Till Rolls

What Till Rolls does

Identivue Ltd is a UK private limited company founded in 2001 and headquartered in Arundel, operating commercially as MYPOS Connect Platform and POSiO. The company delivers a unified commerce platform spanning payment terminals (Terminal One), point-of-sale software (POSiO), inventory management (Store Assist), secure payment link services, and white-label customer engagement apps. It serves SMBs and enterprises across retail, trade and wholesale, food retail, membership organizations, and B2B verticals, with operations reported across 21 countries and £1.3 billion in client sales processed in 2025.

The platform architecture is built on Adyen N.V.'s regulated financial technology infrastructure through a strategic partnership dating to 2018, providing tokenised payments, fraud prevention, Interchange++ pricing, and 99.999% platform uptime. Native integrations link the platform to SAP (S/4Hana, Business ByDesign, Business One), Microsoft Dynamics 365 Business Central and Finance & Operations, Xero, Salesforce, Shopify, WinMan, Caliq, and Deliveroo for real-time inventory and financial data synchronization. Store Assist supports mobile barcode scanning on Android and iOS with offline counting mode, while POSiO runs on smartphones, tablets, and traditional POS hardware.

Revenue is generated through multiple streams: payment terminal hardware sales (Adyen-branded terminals and accessories), transaction-based processing fees under Interchange++ pricing, POS software subscriptions, professional services including Bizerba scale configuration and installation, and consumables such as thermal paper rolls. Go-to-market combines a Shopify-hosted global e-commerce storefront for self-serve SMB purchases, dedicated enterprise field sales for multi-site rollouts, and inside sales consultation via a contact form. Distribution leverages direct shipping from Adyen warehouses in UK, EU, North America, and Asia Pacific for hardware accessories.

Name

Till Rolls

Legal name

Identivue Ltd

Website

https://till-rolls.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Identivue Ltd, operating as MYPOS Connect and POSiO, is a UK-based POS and unified commerce platform provider founded in 2001 that delivers payment terminals, POS software, inventory management, customer engagement apps, and payment link services to SMB and enterprise retail, trade, food retail, and membership businesses across 21 countries.

Ownership category

akta.pro rank

Product category

Point of Sale Software and Retail Commerce Platforms

NAICS

Custom Computer Programming Services (541511), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Point of sale systems
• Payment processing services
• Inventory management software
• Retail hardware accessories
• Customer engagement apps

Headquarters

HQ city

Arundel

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Payment Terminal Hardware Sales: Sale of Adyen payment terminals (S1F2, S1E2L, AMS1, SFO1, P630, M450) and compatible accessories including charging stations, docks, protective cases, batteries, cables, and mounting solutions. Hardware sold as one-time purchases through e-commerce store.
2. Payment Processing / Transaction Fees: Transaction-based revenue from card payment processing. Supports Interchange++ pricing model providing transparent visibility into interchange, scheme, and processing fees. In 2025 alone, supported £1.3bn in client sales processed.
3. POS Software and Platform Subscriptions: Subscription-based access to POSiO, MYPOS Connect, Store Assist, Secure Link Services, and Customer Engagement Apps. Software provides point-of-sale functionality, inventory management, customer engagement, and reporting capabilities.
4. Professional Services: Configuration, UK installation, staff training, and go-live assistance for Bizerba retail scales. Implementation and onboarding support for enterprise deployments including multi-site rollouts.
5. POS Hardware Accessories and Consumables: Sale of peripheral hardware including APG Cash Drawers, Avery Berkel Weighing Scales, Star Micronics printers, scanners, cash drawers, and stands. Thermal paper rolls and other consumables for POS operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Till Rolls (trading as MYPOS Connect Platform and POSiO, legal entity Identivue Ltd) delivers a unified commerce platform that integrates professional payment terminals, modern POS software, real-time inventory management, secure payment links, and white-label customer engagement applications. The platform is built on Adyen's regulated financial technology infrastructure and offers native integrations with SAP, Microsoft Dynamics, Salesforce, Xero, and Shopify. Customers can also purchase Bizerba retail scales, Adyen terminals, Star Micronics peripherals, and consumables directly through the company's Shopify-hosted online store with global shipping.

Product overview

MYPOS Connect Platform is a unified commerce platform operated by Identivue Ltd, offering a comprehensive suite of POS, payments, inventory management, customer engagement, and enterprise integration solutions. The platform architecture consists of the core MYPOS Connect Platform (enterprise grade platform for POS, payments, inventory and customer engagement with ERP/CRM integrations to SAP, Microsoft Dynamics, Salesforce, Xero, and Shopify), supplemented by Terminal One (professionally supported payment terminals and payment links), POSiO (modern mobile POS system), Secure Link Services (advanced payment link solution), Store Assist (real-time inventory management), and Customer Engagement Apps (loyalty, membership and personalised shopping apps). The platform is built on Adyen financial technology providing regulated payment infrastructure, tokenised payments, and fraud prevention. Hardware accessories include Bizerba weighing scales, APG cash drawers, Avery Berkel scales, Poindus POS terminals, Star Micronics printers, barcode scanners, cash drawers, and mUnite mounting solutions. Consumables include thermal paper rolls. MYPOS Connect Platform supports businesses operating across 21 countries, processing £1.3 billion in client sales in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Terminal One: Professionally supported payment terminals and digital payment links designed for wholesalers, trade counters, and operational businesses.
• POSiO
• MYPOS Connect
• Secure Link Services
• Store Assist
• Customer Engagement Apps

Products and services

• MYPOS Connect Platform Enterprise-grade unified commerce platform integrating POS, payments, inventory management, and customer engagement, with native integrations to SAP, Microsoft Dynamics, Salesforce, Xero, and Shopify. Designed as the central platform connecting all Till Rolls solutions.
• Terminal One

Quantifiable outcome

• £1.3 billion in client sales processed in 2025
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• Adyen N.V.coreTechnology or Integration · 1 January 2018Strategic partnership since 2018. Adyen financial technology embedded throughout the MYPOS Connect Platform including Terminal One, POSiO, MYPOS Connect, Customer Engagement Apps, and Secure Link Services. Adyen N.V. is a regulated financial technology platform licensed as a bank in the European Union and operating under banking authorisations in the United Kingdom and the United States.
• SAP (S/4Hana, Business ByDesign, Business One)coreTechnology or IntegrationNative ERP integration allowing stock data to synchronise between operational workflows and SAP enterprise systems. Supports purchasing, stock management, and financial processes while maintaining inventory accuracy.
• Microsoft Dynamics (365 Business Central, 365 Finance & Operations)coreTechnology or IntegrationStore Assist integrates with Microsoft Dynamics ERP platforms enabling stock data synchronisation between operational workflows and enterprise financial systems.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the MYPOS Connect online store. Platform hosted on Shopify Inc. providing online e-commerce platform for selling products and services.
• XerocoreTechnology or IntegrationIntegration with Xero accounting software enabling seamless financial data synchronisation between payment operations and accounting platforms.
• SalesforcecoreTechnology or IntegrationEnterprise integration with Salesforce CRM platform supporting customer engagement and business system connectivity.
• BizerbacoreTechnology or IntegrationComplete retail weighing solutions including configuration by Bizerba specialists, UK installation services, staff training, and basic go-live assistance. Products include compact retail scales, PC scales, label printing scales, and self-service weighing systems.
• Star MicronicscoreTechnology or IntegrationPOS printers, barcode scanners, cash drawers, and mounting stands designed to work seamlessly with POSiO and MYPOS Connect applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Dojo: UK-focused SMB payment terminal and merchant services provider, particularly strong in hospitality. Directly competes with Terminal One in the UK SME payments segment and represents a meaningful regional rival.

Emerging players

• Stripe Terminal: Developer-first in-person payment solution from Stripe providing card readers and API-driven payment integration. Comparable as a technology-forward payments infrastructure provider and potential indirect competitor to Adyen-backed MYPOS Connect.

Direct peers

• Lightspeed Commerce: Cloud-based POS and commerce platform serving retail, restaurant, and golf verticals with multi-location management and ERP integrations. Comparable to MYPOS Connect's enterprise multi-location and inventory management offerings.
• Square (Block): Global SMB POS and payments platform combining hardware readers, POS software, and business tools. Directly comparable in addressing small and mid-sized retailers with integrated payment acceptance and operational management.
• Zettle by PayPal: PayPal-owned SMB POS and payments solution providing card readers, POS software, and integrated commerce tools. Direct competitor in the SMB payment terminal and lightweight POS market, especially across Europe.
• Shopify POS: Omnichannel POS solution extending Shopify's commerce platform to physical retail with hardware and integrated payments. MYPOS Connect's Shopify integration and unified commerce positioning make this a direct comparable.
• Toast: Restaurant-focused POS and payments platform combining hardware, software, and integrated payments with strong fintech capabilities. Comparable in vertical-specific POS + payments bundling and embedded financial services positioning.
• SumUp: European-headquartered SMB payments and POS provider offering card readers, POS software, and integrated payments. Directly comparable to MYPOS Connect's Terminal One and POSiO offerings for small retailers and trade businesses, particularly in the UK and EU.

Broad incumbents

• Clover (Fiserv): Fiserv's SMB POS and payments platform with an extensive app marketplace, hardware terminals, and merchant services. Overlaps with MYPOS Connect in SMB hardware/POS but operates as a much larger, multi-product incumbent.
• Worldpay: Global merchant acquirer and POS solutions provider offering integrated payments at scale across retail and enterprise segments. Overlaps with MYPOS Connect's payment processing, terminal distribution, and enterprise retail capabilities as a much larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myposconnect
• YouTubeyoutube.com/@MYPOSConnect
• Facebookfacebook.com/myposconnect
• Instagraminstagram.com/myposconnect
• LinkedInlinkedin.com/company/till-rolls

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Till Rolls