Umbral Centro Cultural
Umbral Centro Cultural is a Peruvian non-profit cultural center in Arequipa's historic district operating a single 86-seat theater, Arequipa's first alternative cinema, dance programming, a visual-arts gallery, and recurring arts workshops, serving more than 45,000 local visitors ages 15-60 annually through tickets, subscriptions, venue rental, and sponsorships.
- Company typePrivate
- Founded2014
- HeadquartersArequipa, Peru
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Umbral Centro Cultural does
Umbral Centro Cultural (legal name: Asociación Umbral Centro Cultural) is a privately constituted Peruvian non-profit association founded on September 4, 2014 by Hugo Riveros Morales and headquartered in a circa-140-year-old building in the historic center of Arequipa (Calle San Francisco 204 / Calle Moral 115, Interior 110, Cercado). It operates a single physical venue that houses three integrated sub-brands: Teatro Umbral, an 86-seat theater recently remodeled with 3.1 surround sound and a sound-isolation system, plus accessibility seating; Umbral Cine, the first functional alternative exhibition cinema in Arequipa, with free Tuesday/Thursday programming and a cine-club; and Umbral Danza, a dance programming line including the Narayana dance school. The venue additionally contains a rotating visual-arts gallery (Galería de Arte Umbral), two rental spaces (Salón de Espejos, 36 m²/15 ppl; Sala Creativa, 48 m²/25 ppl), and an owned podcast (Podcast Umbral, on Spotify).
The center is operated by a core team of 7 named members (Director, Administradora/Dirección académica, Contadora, Jefa de comunicaciones, Jefe Umbral Cine, Programador, Proyeccionista) plus additional production and communications staff, and is visited by more than 45,000 people per year aged 15-60. Revenue is generated through a mix of small-ticket theater and cinema sales (S/2-S/25), recurring workshop subscriptions (S/150/month for multi-month programs covering Impro Adultos/Teens, Clown, Montaje Teatral, Teatro para la Vida, and Iniciación Teatral for kids), usage-based venue rental for corporate and private events, professional coproduction and audiovisual production services for visiting artists, brand sponsorships led by Cerro Verde, and Peruvian Ministry of Culture public grants (most notably the 2021 'Concurso Nacional de Proyectos de Gestión de Salas de Exhibición Alternativa' for the cinema restructuring). Distribution and direct-response are handled through an on-site box office, a WhatsApp Business line ('Hola Umbral,' +51 963 058 913), Joinnus marketplace ticketing, and a multi-channel digital presence (Instagram, Facebook, Twitter, YouTube, TikTok, Spotify).
Umbral Centro Cultural firmographics
Firmographics- Name
- Umbral Centro Cultural
- Legal name
- Asociación Umbral Centro Cultural
- Website
- https://umbralcentrocultural.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Umbral Centro Cultural is a Peruvian non-profit cultural center in Arequipa's historic district operating a single 86-seat theater, Arequipa's first alternative cinema, dance programming, a visual-arts gallery, and recurring arts workshops, serving more than 45,000 local visitors ages 15-60 annually through tickets, subscriptions, venue rental, and sponsorships.
- Ownership category
- akta.pro rank
Umbral Centro Cultural industry classification
Industry- Product category
- Performing Arts Center
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
Keywords
Where Umbral Centro Cultural is headquartered
LocationHeadquarters
- HQ city
- Arequipa
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Umbral Centro Cultural business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Theater ticket sales (own and invited productions): Single-show ticket sales for the 86-seat Teatro Umbral; example: 'El Fabricante de Deudas' sold through WhatsApp and Joinnus. Pricing examples: General S/25.00, Pre-sale S/20.00 for 'Damasco, Camino de Libertad'.
- Cinema ticket sales and collaborations: Free functions on Tuesdays and Thursdays (functions gratuitas); otherwise ticket-based (e.g., S/10 'Cine Peruano Especial', S/2 collaborations, S/5 cinema collaborations). Streams feature Peruvian, regional, and international films.
- Workshop and class fees (recurring): Recurring monthly workshop fees: e.g., Impro Adultos S/150/month (24 sessions / 3 months). Other workshops: Clown adults, Clown teens, Impro Teens, Iniciación Teatral Kids/Teens, Montaje Teatral. Recurring engagement model.
- Space rental for events: Hourly/event-based rental of the Teatro, Salón de Espejos (15 ppl), and Sala Creativa (25 ppl) for corporate events, projections, rehearsals, and private events.
- Coproduction and audiovisual production services: Provides professional team and production support for visiting artists' coproductions and audiovisual projects. Also runs its own 'Producciones Propias' (own theater productions such as 'Bolognesi en Arica', 'El Fabricante de Deudas').
- Public and private grants / cultural funding: Beneficiary of the Ministerio de Cultura's 'Concurso Nacional de Proyectos de Gestión de Salas de Exhibición Alternativa – 2021' for cinema restructuring. Operates as a non-profit Asociación Umbral Centro Cultural and accesses public cultural funding.
- Sponsorship and brand partnerships: Sponsorship deals with brands such as Cerro Verde (mining), Radio San Martin, Blur, Paulinas, and Sala de Armas that sponsor specific productions (e.g., 'Damasco, Camino de Libertad').
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Theater 'Damasco, Camino de Libertad' — General S/25, Pre-sale S/20 |
| Unit Pricing | Pay-as-you-go | Cinema Umbral — free Tuesdays/Thursdays, S/2-S/10 for special cycles |
| Subscription | Monthly | Workshop 'Impro Adultos' — S/150/month for 24 sessions (3 months) |
| Other | Pay-as-you-go | Festival pack promotions (3-day, 6-day) |
| Usage-based | Pay-as-you-go | Venue rental (Teatro, Salón de Espejos, Sala Creativa) — quote-based |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
Umbral Centro Cultural product offering
Product offeringCore offering
Umbral Centro Cultural operates a single physical cultural venue in the historic center of Arequipa, Peru, housing an 86-seat theater (Teatro Umbral), an alternative exhibition cinema (Umbral Cine), a dance program (Umbral Danza), a workshop program, an art gallery, and venue-rental services. The center produces and hosts theatrical performances, screens alternative and Peruvian cinema, runs recurring performing-arts workshops, and rents its spaces for corporate and private events, attracting more than 45,000 visitors per year.
Product overview
Umbral Centro Cultural is a single physical cultural center in Arequipa's historic district that operates as an umbrella organization over multiple sub-brands and program lines. The core venue (140-year-old building, visited by 45,000+ people per year) houses Teatro Umbral (the theater company and main 86-seat hall), Umbral Cine (the first alternative exhibition cinema in Arequipa, with a cine-club), Umbral Danza (the dance program, including the Narayana dance school), the Galería de Arte Umbral (rotating visual arts exhibitions), the venue-rental "Servicios" (Teatro, Salón de Espejos, and Sala Creativa), the Podcast Umbral (audio content on Spotify), and an extensive workshops ("Talleres") program covering Clown (Escuela de Clown for adults and Clown Teens), Improvisación (adults and teens), Teatro para la Vida, and Laboratorio de Montaje Teatral. All offerings sit under the Umbral Centro Cultural brand and share the same venue at Calle San Francisco 204 / Calle Moral 115, Interior 110, Cercado, Arequipa.
Differentiator
Problem solved
Functional benefit
Brands
- Teatro Umbral: The theatrical arm of Umbral Centro Cultural, comprising the Compañía de Teatro Umbral directed by Hugo Riveros Morales, including own productions, invited productions, festivals and events. Opened September 4, 2014 with "Bolognesi en Arica."
- Umbral Cine
- Umbral Danza
Products and services
- Teatro Umbral Theater company and 86-seat performance hall (with accessibility seating and 3.1 surround sound) producing own theater productions, hosting invited productions, and running theater festivals for the public in Arequipa.
- Umbral Cine First functional alternative exhibition cinema hall in Arequipa with sound isolation, projecting regional, national and international films, documentaries, shorts, and animations, with free screenings on Tuesdays and Thursdays and a cine-club community.
- Umbral Danza Dance program and sub-brand under Umbral Centro Cultural, featuring scheduled dance events and dance-related workshops such as the Escuela de Danza Narayana for children, teens, and adults.
- Servicios (Venue Rental) Venue rental service offering three event spaces: Teatro (86-seat hall with 3.1 surround sound and accessibility seating), Salón de Espejos (36 m2 mirrored room, capacity 15), and Sala Creativa (48 m2 multipurpose room with independent access, capacity 25). Used for corporate events, private screenings, training, and rehearsals.
- Escuela de Clown (Clown School) Multi-week clown workshop for adults and teens covering play, clown poetics, energy and emotional work, creativity, and spontaneity. Includes a Clown Teens variant. Taught by Juan Carlos Zeballos.
- Taller de Impro para Adultos (Adult Improvisation Workshop) Adult theater improvisation workshop taught by Alexis Valverde. Six-stage curriculum covering improv theory, trust, acceptance, joint creation, scene initiation and change, character building, culminating in a public show. Schedule: Tuesdays and Thursdays 7:30-9:00 PM, 24 sessions (3 months), S/150/month.
- Taller de Impro para Adolescentes (Teen Improvisation Workshop) Teen-focused improvisation workshop developing social skills, memory, attention and self-esteem through play. Schedule: Saturdays 4:30-7:00 PM, 12 sessions over 3 months.
- Taller de Teatro para la Vida (Theater for Life Workshop) Non-actor workshop applying performing arts tools to everyday life. 8 short sessions (1 month) on presenting in public, group empathy, and managing uncomfortable situations. Taught by Jota Mirman. Two groups: evenings (Tue/Thu 7-9 PM) and mornings (Tue/Thu 9:30-11:30 AM). For ages 15+.
- Laboratorio de Montaje Teatral (Theatrical Staging Laboratory) Comprehensive theatrical staging workshop that culminates in the production of a play, with focus on character composition. Includes a "Taller de Montaje Teatral Teens" variant for younger students.
- Galería de Arte Umbral (Art Gallery) Visual arts exhibition space inside Umbral Centro Cultural hosting rotating exhibitions such as "Sin Umbilical", "Heroínas", "Transposición", "Filosofía Rímel", "Bajo Sueños", "En las Sombras", "Mínimos Universos", and "Ellas Habitan el Presente", with inauguration talks and free entry.
- Podcast Umbral Proprietary audio podcast produced by Teatro Umbral and distributed on Spotify (show ID 1pbN9Ptqn6NNEbz03zCbZd), extending the cultural programming into audio format.
Quantifiable outcome
- 45,000+ annual visitors per year (audience ages 15-60)
- +4 more outcomes
Companies that use Umbral Centro Cultural
Customer profileSegments5 records
Ideal customer profiles5 records
Umbral Centro Cultural technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Umbral Centro Cultural partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship sponsor, supporting sponsor, core government partner, historical alliance, core media partner, partner theater company, ticketing partner and content partner.
- Cerro Verdeflagship sponsorCerro Verde is listed as an 'auspiciado' (sponsor) of Umbral Centro Cultural productions, with logo co-branding on official materials. Most prominently the sponsor of the play 'Damasco, Camino de Libertad' (October 2023). Public mineral company in Arequipa.
- Radio San Martinsupporting sponsorRadio San Martin is listed as 'con el apoyo' (with the support) of Umbral Centro Cultural for the play 'Damasco, Camino de Libertad'. Logo co-branding on the production's official materials.
- Blursupporting sponsorBlur is listed as 'con el apoyo' (with the support) of Umbral Centro Cultural for the play 'Damasco, Camino de Libertad'. Logo co-branding on production materials.
- Paulinassupporting sponsorPaulinas is listed as 'con el apoyo' (with the support) of Umbral Centro Cultural for the play 'Damasco, Camino de Libertad'. Logo co-branding on production materials.
- Sala de Armassupporting sponsorSala de Armas is listed as 'con el apoyo' (with the support) of Umbral Centro Cultural for the play 'Damasco, Camino de Libertad'. Logo co-branding on production materials.
- Ministerio de Cultura del Perúcore government partnerPublic partner that granted Umbral Cine the 'Concurso Nacional de Proyectos de Gestión de Salas de Exhibición Alternativa – 2021' award for the project 'REESTRUCTURACIÓN E IMPLEMENTACIÓN DE LA SALA DE CINE DE UMBRAL CENTRO CULTURAL'. Also funds the 'Concurso Nacional de Distribución y Circulación de Obras' (which benefited films like 'Salir del Closet' shown at Umbral).
- Cinecincohistorical allianceCinecinco is described as an alliance partner that, since the inauguration of Umbral's cinema room in September 2014, has helped bring film classics and international productions to the Umbral Cine screen, with strong public reception that led to additional cinema workshops.
- Hombre al Agua (productora)core media partnerCo-produces the digital interview program 'El Show del Cine' alongside Umbral Centro Cultural, broadcast weekly on Umbral's YouTube channel and Facebook page. Founded by Daniel Manrique.
- Maracuyá Teatropartner theater companyIndependent theater company participating in Umbral's III Festival de Teatro (March 2023) with the play 'Peruanas', directed by Julio Cesar Valdivia Durand and produced by Dianna Cecilia Marroquín Marroquín.
- Teatro del Tercer Pisopartner theater companyIndependent theater company participating in Umbral's III Festival de Teatro (March 2023) with the play 'Fiesta de Cumpleaños', directed by Erick Alpaca Sayra and produced by Male Márquez.
- Mucha M Produccionespartner theater companyProduction company of Manuel Villafuente, participating in Umbral's III Festival de Teatro (March 2023) with the play 'Acepto' directed by Claudia Ayestas.
- Cable Roto Teatropartner theater companyIndependent theater company participating in Umbral's III Festival de Teatro (March 2023) with the play 'Recicladores de cuentos' directed by Abdias Caleb Vasquez Barrientos.
- Teatro de Octupartner theater companyIndependent theater company participating in Umbral's III Festival de Teatro (March 2023) with the play 'Infierno' directed by Mauricio Rodríguez-Camargo.
- Joinnusticketing partnerOnline ticketing and events marketplace used as a third-party distribution channel for Umbral's productions (e.g., 'El Fabricante de Deudas', 'Herederos', 'Aquí No Paga Nadie'). Tickets sold through joinnus.com/events pages co-branded with Umbral.
- Asociación para el Desarrollo de Ecotecnologías en las Zonas Andinas (APDEZA)content partnerCo-produced the documentary film 'Nacida en el Ande' (Puno, 2021) which was screened at Umbral Cine. APDEZA, Radio Onda Azul, and Proinnovate (Ministerio de la Producción) co-financed the documentary.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Umbral Centro Cultural competitors and assessment
Company assessmentEmerging players
- Museo de Arte Contemporáneo de Lima (MAC Lima): Contemporary art museum in Lima combining rotating exhibitions with performing arts programming. Overlaps with Umbral's gallery and theater verticals, though more art-focused and Lima-based.
Broad incumbents
- Centro Cultural de España en Lima: Major publicly-funded cultural center offering theater, cinema, exhibitions, and workshops in Lima. Comparable as a multi-disciplinary independent cultural space with government backing and a curated alternative programming focus.
- Centro Cultural PUCP: Lima-based university-affiliated cultural center that, like Umbral, programs theater, alternative cinema, dance, and workshops under one roof. Larger scale and broader budget make it the closest direct comparator for Umbral's vertically integrated model, though Lima-based.
Direct peers
- Teatro La Plaza: Lima-based independent theater company and venue that produces and hosts theatrical works. Directly comparable to Teatro Umbral as a producing theater with its own stage, touring repertory, and educational programming.
- Centro Cultural El Olivar: Cultural center in Lima's Olivar district offering theater, music, and exhibitions with a focus on accessibility and community programming. Comparable multi-disciplinary nonprofit venue with similar inclusive ethos.
- Centro Cultural Ricardo Palma: Lima cultural center hosting theater, visual arts exhibitions, and workshops. Comparable as a multi-disciplinary cultural space with similar programming mix (theater + gallery + workshops), though with a different sponsorship model.
- Centro Cultural Inca Garcilaso: Cultural center run by Peru's Ministry of Foreign Affairs that programs theater, cinema, exhibitions, and workshops. Directly comparable as a government-affiliated multi-disciplinary cultural venue with alternative programming.
Regional players
- CCPEA - Centro Cultural Peruano Español de Arequipa: Spanish-Peruvian cultural institution based in Arequipa offering language classes, cultural events, and exhibitions. Competes for the same local audience and donor pool as Umbral Centro Cultural.
- Alianza Francesa de Arequipa: French cultural center operating directly in Arequipa, offering cinema screenings, workshops, and cultural events in the same city. Directly comparable as a foreign-affiliated cultural venue competing for the same local audience.
- Centro Cultural UNSA: Cultural programming arm of the Universidad Nacional de San Agustín in Arequipa. Comparable as a local cultural venue offering theater, music, and visual arts events in the same city.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Umbral Centro Cultural social profiles
Digital presenceUmbral Centro Cultural financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umbral Centro Cultural leadership team
Management profileNumber of profiles
Profiles11 records
Umbral Centro Cultural subsidiaries and ownership
Company hierarchySubsidiaries3 records
Umbral Centro Cultural funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umbral Centro Cultural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umbral Centro Cultural
What does Umbral Centro Cultural do?
Umbral Centro Cultural operates a single physical cultural venue in the historic center of Arequipa, Peru, housing an 86-seat theater (Teatro Umbral), an alternative exhibition cinema (Umbral Cine), a dance program (Umbral Danza), a workshop program, an art gallery, and venue-rental services. The center produces and hosts theatrical performances, screens alternative and Peruvian cinema, runs recurring performing-arts workshops, and rents its spaces for corporate and private events, attracting more than 45,000 visitors per year.
Is Umbral Centro Cultural a public or private company?
Umbral Centro Cultural is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Umbral Centro Cultural founded?
Umbral Centro Cultural was founded in 2014. It employs 1 to 10 people.
Where is Umbral Centro Cultural based?
Umbral Centro Cultural is headquartered in Arequipa, Peru, in the Latin America region.
How does Umbral Centro Cultural make money?
Seven revenue lines are on record. Theater ticket sales (own and invited productions) is the primary driver. The others are cinema ticket sales and collaborations, workshop and class fees (recurring), space rental for events, coproduction and audiovisual production services, public and private grants / cultural funding and sponsorship and brand partnerships.
Who are Umbral Centro Cultural's main competitors?
Museo de Arte Contemporáneo de Lima (MAC Lima) is listed as an emerging player. Broad incumbents are Centro Cultural de España en Lima and Centro Cultural PUCP. Direct peers are Teatro La Plaza, Centro Cultural El Olivar, Centro Cultural Ricardo Palma and Centro Cultural Inca Garcilaso. Regional players are CCPEA - Centro Cultural Peruano Español de Arequipa, Alianza Francesa de Arequipa and Centro Cultural UNSA.
Does Umbral Centro Cultural have an API?
No public API is recorded for Umbral Centro Cultural.
What industry is Umbral Centro Cultural in?
Umbral Centro Cultural's product category is Performing Arts Center. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71131 and its SIC code is 7990.