Spring Brook

What Spring Brook does

Spring Brook is a privately held single-family vacation home development and resort located on 360 wooded acres at 242 Lake Shore Drive in Wisconsin Dells, Wisconsin. Its core business is short-term lodging — vacation homes with 3 to 6 bedrooms (accommodating up to 20 guests), 2- and 3-bedroom condos, and king and double-queen hotel rooms — sold primarily direct-to-consumer through its own website and a 1-800 reservations line. The property is positioned as a quieter, wooded alternative within the Wisconsin Dells tourism market ("Waterpark Capital of the World"), offering on-site amenities that include indoor and outdoor pool complexes, a fitness studio, playgrounds, and a 9-hole Par 36 regulation golf course.

Beyond lodging, Spring Brook operates an integrated hospitality platform with multiple revenue streams: nightly/short-term rentals, green fees and tournament bookings on its golf course (tee times managed via Chronogolf), a full-service Sports Bar & Grill with 28 flat-screen TVs and live entertainment, banquet and wedding venues seating 20 to 300 guests, and a real estate arm selling lots and homes within the community along with property management services for owners. The company has begun layering recurring revenue on top of the transactional base via the Spring Brook Dining Club ($15 single / $25 couples annual memberships) and Pool & Fitness Memberships. The technology stack is conventional and third-party dependent: a website-based booking and property-search system, Chronogolf for tee times, and Constant Contact for email marketing — no proprietary platform, mobile app, or AI-driven revenue management system is evident.

The customer base spans vacationing families and groups, golfers, wedding couples, corporate event planners, and vacation home buyers. Marketing is primarily content- and SEO-driven, with an extensive blog covering regional attractions and an email club for promotions. The company operates from a single location with no disclosed geographic expansion, M&A, or institutional funding activity.

Name

Spring Brook

Legal name

Spring Brook Wisconsin Dells

Website

https://spring-brook.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Spring Brook is a privately held single-property vacation home resort on 360 wooded acres in Wisconsin Dells, Wisconsin, offering 3–6 bedroom home rentals, condos, hotel rooms, a 9-hole golf course, a sports bar and grill, event venues, and on-site real estate sales to leisure travelers, families, groups, and corporate event planners.

Ownership category

akta.pro rank

Product category

Vacation Resort and Hospitality Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cabin & Cottage Campgrounds (THAMAJAD)

akta.pro secondary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Vacation home rentals
• Resort hospitality
• Golf course operations
• Event venue hosting
• Vacation real estate

Headquarters

HQ city

Wisconsin Dells

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vacation Rental Income: Nightly and short-term rental of vacation homes, condos, and hotel rooms. Properties range from 1-6 bedrooms, accommodating families and groups visiting Wisconsin Dells. Minimum stay requirements apply throughout the year.
2. Golf Course Operations: Public 9-hole, Par 36 regulation golf course generating revenue from green fees, cart rentals, and tournament bookings. Tee times available via Chronogolf online booking system.
3. Restaurant and Bar Sales: Spring Brook Sports Bar & Grill serves food and beverages including smoked wings, burgers, steaks, seafood, Friday Fish Fry, and Saturday Prime Rib. Features 28 flat screen televisions, live entertainment, and outdoor patio seating.
4. Dining Club Memberships: Single membership at $15/year providing $10 birthday discount and 20-cent reward per dollar spent on food and drinks. Couples membership at $25/year adds complimentary anniversary wine glasses.
5. Real Estate Sales and Property Management: Sale of lots and homes within the Spring Brook community, plus property management services for vacation home owners including landscaping and maintenance.
6. Event and Banquet Services: Venues for weddings, company parties, reunions, and group events including the Hall of Fame dining room (75 guests), Northwoods Retreat (40 guests), Barrel Room (20 guests), and outdoor tent (300 guests).
7. Pool and Fitness Memberships: Pool & Fitness Memberships available for access to indoor/outdoor pool complexes, fitness center, and related amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Spring Brook operates a vacation home resort on 360 wooded acres in Wisconsin Dells, Wisconsin, offering short-term lodging (3- to 6-bedroom single-family homes, 2- and 3-bedroom condos, and hotel rooms) alongside a 9-hole Par 36 regulation golf course, an on-site Sports Bar & Grill, indoor/outdoor pools, fitness studio, event venues for weddings and groups, and vacation-home real estate sales with property management services.

Product overview

Spring Brook Vacation Home Resort is a single-property vacation rental and resort community in Wisconsin Dells, Wisconsin, operating as a unified hospitality platform combining lodging, recreation, and dining. The core offering consists of vacation home rentals (3-6 bedrooms), condos, and hotel rooms, complemented by an on-site 9-hole golf course, Sports Bar & Grill restaurant, and event venues. Additional modules include real estate ownership opportunities, wedding and group event services, pool/fitness amenities, and a dining club rewards program. The property spans 360 wooded acres and serves as both a vacation destination and a residential community.

Differentiator

Problem solved

Functional benefit

Brands

• Spring Brook Golf Course: A 9-hole, Par 36 regulation golf course located on the resort property.
• Spring Brook Sports Bar & Grill
• Spring Brook's Dining Club

Products and services

• Vacation Home Rentals
• Condos and Hotel Rooms
• Spring Brook Golf Course
• Spring Brook Sports Bar & Grill
• Banquets and Company Parties
• Real Estate and Ownership
• Wedding Services
• Group Golf Outings
• Spring Brook's Dining Club
• Pool and Fitness Memberships
• Disc Golf Course

Quantifiable outcome

• Properties accommodate up to 20 guests comfortably
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• ChronogolfcoreTechnology or IntegrationChronogolf provides the online tee time booking system for Spring Brook Golf Course. Golfers can reserve tee times online through Chronogolf's platform at chronogolf.com/club/spring-brook-vacation-home-resort. This integration enables automated tee time scheduling and golf event management.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chula Vista Resort: Wisconsin Dells resort offering hotel rooms, condos, vacation villas, indoor waterpark, spa, golf, restaurants, and event/banquet facilities. Closely matches Spring Brook's diversified lodging-plus-amenity model in the same destination.
• Wilderness Resort: Wisconsin Dells resort complex with indoor/outdoor waterparks, multiple lodging formats (hotel rooms, condos, vacation homes), on-site dining, golf, and event venues. Directly comparable to Spring Brook across lodging mix, amenity breadth, and group event business in the same destination.

Broad incumbents

• Great Wolf Lodge: National chain of indoor waterpark resorts targeting families. Competes with Spring Brook for Wisconsin Dells family lodging demand and serves as a benchmark for scaled family-resort operations, though Spring Brook's cabin/home model is a structural differentiator.
• Kalahari Resorts & Conventions: Largest indoor waterpark resort in Wisconsin Dells and a major competitor for family lodging demand in the same destination. Comparable as a multi-amenity resort with on-site dining, event space, and recreation, though anchored by a much larger waterpark footprint than Spring Brook.
• Holiday Inn Club Vacations: Vacation ownership/resort club with properties combining villa-style lodging, recreation amenities, dining, and group events. Comparable owner-driven resort model, though operating at national scale versus Spring Brook's single community.
• Bluegreen Vacations: Vacation ownership/timeshare operator selling points and managing rental inventory at resort communities. Comparable to Spring Brook's real estate sales plus property management model, though at vastly greater scale and brand breadth.
• Hilton Grand Vacations: Timeshare and vacation club operator with resort properties offering condo-style units, on-site amenities, dining, and group event capabilities. Comparable business model to Spring Brook's owner/renter hybrid community structure.
• Wyndham Destinations: Largest vacation ownership company with resort communities combining condo-style lodging, recreation, and event space. Closest scaled analogue to Spring Brook's integrated lodging + real estate + amenities model.

Regional players

• Mt. Olympus Water & Theme Park Resort: Wisconsin Dells resort and theme/waterpark complex with hotel rooms, condos, and villas plus on-site attractions. Operates in the same destination with overlapping family lodging and recreation offerings.
• Grand Geneva Resort & Spa: Large Wisconsin resort with hotel rooms, villas, golf, dining, spa, and event/banquet facilities. Comparable as a Midwest resort with multi-format lodging and full amenity stack, though at a higher price tier and without Spring Brook's real estate ownership component.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/spring-brook

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Brook