Supellex

What Supellex does

Supellex - svět podlah s.r.o. is a privately held Czech specialty flooring retailer headquartered in Velká Bíteš, operating six physical showrooms across the Czech Republic in Praha-Letňany, Brno, Plzeň, Velká Bíteš, and Ostrava, plus an e-commerce storefront at supellex.cz. The company self-positions as the largest flooring materials retailer in the Czech Republic and offers a multi-brand catalog spanning vinyl (COREtec, MERIT, ASPECTA, TYTAN), PVC, solid and engineered wood, laminate, cork, carpets, outdoor terrace decking, profiles, construction chemistry (ARDEX, STAUF), surface treatments (Osmo, Loba), and application tools/accessories. It also markets its own proprietary "the family." European oak flooring collection.

Name

Supellex

Legal name

Supellex - svět podlah s.r.o.

Website

https://supellex.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Flooring Materials Retail

NAICS

Floor Covering Retailers (449121), Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

akta.pro secondary industries

Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL), Concrete Floor Cleaning, Grinding, Polishing & Sealing (HSAEAOAE)

Keywords

• Flooring materials
• Vinyl flooring
• Construction chemicals
• Wood flooring
• Floor adhesives

Headquarters

HQ city

Košíkov

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail flooring sales: Revenue is generated through direct retail sales of flooring materials and related products (construction chemicals, profiles, carpets, terraces, lacquers/oils) through 6 showrooms in the Czech Republic and an e-commerce platform. Prices are listed in Czech Koruna (Kč) with VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Supellex is a Czech flooring materials retailer selling vinyl, PVC, wooden, laminate, cork, and carpet flooring products, along with construction chemicals (adhesives, primers, leveling compounds, repair mortars, epoxy coatings), outdoor decking (terrace boards), surface treatment products (hard wax oils, lacquers, stains), profiles/moldings, and installation tools. Products are distributed through 6 physical showrooms across the Czech Republic, a consumer-facing e-commerce website (supellex.cz), and a dedicated professional/contractor zone (Profi e-shop) that also offers tool rental services.

Product overview

Supellex is a Czech flooring retailer operating as a multi-brand distribution platform. The product portfolio is organized around four main pillars: (1) Flooring Solutions — vinyl (COREtec, MERIT, ASPECTA, TYTAN), wood, laminate, cork, and carpet collections, including the proprietary 'the family.' oak collection; (2) Construction Chemistry Systems — professional-grade adhesives (ARDEX AF 2270, AF 800, AF 825, CHEMOS DL 250T, DL 295T), self-leveling compounds (ARDEX C-DEX, S-DEX, K14, K15), primers (FLOORDEX MULTI PD, ARDEX P 51), and repair mortars (CHEMOS OT 101, OT 303, ARDEX A 46), distributed under ARDEX and STAUF brands alongside its own Supellex brand; (3) Surface Treatment — Osmo hard wax oils, terrace oils, wood stains, lacquers, and wood maintenance products; and (4) Tools and Accessories — application tools (Osmo HandXcenter, Loba Universal 100 roller, Janser TKB toothed spreaders), application pads (Osmo White Pad, Dr. Schutz pads), and accessory products. Supellex positions itself as a full-solution provider with 6 showrooms across the Czech Republic (Praha, Brno, Plzeň, Velká Bíteš, Ostrava) and both B2C e-commerce and professional (Profi) e-shop channels.

Differentiator

Problem solved

Functional benefit

Products and services

• COREtec Vinyl Flooring Collection Premium vinyl tile collection offering high-quality vinyl flooring with advanced design finishes, sourced through Supellex.
• MERIT SPC Flooring Collection SPC (Stone Polymer Composite) flooring collection with cork underlay, stocked in Czech warehouses for quick delivery.
• ASPECTA Vinyl/Hybrid Flooring Collection Complete portfolio of vinyl and hybrid flooring for residential and commercial use, available in three product lines.
• the family. Wood Flooring Collection European oak flooring collection positioned as a stable foundation for families, featuring European oak as the core material.
• TYTAN Vinyl Flooring Collection Vinyl flooring featuring extreme durability without PVC content.
• ARDEX Construction Chemistry Line Professional-grade construction chemistry brand offering reactive resins, primers, self-leveling compounds, adhesives, and surface preparation systems for floor installers.
• STAUF Construction Chemistry Line German construction chemistry brand for adhesives and floor installation materials, including adhesives, toothed spreaders, repair kits, leveling compounds, primers, and underlays.
• Vinyl Flooring (Vinylové podlahy) Firm, water-resistant vinyl flooring that mimics wood or stone, suitable for residential and commercial spaces.
• PVC Flooring (PVC podlahy) PVC flooring available in rolls and tiles for various interior applications.
• Wood Flooring (Dřevěné podlahy) Solid and engineered wood flooring including European and exotic wood species.
• Laminate Flooring (Laminátové podlahy) Laminate flooring for residential use, offering wood-like appearance at accessible price points.
• Cork Flooring (Korkové podlahy) Cork flooring providing natural thermal and acoustic insulation properties.
• Self-Leveling Compounds (Nivelační hmoty) Cement-based and gypsum-based self-leveling compounds for creating flat, even floor substrates, including ARDEX C-DEX, S-DEX, S-DEX Elastik, K14, K15, K36 NEU, and K60.
• Floor Primers (Penetrace na podlahy) Primers and penetration coatings for floor substrates, including products for cement, anhydrite, wooden, and linoleum substrates, such as FLOORDEX MULTI PD, ARDEX P 51, P 4 READY, PU 30, and P 21.
• Substrate Repair Materials (Opravné hmoty na podklady) Repair mortars and crack-repair systems for floor substrates, including ARDEX A 46, CHEMOS OT 101, CHEMOS OT 303, and steel staples for crack stitching.
• Epoxy Paints and Coatings (Epoxidové barvy a nátěry) Epoxy paints and coatings for industrial and technical floor applications.
• Wood Lacquers, Oils and Stains (Laky a oleje na dřevo) Hard wax oils, oils, varnishes, and wood stains for treating and protecting wooden floors, furniture, terraces, and facades, including the Osmo product line.
• Outdoor Terrace Decking (Terasy) Outdoor terrace decking in exotic hardwoods, European softwoods, Thermowood, and WPC (Wood Plastic Composite).
• Carpets (Koberce) Residential and commercial carpets, outdoor carpets, artificial grass, and cleaning zones available in rolls and tiles.
• Profiles and Moldings (Lišty) Transition profiles, skirting boards, step nosings, leveling strips, and threshold profiles in aluminum, PVC, stainless steel, and MDF, including Döllken and Profilteam brands.
• In-Showroom Product Consultation Professional product consulting services delivered across 6 Czech showroom locations, where expert advisors assist customers in selecting appropriate flooring and accessories for residential and commercial projects.
• Profi Tool Rental Service Tool rental service offered through the Profi e-shop channel for professional flooring installers and contractors needing professional-grade installation equipment without large capital outlay.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights4 records

Broad incumbents

• Travis Perkins: UK builders' merchant serving both tradespeople and consumers with flooring, adhesives, and construction chemistry via branch network and digital channels. Comparable multi-channel trade/retail mix to Supellex's B2C + Profi approach.
• Saint-Gobain Distribution: European building materials distributor serving professional installers across Central Europe with adhesives, levelling compounds, and flooring accessories — overlapping with Supellex's ARDEX/STAUF construction chemistry offering and Profi channel.
• OBI: Major European DIY retailer with stores in the Czech Republic offering flooring, tools, and construction chemistry. Overlaps with Supellex's basic-to-mid-tier assortment but lacks flooring-only specialization or dedicated B2B installer platform.
• Bricomarché: European home improvement chain with stores in several Central European markets selling flooring, tools, and DIY materials. Regional competitor for consumer flooring purchases adjacent to Supellex's geographic footprint.
• Leroy Merlin: Global home improvement retailer with Czech stores selling flooring, adhesives, and renovation supplies. Competes primarily on breadth and price rather than the specialized flooring consultation Supellex emphasizes.
• Hornbach Baumarkt: Large pan-European DIY/home-improvement chain with substantial Czech operations. Competes with Supellex on basic flooring, adhesives, and tools but as part of a much broader home improvement assortment rather than a flooring specialist.

Emerging players

• Houzz: Online home renovation marketplace connecting homeowners with flooring products and installers. Competes with Supellex on inspiration, discovery, and increasingly on direct purchase — pressuring showroom-led discovery flow.
• Wayfair: Large online home goods retailer with significant flooring assortment. Represents the e-commerce competitive threat Supellex's showroom model must defend against on price, assortment breadth, and convenience.

Direct peers

• Floor & Decor: US specialty flooring retailer with multi-channel strategy (large-format showrooms + e-commerce + Pro B2B program) focused exclusively on flooring materials and installation products — a direct strategic analogue to Supellex's positioning, albeit at US scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/supellex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supellex