ROJO TANGO

Name

ROJO TANGO

Legal name

Rojo Tango

Website

https://rojotango.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Entertainment / Cultural Performance Venue

NAICS

Theater Companies and Dinner Theaters (71111), Dance Companies (711120), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cabarets & Variety Nightlife (MPAGAIAI)

Keywords

• Live tango entertainment
• Premium cabaret shows
• Cultural performance venue
• Gourmet dining experiences
• Hospitality show packages

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Show Tickets and Dining Packages: Revenue generated from ticket sales for tango show experiences, including Cena & Show packages (dinner, private transportation, open bar, and 1.2-hour show) and Solo Show tickets. The premium pricing reflects the international-caliber production, live orchestra, professional dancers, and upscale gastronomy.
2. Gastronomy: A la carte dining experience featuring 3-course menus designed to complement the tango show. The culinary offering is described as intense, elegant, and passionate, dialoguing with the spirit of tango.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rojo Tango operates an exclusive tango cabaret venue inside the Faena Hotel in Buenos Aires, presenting a 1.2-hour live tango show with live orchestra, professional dancers, vocal performances, and theatrical staging. The core experience is offered as two ticket packages: Cena & Show (including private transportation, 3-course menu, open bar, and the show) and Solo Show (show-only access). The show traces tango from 1900s cabaret origins to Piazzolla's avant-garde vision, complemented by a gourmet gastronomy program.

Product overview

Rojo Tango operates as a single unified offering: an exclusive tango cabaret experience at the Faena Hotel in Buenos Aires. The core product is the Rojo Tango show itself, featuring live orchestra, professional dancers, and theatrical staging. This core is supplemented by two service modules: Cena & Show (combining dinner with the performance) and Solo Show (performance-only access). The venue, designed by Philippe Starck, combines classic cabaret elements with contemporary touches, evoking the sensuality and glamour of 1920s cabarets. A new gastronomic proposal is planned for 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Rojo Tango Show Exclusive tango cabaret show located at the Faena Hotel in Buenos Aires, featuring live orchestra, professional dancers, vocal performances, costume changes, and immersive 360° stage production. The 1.2-hour show traces tango from 1900s cabarets to Piazzolla's modern vision, targeting affluent tourists and cultural enthusiasts seeking premium live entertainment.
• Cena & Show Complete dinner and show experience that includes private transportation (19:15 pickup), a 3-course gourmet menu, open bar beverages, and the 1.2-hour tango performance starting at 21:15. Designed for guests seeking a seamless, all-inclusive evening of premium tango entertainment and dining.
• Solo Show Show-only ticket option allowing attendance at the 21:15 tango performance without the bundled dinner package. For guests who want to attend the show only.
• Gastronomía at Rojo Tango Gourmet dining experience featuring sensory dishes described as intense, elegant, and passionate, designed to dialogue with the spirit of tango. A new gastronomic proposal is planned for 2026.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Faena HotelcoreStrategic or Co-development PartnerFaena Hotel is the host venue for Rojo Tango. The cabaret operates within the Faena Hotel property in Puerto Madero, Buenos Aires. This partnership provides Rojo Tango with a captive audience of hotel guests and access to the hotel's luxury infrastructure and concierge services.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Madero Tango: Tango dinner theater also located in the Puerto Madero district — the same neighborhood as Rojo Tango — offering direct head-to-head competition for hotel and tourist traffic.
• Piazzolla Tango: Premium tango show in the Galerías Pacífico building featuring live orchestra and Astor Piazzolla-inspired repertoire. Competes at the same price tier for culturally motivated tango tourists.
• Señor Tango: Long-running Buenos Aires tango dinner show with similar ticket bundles (dinner + show + transport). Direct competitor for the same affluent tourist segment and uses a comparable full-evening cabaret format.
• Tango Porteño: Large tango dinner theater in central Buenos Aires offering live orchestra, professional dancers, and multi-course dinner packages. Targets the same international tourist customer with a similar premium bundled experience.
• Esquina Carlos Gardel: Premium tango dinner show located in the historic Abasto district, featuring live orchestra and dancers with dinner packages. Closest direct competitor in the upscale tango dinner-show category.
• La Ventana Tango: San Telmo tango dinner show combining live music, dance, and dining — competing for the same tourist dinner-show ticket buyer in Buenos Aires.

Emerging players

• Rojo Tango / Buenos Aires Tango Company: Aggregator and competitor booking platform that resells tickets to multiple Buenos Aires tango shows including Rojo Tango alternatives. Useful peer for channel and demand-side comparison.

Broad incumbents

• Faena Hotel Buenos Aires: Parent brand and physical host of Rojo Tango. Comparable as a luxury hospitality experience provider, though broader in scope (lodging, dining, nightlife) than the cabaret-only Rojo Tango.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/rojotangoshow/?hl=es
• LinkedInlinkedin.com/company/rojo-tango

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROJO TANGO