Peragnoli Scar srl

What Peragnoli Scar srl does

Peragnoli Scar srl is a family-controlled Italian automotive dealership group (S.r.l.) operating since 1956 under the direction of its parent holding company, S.I.E. – Società Immobiliare Elsana S.r.l. The company retails new vehicles from more than 13 brands — including Volvo, Lynk&Co, Lotus, Subaru, Land Rover marque vehicles (Range Rover, Defender, Discovery), Jaguar, Sportequipe, ICH-X, XEV and Triumph motorcycles — across four physical showroom and service locations in Empoli, Florence (two sites), and Siena. The group also operates a Centro Usato used-car centre with a trade-in program ('Compriamo la tua auto') and a dedicated Flotte Aziendali corporate fleet division.

Revenue is generated through three primary streams: one-time vehicle sales (new and used), subscription/recurring financing revenue routed through brand-specific OEM finance arms and the Arval long-term rental partnership, and professional service revenue from authorised maintenance, repairs, and genuine parts. Customer segments are predominantly individual consumers, with a secondary corporate fleet channel. Pricing spans from accessible EVs such as the XEV YoYo at €17,900 to premium vehicles like the Volvo XC90 at €68,960, with subscription products such as Lynk&Co long-term rental starting at €362/month and an 8-year warranty promoted on the Subaru range.

The underlying technology stack is light: the only proprietary digital capability disclosed is an AI Virtual Assistant on the company website that assists with vehicle research and customer support, and the business otherwise relies on a conventional physical showroom distribution model with no e-commerce vehicle sales channel. Strategic emphasis in 2024 has been on expanding the electric vehicle portfolio — Subaru Solterra, Lotus Eletre-X and Volvo EX60 — supported by a charging infrastructure partnership with Repower and incentive-driven finance offers.

Name

Peragnoli Scar srl

Legal name

PERAGNOLI SCAR S.R.L.

Website

https://peragnoliscar.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Peragnoli Scar srl is a family-controlled Italian automotive dealership group founded in 1956, operating four showrooms across Tuscany that retail 13+ automotive brands and provide financing, maintenance, corporate fleet, and used-vehicle services to individual consumers and businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Empoli

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New Vehicles): Sales of new vehicles from multiple brands including Volvo, Lynk&Co, Lotus, Subaru, Sportequipe, ICH-X, XEV, Jaguar, Land Rover (Range Rover, Defender, Discovery), and Triumph motorcycles.
2. Vehicle Sales (Used Vehicles): Sales of pre-owned vehicles through dedicated Centro Usato (used car center) division, with trade-in services ('Compriamo la tua auto').
3. Automotive Financing: Financing services offered through brand-specific finance programs (Volvo Finance, Lynk&Co Finance, Lotus Finance, Subaru Finance, Sportequipe Finance, ICH-X Finance, XEV Finance) providing installment payments, leasing, and long-term rental options.
4. Service and Maintenance: Maintenance and repair services through authorized service centers (Service & Assistenza) offering periodic checks, extraordinary maintenance, and genuine spare parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Peragnoli Scar srl (Gruppo Peragnoli) is a multi-brand automotive dealership group founded in 1956 in Tuscany, Italy. The company retails new vehicles from Volvo, Lynk&Co, Lotus, Subaru, Land Rover, Jaguar, Sportequipe, ICH-X, XEV, and Triumph motorcycles, alongside certified pre-owned vehicles through its Centro Usato division. Supporting services include brand-specific financing and long-term rental, authorized maintenance and repair, corporate fleet management via Flotte Aziendali, and vehicle trade-in purchase (Compriamo la tua auto).

Product overview

Peragnoli Scar srl is a multi-brand automotive dealership group established in 1956, operating as a unified platform offering new and used vehicles across ten automotive brands (Volvo, Lynk&Co, Lotus, Subaru, Land Rover brands, Jaguar, Sportequipe, ICH-X, XEV, and Triumph motorcycles). The portfolio includes luxury SUVs, sports cars, electric vehicles, and affordable city cars. Supporting services include a Used Car Center, authorized maintenance and assistance, corporate fleet management, and brand-specific financial services and leasing options. The company operates showrooms in Empoli, Florence, and Siena.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Multi-Brand) Retail sales of new vehicles across ten automotive brands including Volvo, Lynk&Co, Lotus, Subaru, Land Rover (Range Rover, Defender, Discovery), Jaguar, Sportequipe, ICH-X, XEV, and Triumph motorcycles, with prices ranging from approximately €17,900 to €86,200.
• Centro Usato (Used Car Center) Certified pre-owned vehicle sales division offering quality used cars with warranty and financing options, alongside vehicle trade-in purchase services ('Compriamo la tua auto').
• Authorized Maintenance and Repair (Service & Assistenza) Authorized maintenance and repair services for all represented vehicle brands, including periodic checks, extraordinary maintenance, and supply of genuine spare parts through service centers in Empoli and Florence.
• Flotte Aziendali (Corporate Fleet Services) Dedicated corporate fleet management division offering tailored multi-vehicle procurement, corporate financing programs, maintenance contracts, and volume-based solutions for business customers.
• Financial Services and Long-Term Rental Brand-specific financing programs (Volvo Finance, Lynk&Co Finance, Lotus Finance, Subaru Finance, Sportequipe Finance, ICH-X Finance, XEV Finance) offering installment payments, leasing, and long-term rental options, including Lynk&Co long-term rental starting from €362/month through partner Arval.
• Vehicle Trade-In Purchase (Compriamo la tua auto) Direct purchase of customers' used vehicles at valuation, providing a trade-in pathway that feeds the Centro Usato inventory.
• Volvo Brand Vehicles Premium Swedish automotive brand offerings including EX30, V60, XC40, XC60, XC90, and EX60 electric models, with brand-specific financing.
• Lynk&Co Brand Vehicles Connected vehicle brand offering models 01, 02, and 08 with flexible ownership including long-term rental starting from €362/month.
• Lotus Brand Vehicles British sports car and hyper SUV manufacturer offering Emeya, Emira, Eletre, and Eletre-X models with tailored leasing solutions.
• Subaru Brand Vehicles Japanese automotive brand featuring Crosstrek, Forester, Outback, and Solterra (full electric) with AWD technology and 8-year warranty across the full range.
• Land Rover Brand Vehicles (Range Rover, Defender, Discovery) British luxury SUV brand under the Land Rover marque offering Range Rover, Defender, and Discovery models.
• Jaguar Brand Vehicles British luxury vehicle brand offering premium automobiles.
• XEV Brand Vehicles Electric vehicle brand offering YoYo city car starting at €17,900, suitable for neopatentati (new drivers).
• Triumph Motorcycles British motorcycle manufacturer available through the Siena dealership (Triumph Siena).

Quantifiable outcome

• 8-year warranty on Subaru vehicles
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• ArvalcoreChannel Partner/ Reseller/ DistributorInternational leader in long-term rental and mobility services. Partnership provides long-term rental options (noleggio a lungo termine) to Peragnoli customers, extending financing options beyond traditional installment purchases.
• CastrolminorChannel Partner/ Reseller/ DistributorGlobal brand synonymous with performance, technology, and reliability in automotive lubricants and fluids. Partnership likely involves service center supply of genuine Castrol products for vehicle maintenance.
• Club Lotus ItaliacoreGTM or Marketing PartnerPartner celebrating authentic passion for driving and sports cars. Partnership includes Lotus Eletre-X promotional activities and shared enthusiasm for the Lotus brand among enthusiasts.
• RepowercoreTechnology or IntegrationSpecialist in electric mobility and innovative charging systems. Partnership provides electric vehicle charging infrastructure support for customers purchasing EVs like Subaru Solterra, XEV YoYo, and other electric models.
• Top Dealers ItaliaminorGTM or Marketing PartnerSelected network of automotive excellence of which Peragnoli is a proud member. Network provides peer benchmarking, best practice sharing, and collective brand representation in the automotive dealership sector.
• Empoli CalciominorGTM or Marketing PartnerMajor sponsorship partnership with one of Tuscany's most important and beloved football clubs. Provides significant brand visibility and local community engagement through football sponsorship.
• Match Ball Firenze Country ClubminorGTM or Marketing PartnerTennis club sponsorship and partnership. Shared values of commitment, attention to detail, and competitive spirit between Peragnoli and Match Ball Firenze.
• S.I.E. - Società Immobiliare Elsana S.r.l.coreOthersParent company exercising direction and coordination activities over Peragnoli Scar S.r.l. Registered office at Via Tosco Romagnola 124, Empoli (FI). C.F. and P.IVA 01013900483.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gruppo Bonaldi: Italian multi-brand automotive dealership group based in Lombardy, representing premium and volume OEMs (Ferrari, Maserati, BMW, Mercedes, etc.) with showrooms and authorized service — directly comparable to Peragnoli's multi-brand premium dealership model in Italy.
• Hedin Mobility Group: European multi-brand automotive dealer and mobility group (Swedish-rooted) operating showrooms, service, and import/distribution for premium and volume brands — directly comparable to Peragnoli's multi-brand dealership, service, and EV distribution model.
• Emil Frey Group: Swiss-headquartered European automotive retail group operating a multi-brand dealership and distribution network across multiple countries; comparable to Peragnoli as a multi-brand dealer with both premium and volume OEMs and an emphasis on after-sales services.

Others

• Cox Automotive: Global automotive services group (Manheim auctions, Autotrader, Dealertrack) providing wholesale, marketplace, and technology solutions to dealers; adjacent ecosystem player whose tools and marketplaces are used by dealership groups including ones comparable to Peragnoli.

Broad incumbents

• Penske Automotive Group: Large US-listed international automotive retailer with a significant premium/luxury franchise portfolio and commercial truck operations; comparable to Peragnoli at the multi-brand premium-dealership level but operating at vastly greater scale and geographic breadth.
• Inchcape plc: Global automotive distribution and retail group distributing and retailing premium brands across multiple markets; overlaps with Peragnoli's distribution/retailer model for premium brands and EV/new-energy OEMs.
• CarMax: US largest used-car retailer with integrated financing and a digital-first omnichannel model; relevant comparable for Peragnoli's Centro Usato used-car center and overall digital/retail used-car model.
• AutoNation: Largest US automotive retailer, operating multi-brand new- and used-vehicle stores plus financing and service; comparable to Peragnoli in core new/used car retailing and F&I model, though at significantly larger scale.
• Group 1 Automotive: US/UK-based international automotive retailer operating multi-brand new- and used-vehicle dealerships with F&I and aftersales; comparable to Peragnoli across the same revenue streams (sales, finance, service) but with national/international footprint.

Regional players

• Vertu Motors: UK-listed multi-brand automotive retailer operating franchised dealerships across Britain; comparable to Peragnoli as a multi-brand dealership group with full sales-service-F&I operations, though focused on the UK rather than Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peragnoli-scar-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peragnoli Scar srl