What Lickety Split AC, Plumbing & Electric does

Lickety Split AC, Plumbing & Electric is a privately held, multi-trade residential home services company operating across Northeast Florida. Founded in 2023 and headquartered in Jacksonville, FL, the company provides HVAC (AC repair, installation, tune-ups, mini-splits, heat pumps, duct cleaning), plumbing (drain cleaning, leak detection, sewer repair, repiping, pipe relining, water filtration), water heater services (tank, tankless, gas, electric, instant), electrical services (panel upgrades, wiring, generators, EV chargers), and supplementary offerings such as septic pump-out and same-day bathroom remodels. Its core technology stack is standard for the trade industry: licensed technicians perform on-site repair, installation, and maintenance using industry-standard tools, with no proprietary platform or AI system disclosed. The company holds Florida Plumbing License #CFC1431892 and Florida A/C License #CAC1822049.

The company generates revenue through three primary streams: (1) transactional on-demand service revenue from individual repair and maintenance visits, with published promotional pricing such as a $49 AC tune-up, $29 water heater flush, $79 main sewer line cleaning, and $189 leak detection; (2) high-ticket equipment installation revenue (full AC replacements, water heaters, generators, electrical panels) supported by financing programs including $2,000 instant rebates and 12-month no-interest terms; and (3) a recurring subscription stream via the 24 Carrot Gold Plan, a $9.99/month maintenance membership bundling priority scheduling, two precision tune-ups per year, monthly monitoring, and 10% service discounts. All promotional offers are explicitly residential-only, with no disclosed commercial or enterprise customers.

Lickety Split distributes services exclusively through direct field service delivery from four physical offices (Jacksonville at 14125 Beach Blvd, St. Augustine, Ponte Vedra Beach, plus Daytona and Orlando service coverage). Go-to-market is sales-led, with customers acquired via phone, online booking, and walk-in inquiries; an active blog on WordPress, Medium, and Tumblr supports top-of-funnel SEO and content marketing. The company reports 51-100 employees, 7,000+ verified customer reviews with a 4.9-star Google rating (as of May 2026), and 15+ dedicated service-area landing pages spanning Northeast Florida suburbs. No institutional investment, M&A activity, or parent company relationship is disclosed.

Name

Lickety Split AC, Plumbing & Electric

Legal name

Lickety-Split Air Conditioning, Plumbing, Electrical, LLC

Website

https://licketysplitfl.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Lickety Split AC, Plumbing & Electric is a privately held multi-trade home services company providing HVAC, plumbing, and electrical repair, installation, and maintenance to residential homeowners across Northeast Florida, with four offices and 51-100 employees.

Ownership category

akta.pro rank

Product category

Residential HVAC, Plumbing & Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Appliance Repair and Maintenance (811412)

SIC

Electrical Work (1731)

akta.pro primary industry

Mini-Split / Ductless HVAC Service & Repair (HSAOAHAH)

akta.pro secondary industries

Mini-Split (Ductless) HVAC Installation (HSAOAGAD), Gas Appliance Hookup & Disconnect (Stoves, Dryers, Fireplaces, Grills) (HSAOAKAF)

Keywords

• Residential HVAC services
• Plumbing repair services
• Electrical installation services
• Home maintenance plans
• Emergency home services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. On-Demand Service Revenue: The company charges customers for individual service visits including AC repair, plumbing repairs, electrical work, drain cleaning, and emergency services. Pricing is quote-based per job, with published promotional rates (e.g., $49 AC tune-up, $29 water heater flush, $189 leak detection). Revenue is transactional and non-recurring per visit.
2. Equipment Installation Revenue: The company sells and installs HVAC systems (including full AC replacements), water heaters (tank and tankless), generators, electrical panels, and other major equipment. Financing options are offered (e.g., $2,000 instant rebate or 12-month no-interest financing on new AC systems; 6-month no-interest, no-payments on water treatment systems). This is a high-ticket, lower-frequency revenue stream.
3. Maintenance Plan Subscription (24 Carrot Gold Plan): The company operates a recurring monthly membership plan (the '24 Carrot Gold Plan') offering priority scheduling, discounted service calls, two precision tune-ups per year, monthly monitoring, and 24/7 emergency availability. The plan creates a predictable recurring revenue stream and drives customer retention.
4. Duct Cleaning Services: The company offers duct cleaning services as a standalone service offering, with promotional pricing (e.g., free duct cleaning estimate, bundled with dryer vent cleaning). This is a periodic service generating one-time or occasional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Lickety Split AC, Plumbing & Electric is a home services company providing HVAC (AC and heating), plumbing, and electrical repair, installation, and maintenance services to residential homeowners across Northeast Florida. The company dispatches licensed technicians from field offices in Jacksonville, St. Augustine, Ponte Vedra Beach, Daytona, and Orlando, offering same-day and 24/7 emergency response, transparent promotional pricing, and a recurring maintenance membership (24 Carrot Gold Plan).

Product overview

Lickety Split AC, Plumbing & Electric is a home services company offering integrated HVAC, plumbing, electrical, and water heater services across Northeast Florida. The company provides a unified suite of services combining Air Conditioning Services (AC installations, repairs, tune-ups, mini splits, commercial HVAC, emergency repair), Furnace Services (heat pumps, heating repairs), Plumbing Services (drain cleaning, sewer repair, leak detection, pipe relining, water filtration), Water Heater Services (tankless, gas, electric installations), Electrical Services (panel upgrades, wiring, EV chargers, generators), and supplementary services including Duct Cleaning and Same Day Bathroom Remodels. The company operates on a subscription model through its 24 Carrot Gold Plan maintenance memberships, offering customers bundled service agreements for ongoing HVAC, plumbing, and electrical maintenance with priority scheduling and discounted repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services

Quantifiable outcome

• 7,000+ verified customer reviews with a 4.9-star Google rating (as of May 2026)
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Frank Gay Services: Orlando-based residential and commercial HVAC, plumbing and electrical contractor serving Central Florida. Closely comparable multi-trade model and Florida geography to Lickety Split.
• CoolToday: Florida-based residential HVAC, plumbing and electrical home services company with multiple locations across the state. Directly comparable to Lickety Split in geographic focus, multi-trade offering, and residential customer base.
• Mr. Sparky Electric: Nationally franchised residential electrical services brand. Comparable on the electrical side of Lickety Split's offering with similar on-demand repair and installation model.
• One Hour Heating & Air Conditioning: Nationally franchised residential HVAC service brand with strong presence in Florida. Comparable in service delivery model (licensed technicians, on-demand repairs) and emphasis on speed/responsiveness as a brand differentiator.
• Benjamin Franklin Plumbing: Nationally franchised residential plumbing services brand. Comparable in on-demand service model, transparent upfront pricing and emphasis on punctuality/quality guarantees.

Broad incumbents

• Roto-Rooter: Nationally recognized plumbing and drain cleaning services company with emergency response focus. Comparable in plumbing/drain service delivery and 24/7 positioning, though larger and more nationally distributed.
• Home Depot Home Services: National home improvement retailer with a home services installation arm (HVAC, water heaters, generators, electrical). Comparable in equipment installation revenue stream and homeowner customer base, but as part of a much broader retail platform.
• ARS / Rescue Rooter: Large multi-state residential HVAC, plumbing and electrical services platform (part of American Residential Services). Comparable in multi-trade breadth but operates at significantly larger national scale than Lickety Split.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lickety Split AC, Plumbing & Electric