Nanny Paye

What Nanny Paye does

NannyPaye (legal entity: Domestic Tax Ltd, Company No. 04221878) is a UK-based payroll, HR, and pension administration service purpose-built for families that employ nannies. Founded in 2001 and headquartered in Leatherhead, Surrey, the company has supported over 30,000 families across the United Kingdom and operates as a family-owned, private limited company with no disclosed external investment. The core product is a cloud-based payroll service (£215/year for monthly payroll, £265/year for weekly) that calculates Income Tax and National Insurance, generates payslips, and handles HMRC registration and reporting. Premium add-ons include NannyPaye Pro (£15/month, handling payments on behalf of the employer), a pensions service integrated with NEST (£80/year standard or £110/year for an industry-first salary sacrifice scheme), bespoke contract drafting (£24.99 one-off), and unlimited advice from qualified employment lawyers bundled with payroll.

The technology stack is a state-of-the-art client portal providing employer and employee access to payroll management, legal documents, calculators, and resources, with direct delegate integration into NEST Pensions (organisation ID TPA003108964). The team is CIPP-qualified or working towards CIPP accreditation, with continued investment in the CIPP Foundation Degree programme. The GTM motion is sales-led (phone 01737 816 320, callback requests, free consultations) augmented by community-led growth through nanny agency partnerships (e.g., French Nanny Agency), organic SEO content marketing, and a strong review profile (constant 5-star on Trustpilot, 97% five-star reviews). Revenue is recurring subscription-based across multiple tiers, with an estimated £215-£295 yearly basket per customer. The company also operates two wholly-owned subsidiaries — BusinessPaye and ProCRB — extending payroll and employment administration into adjacent employer segments beyond the core nanny market.

Name

Nanny Paye

Legal name

Domestic Tax Ltd

Website

https://nannypaye.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

NannyPaye (Domestic Tax Ltd) is a UK-based, family-owned payroll, HR, and pension administration service built for private families employing nannies, offering HMRC registration, payslips, pensions via NEST, and bundled employment law advice across 30,000+ households since 2001.

Ownership category

akta.pro rank

Product category

Household Payroll and HR Services

NAICS

Payroll Services (541214), Professional Employer Organizations (561330)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Corporate / Employer-Sponsored In-Home Nanny Services (HSAAABAO)

akta.pro secondary industries

Nanny Share (Shared Nanny) Services (HSAAABAM), Nanny Housekeeper / Family Assistant Services (HSAAABAE)

Keywords

• Nanny payroll services
• Household employment administration
• Workplace pension auto-enrolment
• Nanny tax compliance
• Employment contract drafting

Headquarters

HQ city

Kingswood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Payroll Service Subscriptions: Annual subscription for payroll processing services. Monthly payroll at £215/year or weekly payroll at £265/year. Includes HR and legal support.
2. Pension Service Subscriptions: Annual subscription for pension administration. Standard pension at £80/year or Salary Sacrifice pension at £110/year.
3. NannyPaye Pro Service: Monthly subscription at £15/month for making payments to nanny and HMRC on behalf of client. First 3 months free.
4. Contract Drafting: One-time fee of £24.99 for bespoke contract of employment with comprehensive handbook.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

NannyPaye is a specialist UK payroll, HR, and pension administration service for families employing nannies, handling HMRC registration, payroll calculations, payslips, tax and National Insurance, workplace pension auto-enrolment, employment contract drafting, and unlimited HR and legal advice. The service is delivered through a secure cloud-based client portal and supported by a CIPP-qualified team, with optional add-ons for payment handling and salary sacrifice pensions.

Product overview

NannyPaye is a unified payroll, HR, and pension administration service for families employing nannies in the UK. The core offering is the payroll service (£215/year for monthly payroll) which includes free HR and employment law support. Additional modules include NannyPaye Pro (adds payment handling for £15/month), Pensions (standard £80/year or salary sacrifice £110/year), Contract Drafting (£24.99 one-off), and Nanny Shares. A secure client portal provides 24/7 access to employee management, payroll tools, and resources.

Differentiator

Problem solved

Functional benefit

Products and services

• NannyPaye Payroll Service Professional payroll service for UK families employing nannies, available for monthly (£215/year), weekly (£265/year), fortnightly, or 4-weekly pay cycles. Calculates Income Tax, National Insurance, generates payslips, and includes free HR and legal advice from employment lawyers.
• NannyPaye Pro Premium add-on service where NannyPaye makes all payments on behalf of the employer, including nanny wages and HMRC tax obligations. Priced at £15/month with the first 3 months free for new sign-ups.
• Pensions Service Workplace pension administration service for nanny employers, with a standard pension option at £80/year and a Salary Sacrifice pension option at £110/year. Integrated with NEST, with NannyPaye acting as delegate under organisation ID TPA003108964 (Domestic Tax Ltd). Salary Sacrifice option can save employers over £100/year on employer National Insurance.
• Contract Drafting One-off bespoke employment contract and comprehensive handbook drafting service for nanny employers, priced at £24.99 per contract. Provides a hand-crafted contract tailored to the specific nanny employment relationship.
• Employment Lawyers Service Insured HR and employment law advice service provided by qualified employment lawyers, included free with the NannyPaye payroll subscription. Covers unlimited HR and legal queries from nanny employers.
• Nanny Shares Specialist service for two or more UK families sharing a nanny, providing separate payroll, contracts, and pension administration for each family while the nanny is jointly employed. Ensures legal minimum wage and PAYE compliance across shared hours.
• Client Portal Secure online members area for employers and employees to manage accounts, payroll, legal documents, calculators, resources, and a calendar. Provided to all NannyPaye customers as part of the subscription to enable 24/7 self-service account management.

Quantifiable outcome

• 30,000+ families supported since 2001
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NEST PensionscoreTechnology or IntegrationNEST (National Employment Savings Trust) is the pension scheme provider for workplace pensions. NannyPaye works with NEST and The Pensions Regulator to provide comprehensive pension administration services. NannyPaye acts as delegate for clients' NEST accounts.
• French Nanny AgencyminorGTM or Marketing PartnerFrench Nanny Agency is a London-based agency specializing in French and multilingual nannies, winner of Best UK Nanny Agency at the UK Nanny Awards. NannyPaye works alongside agencies raising standards in the sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Xero: Xero is a UK cloud accounting platform that includes payroll add-ons and is used by small businesses and sole traders. Where a nanny employer's family business already runs Xero, it could displace the need for a specialist nanny payroll service, making it an indirect competitive substitute.
• Sage UK: Sage is a dominant UK payroll software provider serving businesses of all sizes with payroll, HR, and pension functionality. While it does not specialize in nannies, its general payroll products are an alternative for tech-savvy families who choose to handle nanny payroll themselves rather than pay a specialist.
• BrightPay: BrightPay is a UK payroll software provider widely used by small businesses and accountants, with cloud payroll functionality that technically could be used by a household employer. Indirect competitor that competes for the DIY-payroll alternative vs. specialist service like NannyPaye.

Direct peers

• Tinies Childcare: Tinies is a major UK nanny agency that, like French Nanny Agency, places nannies with UK families. While primarily a placement agency, it operates in the same customer ecosystem and could offer payroll services, putting it into direct competition for the nanny employer's wallet.
• NannyTax: NannyTax is NannyPaye's explicitly named main UK competitor, offering payroll services specifically for families employing nannies. Direct one-to-one match on customer segment (UK nanny employers), product (nanny payroll and pension admin), and go-to-market (B2C inside sales to UK families).

Others

• French Nanny Agency: French Nanny Agency is a London-based agency specializing in French and multilingual nannies, and an existing GTM partner of NannyPaye. While not a direct payroll competitor, it is a channel partner in the same customer ecosystem and could in principle offer competing payroll services to its clients.
• HMRC Basic PAYE Tools: HMRC's free Basic PAYE Tools is a government-provided payroll solution that any UK household employer can use to run a compliant payroll for a nanny at no cost. While less user-friendly than NannyPaye's offering, it is the baseline substitute that NannyPaye must justify its price point against.

Emerging players

• Moneysoft Payroll: Moneysoft is a UK cloud payroll provider serving small businesses. As an emerging cloud-native payroll platform, it represents the type of digital entrant that could eventually move down-market into household employment and challenge specialist providers like NannyPaye.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nanny-paye

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanny Paye