Hifa Petrol

What Hifa Petrol does

HIFA PETROL d.o.o. Sarajevo is a privately held Bosnian fuel retail and services company founded in 2005 and headquartered in Vogošća (Sarajevo canton), operating a gas station network across Bosnia and Herzegovina and employing more than 500 people. Its core offering is retail and wholesale fuel distribution, anchored by the HPLUS Euro 6 premium fuel line — a proprietary additive-enriched formulation positioned as a higher-margin differentiated product — alongside standard passenger and freight fuels, automotive fluids, and a portfolio of station-anchored services including HP Shop retail, HP Servis vehicle maintenance, HP Wash car wash, HP Exchange currency exchange, and coffee-to-go. The company generates revenue through four primary streams: retail and wholesale fuel sales (transaction-fee based), ancillary retail services at stations, wholesale and transport services to corporate clients, and a Premium Card loyalty program with cashback economics. Its go-to-market combines a direct-to-consumer station footprint with a corporate client program (Korporativni klijenti) supported by HP Card fleet solutions, bank-card discount partnerships (Nova Banka, Addiko Bank, ASA Bank), lifestyle brand tie-ups (KFC, Taco Bell, Monster Energy, Medicover, Ravna Planina), a mobile application, and recurring promotional campaigns. No parent company, institutional investors, or public listing are disclosed in the available data; ownership structure is not detailed.

Name

Hifa Petrol

Legal name

HIFA PETROL d.o.o. Sarajevo

Website

https://hifapetrol.ba

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HIFA PETROL d.o.o. Sarajevo is a privately held Bosnian fuel retailer and services operator, founded in 2005, running a gas station network across Bosnia and Herzegovina with 500+ employees and offering fuel, convenience retail, vehicle services, wholesale distribution, and a Premium Card loyalty program for consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Fuel Retail

NAICS

Gasoline Stations and Fuel Dealers (457), Gasoline Stations (4571), Gasoline Stations with Convenience Stores (45711), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Fuel Management & Fleet Card Programs (THADAKAH), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Fuel retail
• Petroleum products
• Gas station network
• Fleet fuel cards
• Wholesale fuel distribution

Headquarters

HQ city

Vogosca

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fuel Sales: Retail and wholesale fuel sales through gas station network across Bosnia and Herzegovina
2. Retail Services: HP Shop, HP Servis (service), HP Wash (car wash), HP Exchange, convenience stores, cafes at gas stations
3. Wholesale: Bulk fuel sales to corporate and commercial customers
4. Loyalty Program: Premium Card loyalty program with cashback rewards and partner discounts

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hifa Petrol is a Bosnian petroleum retailer that operates a network of gas stations across Bosnia and Herzegovina, selling gasoline, diesel, and related petroleum products to motorists. In addition to retail fuel sales, the company offers the Premium Card loyalty program for individual consumers, the HP Card for corporate fleet customers, and wholesale fuel distribution for business clients.

Product overview

Hifa Petrol is a Bosnian fuel retail and services company operating a network of gas stations across Bosnia and Herzegovina. The company offers a diversified portfolio centered on fuel products (HPLUS Euro 6 premium fuels and standard fuels for passenger and freight vehicles), supported by ancillary services including HP Shop retail stores, HP Servis maintenance, HP Wash car wash, HP Exchange currency exchange, and coffee-to-go services. The product line extends to automotive fluids and related products under passenger and freight program categories. For business customers, Hifa Petrol provides HP Card fleet solutions, transport services, and wholesale fuel distribution. The company operates a loyalty program through its Premium Card, accessible via mobile application, offering cashback rewards on fuel purchases and partner services.

Differentiator

Problem solved

Functional benefit

Brands

• HPLUS: Premium Euro 6 fuel brand enriched with latest-generation additives for improved engine performance and fuel economy.
• Premium Card
• HP Card
• HP Shop
• HP Servis
• HP Wash
• HP Exchange

Products and services

• Retail fuel sales

Quantifiable outcome

• Vehicles using HPLUS fuels can travel up to 50 km further per tank

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Nova BankacoreGTM or Marketing PartnerSuper popust svakog utorka - Every Tuesday discount of 0.20 KM per liter of fuel with Super Nova Mastercard card
• Monster EnergyminorGTM or Marketing PartnerPromotional campaign 'Osvoji Yamaha MT-03 uz Monster Energy' - Buy Monster Energy drinks at Hifa Petrol stations, register receipt and win Yamaha MT-03 motorcycle
• Addiko BankcoreGTM or Marketing PartnerDiscount of 0.15 KM/l on Fridays and Saturdays at Hifa Petrol gas stations for Addiko Bank clients using debit/credit cards
• ASA BankcoreGTM or Marketing PartnerEvery Wednesday exclusive discounts - 0.10 KM per liter discount for fuel payments with ASA Bank debit/credit cards
• Medicover DiagnosticsminorGTM or Marketing Partner10% discount on laboratory analyses (hematology, biochemistry, immunology, microbiology) for Premium Card users
• Relax ToursminorGTM or Marketing Partner5% discount on all travel arrangements for Premium Card users. Offer valid until 31.12.2026
• Taco BellminorGTM or Marketing Partner20% discount on complete Taco Bell menu at all locations in BiH throughout the year for Premium Card holders
• KFC (Kentucky Fried Chicken)minorGTM or Marketing Partner20% discount on complete KFC menu for Premium Card holders at all KFC locations in Bosnia and Herzegovina
• Ravna Planina Ski CenterminorGTM or Marketing PartnerWinter promotion - Buy adult day SKI PASS at Hifa Petrol stations and receive DINO PARK FREE. Located 15 minutes from Sarajevo
• Ivan BiletićminorStrategic or Co-development PartnerYoung tennis talent and new face of Hifa Petrol company - 19-year-old tennis player and state champion of Bosnia and Herzegovina

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Petrol d.d. Slovenian energy company with a regional network of fuel stations, energy product sales, and loyalty programs across SEE. Comparable as a regional multi-product fuel retailer with strong loyalty and digital platforms.
• NIS (Naftna Industrija Srbije): Serbian integrated oil and gas company operating gas stations and fuel distribution across the wider Western Balkans region. Comparable in retail format, wholesale fuel supply, and loyalty-card-driven customer engagement.
• INA (Industrija nafte): Croatian integrated oil company with a substantial retail network across the Balkans, including BiH. Comparable as a regional fuel retailer combining forecourt operations, branded fuels, and loyalty programs.

Broad incumbents

• MOL Group: Hungarian-headquartered international oil and gas group with a broad fuel-retail footprint across Central and Southeastern Europe. Comparable as a larger incumbent operating branded forecourt networks that compete with Hifa in BiH.
• BP: Global integrated energy major with branded fuel-retail operations and loyalty platforms (e.g., BPme). Comparable as a broad incumbent setting benchmarks for premium fuel branding and digital loyalty that Hifa competes against.
• OMV: Austrian-headquartered international energy company with a large European fuel-retail network. Comparable as a broad incumbent offering branded fuels, loyalty, and non-fuel services at forecourts.
• Shell: Global integrated energy major operating branded fuel-retail networks worldwide. Comparable as a broad incumbent with premium fuel tiers, loyalty programs, and ancillary forecourt services similar in concept to HPLUS.
• LUKOIL: International oil company with a significant retail network across Eastern and Southeastern Europe, including the Balkans. Comparable as a broad incumbent operating branded forecourts with loyalty programs in the region.

Direct peers

• Nestro Petrol: Bosnia and Herzegovina-based fuel retailer operating a network of gas stations across the country. Directly comparable as a domestic competitor pursuing similar retail fuel, wholesale, and ancillary service strategies in the same BiH market.
• Energopetrol: Long-standing BiH fuel retailer with a national station footprint, wholesale operations, and commercial fleet services. Comparable as a same-market competitor with overlapping retail and B2B fuel offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC15kKDymIjN-o83TdQcOXFQ
• Facebookfacebook.com/hifapetrol
• LinkedInlinkedin.com/company/hifa-petrol-d-o-o
• Instagraminstagram.com/hifapetrol
• TikToktiktok.com/@hifapetrol
• Xx.com/hifaPetrol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hifa Petrol