Nannytax
Nannytax, founded in 1993 under Enable Ltd, is the UK's longest-running specialist payroll and HR provider for families employing nannies, handling PAYE, HMRC compliance, pensions, and insurance via subscription tiers.
- Company typePrivate
- Founded1993
- HeadquartersBrighton, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Nannytax does
Nannytax, founded in 1993 by Stephen Vahrman and operated under parent Enable Ltd, is the UK's first and longest-running specialist payroll and HR services provider dedicated exclusively to families employing nannies. The company handles the full employer-side employment lifecycle for UK domestic employers — PAYE payroll processing, HMRC RTI submissions, employment contracts, workplace pension auto-enrolment, employers liability insurance via Nannyinsure, and ongoing HR advisory. It is differentiated from generic payroll bureaus by deep specialism in domestic employment law, which is materially different from standard PAYE work and is supported by a team of CIPP and CIPD qualified specialists.
The technology layer is a cloud-hosted Members Area portal (launched in 2020) that enables document management, payroll instructions, and HR record access on a self-service basis, supplemented by a managed-payment service called Nannytax Plus that pays the nanny and remits tax on the employer's behalf. Adjacent products include the Nanny Rewards & Wellbeing App, Nannyinsure (employers liability cover), and the Nanny Pension scheme. The firm also produces content assets including an annual salary guide and a podcast targeting the high-net-worth household segment.
Nannytax operates a tiered subscription model — Essential, Plus, Premier, and Live In — priced from £276 to £474 per year, with Nannytax Plus available as a £17.50/month add-on that achieves an 86% attach rate among subscribers. Distribution is driven primarily by referral partnerships with more than 200 UK nanny agencies, including Norland College, Childcare.co.uk, and Nannyjob.co.uk, which channel prospective employer clients to Nannytax at the point of nanny placement. The company currently serves 10,000+ domestic employers (with 70,000+ families supported cumulatively over 32 years), holds a 5-star Trustpilot rating, and employs 57 staff. Sister brands under Enable Ltd — Stafftax, Quartz Payroll, and Enable Payroll — address adjacent domestic and contractor payroll verticals.
Nannytax firmographics
Firmographics- Name
- Nannytax
- Legal name
- Enable Ltd
- Website
- https://nannytax.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nannytax, founded in 1993 under Enable Ltd, is the UK's longest-running specialist payroll and HR provider for families employing nannies, handling PAYE, HMRC compliance, pensions, and insurance via subscription tiers.
- Ownership category
- akta.pro rank
Where Nannytax is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Nannytax business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Nanny Payroll & HR Subscriptions: Annual subscription service for nanny payroll processing, employment contracts, HR support, and HMRC compliance. Tiers range from Essential (£276/year) to Ultra (£474/year).
- Nannytax Plus Add-on: Monthly add-on service (£17.50/month) where Nannytax pays HMRC and the nanny on behalf of the employer. 86% of customers add this service.
- Employers Liability Insurance: Annual insurance product (£109/year) providing £10 million Employers Liability plus £5 million Public Liability coverage.
- Nanny Pensions: Auto Enrolment workplace pension administration service from £89/year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential - Basic payroll service with contract and HR support |
| Subscription | Annual | Premium - Payroll with pension management included |
| Subscription | Annual | Ultra - Full package with employers liability insurance |
| Subscription | Monthly | Nannytax Plus - Premium managed payment service |
| Subscription | Annual | Employers Liability Insurance |
| Subscription | Annual | Nanny Pensions - Auto Enrolment service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Nannytax product offering
Product offeringCore offering
Nannytax provides a subscription-based nanny payroll and HR service for UK families who employ nannies in their own homes. The offering covers end-to-end PAYE payroll administration, HMRC RTI submissions, payslips, P60s, P45s, bespoke employment contracts, unlimited CIPD-qualified HR support, and workplace pension auto-enrolment. Add-on services include Nannytax Plus (where Nannytax pays the nanny and HMRC on the employer's behalf), Employers Liability Insurance, and the Nanny Rewards & Wellbeing app. Customers access the service via an online Members Area portal and 7-day phone support.
Product overview
Nannytax is a specialist nanny payroll and HR services provider offering a tiered subscription model (Essential, Premium, Ultra) starting at £276 per annum, with add-on services including Nannytax Plus (£17.50/month), Nanny Pensions, and Employers Liability Insurance. The core Nanny Payroll & HR Service provides end-to-end PAYE administration, bespoke employment contracts, unlimited HR support, and HMRC compliance. Free resources include salary and holiday calculators, a 60-page employment pack, and an annual Nanny Salary Guide. The company also offers content through the All Things Nanny Podcast and a Nanny Rewards & Wellbeing Package.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 86% of customers add Nannytax Plus service
- +3 more outcomes
Companies that use Nannytax
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Nannytax technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Nannytax partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Norland CollegecoreNorland College, an elite nanny training institution in Bath known for training nannies for British aristocrats and royals, recommends Nannytax to families and nannies they work with.
- Childcare.co.ukcoreChildcare.co.uk, a leading UK childcare platform, recommends Nannytax as their preferred payroll provider for nanny employers.
- Nannyjob.co.ukcoreNannyjob.co.uk, a UK nanny recruitment website, recommends Nannytax to families using their platform to find nannies.
- OfstedminorOfsted is mentioned as an industry body that Nannytax is recommended by. Nannies can be Ofsted registered and Nannytax supports families with Ofsted registration requirements.
- Fish Administration LimitedcoreEnable Ltd (Nannytax parent company) is an Appointed Representative of Fish Administration Limited. Fish are authorised and regulated by the FCA (Firm Reference Number 310172) and provide insurance products through Enable Insurance.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Nannytax competitors and assessment
Company assessmentDirect peers
- SurePayroll: US household and small business payroll provider with a dedicated household employment payroll offering. Comparable in that it bundles payroll, tax filing, and HR for small employers including household employers.
- HomeWork Solutions: US-based household payroll specialist serving families employing nannies, housekeepers and senior caregivers. Closest international functional equivalent of Nannytax in a different geography.
- Stafftax: Sister brand under Enable Ltd providing payroll services for UK households employing domestic staff beyond nannies (e.g. housekeepers, chauffeurs). Direct comparable: same group, same model, overlapping customer base.
Emerging players
- PayFit: European cloud payroll and HR platform serving SMBs across multiple geographies. Comparable tech-led payroll model targeting non-payroll-specialist employers.
Broad incumbents
- QuickBooks Payroll: Global SMB accounting and payroll platform from Intuit. Provides payroll filing and HR-adjacent services to small employers, representing the bundled generalist alternative to specialist household payroll.
- IRIS Software Group: Large UK payroll and HR software vendor serving accountancy practices and employers. Established incumbent whose payroll platform overlaps functionally with Nannytax's core service.
- BrightPay: UK payroll software provider serving small and medium employers with RTI-compliant cloud payroll. Broader incumbent that could expand into household payroll as a feature.
- Moneysoft: UK payroll and auto-enrolment SaaS provider focused on small employers and accountants. Direct functional overlap in payroll processing and workplace pension administration.
Regional players
- Gusto: US SMB payroll, HR and benefits platform. Comparable business model (bundled payroll + HR + benefits for small employers) but operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nannytax social profiles
Digital presenceNannytax compliance and trust
Trust signalCompliance1 record
Nannytax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nannytax leadership team
Management profileNumber of profiles
Nannytax subsidiaries and ownership
Company hierarchySubsidiaries7 records
Nannytax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nannytax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nannytax
What does Nannytax do?
Nannytax provides a subscription-based nanny payroll and HR service for UK families who employ nannies in their own homes. The offering covers end-to-end PAYE payroll administration, HMRC RTI submissions, payslips, P60s, P45s, bespoke employment contracts, unlimited CIPD-qualified HR support, and workplace pension auto-enrolment. Add-on services include Nannytax Plus (where Nannytax pays the nanny and HMRC on the employer's behalf), Employers Liability Insurance, and the Nanny Rewards & Wellbeing app. Customers access the service via an online Members Area portal and 7-day phone support.
Is Nannytax a public or private company?
Nannytax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nannytax founded?
Nannytax was founded in 1993. It employs 51 to 100 people.
Where is Nannytax based?
Nannytax is headquartered in Brighton, United Kingdom, in the Europe region.
How does Nannytax make money?
Four revenue lines are on record. Nanny Payroll & HR Subscriptions are the primary driver. The others are nannytax Plus Add-on, employers Liability Insurance and nanny Pensions.
Who are Nannytax's main competitors?
Direct peers on record are SurePayroll, HomeWork Solutions and Stafftax. PayFit is listed as an emerging player. Broad incumbents are QuickBooks Payroll, IRIS Software Group, BrightPay and Moneysoft. Gusto is listed as a regional player.
Does Nannytax have an API?
No public API is recorded for Nannytax.