Southie
Southie is an independently-owned, single-location restaurant and wine bar in Oakland's Rockridge neighborhood serving breakfast, lunch, and Sunday brunch via dine-in service to walk-in customers.
- Company typePrivate
- Founded-
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Southie does
Southie is an independently-owned, single-location restaurant operating at 6311 College Avenue in Oakland's Rockridge neighborhood (94618), serving walk-in dine-in customers in the East Bay. The establishment operates Tuesday through Sunday during daytime hours (Tuesday-Saturday 9:00am-4:00pm; Sunday 9:00am-3:00pm) and is closed Mondays, with dinner service currently on hiatus "until further notice."
Its product offering spans four lines: a weekday lunch service, a Sunday morning breakfast/brunch service, seasonal breakfast items (Autumn 2025 menu), and a curated wine/vino list. Menus are updated on a seasonal cadence and distributed as PDF documents via its Squarespace-hosted website. There is no delivery, takeout ordering, loyalty technology, or mobile app functionality evidenced in the source data, and reservation or cart pages on the website appear non-transactional.
The business model is straightforward dine-in food and beverage sales from a single physical location, with revenue generated per-cover through breakfast, lunch, and wine service. The company employs approximately six people and shows no evidence of institutional ownership, venture funding, parent company affiliation, or franchise operations. Operational technology is minimal, limited to a basic content-website stack (Squarespace), with no disclosed POS, kitchen management, or customer-data systems in the input.
Southie firmographics
Firmographics- Name
- Southie
- Website
- https://southieoakland.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Southie is an independently-owned, single-location restaurant and wine bar in Oakland's Rockridge neighborhood serving breakfast, lunch, and Sunday brunch via dine-in service to walk-in customers.
- Ownership category
- akta.pro rank
Southie industry classification
Industry- Product category
- Neighborhood Restaurant Services
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Casual Dining Restaurants (THAFACAB), Breakfast & Brunch Fast Casual (THAFABAL)
Keywords
Where Southie is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Southie generates revenue through dine-in food and beverage service, operating as a full-service restaurant. They offer multiple meal services including breakfast, lunch, and Sunday brunch, with menus updated seasonally. Dinner service is currently on hiatus.
Go-to-market motion1 record
Distribution channels1 record
Southie product offering
Product offeringCore offering
Southie is a single-location neighborhood restaurant and cafe in Oakland, California, selling breakfast, lunch, and Sunday brunch meals plus a curated wine (vino) program to walk-in diners. The business operates with a seasonal menu format and updated July 2026 hours (Tuesday-Saturday 9:00am-4:00pm, Sunday 9:00am-3:00pm), with dinner service currently on hiatus until further notice.
Product overview
Southie is a single-location restaurant/cafe in Oakland, California offering breakfast, lunch, and wine services. The establishment operates with a unified dining concept featuring Sunday breakfast service, weekday lunch service (Tuesday through Saturday), and a currently paused dinner service. Wine selections are available as part of the dining experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Lunch Service Weekday lunch service offered Tuesday through Saturday from 9:00am to 4:00pm at the Oakland restaurant, with seasonally updated menu items.
- Breakfast Service Breakfast and morning meal service available at the Oakland restaurant, with a seasonally updated menu (most recent labeled Autumn 2025).
- Sunday Brunch Service Sunday morning brunch service available from 9:00am to 3:00pm, distinguished from the Tuesday-Saturday daytime service.
- Wine / Vino Service Curated wine (vino) program offered alongside the dine-in food service, with a printed wine card maintained on the website.
Companies that use Southie
Customer profileIdeal customer profiles1 record
Southie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southie partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Southie competitors and assessment
Company assessmentBroad incumbents
- Tartine Bakery: Iconic Bay Area bakery-cafe with breakfast and lunch service in a casual format. A broader, more established player in the same casual daytime dining category, with multiple locations.
Direct peers
- Bocanova: Jack London Square Oakland restaurant with a Latin-inspired seasonal menu and full bar/wine program. Comparable in casual neighborhood format, Oakland location, and seasonal refresh cadence.
- Olea: Long-standing neighborhood Mediterranean restaurant in Oakland with a similar casual fine-dining format, single location, and wine-forward program. Comparable in scale, daypart structure, and Oakland local-restaurant positioning.
- Camino Restaurant: Oakland single-location, seasonally driven restaurant with a strong wine and bar program, closely aligned with Southie's casual seasonal format.
- Shakewell: Oakland casual all-day restaurant with a strong beverage program, comparable to Southie's mix of daytime service and dedicated wine/cocktail offerings.
- Bellanico Restaurant & Wine Bar: Oakland neighborhood restaurant and wine bar offering seasonal Italian cuisine, similar in scale, daypart mix, and emphasis on a curated wine program.
- Homestead: Single-location Oakland restaurant serving seasonal, ingredient-driven menus in a casual setting. Directly comparable in operating model, scale, and target Oakland neighborhood diner.
Regional players
- Saul's Restaurant & Delicatessen: Berkeley (adjacent to Rockridge) single-location breakfast-and-lunch-forward restaurant. Comparable in daypart focus, neighborhood diner orientation, and Bay Area East Bay market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Southie social profiles
Digital presenceSouthie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southie leadership team
Management profileNumber of profiles
Southie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southie
What does Southie do?
Southie is a single-location neighborhood restaurant and cafe in Oakland, California, selling breakfast, lunch, and Sunday brunch meals plus a curated wine (vino) program to walk-in diners. The business operates with a seasonal menu format and updated July 2026 hours (Tuesday-Saturday 9:00am-4:00pm, Sunday 9:00am-3:00pm), with dinner service currently on hiatus until further notice.
Is Southie a public or private company?
Southie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Southie founded?
Southie was founded in -1. It employs 1 to 10 people.
Where is Southie based?
Southie is headquartered in Oakland, United States, in the North America region.
How does Southie make money?
One revenue line is on record: food and Beverage Sales.
Who are Southie's main competitors?
Tartine Bakery is listed as a broad incumbent. Direct peers are Bocanova, Olea, Camino Restaurant, Shakewell, Bellanico Restaurant & Wine Bar and Homestead. Saul's Restaurant & Delicatessen is listed as a regional player.
Does Southie have an API?
No public API is recorded for Southie.
What industry is Southie in?
Southie's product category is Neighborhood Restaurant Services. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.