HANSEATICUM

What HANSEATICUM does

HANSEATICUM is a physician-owned private medical practice (GbR partnership) founded in 1960 and headquartered in Hamburg, Germany, specializing in plastic-aesthetic surgery and orthopaedics/trauma surgery. The practice operates across two primary Hamburg locations — Hanseaticum at the UKE Eppendorf campus (plastic-aesthetic surgery, self-pay) and Hanseaticum West in Othmarschen (orthopaedics, trauma, hand surgery, with its own operating room accepting statutory and private insurance) — plus partner/satellite sites in Braunschweig and Mallorca. Four board-certified specialists with combined expertise across plastic surgery, orthopaedics, trauma surgery, sports medicine, hand surgery, and foot surgery deliver the clinical work; the lead surgeon holds six simultaneous specialty certifications and the practice claims three-generation surgical lineage totaling 60+ years of expertise.

The clinical offering spans surgical procedures (breast augmentation with Motiva® implants or Mia Femtech™ injectable harmonization, liposuction including BodyTite™ radiofrequency-assisted and HD Liposuction, deep plane facelift, abdominoplasty, intimate surgery, joint replacement, arthroscopy) and a growing portfolio of minimally invasive and regenerative treatments (Botox, hyaluronic acid fillers from multiple manufacturers, Sofwave™ and Sofwave Body ultrasound tightening, Fractora™ RF microneedling, Argon Plasma skin tightening, Sculptra®, HArmonyCa™, SKINVIVE™, PhilArt, PRP, and exosome therapy including autologous exosomes). Patient-facing technology includes Crisalix 3D simulation for breast augmentation previewing, Doctolib online booking, and embedded review widgets from Google, Jameda, and Estheticon.

The business model combines one-time self-pay aesthetic procedures (priced per procedure with mandatory GOÄ consultation fees, deposits required two weeks before surgery, and cost estimates valid six weeks) with insurance-reimbursed orthopaedic and trauma services at Hanseaticum West. Patient acquisition runs through content marketing, social media (Instagram, TikTok), paid search (Google Ads with full conversion attribution), earned media on review platforms, GP/specialist referrals, and statutory insurance panel participation. Revenue is undisclosed; the practice operates without external investment as a founder-controlled partnership with two legal entities (HANSEATICUM GbR and HANSEATICUM-WEST GbR).

Name

HANSEATICUM

Legal name

HANSEATICUM GbR

Website

https://hanseaticum.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

HANSEATICUM is a physician-owned Hamburg medical practice founded in 1960, specializing in plastic-aesthetic surgery (self-pay) and orthopaedics/trauma surgery (insurance-covered) across two Hamburg locations plus satellites in Braunschweig and Mallorca, delivered by four multi-board-certified specialists with three-generation surgical lineage.

Ownership category

akta.pro rank

Product category

Plastic and Aesthetic Surgery

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Aesthetic medicine
• Orthopaedic surgery
• Cosmetic procedures
• Liposuction treatments

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aesthetic Surgery Procedures: One-time surgical procedures including breast augmentation, liposuction, facelifts, eyelid surgery, and body contouring. Self-pay patients. Includes both operative and minimally invasive treatments such as Botox, fillers, and skin rejuvenation.
2. Orthopaedic and Trauma Surgery: Treatment of musculoskeletal disorders, sports injuries, and trauma. Hanseaticum West accepts both statutory (gesetzliche) and private (private) health insurance patients.
3. Consultation Fees: Consultation fee charged according to GOÄ (German Fee Schedule for Physicians). Both statutory and privately insured patients receive invoices based on GOÄ rates.
4. Follow-up and Post-operative Care: Continuing care following procedures, including post-operative monitoring, recovery consultations, and ongoing treatment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HANSEATICUM is a multi-location private medical practice operating two Hamburg clinics (Eppendorf and Othmarschen) plus cooperation branches in Braunschweig and Mallorca, providing plastic-aesthetic surgery, minimally invasive aesthetic treatments, and orthopaedic/trauma surgery. Services span breast procedures, liposuction, facial rejuvenation (facelift, Botox, fillers, Sofwave), body contouring, intimate surgery, hand/foot/knee/hip surgery, sports medicine, and infusion therapy, delivered by four board-certified specialists.

Product overview

HANSEATICUM operates as a multi-location medical practice offering two core service lines: Plastic & Aesthetic Surgery (Plastische Chirurgie) and Orthopedics & Trauma Surgery (Orthopädie). The Plastic Surgery division provides comprehensive surgical and non-surgical aesthetic treatments including breast procedures (with Motiva® implants and Mia Femtech™), liposuction (including HD Liposuction and BodyTite™), facial rejuvenation (Deep Plane Facelift, Sofwave™, Fractora™, thread lifting, Botox, and hyaluronic acid fillers), body contouring, intimate surgery, and infusion therapies. The Orthopedics division covers knee, hip, foot, hand, shoulder, and elbow treatments with both surgical and conservative approaches. Technology integrations include Doctolib for appointment booking, Crisalix 3D for surgical planning, and various aesthetic device technologies (Sofwave Body, BodyTite™, Argon Plasma, Fractora™). Recent additions include Exosome Therapy and SKINVIVE™ for advanced skin rejuvenation. The practice operates four physicians across two Hamburg locations plus branches in Braunschweig and Mallorca.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic and Aesthetic Surgery
• Orthopaedics and Trauma Surgery
• Breast Augmentation
• Mia Femtech™ Breast Harmonization
• Liposuction (Fettabsaugung)
• BodyTite™ Radiofrequency-Assisted Liposuction
• Sofwave™ Ultrasound Skin Tightening
• Deep Plane Facelift
• Botox and Wrinkle Injection Treatments
• Fractora™ Radiofrequency Microneedling
• Argon Plasma Skin Tightening
• SKINVIVE™ by JUVÉDERM®
• Exosome Therapy
• HD Liposuction and Lipofilling
• PhilArt Injection and Sculptra® Biostimulator
• Intimate Surgery
• Knee Surgery (Knie OP)
• Hip Surgery (Hüft OP)
• Hand Surgery (Handchirurgie)
• Foot Surgery (Fußchirurgie)
• Conservative Orthopaedic Therapies
• Infusion Therapy
• Sports Medicine
• Autologous Fat Treatments (Eigenfettbehandlungen)

Quantifiable outcome

• SKINVIVE skinbooster results can last up to 9 months after a single treatment

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

Four partnerships are on record, tiered minor.

• Albertinen-Krankenhaus (Schnelsen)minorStrategic or Co-development PartnerCooperation for inpatient care and stationary treatments. Patients requiring overnight stays or more extensive surgical procedures may be referred to this partner hospital.
• Schönklinik EilbekminorStrategic or Co-development PartnerCooperation partner for inpatient treatments and stationary care. Provides backup for cases requiring hospital admission beyond outpatient facilities.
• BG Klinikum Hamburg (OP-Zentrum)minorStrategic or Co-development PartnerLocated 500 meters from the practice. Cooperation for occupational accident (Berufsunfall) treatments and surgical procedures requiring full hospital facilities.
• Heilpraktiker Praxis Bierwirth (Braunschweig)minorChannel Partner/ Reseller/ DistributorPartner location in Braunschweig for consultations. Appointments are coordinated through the Hamburg-Eppendorf location. Provides geographic coverage for patients in the Braunschweig area.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• MyHanseatic / Estea Clinic: Smaller, premium-positioned aesthetic-surgery clinics in other German-speaking regions (Austria/Switzerland/Germany). Comparable in clinical positioning to HANSEATICUM but operating in different catchment geographies.

Broad incumbents

• S-thetic Clinic: German clinic chain focused on aesthetic medicine and plastic surgery with locations in multiple cities. Comparable service offering but with corporate-style scaling and broader geographic reach than a single-city partnership.
• Medical One: Germany's largest chain of clinics for plastic and aesthetic surgery, with multiple locations nationwide. Directly comparable business model (self-pay aesthetic surgery) but at much larger scale and broader geographic footprint than HANSEATICUM's Hamburg-anchored practice.
• Clinic im Centrum: German network of partner clinics for plastic-aesthetic surgery under a unified brand. Operates a similar physician-partnership model but at national-network scale, with brand and marketing infrastructure HANSEATICUM does not have.
• Asklepios Kliniken Hamburg: Major Hamburg hospital operator including UKE-adjacent facilities. Directly relevant for orthopaedic/trauma referrals and competes with HANSEATICUM-WEST for insured musculoskeletal cases in the Hamburg catchment.
• Bergman Clinics: European specialty-clinic platform with focused clinical centres across aesthetics, orthopaedics, and ophthalmology. Comparable in its combination of aesthetic and orthopaedic service lines under a clinical-quality brand.
• Helios Klinikum Hamburg: Large German hospital group with a Hamburg presence covering orthopaedics, trauma surgery, and aesthetic services. Indirect competitor for insured orthopaedic volumes and an established referral channel.

Direct peers

• proaesthetic Heidelberg: Multi-physician clinic in Heidelberg offering a similar breadth of plastic-aesthetic procedures (breast, body, face) with comparable premium positioning. Closest direct competitor in terms of multi-specialist partnership structure and service breadth.
• BG Klinikum Hamburg: Specialist trauma and orthopaedic hospital located 500m from HANSEATICUM and an explicit cooperation partner for occupational accidents. Direct peer for trauma/orthopaedic case mix and a key referral counterparty.
• Praxisklinik am Rothenbaum / Kosmed-Klinik Hamburg: Other Hamburg-based multi-specialty private clinics offering plastic-aesthetic and orthopaedic services. Compete for the same affluent Hamburg patient pool with comparable self-pay/insurance mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hanseaticum

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANSEATICUM