Effective
Effective (ООО «Красавчик») is a Russia-based custom software development and IT outsourcing firm serving mid-to-large enterprises with web, mobile, AI, and dedicated engineering team services, with a minimum project value of 300,000 rubles.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Effective does
Effective (legal entity: ООО «Красавчик», OGRN 1135543043492) is a custom software development and IT outsourcing firm headquartered in Omsk, Russia, with an additional presence in Austin, Texas. Founded in 2013, the company employs 51–100 people and reports delivery of more than 1,000 projects. Its service portfolio spans web applications, mobile apps (iOS, Android, cross-platform via Flutter and Kotlin Multiplatform), backend systems, UX/UI design, QA, AR/VR development, AI/ML solutions, and software architecture. The technical stack is broad and modern — React/Next.js on the front end; Java/Spring Boot, Go, Python, and Node.js on the back end; SwiftUI and Jetpack Compose for native mobile — and is paired with AI tooling including LangChain, LangGraph, OpenAI Agents SDK, LlamaIndex, and vector stores (pgvector, Pinecone, Weaviate). An internally built AI Project Estimation Agent, deployed on Telegram and built on OpenAI Agents SDK + LangGraph, generates preliminary cost and timeline estimates in 3–5 minutes.
The business model is professional services delivered through three engagement models: dedicated engineering teams, fixed-price IT project outsourcing, and fractional CTO engagements. Pricing is project-based with a stated minimum of 300,000 RUB and typical contract durations of multiple years. Customers are mid-to-large enterprises across fintech (Yandex Fintech, Mokka), healthcare (HeraMED, HeraBeat), retail/CE (Energizer, IMAX), supply chain (Utrace), telecom (MTC, Nuum), and education (Yandex Textbook). The firm holds 2024 IT accreditation from Russia's Ministry of Digital Development (Минцифры), qualifying it for state-adjacent contracts.
Go-to-market is direct B2B with no evidence of reseller, marketplace, or channel-partner relationships. Distribution assets include the effective.dev website, LinkedIn, Telegram channels (including a CEO-led AI channel), YouTube, Medium, Habr, VK, and a GitHub presence anchored by the open-source Effective Office project. All demand generation appears to be organic content and direct outreach; no paid acquisition channels, SDR teams, or partnership-sourced pipelines are documented.
Effective firmographics
Firmographics- Name
- Effective
- Legal name
- Общество с ограниченной ответственностью «Красавчик»
- Website
- https://effective.dev
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Effective (ООО «Красавчик») is a Russia-based custom software development and IT outsourcing firm serving mid-to-large enterprises with web, mobile, AI, and dedicated engineering team services, with a minimum project value of 300,000 rubles.
- Ownership category
- akta.pro rank
Effective industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where Effective is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Effective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development Services: Bespoke software development, adaptation, modification, integration, testing, implementation, support and technical maintenance of software including web applications, mobile apps, server/backend systems, AI solutions, corporate information systems, user interfaces, and databases based on individual client requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Effective product offering
Product offeringCore offering
Effective delivers custom software development and AI solutions as professional services for businesses, covering mobile apps, web applications, backend systems, QA, UX/UI design, AR/VR, data engineering, and fractional CTO engagements. Its differentiated offering is an AI-powered project estimation agent accessible via Telegram that produces preliminary cost and timeline estimates within 3–5 minutes. The firm also publishes an open-source office automation project (Effective Office).
Product overview
Effective is a custom software development company (ООО «Красавчик») offering AI solutions and IT project outsourcing services. The core offering is a portfolio of professional services rather than a single unified product — it encompasses dedicated engineering teams, mobile/web/backend development, QA, UX/UI design, immersive technologies, and fractional CTO services. The main differentiated product is an AI-powered project estimation agent accessible via Telegram that provides automated cost and timeline estimates. The company maintains a multi-technology stack spanning AI/LLM integration (using LangChain, LangGraph, Vertex AI), fullstack web development (React, Next.js), mobile (Flutter, SwiftUI, Jetpack Compose), backend (Java, Go, Python, Node.js), and specialized services including AR/VR, data engineering, and Telegram app development. Their open-source offering includes Effective Office for office automation.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Project Estimation Agent
Quantifiable outcome
- Delivered over 1,000 projects across different technologies, industries, and markets
Companies that use Effective
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
Effective technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature1 record
Effective partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Effective competitors and assessment
Company assessmentDirect peers
- EPAM Systems: Global IT services and custom software development firm with deep roots in Eastern Europe, including Russia, Belarus, and Ukraine. Directly comparable to Effective in offering dedicated engineering teams and end-to-end software development across a broad technology stack.
- Sigma Software: Ukrainian-headquartered IT outsourcing and custom software development firm offering dedicated teams, AI/ML solutions, and full-cycle product development. Closely mirrors Effective's services portfolio and target customer profile.
- Intellias: IT services and software engineering provider with Ukrainian roots delivering custom development, AI, and digital solutions to enterprise clients. Directly comparable in dedicated team model and technology breadth.
- SoftServe: Global IT services company with origins in Ukraine, offering custom software development, AI/ML, cloud, and consulting. Comparable in service breadth, enterprise targeting, and Eastern European delivery model.
- DataArt: Custom software development and IT consulting firm with strong Eastern European/Russian heritage. Comparable to Effective in providing dedicated engineering teams, AI/ML capabilities, and enterprise client delivery.
- Ciklum: Global IT services and software engineering firm with Ukrainian heritage, offering dedicated teams and end-to-end product development. Comparable in engagement model and enterprise mid-market focus.
- Itransition: Custom software development company headquartered in Eastern Europe with significant delivery presence. Comparable to Effective in dedicated team model, broad tech stack, and enterprise mid-market focus.
- Luxoft: Global IT services provider (now part of TCS) offering custom software development, digital transformation, and dedicated engineering teams. Comparable to Effective in services-led delivery model and enterprise customer base.
- Andersen Lab: Custom software development company with delivery centers in Eastern Europe. Comparable to Effective in dedicated engineering teams, web/mobile/AI capabilities, and enterprise customer focus.
Broad incumbents
- Globant: Large global IT services and digital transformation provider offering custom software development, AI, and design at enterprise scale. Broader and more diversified than Effective but overlaps on services portfolio and customer segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Effective social profiles
Digital presenceEffective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Effective leadership team
Management profileNumber of profiles
Profiles2 records
Effective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Effective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Effective
What does Effective do?
Effective delivers custom software development and AI solutions as professional services for businesses, covering mobile apps, web applications, backend systems, QA, UX/UI design, AR/VR, data engineering, and fractional CTO engagements. Its differentiated offering is an AI-powered project estimation agent accessible via Telegram that produces preliminary cost and timeline estimates within 3–5 minutes. The firm also publishes an open-source office automation project (Effective Office).
Is Effective a public or private company?
Effective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Effective founded?
Effective was founded in 2013. It employs 51 to 100 people.
Where is Effective based?
Effective is headquartered in Austin, United States, in the North America region.
How does Effective make money?
One revenue line is on record: custom Software Development Services.
Who are Effective's main competitors?
Direct peers on record are EPAM Systems, Sigma Software, Intellias, SoftServe, DataArt, Ciklum, Itransition, Luxoft and Andersen Lab. Globant is listed as a broad incumbent.
Does Effective have an API?
No public API is recorded for Effective.
What industry is Effective in?
Effective's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPAHAEAB, Enterprise Architecture & IT Operating Model. Its NAICS code is 541511 and its SIC code is 7371.