Pegasusart

What Pegasusart does

Pegasusart (now operating as Jackson's Art Supplies following acquisition) is a UK-based fine art materials retailer headquartered at 1 Farleigh Place, London (N16 7SX), with a physical showroom in Stroud. The company sells more than 55,000 SKUs across oil, acrylic, and watercolor paints, brushes, surfaces, mediums, and studio equipment, stocking both premium third-party brands (Golden, Schmincke, Michael Harding, Daniel Smith, Winsor & Newton, Old Holland, Daler-Rowney, among others) and its own Jackson's label.

Its e-commerce platform is the primary commercial surface, supported by two proprietary online configurators: the Bespoke Canvas Builder (allowing customers to specify size, depth, and texture with linen or cotton surfaces on PEFC-certified wood or aluminium frames) and the Bespoke Frame Builder (Standard window mount, Panel, or Canvas configurations). Revenue is generated one-time per order through direct-to-consumer retail of art supplies and bespoke manufacturing, with pricing publicly disclosed, a lowest-price guarantee, free UK delivery tiers, and a reward-points loyalty scheme (1,000 points = £1 credit). Teacher and Student programs offer 20% off Jackson's branded products and 10% off the rest of the catalogue.

The company serves professional artists, art teachers, art students, and hobbyist painters across the UK, USA, Australia, Canada, Ireland, and several European markets via dedicated localized storefronts. Distribution is omnichannel — e-commerce, international storefronts, and the Stroud physical showroom — with content and community engagement (Art Blog, educational YouTube films, Expert Artist Webinars, Jackson's Art Prize competition, Online Gallery) layered on top of the transactional core. The company is privately held, has no disclosed funding rounds, and operates as a UK private limited company.

Name

Pegasusart

Legal name

Jackson's Art Supplies

Website

https://pegasusart.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pegasusart (operating as Jackson's Art Supplies) is a UK-based fine art materials retailer selling 55,000+ SKUs across paints, brushes, surfaces, and studio equipment via dedicated e-commerce storefronts in 8+ countries, serving professional artists, teachers, students, and hobbyists.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Art Supplies Retail: Direct sales of fine art materials including paints, brushes, canvases, surfaces, mediums, and studio equipment through e-commerce and physical retail stores.
2. Custom Products: Bespoke canvas and frame builder services producing custom-made products to customer specifications for delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pegasus Art was a UK-based fine art supplies retailer offering art materials, brushes, canvases, surfaces, mediums, and studio equipment through a physical shop in Stroud, mail order service, and art classes. Following its acquisition by Jackson's Art Supplies, the Pegasus shop was rebranded as Jackson's Art Stroud, and customers gained access to Jackson's expanded 55,000+ product range alongside bespoke canvas and frame customization services.

Product overview

Jackson's Art Supplies acquired Pegasus Art and now operates as a comprehensive fine art materials retailer offering over 55,000 products. The portfolio includes Jackson's own brand range of professional art materials (paints, brushes, canvas, mediums) alongside third-party professional brands. The company provides custom manufacturing services through its Bespoke Canvas Builder (custom size/depth/texture with linen/cotton on PEFC-certified wood or aluminium frames) and Bespoke Frame Builder (custom dimensions and styles). Additional services include the Jackson's Art Prize competition, Online Gallery, Expert Artist Webinars, and loyalty programs (Teacher Program, Student Program, Reward Points) offering discounts and educational support to artists.

Differentiator

Problem solved

Functional benefit

Brands

• Jackson's: Own brand range of professional and artist quality art supplies including oil paint, acrylics, watercolors, brushes, canvases, and studio equipment.

Products and services

• Fine Art Materials Retail Retail sale of 55,000+ fine art products including oil paint, acrylic paint, watercolour paint, brushes, canvases, surfaces (paper, card, panels, boards), mediums, varnishes, easels, painting tools, art books, and studio equipment from premium brands such as Golden, Schmincke, Michael Harding, Daniel Smith, Winsor & Newton, and Jackson's own brand range. Available globally through e-commerce and at the Jackson's Art Stroud shop (formerly Pegasus Art).
• Bespoke Canvas Builder Custom canvas creation service allowing customers to specify size, depth, and texture requirements. Customers choose from premium linen and cotton surfaces stretched over sustainably sourced PEFC-certified wood or lightweight aluminium frames.
• Bespoke Frame Builder Custom frame design service enabling customers to design frames tailored to artwork dimensions and style. Options include Standard window mount frames, Panel frames, and classic Canvas frames.
• Art Classes Art classes operation originally offered by Pegasus Art and now continuing at Jackson's Art Stroud as part of the Jackson's Art educational offering, providing in-person tuition to artists.

Quantifiable outcome

• 4.9 star Google rating based on tens of thousands of customer reviews

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and major.

• Pegasus ArtcoreStrategic or Co-development PartnerJackson's Art acquired the Pegasus Art brand, shop, mail order and classes operations. The Pegasus shop became Jackson's Art Stroud, expanding the range to include an even bigger and wider-ranging selection of fine art materials. Former Pegasus Art customers are now served by Jackson's Art Supplies.
• Michael HardingmajorTechnology or IntegrationMichael Harding is a premium oil paint brand stocked by Jackson's Art. Jackson's has produced 'Behind the Brand' content featuring Michael Harding, showcasing their artisan paint making process.
• GoldenmajorTechnology or IntegrationGolden is a premium brand of acrylic paints and mediums stocked by Jackson's Art Supplies as part of their 55,000+ product range.
• SchminckemajorTechnology or IntegrationSchmincke is a premium brand of artists' colors including oil, acrylic, and watercolor paints stocked by Jackson's Art Supplies.
• Daniel SmithmajorTechnology or IntegrationDaniel Smith is a premium brand of watercolors, pigments, and mediums stocked by Jackson's Art Supplies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blick Art Materials: Largest US specialty art supplies retailer combining e-commerce, catalogue, and physical stores with broad brand and own-brand assortments. Comparable to Jackson's Art on omni-channel specialist art retail model.
• GreatArt: UK online art supplies retailer carrying a wide range of fine art brands and own-label products. Comparable to Jackson's Art on e-commerce-first model and broad SKU coverage aimed at artists across the UK and Europe.
• Ken Bromley Art Supplies: Family-run UK art supplies specialist with a strong catalogue and mail-order heritage. Comparable to Jackson's Art on curated fine-art brand portfolio and loyal artist customer base.
• Cass Art: UK-based specialist art supplies retailer with multiple physical stores and a strong online catalog aimed at professional and hobbyist artists. Closest direct UK comparable to Jackson's Art in product mix, customer base, and omni-channel retail model.
• ARTdiscount: UK-based online art supplies retailer focused on discounted prices across a broad assortment of artist materials. Comparable to Jackson's Art on product breadth and price-led online positioning targeting UK artists.

Others

• Winsor & Newton: Premium British manufacturer of artists' paints, brushes, and surfaces stocked by Jackson's Art. Comparable as a major supplier ecosystem participant with growing direct-to-consumer channels that intersect with Jackson's retail proposition.
• Daler-Rowney: UK-based manufacturer of fine art materials (paint, paper, brushes) stocked extensively by Jackson's Art. Comparable as a key supplier whose brand and product ecosystem Jackson's retail proposition depends on.

Broad incumbents

• Amazon: Global e-commerce marketplace that carries the full range of fine art materials at highly competitive prices. Comparable as the dominant omni-channel competitor shaping pricing pressure across the artist-supplies category.
• Hobbycraft: UK's largest arts, crafts, and hobbies chain with broad physical and online presence. Comparable as an incumbent UK craft retailer with overlapping fine art materials categories, though not a specialist fine-art player.
• Michaels: North America's largest arts and crafts specialty retailer with extensive store footprint and online presence. Comparable as a broad incumbent in arts/crafts retail that overlaps with Jackson's Art on artists' materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Jacksons_Art
• YouTubeyoutube.com/JacksonsArtSupplies
• Facebookfacebook.com/JacksonsArt
• Instagraminstagram.com/jacksons_art
• Pinterestpinterest.com/jacksons_art
• TikToktiktok.com/@jacksons_art
• LinkedInlinkedin.com/company/pegasusart

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegasusart