Las Gafas
Las Gafas is a 40+ year-old optical retailer in Pereira, Colombia, selling luxury and premium eyewear (Cartier, Gucci, Ray-Ban, Oakley) through a Cerritos Mall storefront and a nationwide Shopify e-commerce site, serving individual consumers seeking branded frames with personalized WhatsApp advisory.
- Company typePrivate
- Founded-
- HeadquartersPereira, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Las Gafas does
Las Gafas (legal name Óptica Las Gafas de Pereira) is a privately held optical retail company founded more than 40 years ago and headquartered in Pereira, Risaralda, Colombia. The company operates a hybrid DTC model combining a single physical showroom at Cerritos Mall Local 211A in Pereira with a Shopify-powered e-commerce storefront at opticalasgafas.com that ships nationwide across Colombia in 24–48 hours. Its core products are sunglasses and prescription eyeglass frames sold across four tiers — a private-label budget line, mid-range brands (Ray-Ban, Oakley, Vogue, Puma, Armani Exchange), premium luxury houses (Gucci, Dolce & Gabbana, Versace, Saint Laurent, Miu Miu), and ultra-luxury Cartier collections priced up to COP $8.67M.
The technology stack is conventional storefront infrastructure: Shopify for catalog, checkout, and cart; Wompi, PSE, Visa, Mastercard, and American Express for payments; and WhatsApp Business for personalized customer advisory (frame selection, prescription guidance, order support). The proprietary features highlighted are largely licensed brand technologies resold to consumers — Oakley's Prizm lenses, O Matter frames, Unobtainium grip, and PhysioMorphic Geometry — rather than internally developed IP. The differentiation between Las Gafas and mass-market optical retailers lies in service quality (free visual examination, same-day dispensing, personalized WhatsApp advisory) and in access to brand assortments, particularly Cartier, not commonly available in regional Colombian markets.
The revenue model is transaction-based retail: one-time unit sales of frames plus prescription lens fitting services, with prices ranging from COP $130K to COP $8.67M. The company generates revenue through two primary streams — retail eyewear sales (estimated as one-time license / unit sale) and professional prescription lens services — across both its physical showroom and e-commerce storefront. It serves a primarily individual consumer base, with named customer testimonials drawn from end-user shoppers rather than institutional or B2B accounts. The company is privately held, discloses no funding rounds, and operates with 27 employees.
Las Gafas firmographics
Firmographics- Name
- Las Gafas
- Legal name
- Óptica Las Gafas de Pereira
- Website
- https://opticalasgafas.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Las Gafas is a 40+ year-old optical retailer in Pereira, Colombia, selling luxury and premium eyewear (Cartier, Gucci, Ray-Ban, Oakley) through a Cerritos Mall storefront and a nationwide Shopify e-commerce site, serving individual consumers seeking branded frames with personalized WhatsApp advisory.
- Ownership category
- akta.pro rank
Las Gafas industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)
- akta.pro secondary industries
- Luxury & Designer Eyewear (CRAAAKAD), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Sunglasses & Luxury Eyewear (CRAKAEAE)
Keywords
Where Las Gafas is headquartered
LocationHeadquarters
- HQ city
- Pereira
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Las Gafas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Eyewear Sales: One-time transaction sales of luxury and premium eyewear including sunglasses and optical frames. Products are sold directly to consumers through e-commerce and retail location. Revenue is generated per unit sold with prices ranging from budget to luxury tiers.
- Prescription Lens Services: The store offers prescription lens fitting services ('gafas con fórmula') for customers needing corrective eyewear, adding service revenue to frame sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Entry Level - Own Brand Las Gafas |
| Unit Pricing | Pay-as-you-go | Mid-Range - Ray-Ban, Oakley, Vogue, Puma, Armani Exchange |
| Unit Pricing | Pay-as-you-go | Premium Luxury - Gucci, Dolce & Gabbana, Versace, Saint Laurent |
| Unit Pricing | Pay-as-you-go | Ultra Luxury - Cartier (Panthère, Première, Clash, Signature collections) |
| Other | Pay-as-you-go | Shipping Threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Las Gafas product offering
Product offeringCore offering
Las Gafas is a Colombian optical retailer selling luxury and premium sunglasses and prescription eyeglass frames through a flagship physical store at Cerritos Mall in Pereira and a nationwide Shopify e-commerce platform. The company curates a multi-brand portfolio including Cartier, Gucci, Dolce & Gabbana, Versace, Saint Laurent, Ray-Ban, Oakley, and its own private-label line, complemented by prescription lens fitting services and free visual examinations.
Product overview
Las Gafas is an optical retail store based in Pereira, Colombia, operating as both a physical store and e-commerce platform. The company offers a curated portfolio of luxury and premium eyewear products consisting of three main product lines: (1) Gafas de Sol (Sunglasses) featuring designer brands such as Ray-Ban, Oakley, Cartier, Gucci, Dolce & Gabbana, Versace, Saint Laurent, and Miu Miu; (2) Monturas (Eyeglass Frames) encompassing prescription frames from brands including Cartier, Ray-Ban, Oakley, Gucci, Montblanc, Prada, and Vogue; and (3) Marca Propia (Private Label) offering affordable in-house branded eyewear. The company positions itself as a premium optical provider with over 40 years of experience, emphasizing quality, personalized advisory services, and fast shipping across Colombia. Products are distributed through multiple gender-segmented collections (Men, Women, Unisex) and promotional sale categories.
Differentiator
Problem solved
Functional benefit
Brands
- LAS GAFAS (Marca Propia): The company's own branded eyewear line, sold under the 'Marca Propia' collection featuring their own metal frame design.
Products and services
- Sunglasses (Gafas de Sol)
Quantifiable outcome
- 4.5/5 customer rating with consistent 5-star reviews on service quality
Companies that use Las Gafas
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Las Gafas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Las Gafas partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and flagship.
- ShopifycoreE-commerce platform provider powering the online store with product catalog management, shopping cart, checkout processing, and integrated payment solutions (Wompi, PSE, credit cards). Core technology infrastructure enabling nationwide digital sales.
- Ray-BanmajorPremium sunglass and optical frame brand with extensive catalog presence (162+ products). Flagship brand category offering classic and collaboration pieces including A$AP Rocky limited editions.
- OakleymajorHigh-performance sports eyewear brand featuring proprietary technologies including Prizm lenses, O Matter frames, and PhysioMorphic geometry. Strong sports/outdoor positioning with 70+ products.
- CartierflagshipUltra-luxury eyewear from LVMH maison featuring Panthère, Première, Clash, and Signature collections. High-value items featuring 0.5 micron 24K gold and ruthenium finishing. Premium pricing tier ($4.9M-$8.67M COP) anchoring luxury positioning.
- GuccimajorItalian luxury fashion house offering 48+ eyewear styles including cat-eye, rectangular, and aviator designs in acetate and metal constructions with signature monogram detailing.
- Dolce & GabbanamajorItalian luxury brand with 25+ eyewear pieces featuring distinctive designs including cat-eye, geometric, and pilot styles in premium acetate and metal combinations.
- VersacemajorItalian luxury fashion house offering 21+ eyewear styles featuring Greca motif detailing and bold geometric designs in metal and acetate constructions.
- Saint LaurentmajorFrench luxury fashion house offering cat-eye and rectangular sunglasses with sophisticated urban styling. Featured in best-sellers collection.
- Miu MiucorePrada Group's youthful luxury label offering 44+ eyewear styles featuring avant-garde rimless and oversized designs with premium metal constructions.
- Vogue EyewearcoreFashion-forward eyewear brand under Safilo offering 53+ styles featuring feminine designs in acetate with contemporary color palettes and modern shapes.
- MontblanccoreGerman luxury goods manufacturer offering sophisticated optical frames featuring signature design elements inspired by writing instruments, including innovative clip-pen frame concept.
- WompiColombian payment gateway enabling local payment methods including credit/debit cards and alternative payment solutions for seamless e-commerce checkout.
Scale indicators4 records
Recent moves6 records
Expansion highlights8 records
Las Gafas competitors and assessment
Company assessmentDirect peers
- Warby Parker: DTC eyewear brand combining affordable own-label frames with prescription services, online try-on, and home try-on flows. Direct competitor on the DTC optical model and own-brand strategy that Las Gafas also deploys.
- EyeBuyDirect: Online-first eyewear retailer specializing in affordable prescription glasses and sunglasses with frequent promotions. Direct competitor to Las Gafas' mid-range online proposition, though operating without physical retail.
- Clearly: Global online optical retailer offering prescription eyewear, sunglasses, and contact lenses with international shipping. Comparable e-commerce-only DTC optical model reaching Colombian customers.
- Sunglass Hut: Global multi-brand sunglasses retailer (Luxottica-owned) selling Ray-Ban, Oakley, Gucci, Prada, Versace, and other premium brands through stores and e-commerce. Closest business-model analogue to Las Gafas across portfolio, customer, and category.
Broad incumbents
- Pearle Vision: Established North American and European optical chain providing eye exams, prescription eyewear, and designer frames. Comparable on full-service optical retail and prescription services.
- LensCrafters: Global chain of optical stores offering prescription exams, frames, and lenses from multiple designer brands (Ray-Ban, Oakley, Prada, etc.). Comparable in multi-brand optical retail and prescription lens services, though broader in category.
Others
- Ray-Ban: Flagship brand (EssilorLuxottica) representing Las Gafas' largest in-store brand by SKU count (162+). Comparable through Ray-Ban Stores and ray-ban.com DTC channels competing for the same premium sunglasses shopper.
- Safilo: Italian eyewear manufacturer and licensor of brand portfolios including Vogue Eyewear, Carolina Herrera, and others carried by Las Gafas. Relevant ecosystem participant — supplier relationship partner — for the mid-tier brand assortment.
Emerging players
- Oakley: Brand (EssilorLuxottica-owned) whose sport-performance eyewear (Prizm, O Matter, Unobtainium) makes up a material share of Las Gafas' catalog. Commercially comparable via the brand's own DTC channels (Oakley.com).
Regional players
- Lentesplus: LATAM-focused online optical retailer headquartered in Mexico operating across Spanish-speaking Americas. Closest regional e-commerce competitor serving Colombian consumers seeking prescription eyewear online.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Las Gafas social profiles
Digital presenceLas Gafas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Las Gafas leadership team
Management profileNumber of profiles
Las Gafas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Las Gafas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Las Gafas
What does Las Gafas do?
Las Gafas is a Colombian optical retailer selling luxury and premium sunglasses and prescription eyeglass frames through a flagship physical store at Cerritos Mall in Pereira and a nationwide Shopify e-commerce platform. The company curates a multi-brand portfolio including Cartier, Gucci, Dolce & Gabbana, Versace, Saint Laurent, Ray-Ban, Oakley, and its own private-label line, complemented by prescription lens fitting services and free visual examinations.
Is Las Gafas a public or private company?
Las Gafas is a private company. It is classified as unknown and is currently operating.
When was Las Gafas founded?
Las Gafas was founded in -1. It employs 11 to 50 people.
Where is Las Gafas based?
Las Gafas is headquartered in Pereira, Colombia, in the Latin America region.
How does Las Gafas make money?
Two revenue lines are on record. Retail Eyewear Sales are the primary driver. The others are prescription Lens Services.
Who are Las Gafas's main competitors?
Direct peers on record are Warby Parker, EyeBuyDirect, Clearly and Sunglass Hut. Broad incumbents are Pearle Vision and LensCrafters. Others are Ray-Ban and Safilo. Oakley is listed as an emerging player. Lentesplus is listed as a regional player.
Does Las Gafas have an API?
No public API is recorded for Las Gafas.
What industry is Las Gafas in?
Las Gafas's product category is Optical Retail. Its primary akta.pro industry code is CRAAAKAK, Eyewear Retail & DTC Brands (Frames & Sunglasses), with a secondary code of CRAAAKAD, Luxury & Designer Eyewear. Its NAICS code is 45613 and its SIC code is 3851.