free, Kosher-for-Passover baking mixes (Pancake, Brownie, Golden Cake, and a Matzo Ball Soup Kit from $18.95) and limited-edition collaborative items such as the Fatty Sundays chocolate-dipped matzo chips and Shmura Matzo for Passover 2026 produced via a Ukrainian refugee collective in Bucharest. Production uses small-batch traditional methods at a Brooklyn facility that is nut-free, dairy-free, vegan, and Orthodox Union-certified, with select products reviewed for Passover by OU rabbis. A limited-edition merchandise item (a "What Am I, Chopped Liver?" hat) is also sold.
The company operates a hybrid go-to-market model. Direct-to-consumer e-commerce through its Shopify storefront on matzoproject.com (with free shipping on orders $50+) is the brand-anchor channel, complemented by marketplace listings on Amazon and Walmart.com and physical retail placement in mainstream and specialty grocers including Whole Foods, Publix, Harris Teeter, Fresh Market, Central Market, Zabar's, and Zingerman's, plus online specialty retailers Thrive Market and Vitacost. Canadian distribution is handled by Gourmet Trading as a wholesale partner, removing the need for cross-border shipping. Pricing is unit-based across all SKUs with no subscription or recurring billing; revenue is generated from one-time product sales across DTC, marketplace commissions, and wholesale/retail placements. Marketing relies on organic social (Instagram, Facebook, LinkedIn), email newsletter capture, and PR/earned media.
The Matzo Project was founded in 2015 by Ashley Albert and Kevin Rodriguez, lifelong friends, and later expanded its leadership with partners Avi Markus and Crystal Bennett. The company is small (1–10 employees), has no disclosed revenue or funding history, and serves multiple overlapping customer segments: Passover observers, gluten-free consumers, kosher-conscious shoppers, specialty-dietary consumers (nut/dairy-free), and general snack buyers seeking Jewish-heritage-flavored products.
The Matzo Project firmographics
Firmographics- Name
- The Matzo Project
- Legal name
- THE MATZO PROJECT LLC
- Website
- https://matzoproject.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Matzo Project is a Brooklyn-based specialty food company producing small-batch, OU-certified matzo flats, chips, matzo ball soup kits, and gluten-free Kosher-for-Passover baking mixes sold direct-to-consumer online and via Amazon, Walmart, Whole Foods, and other major US and Canadian grocers.
- Ownership category
- akta.pro rank
The Matzo Project industry classification
Industry- Product category
- Kosher Crackers and Snacks
- NAICS
- Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)
- akta.pro secondary industries
- Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Breakfast & brunch prepared items manufacturing (AFAKAHAH)
Keywords
Where The Matzo Project is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
The Matzo Project business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct product sales through their own e-commerce storefront with free shipping on orders $50+. Individual products and bundle packs sold at various price points.
- Marketplace Sales: Sales through Amazon store and Walmart.com marketplace platforms.
- Wholesale Distribution: Wholesale distribution through Gourmet Trading for Canadian market and other wholesale partners.
- Retail Placement: Products sold through major retail chains including Whole Foods, Publix, Harris Teeter, Fresh Market, Central Market, and specialty food retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Matzo Flats - From $17.95 |
| Unit Pricing | Pay-as-you-go | Matzo Chips - From $21.50 |
| Unit Pricing | Pay-as-you-go | Matzo Ball Soup Kit - From $13.95 |
| Unit Pricing | Pay-as-you-go | Mini Megillah Sampler Pack - $25.50 |
| Unit Pricing | Pay-as-you-go | The Whole Megillah - $49.95 |
| Unit Pricing | Pay-as-you-go | Gluten-Free Baking Mixes - From $18.95 |
| Unit Pricing | Pay-as-you-go | Bundle Options - From $22.95 |
| Unit Pricing | Pay-as-you-go | Shmura Matzo for Passover - $29.98 |
| Unit Pricing | Pay-as-you-go | Chocolate-Dipped Matzo Chips - $17.98 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
The Matzo Project product offering
Product offeringCore offering
The Matzo Project makes and sells Brooklyn-made matzo crackers (Matzo Flats), Matzo Chips in multiple flavors, Matzo Ball Soup Kits, Matzo Ball Mix, and gluten-free baking mixes (brownie, pancake, cake). All products are certified kosher (OU, Kof-K, CRC), with nut-free and dairy-free recipes and a dedicated gluten-free product line. Seasonal Shmura (handmade) matzo and a curated Kosher-for-Passover product lineup are released each year for Passover.
Product overview
The Matzo Project is a Brooklyn-made, Miami-grandma-inspired food company offering matzo and matzo-based products. The core product line consists of Matzo Flats (Everything and Salted), Matzo Chips (Everything, Salted, and Cinnamon Sugared varieties), and Matzo Ball Soup products (Soup Kit and Mix). These are available individually or in bundles including The Whole Megillah and Mini Megillah Sampler Pack. The company has expanded into gluten-free, Kosher-for-Passover baking mixes including Anytime Pancake Mix, Just Because Brownie Mix, and Who Needs a Reason Golden Cake Mix, sold individually or in The Baking Bundle and The Gluten-Free Four bundles. Limited-edition and collaborative products include Shmura Matzo for Passover and Chocolate-Dipped Matzo Chips (Fatty Sundays collaboration). All products are nut-free, dairy-free, and produced in a Kosher-certified facility, with select items certified Kosher for Passover by the Orthodox Union.
Differentiator
Problem solved
Functional benefit
Products and services
- Matzo Flats Traditional Brooklyn-made matzo crackers sold as a standalone box, positioned as the brand's flagship baked product. Sold direct-to-consumer, through online marketplaces, and at retail.
- Matzo Chips (Classic & Everything) Baked matzo chips in at least Classic and Everything flavor variants, packaged as a snack for everyday consumption. Sold direct-to-consumer, through online marketplaces, and at retail.
- Chocolate-Dipped Matzo Chips (Fatty Sundays collaboration) Chocolate-dipped matzo chips produced as a collaboration with the Fatty Sundays brand, sold as a limited-edition gifting and snack product.
- Matzo Ball Soup Kit All-in-one kit containing matzo ball mix plus seasoning to make matzo ball soup at home; sold direct-to-consumer and at retail.
- Matzo Ball Mix Standalone matzo ball mix used to make matzo balls at home; sold as its own product and bundled in the Matzo Ball Soup Kit.
- Gluten-Free Matzo Ball Soup Kit Gluten-free variant of the Matzo Ball Soup Kit, targeted at gluten-free consumers and Passover observers requiring gluten-free products.
- Shmura Matzo Limited-edition handmade (Shmura) matzo made using traditional methods for Passover, sold as a seasonal product.
- Just Because Brownie Mix Gluten-free brownie baking mix sold as part of the brand's baking mix line, for home baking of brownies.
- Anytime Pancake Mix Gluten-free pancake baking mix sold as part of the brand's baking mix line, for home baking of pancakes.
- Who Needs a Reason Golden Cake Mix Gluten-free golden cake baking mix sold as part of the brand's baking mix line, for home baking of cake.
- Mini Megillah Sampler Pack Variety sampler pack bundling multiple Matzo Project products, intended for new-customer trial and gifting.
- The Whole Megillah Larger-format bundle of multiple Matzo Project products, positioned for new-customer trial and gifting.
- The Baking Bundle (3-Pack) Three-pack bundle of the brand's baking mixes (brownie, pancake, cake), sold as a single bundle.
- The Gluten-Free Four (4-Pack) Four-pack bundle of gluten-free products, targeted at gluten-free consumers and Passover observers requiring gluten-free products.
- Matzo Project Hat (Merchandise) Branded apparel (hat) merchandise sold as a standalone product on the brand's website.
Companies that use The Matzo Project
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
The Matzo Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Matzo Project partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Ukrainian Refugee Collective (Bucharest, Romania)minorPartnership to produce limited-run Shmura Matzo for Passover 2026. Products are handmade and hearth-baked using traditional methods by displaced refugees. Proceeds support dignified employment for displaced refugees.
- Fatty SundaysminorCollaborated on limited-edition chocolate-dipped matzo chips decorated with rainbow sprinkles or buttercrunch bits. Product sold as two-pack bundles and six-count cases.
- Gourmet TradingcoreCanadian distribution partner for The Matzo Project. Handles both retail and wholesale distribution in Canada, eliminating the need for cross-border shipping from the US.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Matzo Project competitors and assessment
Company assessmentBroad incumbents
- Streit's:
- Manischewitz: The largest mass-market matzo and Jewish food brand in North America. Directly comparable product category (matzo, soup mixes, baking) but serves mass grocery with far broader portfolio and lower price points.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Matzo Project social profiles
Digital presenceThe Matzo Project compliance and trust
Trust signalCompliance2 records
The Matzo Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Matzo Project leadership team
Management profileNumber of profiles
Profiles4 records
The Matzo Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Matzo Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Matzo Project
What does The Matzo Project do?
The Matzo Project makes and sells Brooklyn-made matzo crackers (Matzo Flats), Matzo Chips in multiple flavors, Matzo Ball Soup Kits, Matzo Ball Mix, and gluten-free baking mixes (brownie, pancake, cake). All products are certified kosher (OU, Kof-K, CRC), with nut-free and dairy-free recipes and a dedicated gluten-free product line. Seasonal Shmura (handmade) matzo and a curated Kosher-for-Passover product lineup are released each year for Passover.
Is The Matzo Project a public or private company?
The Matzo Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Matzo Project founded?
The Matzo Project was founded in 2015. It employs 1 to 10 people.
Where is The Matzo Project based?
The Matzo Project is headquartered in Brooklyn, United States, in the North America region.
How does The Matzo Project make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are marketplace Sales, wholesale Distribution and retail Placement.
Who are The Matzo Project's main competitors?
Broad incumbents on record are Streit's and Manischewitz.
Does The Matzo Project have an API?
No public API is recorded for The Matzo Project.
What industry is The Matzo Project in?
The Matzo Project's product category is Kosher Crackers and Snacks. Its primary akta.pro industry code is AFAKAIAJ, Crackers & Savory Biscuits Manufacturing, with a secondary code of AFAKABAH, Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads). Its NAICS code is 311821 and its SIC code is 2052.