Pegasusart
Pegasusart (operating as Jackson's Art Supplies) is a UK-based fine art materials retailer selling 55,000+ SKUs across paints, brushes, surfaces, and studio equipment via dedicated e-commerce storefronts in 8+ countries, serving professional artists, teachers, students, and hobbyists.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pegasusart does
Pegasusart (now operating as Jackson's Art Supplies following acquisition) is a UK-based fine art materials retailer headquartered at 1 Farleigh Place, London (N16 7SX), with a physical showroom in Stroud. The company sells more than 55,000 SKUs across oil, acrylic, and watercolor paints, brushes, surfaces, mediums, and studio equipment, stocking both premium third-party brands (Golden, Schmincke, Michael Harding, Daniel Smith, Winsor & Newton, Old Holland, Daler-Rowney, among others) and its own Jackson's label.
Its e-commerce platform is the primary commercial surface, supported by two proprietary online configurators: the Bespoke Canvas Builder (allowing customers to specify size, depth, and texture with linen or cotton surfaces on PEFC-certified wood or aluminium frames) and the Bespoke Frame Builder (Standard window mount, Panel, or Canvas configurations). Revenue is generated one-time per order through direct-to-consumer retail of art supplies and bespoke manufacturing, with pricing publicly disclosed, a lowest-price guarantee, free UK delivery tiers, and a reward-points loyalty scheme (1,000 points = £1 credit). Teacher and Student programs offer 20% off Jackson's branded products and 10% off the rest of the catalogue.
The company serves professional artists, art teachers, art students, and hobbyist painters across the UK, USA, Australia, Canada, Ireland, and several European markets via dedicated localized storefronts. Distribution is omnichannel — e-commerce, international storefronts, and the Stroud physical showroom — with content and community engagement (Art Blog, educational YouTube films, Expert Artist Webinars, Jackson's Art Prize competition, Online Gallery) layered on top of the transactional core. The company is privately held, has no disclosed funding rounds, and operates as a UK private limited company.
Pegasusart firmographics
Firmographics- Name
- Pegasusart
- Legal name
- Jackson's Art Supplies
- Website
- https://pegasusart.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pegasusart (operating as Jackson's Art Supplies) is a UK-based fine art materials retailer selling 55,000+ SKUs across paints, brushes, surfaces, and studio equipment via dedicated e-commerce storefronts in 8+ countries, serving professional artists, teachers, students, and hobbyists.
- Ownership category
- akta.pro rank
Where Pegasusart is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pegasusart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Art Supplies Retail: Direct sales of fine art materials including paints, brushes, canvases, surfaces, mediums, and studio equipment through e-commerce and physical retail stores.
- Custom Products: Bespoke canvas and frame builder services producing custom-made products to customer specifications for delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pegasusart product offering
Product offeringCore offering
Pegasus Art was a UK-based fine art supplies retailer offering art materials, brushes, canvases, surfaces, mediums, and studio equipment through a physical shop in Stroud, mail order service, and art classes. Following its acquisition by Jackson's Art Supplies, the Pegasus shop was rebranded as Jackson's Art Stroud, and customers gained access to Jackson's expanded 55,000+ product range alongside bespoke canvas and frame customization services.
Product overview
Jackson's Art Supplies acquired Pegasus Art and now operates as a comprehensive fine art materials retailer offering over 55,000 products. The portfolio includes Jackson's own brand range of professional art materials (paints, brushes, canvas, mediums) alongside third-party professional brands. The company provides custom manufacturing services through its Bespoke Canvas Builder (custom size/depth/texture with linen/cotton on PEFC-certified wood or aluminium frames) and Bespoke Frame Builder (custom dimensions and styles). Additional services include the Jackson's Art Prize competition, Online Gallery, Expert Artist Webinars, and loyalty programs (Teacher Program, Student Program, Reward Points) offering discounts and educational support to artists.
Differentiator
Problem solved
Functional benefit
Brands
- Jackson's: Own brand range of professional and artist quality art supplies including oil paint, acrylics, watercolors, brushes, canvases, and studio equipment.
Products and services
- Fine Art Materials Retail Retail sale of 55,000+ fine art products including oil paint, acrylic paint, watercolour paint, brushes, canvases, surfaces (paper, card, panels, boards), mediums, varnishes, easels, painting tools, art books, and studio equipment from premium brands such as Golden, Schmincke, Michael Harding, Daniel Smith, Winsor & Newton, and Jackson's own brand range. Available globally through e-commerce and at the Jackson's Art Stroud shop (formerly Pegasus Art).
- Bespoke Canvas Builder Custom canvas creation service allowing customers to specify size, depth, and texture requirements. Customers choose from premium linen and cotton surfaces stretched over sustainably sourced PEFC-certified wood or lightweight aluminium frames.
- Bespoke Frame Builder Custom frame design service enabling customers to design frames tailored to artwork dimensions and style. Options include Standard window mount frames, Panel frames, and classic Canvas frames.
- Art Classes Art classes operation originally offered by Pegasus Art and now continuing at Jackson's Art Stroud as part of the Jackson's Art educational offering, providing in-person tuition to artists.
Quantifiable outcome
- 4.9 star Google rating based on tens of thousands of customer reviews
Companies that use Pegasusart
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pegasusart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pegasusart partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- Pegasus ArtcoreJackson's Art acquired the Pegasus Art brand, shop, mail order and classes operations. The Pegasus shop became Jackson's Art Stroud, expanding the range to include an even bigger and wider-ranging selection of fine art materials. Former Pegasus Art customers are now served by Jackson's Art Supplies.
- Michael HardingmajorMichael Harding is a premium oil paint brand stocked by Jackson's Art. Jackson's has produced 'Behind the Brand' content featuring Michael Harding, showcasing their artisan paint making process.
- GoldenmajorGolden is a premium brand of acrylic paints and mediums stocked by Jackson's Art Supplies as part of their 55,000+ product range.
- SchminckemajorSchmincke is a premium brand of artists' colors including oil, acrylic, and watercolor paints stocked by Jackson's Art Supplies.
- Daniel SmithmajorDaniel Smith is a premium brand of watercolors, pigments, and mediums stocked by Jackson's Art Supplies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pegasusart competitors and assessment
Company assessmentDirect peers
- Blick Art Materials: Largest US specialty art supplies retailer combining e-commerce, catalogue, and physical stores with broad brand and own-brand assortments. Comparable to Jackson's Art on omni-channel specialist art retail model.
- GreatArt: UK online art supplies retailer carrying a wide range of fine art brands and own-label products. Comparable to Jackson's Art on e-commerce-first model and broad SKU coverage aimed at artists across the UK and Europe.
- Ken Bromley Art Supplies: Family-run UK art supplies specialist with a strong catalogue and mail-order heritage. Comparable to Jackson's Art on curated fine-art brand portfolio and loyal artist customer base.
- Cass Art: UK-based specialist art supplies retailer with multiple physical stores and a strong online catalog aimed at professional and hobbyist artists. Closest direct UK comparable to Jackson's Art in product mix, customer base, and omni-channel retail model.
- ARTdiscount: UK-based online art supplies retailer focused on discounted prices across a broad assortment of artist materials. Comparable to Jackson's Art on product breadth and price-led online positioning targeting UK artists.
Others
- Winsor & Newton: Premium British manufacturer of artists' paints, brushes, and surfaces stocked by Jackson's Art. Comparable as a major supplier ecosystem participant with growing direct-to-consumer channels that intersect with Jackson's retail proposition.
- Daler-Rowney: UK-based manufacturer of fine art materials (paint, paper, brushes) stocked extensively by Jackson's Art. Comparable as a key supplier whose brand and product ecosystem Jackson's retail proposition depends on.
Broad incumbents
- Amazon: Global e-commerce marketplace that carries the full range of fine art materials at highly competitive prices. Comparable as the dominant omni-channel competitor shaping pricing pressure across the artist-supplies category.
- Hobbycraft: UK's largest arts, crafts, and hobbies chain with broad physical and online presence. Comparable as an incumbent UK craft retailer with overlapping fine art materials categories, though not a specialist fine-art player.
- Michaels: North America's largest arts and crafts specialty retailer with extensive store footprint and online presence. Comparable as a broad incumbent in arts/crafts retail that overlaps with Jackson's Art on artists' materials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pegasusart social profiles
Digital presencePegasusart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pegasusart leadership team
Management profileNumber of profiles
Pegasusart subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pegasusart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pegasusart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pegasusart
What does Pegasusart do?
Pegasus Art was a UK-based fine art supplies retailer offering art materials, brushes, canvases, surfaces, mediums, and studio equipment through a physical shop in Stroud, mail order service, and art classes. Following its acquisition by Jackson's Art Supplies, the Pegasus shop was rebranded as Jackson's Art Stroud, and customers gained access to Jackson's expanded 55,000+ product range alongside bespoke canvas and frame customization services.
Is Pegasusart a public or private company?
Pegasusart is a private company. It is classified as corporate owned and is currently operating.
When was Pegasusart founded?
Pegasusart was founded in -1. It employs 1 to 10 people.
Where is Pegasusart based?
Pegasusart is headquartered in London, United Kingdom, in the Europe region.
How does Pegasusart make money?
Two revenue lines are on record. Art Supplies Retail is the primary driver. The others are custom Products.
Who are Pegasusart's main competitors?
Direct peers on record are Blick Art Materials, GreatArt, Ken Bromley Art Supplies, Cass Art and ARTdiscount. Others are Winsor & Newton and Daler-Rowney. Broad incumbents are Amazon, Hobbycraft and Michaels.
Does Pegasusart have an API?
No public API is recorded for Pegasusart.