LR PRODUCTION

What LR PRODUCTION does

LR Production (legal entity LR PRODUCTION SARL, SIREN 800 514 903) is a French artisanal metalworking company (métallerie) headquartered at 15 rue de l'Artisanat, 67340 Ingwiller, in the Vosges du Nord regional nature park. Founded in 2010 and led by Ludovic Rutsch, the company manufactures outdoor cooking and heating equipment by hand, including pizza ovens (fours à pizza), tarte flambée ovens, barbecues, outdoor braziers (braseros, including corten steel variants with integrated plancha), mobile carts and stands for ovens, corten steel decorative outdoor installations, and supporting accessories and manuals. Production is performed entirely on-site in Ingwiller, with corten steel (acier Corten) as a signature material providing organic modern aesthetics and weather resistance.

The company operates a hybrid B2C/B2B business model targeting two primary segments: passionate home cooking enthusiasts purchasing outdoor equipment for personal use, and restaurant professionals seeking commercial-grade pizza and tarte flambée ovens. Revenue is generated almost exclusively through one-time hardware sales via four channels: a direct e-commerce storefront on lrproduction67.fr, customer pickup at the Ingwiller workshop, four regional pickup points across Alsace (Roeschwoog, Colmar, Kogenheim) and Lorraine (Sarrebourg), and a reseller relationship with Weyland Parcs Et Jardins in Forbach. Pricing is quote-based rather than publicly listed, with a 5-euro transport supplement per order, and payment processing is handled via Banque Populaire.

Operationally, LR Production is a small micro-enterprise with 7 employees and operates within a tightly bounded regional footprint in the Grand Est region of France. The company is privately held, bootstrapped since inception, with no disclosed external funding, subsidiaries, or acquisitions. Strategic positioning rests on the ALSACE brand partnership as a regional authenticity signal, the Vosges du Nord provenance claim, and the artisanal corten steel aesthetic rather than scale, technology, or distribution breadth.

Name

LR PRODUCTION

Legal name

LR PRODUCTION SARL

Website

https://lrproduction67.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

LR Production is a French artisanal metalworking company in Ingwiller, Alsace, that handcrafts corten steel pizza ovens, tarte flambée ovens, barbecues, braziers, and outdoor metal installations. Operating since 2010 with 7 employees, it sells to home cooking enthusiasts and restaurant professionals across the Grand Est region.

Ownership category

akta.pro rank

Product category

Outdoor Cooking Equipment Manufacturing

NAICS

Food Product Machinery Manufacturing (333241)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

akta.pro secondary industry

Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF)

Keywords

• Outdoor cooking equipment
• Artisan metal ovens
• Pizza ovens manufacturing
• Corten steel cookware
• Outdoor braziers fabrication

Headquarters

HQ city

Ingwiller

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware Sales - Outdoor Cooking Equipment: One-time sale of manufactured products including pizza ovens, tarte flambée ovens, barbecues, braziers, and outdoor metal installations. Products are sold through e-commerce, direct workshop sales, and distributor network.
2. Furniture and Storage Units: Sale of accompanying furniture and storage units (meubliers) designed for outdoor cooking equipment
3. Accessories and Manuals: Sale of accessories and usage manuals/recipes for outdoor cooking products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

LR Production is an artisanal metalworking company that manufactures and sells outdoor cooking and heating equipment made from metal, including pizza ovens, tarte flambée ovens, barbecues, outdoor braziers (with corten steel and integrated plancha versions), and custom outdoor metal installations. Products are handcrafted locally at the Ingwiller workshop in the Vosges du Nord regional park and sold directly to consumers and restaurant professionals through e-commerce, workshop pickup, regional pickup points, and a reseller.

Product overview

LR PRODUCTION is a French artisan manufacturer specializing in metal outdoor cooking and heating equipment. The company operates a single unified product portfolio centered on handcrafted pizza ovens, tarte flambée ovens, barbecues, outdoor braziers (braseros), outdoor metal installations, and related accessories. Products are manufactured locally in Ingwiller, Alsace (in the Vosges du Nord regional nature park) since 2010, with a partnership with the ALSACE brand. The portfolio includes core cooking products (pizza ovens, tarte flambée ovens, barbecues, braziers), supporting furniture (mobile carts and stands), outdoor decorative installations, and accessories. Distribution occurs through the company's own workshop and a network of regional distributors across Alsace and Lorraine.

Differentiator

Problem solved

Functional benefit

Products and services

• Fours à Pizza (Pizza Ovens)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ALSACE Brand PartnershipcoreStrategic or Co-development PartnerLR Production has a strategic partnership with the ALSACE brand, combining traditional craftsmanship with innovation. This partnership serves as a quality guarantee for their products, ensuring customers receive equipment that blends tradition with modern design. The partnership is specifically highlighted for local production standards.
• Weyland Parcs Et JardinsminorChannel Partner/ Reseller/ DistributorAuthorized reseller located in Forbach, France. Specializes in parks and garden equipment, offering LR Production products to their customer base. Contact: 03.87.13.38.12.
• SAS Médiation SolutionminorOthersConsumer mediation service designated by LR Production under registration number 51885/VM/2311, as required by French consumer law (Article L. 612-1 of the Consumer Code). Located at 222 chemin de la bergerie, 01800 Saint Jean de Niost.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Alfa Forni: Italian artisanal manufacturer of wood-fired and gas pizza ovens for home and professional use. Comparable product (outdoor pizza ovens), target audience (enthusiasts and pizzerias), and premium artisanal positioning.
• Valoriani: Italian artisan manufacturer of refractory and wood-fired pizza ovens, including outdoor models. Direct overlap on pizza ovens and professional/hobbyist customer base, similar traditional-craftsmanship positioning.
• Le Marquier: French artisanal manufacturer of outdoor kitchens, planchas, barbecues, and gas/wood-fired cooking equipment. Direct competitor in the same product category (outdoor cooking) and same geography (France), with similar artisanal positioning and a multi-channel distribution model.
• Ofyr: Dutch manufacturer of corten-steel and outdoor cooking cones, fire bowls, and cooking accessories. Highly comparable on product range (corten steel braziers, outdoor cooking), materials (corten), and premium positioning targeting both home cooks and professionals.
• Invicta: French manufacturer of wood stoves, fireplaces, and outdoor heating/cooking appliances. Directly comparable as a French metalworking company producing outdoor heating and cooking equipment with similar artisanal positioning and distribution through retail partners.
• Eno (plancha & outdoor cooking): French manufacturer specializing in planchas and outdoor cooking equipment for both home and professional use. Direct overlap in target segments (home cooking enthusiasts and restaurant professionals) and same French market.
• Pitt Cooking: Dutch designer brand of outdoor cooking tables and cooking accessories. Comparable on premium positioning, corten-steel-style materials, and outdoor cooking focus for design-conscious home cooks.

Regional players

• La Hacienda: UK-based brand offering outdoor heating, firepits, chimineas, and barbecues. Comparable product range (outdoor metal cooking and heating appliances) but serves primarily the UK market rather than France.
• Morsø: Danish manufacturer of wood-burning stoves, fireplaces, and outdoor cooking equipment. Comparable on cast-iron and metal outdoor cooking/heating products but primarily serves Nordic and broader European markets rather than France directly.

Broad incumbents

• Weber: Global leader in outdoor cooking including charcoal, gas, and wood-pellet grills, plus accessories. A major incumbent in outdoor cooking whose mass-market positioning contrasts with LR Production's artisanal approach, but competes for the same end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lr-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LR PRODUCTION