Malibu Jack's

What Malibu Jack's does

Malibu Jack's is a multi-location operator of indoor family entertainment centers headquartered in Lexington, Kentucky, founded in 2013 and operated under the parent entity Five Star Parks & Attractions, LLC. The company runs large-format, weather-proof venues that combine 9+ paid attractions (electric go-karts, roller coasters, laser tag, motion theaters, mini-golf, bumper cars), 16 bowling lanes, and 80-125+ arcade games under a single 135,000-square-foot roof. Five venues are currently operating across Kentucky (Ashland, Lexington, Louisville), Indiana (Lafayette), and Texas (North Richland Hills), with a sixth venue (Thornton, Colorado) opened in November 2025 and a seventh (Owensboro, Kentucky) announced for 2026.

The business generates revenue through four primary streams: usage-based attraction play cards and all-day unlimited passes ($19.95-$45.95), on-site food and beverage at the Jack's Snacks restaurant and bar (including self-pour beer walls), hosted events (birthday parties from $95.95, corporate packages from $39.95-$54.95/person, field trip and youth group packages from $14.95-$29.95/person), and a subscription-style Summer Season Pass at $59.95 with a Bring-a-Buddy feature. Entry to the venues is free; monetization occurs at the attraction, arcade, and F&B layers. Distribution is direct-to-consumer through company-owned retail locations, complemented by an eClub email program and CenterEdge-powered online booking.

Technology and operational footprint are intentionally standardized: every existing venue replicates the 135,000-square-foot, 9-attraction, 16-bowling-lane template, suggesting a repeatable real estate and operating model rather than a technology-driven product. The company has no disclosed proprietary software, no mobile application, no public API, and no AI/ML components. The principal expansion lever is the opening of new standardized venues in mid-sized U.S. metropolitan markets, supported by Kentucky Tourism Development Act incentives.

Name

Malibu Jack's

Legal name

Five Star Parks & Attractions, LLC

Website

https://malibujacks.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Malibu Jack's operates a chain of large-format indoor family entertainment centers across the U.S., offering go-karts, bowling, laser tag, arcade games, and event hosting under standardized 135,000-square-foot venues serving families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor theme parks
• Family entertainment centers
• Arcade attractions
• Birthday party venues
• Corporate event hosting

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Attraction and Arcade Revenue: Customers pay for attraction passes (all-day unlimited or pay-per-attraction), arcade game cards with loaded money, and play cards for various rides and games. Revenue is generated through per-use and all-day pass models.
2. Food and Beverage: On-site restaurants and bars serving food, beverages, and cocktails. Includes self-pour beer walls, signature slab pizzas, and full restaurant menus at each location.
3. Event Hosting (Birthdays, Corporate, Groups): Revenue from hosting birthday parties, corporate events, field trips, and youth group events. Packages range from basic to premium private rentals with customizable options.
4. Season Passes: Annual and summer season passes offering unlimited attractions for a fixed fee, generating recurring visit incentives and customer lock-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Malibu Jack's operates large-scale indoor family entertainment centers featuring go-karts, roller coasters, laser tag, bowling, mini-golf, motion theaters, bumper cars, and 80-125+ arcade games within approximately 135,000 square feet of climate-controlled space per location. Entry is free, with revenue generated through reloadable Play Cards, all-day unlimited attraction passes, summer season passes, birthday party packages, corporate event packages, field trip packages, and on-site food and beverage service.

Product overview

Malibu Jack's is a multi-location indoor family entertainment center chain operated by Five Star Parks & Attractions, LLC. The core offering is a large-scale indoor theme park featuring 9+ attractions per location, 16 bowling lanes, and 100+ arcade games across 135,000 square feet per site. The five operational locations (Ashland, KY; Lafayette, IN; Lexington, KY; Louisville, KY; North Richland Hills, TX) offer go-karts, laser tag, arcade, bowling, roller coasters, mini-golf, motion theaters, bumper cars, drop towers, and soft play areas. Revenue streams include Play Cards (pay-per-attraction/game), unlimited attraction passes, birthday party packages, corporate event bookings, and on-site food and beverage. Expansion is planned into Owensboro, KY (2026) and the Thornton, CO location opened in November 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Theme Park / Family Entertainment Center Large-scale indoor family entertainment centers offering weather-proof attractions including go-karts, laser tag, arcade games, bowling, roller coasters, mini-golf, motion theaters, and bumper cars under one roof. Each location spans approximately 135,000 square feet with 9+ attractions, 16 bowling lanes, and 80-125+ arcade games. Entry is free; revenue is generated through attraction Play Cards, attraction passes, and food and beverage. Available at locations in Ashland KY, Lafayette IN, Lexington KY, Louisville KY, North Richland Hills TX, and Thornton CO.
• Birthday Party Packages Fully customizable birthday party packages available at all Malibu Jack's locations, including event space rental, unlimited attractions, arcade cards, pizza and beverages, and dedicated party coordinators. Starting at $95.95 for Lexington and Louisville locations.
• Corporate Event Packages Corporate event offerings including Play Plus ($39.95/person), Kickoff Experience ($44.95/person), All Access ($54.95/person), and full venue Private Rental options. Packages include attraction access, arcade play, catering, and event spaces with A/V and Wi-Fi.
• Field Trip & Youth Group Packages Group event packages for schools and youth organizations including The Starter ($14.95-$19.95), Next Level ($19.95-$24.95), and Ultimate ($24.94-$29.95) Field Trip options, with weekday and weekend pricing per person.
• Jack's Snacks / Restaurant & Bar On-site restaurant and bar serving pizza, burgers, wings, appetizers, and cocktails. Features self-pour tap walls with craft beers, wines, and specialty cocktails at select locations, just steps away from the attractions.
• Play Cards & Attraction Passes Reloadable Play Cards loaded with money to access individual attractions and arcade games. All-Day Unlimited Attractions Passes available from $19.95-$45.95 depending on time, day, and location. Summer Season Passes offer unlimited attractions through Labor Day for $59.95 per person.
• eClub Membership Email loyalty club offering exclusive savings, deals, and perks to subscribed members to drive repeat visits and engagement.

Quantifiable outcome

• Each location operates 135,000+ square feet with 9+ attractions

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Five Star Parks & Attractions, LLCcoreOthersMalibu Jack's is owned and operated by Five Star Parks & Attractions, LLC and its subsidiaries and affiliated entities. This is the parent company structure providing operational infrastructure and support.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Dave & Buster's: National eatertainment chain pairing arcade gaming with full bars and casual dining; closest scaled analog to Malibu Jack's 'attractions + F&B under one roof' model, competing for the same family and group-event occasions.
• Chuck E. Cheese: Indoor family entertainment chain centered on arcade games, rides, and birthday parties with on-site food — directly comparable to Malibu Jack's family/birthday segment, though with a smaller attraction footprint.
• Main Event Entertainment: Operates large-format indoor family entertainment centers combining bowling, laser tag, arcade, gravity ropes, and billiards with full F&B — the same multi-attraction, eatertainment playbook as Malibu Jack's, targeted at families, birthdays, and corporate groups.
• Urban Air Adventure Park: Indoor adventure/trampoline park franchise with attractions, parties, and group events for families and youth groups; overlaps Malibu Jack's youth/family segment and group-event revenue model.
• Scene75 Entertainment Center: Large-format indoor entertainment venue (often 100,000+ sq ft) bundling go-karts, laser tag, roller coasters, bowling, mini-golf, and arcade — a close format and scale analog to Malibu Jack's 135,000 sq ft parks.
• Andretti Indoor Karting & Games: Premium indoor FEC featuring go-karts, laser tag, bowling, arcade, and full-service restaurants/bars. Competes head-to-head with Malibu Jack's in the 'high-energy, multi-attraction, all-ages' positioning.
• Round1 Bowling & Entertainment: Bowling-and-arcade entertainment chain offering karaoke, billiards, and prize games alongside dining — comparable mix of attractions, F&B, and group/family targeting to Malibu Jack's.

Emerging players

• Sky Zone Trampoline Park: Indoor active-entertainment franchise anchored in trampolines and active play with party and group-event programming; competes for the same family and youth-group occasions, though with a more activity-specialized format.
• K1 Speed: Indoor go-kart racing entertainment chain with party and corporate event packages; partial overlap with Malibu Jack's go-kart attraction and group-event revenue streams, but karting-focused rather than full FEC.

Broad incumbents

• Bowlero / Lucky Strike Entertainment: Largest U.S. bowling-centric entertainment operator with full bars, arcades, and event hosting; overlaps Malibu Jack's bowling lanes and corporate/birthday event use cases, but with a narrower attraction portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/malibujackslex
• Facebookfacebook.com/MalibuJacksLexington
• LinkedInlinkedin.com/company/malibu-jack-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malibu Jack's