What Softapp does

Softapp, s.r.o. is a privately held Czech software company founded in 1992 and headquartered in Valašské Meziříčí, specializing in Dealer Management Systems (DMS) and economic information systems for the automotive retail sector. The company is family-owned (Bartoň family) with no external capital, and serves automotive dealers and service centers across the Czech Republic, Slovakia, Poland, and Hungary. Its product portfolio includes brand-certified DMS Klient variants for Renault/Dacia, Ford, Opel, Peugeot, Citroën, Nissan, Volvo, Jaguar/Land Rover, Mazda, Fiat, and IVECO trucks, plus a non-authorized service version and a horizontal Klient/KontoPro accounting line for SMBs.

The technology stack is Microsoft-centric: .NET, MS SQL Server, ASP.NET, HTML/CSS/JavaScript, with WPF desktop applications built on the MVVM pattern using DevExpress/DevExtreme components. Mobile and web add-ons cover online inventory, warehouse dispatch, manager dashboards, and key management. Softapp holds OEM data-communication certifications (Renault HQ Paris 2009, Ford 2005, Opel 2007), Microsoft ISV Royalty program membership (2012), and integrations for EET (Czech electronic sales recording), Slovak eKASA, Intrastat, and payment terminals (ČSOB, Varos). Distribution is sales-led with a certified channel-partner model across the dealer network.

The revenue model mixes one-time perpetual licenses (3,000–25,000 CZK per module), recurring cloud-hosting subscriptions (~6,175 CZK/month default configuration via the G2 Server partnership), and professional services — accounting outsourcing, training (in-person and via Microsoft Teams/TeamViewer), hotline support, and server migration. Customer segments split between authorized automotive dealers (primary), non-authorized service shops, and SMBs using the Klient accounting line. GTM is direct website sales supplemented by certified dealer networks and partnership-led cloud and payment integrations.

Name

Softapp

Legal name

Softapp, s.r.o.

Website

https://softapp.cz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Softapp is a Czech family-owned software firm founded in 1992 that builds Microsoft .NET-based Dealer Management Systems and accounting software certified by Renault, Ford, and Opel, serving automotive dealers and SMBs across Czech Republic, Slovakia, Poland, and Hungary.

Ownership category

akta.pro rank

Product category

Dealer Management Systems for Automotive Industry

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Supplier Performance, Quality & Development (BPAHAHAI)

akta.pro secondary industry

Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

Keywords

• Dealer management systems
• Automotive DMS software
• Accounting information systems
• EET cash register software
• Vehicle service management

Headquarters

HQ city

Valasske Mezirici

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licensing: Sale of information systems including DMS Klient for various automotive brands, accounting modules (Klient, KontoPro), and supplementary modules. Perpetual licenses with optional monthly fees for certain modules.
2. Cloud Services: Monthly subscription for cloud-based server hosting through G2 server partnership. Pricing based on CPU, RAM, SSD storage, backup space, and additional services like RDP, SQL, and antivirus.
3. Accounting Services: Accounting services including bookkeeping, payroll processing, tax returns, and advisory services for small and large entrepreneurs.
4. Training and Support Services: Training sessions (online and in-person), hotline support, and on-site or remote service interventions. Charged per service or as part of service contracts.
5. Server Migration Services: Data migration services from existing servers to new infrastructure, including SQL server installation, DMS installation, and data communications setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Softapp develops, implements, and supports information and economic software systems, primarily certified Dealer Management Systems (DMS) for automotive dealerships and service centers covering sales, service, warehouse, accounting, and CRM, alongside the Klient/KontoPro double-entry accounting and inventory suites with Czech EET and Slovak eKASA compliance for small and mid-sized businesses. The company also delivers complementary professional services including cloud hosting, server migration, training, hotline support, and outsourced accounting.

Product overview

Softapp is a Czech company specializing in development, implementation, and support of information and economic systems for the automotive dealer market. The product portfolio consists of two main product lines: (1) Klient/Kontopro economic information systems for general accounting, tax records, and EET cash register operations; and (2) DMS (Dealer Management System) Klient product family with brand-specific variants certified by major automakers including Renault/Dacia, Opel, Peugeot, Citroën, Nissan, Ford, Volvo, Jaguar/Land Rover, Mazda, Fiat, and Truck/Iveco, plus a non-authorized service version. Supporting modules include Marketing CRM, Attendance, Scheduler, Key Management, mobile applications for managers and warehouse operations, Invoice Import, SMS, Email, Ares verification, and Intrastat. The company also provides associated services including cloud hosting, server migration, training, and technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Klient (Double-entry Accounting and Stock) Core double-entry accounting and inventory management module with Czech and Slovak statutory compliance, accounts payable/receivable, banking, cash register, asset management, stock operations, and EET cash register integration for small and medium businesses.
• Klient – Příspěvková organizace (KontoPro) Specialized accounting module for contribution organizations with statutory reporting obligations; covers VAT returns, control statements, balance sheets, and profit/loss statements compliant with Czech and Slovak legislation.
• Pokladna EET (EET Cash Register) Cash register module with electronic sales records (EET) features, repeat transmission capability, touch-screen operation, and customer refund calculation; transmits receipt evidence to the Czech EET system.
• Daňová evidence (Tax Evidence) Tax evidence module for simplified business accounting including received and issued invoices, cash register, bank, assets, and accounting journal with VAT and control statement reporting.
• DMS Klient Renault, Dacia Certified dealer management system for Renault and Dacia dealers and service centers, including new vehicle sales, CRM marketing, mass email functionality, and certified data communications for vehicle and parts price lists and warranty exports.
• DMS Klient Opel Certified dealer management system for Opel dealers and service centers including new vehicle sales module and data communications covering GME VC, TIS, ESA, GWM, EPPP, SADE, MenuPricing, RIM, ND orders, delivery note imports, and BPI.
• DMS Klient Peugeot Certified dealer management system for Peugeot dealers and service centers covering new vehicle sales, service management, accounting, and importer–dealer data communication interfaces including NetEQC.
• DMS Klient Citroën Dealer management system for Citroën dealers and service centers, providing specialized brand-specific communication interfaces alongside the core new vehicle sales module.
• DMS Klient Nissan Dealer management system for Nissan dealers and service centers including new vehicle sales module and data communications for ND price lists, ND orders, and ePrism integration.
• DMS Klient Ford Certified dealer management system for Ford dealers and service centers including the new vehicle sales module and extensive data communications (ND price lists, FPO imports, Sprint, VHC tablets, SARA, SAVA, eBM, and OWS guarantees).
• DMS Klient Volvo Dealer management system for Volvo dealers and service centers including new vehicle sales module and data communications for ND price list imports, PDF delivery note imports, and new vehicle price lists.
• DMS Klient Jaguar and Land Rover Dealer management system for Jaguar and Land Rover dealers and service centers including new vehicle sales module and data communications for ND price list imports, delivery note imports, sales and service history exports, BMI reports, and VHC tablets.
• DMS Klient Mazda Dealer management system for Mazda dealers and service centers providing new vehicle sales functionality with brand-specific data communications.
• DMS Klient Fiat Dealer management system for Fiat dealers and service centers providing new vehicle sales functionality with brand-specific data communications.
• DMS Klient Truck (IVECO) Dealer management system for IVECO truck dealers and service centers covering sales, service, warehouse, scheduler, HR, customer center, accounting, and IVECO data communications (PRIM, VOR, SRT, PIP).
• DMS Klient – Neautorizovaný servis (Non-Authorized Service) Dealer management system for non-authorized new vehicle dealers and independent auto service shops, with Salon (new vehicles), Service, Warehouse, Bazar (used vehicles), Půjčovna (rental), and Accounting modules.
• Modul marketing – CRM Marketing CRM add-on module for new vehicle sales and service marketing including customer activity tracking, business case monitoring, marketing campaign creation, automated email and SMS sending, campaign effectiveness measurement, and sales staff work planning.
• Docházka (Attendance) Employee attendance and work-time tracking module for dealership staff, with wage calculation support and job-work tracking for mechanics that connects to the service module for time allocation.
• Plánovač (Scheduler) Service job planning module with technician/mechanic scheduling, automatic SMS sending for customer confirmations and reminders, automatic job creation and evaluation, and LCD monitor display for the customer service queue.
• Evidence klíčů (Key Management) Two-part application for new vehicle key management: integrates with the new vehicle module and includes a web application for tablet/monitor display of key location by cabinet or employee borrower.
• Managerský modul – mobilní aplikace Manager mobile application providing quick overviews of key management indicators in new vehicle sales, service, and warehouse, with bank account and cash register status monitoring.
• Fyzický příjem – mobilní aplikace Tablet-based web application for receiving parts into the warehouse with order matching and immediate sale processing, using barcode scanner for parts identification.
• Výdej ze skladu – mobilní aplikace Web application for larger smartphones enabling immediate parts issuance for orders or direct warehouse sales.
• Online inventura – mobilní aplikace Web and mobile application for Android and iOS that supports physical inventory counting at warehouse shelves by part number, EAN, or QR code scanning by location.
• Import faktur za ND Module for creating received invoices from warehouse-received parts, enabling their inclusion in received invoice records and automatic settlement.
• SMS modul SMS messaging module that supports multiple SMS gateways, with Konzulta as the recommended SMS provider for the DMS product family.
• Centrální emailing Module for mass email sending via SMTP server with batch sending, attachment support, and HTML templates with external images.
• Intrastat Application for generating XML files for Intrastat portal submission, with data derived from supplier and receiver invoices and cross-checked against warehouse receipts and sales.
• Účetní služby (Accounting Services) Professional outsourced bookkeeping, payroll processing, VAT reporting, control statements, annual financial statements, and EET record management for small and large entrepreneurs; delivered on Softapp's Klient accounting platform with cooperation from audit firms.
• Cloudové služby (Cloud Services) VMware-based cloud hosting services provided through G2 Server partnership with 99.99% guaranteed availability, encrypted VPN access, and configurable CPU, RAM, SSD, backup, RDP, SQL, ESET security, and server management resources.
• Migrace serveru (Server Migration) Server migration services for transferring data from existing to new server via RDP connection, including SQL server installation and configuration, data backup and restore, DMS installation, and data communications setup.
• Školení (Training) Training services delivered at customer premises or Softapp offices, with remote delivery via TeamViewer or Microsoft Teams, covering paid training courses and free webinars across DMS and Klient modules.
• Hotline podpora (Hotline Support) Technical support hotline operated by phone and email during business hours (7:30–16:00 weekdays), extended hours (16:00–17:30) and Saturday morning availability (8:00–12:00) for Softapp customers.
• Servisní zásah (Service Intervention) On-site or remote service visits including SQL server installation, program installation, and data transfer, delivered under service contracts or as one-off paid engagements.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• Emil Frey Group (Peugeot, Citroën, Opel, Fiat, DS)coreTechnology or Integration · 1 January 2013Custom DMS configurations for Emil Frey dealer group covering Peugeot, Citroën, Opel, Fiat, and DS brands. Dedicated manuals and training for Emil Frey-specific workflows.
• IVECOcoreTechnology or Integration · 1 January 2013DMS Truck system with IVECO data communications for truck dealers and service centers. Data communication integrations for PRIM, VOR, SRT, PIP systems.
• NissancoreTechnology or Integration · 1 January 2013DMS system for Nissan dealers with data communications for price lists, spare parts orders, and ePrism system integration.
• VolvocoreTechnology or Integration · 1 January 2013DMS system for Volvo dealers with data communications for spare parts price list imports, PDF delivery note imports, and new vehicle price lists.
• Jaguar Land RovercoreTechnology or Integration · 1 January 2013DMS system for Jaguar and Land Rover dealers with data communications for spare parts price list imports, delivery note imports, sales and service history exports, BMI reports, and VHC tablets.
• MicrosoftcoreTechnology or Integration · 1 January 2012Joined Microsoft ISV Royalty program in 2012. DMS Klient certified by Microsoft. Distribution of MS SQL Server 2012 runtime licenses at favorable prices. Eligible to offer SQL Server licensing in Per Client and Per Core models.
• PeugeotcoreTechnology or Integration · 1 January 2010DMS implementation for Peugeot dealers since 2002, with Slovak market expansion in 2003-2004. Data interface implementations (NetEQC) for Peugeot SK dealer network since 2013.
• Renault Headquarters (Paris)coreTechnology or Integration · 1 January 2009DMS certification at Renault headquarters in Paris in 2009. Certified DMS Klient system for Renault and Dacia dealer networks with data communications for price lists, spare parts, workshop procedures, flat rates, invoices, credit notes, delivery notes, warranty processing, and orders.
• OpelcoreTechnology or Integration · 1 January 2007Opel certification for DMS system in 2007 with implementation in 2007. Certified system with data communications including GME VC, TIS, ESA, GWM, EPPP, SADE, MenuPricing, RIM, order management, and delivery note imports.
• FordcoreTechnology or Integration · 1 January 2005Ford certification for DMS system in 2005, with implementation in 2006. Certified for Ford dealer network including data communications for FPO, Sprint, SARA, SAVA, eBM systems, and OWS warranties.
• G2 ServercoreTechnology or IntegrationCloud services partnership providing guaranteed 99.99% data availability. Virtual server hosting on VMware infrastructure with secure VPN tunnel access. Cloud pricing and configuration managed through Softapp.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reynolds and Reynolds: Long-established US/global automotive DMS provider for new and used vehicle dealers, offering comprehensive retail management solutions including CRM, F&I, and compliance. Direct peer in dealer management software at significantly larger scale.
• Tekion: Cloud-native automotive retail platform providing dealer management system, CRM, and consumer experiences for franchise dealers. Modern peer threatening legacy DMS providers like Softapp with native cloud architecture and strong venture backing.
• incadea: Microsoft Dynamics-based automotive retail platform serving dealers globally, owned by Toyota. Particularly relevant peer given closely aligned Microsoft technology foundation similar to Softapp's .NET stack.
• Pinewood Technologies: UK/European automotive retail technology provider serving franchise dealerships with dealer management systems and customer data platform capabilities. Directly comparable to Softapp as a vertical SaaS company focused on automotive dealers in Europe.
• CDK Global: US-based global automotive dealer management software and technology provider serving car dealerships with CRM, DMS, and F&I solutions at multi-billion-dollar scale. Direct competitor to Softapp's DMS Klient but operating primarily in North America.
• Stormware: Czech accounting software company behind the Pohoda product serving SMBs with bookkeeping, payroll, and tax reporting. Direct competitor to Softapp's Klient/KontoPro economic information system side in the Czech market.
• Money S3: Czech/Slovak accounting and ERP software vendor for small and medium businesses. Directly comparable to Softapp's Klient module for the SME accounting market in the same geographies.

Broad incumbents

• Cox Automotive: Large US-based automotive services and software conglomerate whose portfolio includes Dealertrack (DMS), Kelley Blue Book (valuations), and Autotrader (marketplace). Broad incumbent that competes across multiple automotive software categories beyond pure DMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/softappcz
• Instagraminstagram.com/softappcz
• LinkedInlinkedin.com/company/softapp-cz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softapp