Los Morros

What Los Morros does

Los Morros is a privately held, small-scale hospitality and surf tourism operator based in Punta de Lobos, Pichilemu, Chile, with 42 employees and a single physical location approximately 6 km south of Pichilemu center. The business runs three integrated offerings: (1) Los Morros Cabañas, a vacation cabin sleeping 6-8 guests with panoramic ocean views, a fully equipped American kitchen, terrace, quincho (BBQ), wood-stove heating, and double-glazed Vinyl termopanel windows; (2) Los Morros SurfShop, a retail and rental outlet for surfboards and equipment (including Cipres surfboards); and (3) Los Morros CoffeeShop, a beverage and food service. Cabin pricing is structured by season and occupancy, ranging from $120,000 CLP to $160,000 CLP per night, with a high season from December 15 to March 15 and a low season from March 16 to December 14; a 2-night weekend minimum applies, with a $20,000 CLP surcharge for single-night exceptions. Reservations are handled entirely offline via email ([email protected]) and phone (+569 9353 0317), with no online booking engine. The target customer is domestic and international surf tourists and traveling families seeking oceanfront group accommodation near Punta de Lobos's recognized surf breaks (Los Morros, El Mirador, El Diamante). The business is family-owned, with no disclosed investors, no funding history, and no M&A activity. The only documented external partnership is with Vinylwindows (vinyl.cl) as a construction supplier.

Name

Los Morros

Legal name

Los Morros

Website

https://losmorros.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Los Morros is a privately held Punta de Lobos, Chile hospitality operator running a single multi-line surf tourism complex: a 6-8 guest oceanfront cabin, an on-site surf shop, and a coffee shop, serving surf tourists and traveling families via direct email/phone bookings.

Ownership category

akta.pro rank

Product category

Vacation Cabin Rentals and Surf Tourism Hospitality

NAICS

Other Traveler Accommodation (72119), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Vacation cabin rentals
• Surf equipment retail
• Surf tourism hospitality
• Beachfront accommodation
• Coffee shop services

Headquarters

HQ city

Pichilemu

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Cabin Rental (Cabañas): Nightly rental of vacation cabins in Punta de Lobos accommodating 6-8 guests. Revenue generated through per-night fees with seasonal pricing differentials. Peak season runs December 15 – March 15 with higher rates; low season runs March 16 – December 14. Minimum 2-night stay on weekends with exceptions available for single nights at a $20,000 surcharge.
2. Surf Shop: Retail sales of surfboards and surfing equipment. Cipres surfboards and board rentals offered to visiting surfers.
3. Coffee Shop: Beverage and food service operating as a complementary amenity for surf tourists and cabin guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Los Morros runs a multi-concept hospitality operation in Punta de Lobos, Pichilemu, Chile, offering vacation cabin rentals (6-8 person capacity) with panoramic ocean views, an on-site surf shop selling and renting Cipres surfboards and equipment, and a coffee shop serving beverages and food to surf tourists and cabin guests. Bookings are handled directly via email and phone with seasonal nightly rates denominated in Chilean Pesos.

Product overview

Los Morros is a multi-service surf destination business in Punta de Lobos, Pichilemu, Chile consisting of three integrated offerings: a SurfShop selling and renting surfboards and equipment, a CoffeeShop serving beverages, and Cabañas — vacation cabin rentals accommodating 6-8 guests with amenities including panoramic ocean views, terrace, BBQ area, and fully equipped kitchen. The Cabañas operate on seasonal pricing with peak rates from December 15 to March 15.

Differentiator

Problem solved

Functional benefit

Products and services

• Los Morros Cabañas (Vacation Cabin Rental)

Quantifiable outcome

• Located 6 km from Pichilemu center, positioned directly facing the ocean with views of all three main Punta de Lobos surf sections

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Pichilemu Surf House: Surf-oriented lodging operation in Pichilemu offering rooms/cabins and surf services to visitors of the same Punta de Lobos breaks. Comparable on customer base, geography, and surf-tourism product mix.
• La Sirena Insolente Hostel: Well-known boutique hostel/lodge in Pichilemu serving surf tourists and budget-conscious travelers with lodging, shared spaces, and surf-friendly amenities. Comparable geography, customer overlap, and beach/surf-tourism positioning, though at a different price tier than Los Morros' cabin offering.
• Alaia Hotel: Surf-focused boutique hotel located directly at Punta de Lobos, Pichilemu, offering oceanfront lodging and surf-oriented amenities to the same international surf tourist segment that Los Morros targets. Most direct comparable given shared beachfront positioning on the same surf break.
• Hotel Surazo: Boutique surf-themed hotel in the Pichilemu area offering ocean-view lodging and surf-centric hospitality to international surf travelers visiting the same Punta de Lobos breaks as Los Morros guests. Comparable on customer base, geography, and surf-tourism value proposition.

Regional players

• Cipres Surfboards: Chilean surfboard manufacturer whose boards are stocked and rented at Los Morros' SurfShop. Regional shaper with shared customer base in the Pichilemu surf community; adjacent rather than directly competitive with Los Morros' lodging business.

Broad incumbents

• Selina: Global hostel/hospitality brand with surf-destination locations across Latin America serving digital nomads and adventure travelers. Comparable on surf-tourism target customer and multi-concept lodging+F+B offering, though operates as a chain rather than a single independent property.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/losmorroscoffeeshop
• LinkedInlinkedin.com/company/los-morros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Morros