What Unbridled Equine does

Unbridled Equine LLC is a privately held, mobile equine massage and rehabilitation practice based in Batavia, Illinois, founded and operated by Katie Hawkins, an FEI Permitted Equine Therapist with a BS in Animal Science from the University of Illinois and an MA in Education from Dominican University. The company delivers on-site massage and MagnaWave PEMF therapy to client barns in the Chicagoland area year-round, travels seasonally to Florida winter circuits, and operates at FEI and A/AA-rated Hunter/Jumper shows across the United States. Its core technology stack is the integration of physical modalities — equine massage, PEMF, laser therapy, vibration therapy (VitaFloor), cold therapy, hand walking, and AquaPacer underwater treadmill protocols — under veterinary directive, with proprietary step-by-step rehabilitation plans tailored to each horse.

The business runs three sub-brands: Unbridled Massage and MagnaWave (mobile therapy), Unbridled Rehab & Performance Solutions (comprehensive rehab programs at the partner Pinnacle Rehab Center in NW Arkansas plus on-the-road programs in Chicagoland), and Unbridled Education (courses, workshops, mentorship, and the Equine Rehab 101 e-book at $97 / physical copy at $197 / private consultation at $200 per hour). Distribution combines a hybrid field-services model (mobile + partner facility) with e-commerce for digital education products. The core team is lean — 3 practitioners (owner Katie Hawkins, Rehab Manager Kayla Talkington, Certified Therapist Bailey Duncan) augmented by partner-facility networks — and growth capital is provided only via Modere collagen affiliate promotion and strategic partnerships with Hudson Aquatic Systems and Pinnacle.

The customer base is fragmented across horse owners and riders in competitive equestrian disciplines (Western Pleasure, Polo, Show Hunters, Jumpers), with documented successful rehabilitation outcomes used as the primary marketing vehicle. There are no patents, trademarks, AI/ML systems, funding rounds, parent companies, or public listings; the company is bootstrapped and founder-owned with no disclosed revenue.

Name

Unbridled Equine

Legal name

Unbridled Equine LLC

Website

https://unbridled-equine.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Unbridled Equine LLC is a mobile equine massage and rehabilitation practice serving competitive horse owners across Illinois, Florida, and NW Arkansas with FEI-permitted massage, MagnaWave PEMF, AquaPacer underwater treadmill therapy, and an education sub-brand.

Ownership category

akta.pro rank

Product category

Equine Rehabilitation Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ)

akta.pro secondary industries

Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ), Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Equine massage therapy
• Equine rehabilitation services
• PEMF MagnaWave therapy
• Underwater treadmill therapy
• Equine sports medicine

Headquarters

HQ city

Chicagoland area (primary service)

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. On-Site Massage and MagnaWave Services: Mobile equine massage therapy and MagnaWave PEMF sessions delivered at customer barns, shows, and events. Services offered year-round in Illinois and during Florida winter circuits.
2. Equine Rehabilitation Programs: Comprehensive rehabilitation programs at Pinnacle Rehab Center including board, therapy sessions, and customized care plans. Rehab on the Road service for barns in Chicagoland area charged hourly.
3. Education Products: Sale of Equine Rehab 101 e-book ($97 digital, $197 physical) and business consultation sessions ($200/hour)
4. AquaPacer Training and Consulting: Training and consulting services for AquaPacer owners including virtual prep meetings and on-site hands-on training programs
5. Product Partnership - Collagen Supplements: Affiliate partnership with Modere for equine collagen products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Unbridled Equine provides mobile equine massage therapy and MagnaWave PEMF services to performance horses at client barns and major equestrian shows. The company also operates comprehensive rehabilitation programs at partner facility Pinnacle Rehab Center in NW Arkansas and through Rehab on the Road in the Chicagoland area, incorporating underwater treadmill, laser therapy, vibration therapy, and specialized physical therapy.

Product overview

Unbridled Equine is an equine massage and rehabilitation business offering a comprehensive suite of services for performance horses. The core offerings include Equine Massage & MagnaWave PEMF therapy services, and Rehab & Performance Solutions utilizing advanced equipment such as underwater treadmills, lasers, and physical therapy. Educational products include the Equine Rehab 101 guide available as an e-book ($97) or physical copy ($197), plus business consultations with founder Katie Hawkins ($200/hour). Additional services include Learn Equine Massage video courses, massage & rehab workshops, and mentorship/internship programs. The company operates primarily in Illinois and NW Arkansas, with seasonal availability in Florida.

Differentiator

Problem solved

Functional benefit

Brands

• Unbridled Education: Education platform offering equine massage and rehab courses, workshops, mentorships, and the Equine Rehab 101 E-Book by Katie Hawkins
• Unbridled Rehab & Performance Solutions
• Unbridled Massage and MagnaWave

Products and services

• Equine Massage & MagnaWave Services Professional equine massage therapy and MagnaWave PEMF (Pulsed Electromagnetic Field) therapy services performed by FEI Top-Tier Permitted and Certified Equine Massage Therapists. Services are available year-round in Illinois, at client barns, and during Florida winter circuits.
• Rehab & Performance Solutions Comprehensive equine rehabilitation program including underwater treadmill (AquaPacer), advanced laser treatments, specialized physical therapy, vibration therapy (VitaFloor), PEMF therapy, massage, and chiropractic care. Available at Pinnacle Rehab Center in NW Arkansas and on-the-road at client barns in the Chicagoland area.
• Equine Rehab 101 E-Book A comprehensive digital PDF guide by Katie Hawkins covering every step of starting and growing an equine rehab and fitness business, from initial concept to hands-on horse care. Sold as a downloadable PDF at $97.
• Equine Rehab 101 Physical Copy Physical printed edition of the Equine Rehab 101 business guide by Katie Hawkins, providing step-by-step guidance on starting and managing an equine rehab and fitness business. Priced at $197.
• Equine Rehab & Fitness Business Consultation Private 1-hour consultation with Katie Hawkins about specific equine rehab and fitness business questions, priced at $200.
• Unbridled Education Educational offerings including Learn Equine Massage (step-by-step video tutorials), Massage & Rehab Workshops (private sessions and events), and Mentorship & Internships (hands-on training opportunities for aspiring practitioners).

Quantifiable outcome

• Documented successful recoveries including horses returning to competition after career-threatening injuries
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Hudson Aquatic SystemscoreStrategic or Co-development PartnerUnbridled Equine partners with Hudson Aquatic Systems to offer customized educational, training and consulting experiences for AquaPacer owners. Services include virtual consultations before equipment arrival, hands-on training with step-by-step protocols, and ongoing support for horse and handler safety.
• ModereminorChannel Partner/ Reseller/ DistributorUnbridled Equine promotes Modere Liquid Biocell Equine collagen supplement, described as the only bio-identical collagen in the market for horses - medical grade and clinically proven. The partnership involves affiliate product promotion for equine health benefits including stronger hooves, faster recovery, and coat health.
• Pinnacle Equine Therapy / Pinnacle Rehab CentercoreStrategic or Co-development PartnerUnbridled Equine Rehab & Performance Solutions operates at Pinnacle Rehab Center, a world-class equine rehabilitation facility in NW Arkansas. The facility provides comprehensive rehabilitation services including 12x12 matted stalls, wash bays, indoor/outdoor arenas, and 24/7 camera monitoring. Unbridled provides the rehabilitation expertise while Pinnacle provides the facility infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Modere: Health and wellness product company whose Liquid Biocell Equine collagen supplement is promoted through Unbridled's affiliate partnership. Comparable as a nutritional/product partner serving the same high-performance horse owner segment.
• Equine Wellness Magazine: Leading consumer publication covering equine health, rehabilitation, and alternative therapies. Comparable as a content and education platform reaching the same horse-owner audience Unbridled targets through its Unbridled Education brand.
• EquiFit: Equine therapy and wellness products brand (boots, wraps, ice packs, rehab accessories) widely used in performance horse barns. Comparable as an adjacent product vendor serving the same competitive equestrian customer base Unbridled Equine targets.

Direct peers

• VitaFloor: Vibration therapy equipment for horses used by Unbridled Equine as part of its rehab protocol stack. Comparable as a specialized equine modality vendor whose technology is integrated into competitive-equine rehabilitation programs.
• MagnaWave: Provider of MagnaWave PEMF (Pulsed Electromagnetic Field) equipment used by Unbridled Equine and other equine bodyworkers. Comparable as the technology supplier for one of Unbridled's core modalities, with overlapping practitioner-customer base.
• Pinnacle Equine Therapy / Pinnacle Rehab Center: World-class equine rehabilitation facility in NW Arkansas hosting Unbridled's rehab programs. Comparable as a multi-modal equine rehab operator offering AquaPacer, laser, vibration therapy, and stall-based recovery services to competitive equestrian clients.
• Hudson Aquatic Systems: Manufacturer of the AquaPacer equine underwater treadmill and co-marketing/training partner with Unbridled. Directly comparable as the underlying equipment vendor whose installed base generates Unbridled's training and consulting revenue stream.

Broad incumbents

• BEMER Group: Global PEMF therapy company whose products are used on both humans and animals across the equestrian and veterinary markets. Comparable at the modality level as a broader, more established competitor and alternative equipment brand in PEMF therapy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuuzvPK0FaWy58MHN1J1PZQ
• Facebookfacebook.com/unbridledequinellc
• Instagraminstagram.com/unbridledequine
• TikToktiktok.com/@unbridledequine
• Pinterestpinterest.com/unbridledequine
• LinkedInlinkedin.com/company/unbridled-equine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unbridled Equine