Amo Handboll
Amo Handboll (Amo HK) is an independent Swedish non-profit handball club based in Alstermo that competes in Handbollsligan, Sweden's top-tier men's handball league. It serves local Småland fans through match tickets, season passes with bundled streaming, memberships, and sponsor partnerships, and runs a youth development pathway.
- Company typePrivate
- Founded1971
- HeadquartersAlstermo, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Amo Handboll does
Amo Handboll (operating as Amo HK) is an independent Swedish non-profit handball club based in Alstermo, Uppvidinge, Småland, that competes in Handbollsligan — Sweden's top-tier men's handball league. The club traces its handball activities to 1971 and operated as a section of Alstermo IF until spinning off as an independent entity in the 2016-17 season under the Amo HK name. It promotes to Handbollsligan for the 2023-24 season and has since maintained its elite status, finishing 10th in the 2025-26 season (21 points in 26 matches) and winning bronze in the ATG Svenska Cupen Final4 in both 2023-24 and 2025-26.
The club's product portfolio centers on live elite handball entertainment: season passes (säsongskort) and individual match tickets for home games primarily at Amokabelhallen in Alstermo (with selected 2026/27 fixtures at Craft Arena in Kosta); a bundled 'Handbollsliganpaketet' combining a season pass with 12 months of Handbollsligan Live streaming; club memberships; and a youth development program operated through svenskalag.se/amohk. There is no proprietary technology; ticketing is handled via TicketCo, streaming via Handbollsligan Live (league-wide) and Solidsport for supplementary supporter content.
Amo HK generates revenue through four main streams: ticket and season pass sales, club memberships, corporate sponsor partnerships across multiple tiers (main, central, material, network, club), and shared broadcasting revenue from Handbollsligan Live. Sponsor relationships — led by main partners Amokabel (arena naming-rights holder) and Jan och Erlands Stiftelse, plus central partners Dbet and Myresjöhus — represent the core commercial base, supplemented by material partners Stadium and Craft. The go-to-market is direct-to-consumer and community-driven, with no third-party resellers; the audience is local Alstermo/Uppvidinge residents, regional Småland handball fans, and engaged families. Governance is exercised by a volunteer board led by chairman Henrik Blad, with day-to-day operations managed by a small team of approximately 10 employees including club manager Hanna Karlsson (effective June 1, 2026) and sport director Minik Dahl Høegh (effective May 1, 2026).
Amo Handboll firmographics
Firmographics- Name
- Amo Handboll
- Legal name
- Amo HK
- Website
- https://amohandboll.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Amo Handboll (Amo HK) is an independent Swedish non-profit handball club based in Alstermo that competes in Handbollsligan, Sweden's top-tier men's handball league. It serves local Småland fans through match tickets, season passes with bundled streaming, memberships, and sponsor partnerships, and runs a youth development pathway.
- Ownership category
- akta.pro rank
Amo Handboll industry classification
Industry- Product category
- Professional Handball Club (Sports Entertainment)
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Handball Leagues (MPAKAAAM)
Keywords
Where Amo Handboll is headquartered
LocationHeadquarters
- HQ city
- Alstermo
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Amo Handboll business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket and Season Pass Sales: Revenue from match attendance including single tickets and season passes (säsongskort) sold directly via the club's website. The club also offers a 'Handbollsliganpaketet' bundle combining a season pass with 12 months of Handbollsligan Live streaming access.
- Membership Fees: Revenue from club membership, offered as a way for fans to support Amo Handboll.
- Sponsor Partnerships: Revenue from corporate sponsors at multiple tiers: Main Partners (Huvudpartners), Central Partners, Material Partners, Match Shirt Partners, Network Partners, and Club Partners. Sponsors provide financial support, equipment, and in-kind contributions.
- Streaming / Broadcasting: Revenue shared through Handbollsligan Live streaming platform, bundled with season passes or sold separately. The club participates in HBL Live, the official streaming service for Swedish elite handball.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Handbollsliganpaketet — season pass + streaming bundle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Amo Handboll product offering
Product offeringCore offering
Amo Handboll (Amo HK) is a professional handball club competing in Sweden's top-tier Handbollsligan, based in Alstermo. The club sells match tickets and season passes (säsongskort) for home games at Amokabelhallen, offers a bundled "Handbollsliganpaketet" combining season passes with 12 months of Handbollsligan Live streaming access, runs a fan membership program, and operates a youth handball development program.
Product overview
Amo Handboll operates as a competitive handball club in Sweden's Handbollsligan (top league). The club offers a unified product portfolio centered on live match attendance and viewing experiences. Core offerings include season tickets and individual match tickets for Handbollsligan and Swedish Cup competitions. The HBL Live streaming package provides digital access to the official Handbollsligan streaming platform. The club also maintains a youth development program and membership scheme for fan engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Ticket (Säsongskort)
Quantifiable outcome
- Bronze medal in ATG Svenska Cupen Final4 2025-26 (defeated Karlskrona 33-32)
- +2 more outcomes
Companies that use Amo Handboll
Customer profileSegments1 record
Ideal customer profiles2 records
Amo Handboll technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Amo Handboll partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AmokabelcoreAmokabel is the primary sponsor of Amo HK and the namesake of Amokabelhallen, the club's home arena. The cable and life-safety solutions company based in Alstermo is the most prominent sponsor, holding the main partnership tier and hosting the club's headquarters in their facility.
- Jan och Erlands StiftelseminorA charitable foundation associated with Amokabel, listed as a main partner. Contributes to the club's funding base.
- A-plastminorListed as a main partner. A-plast produces plastic packaging and profiles.
- StadiumminorMaterial partner providing sports apparel and equipment. Listed alongside Craft as a supplier of playing gear.
- CraftminorMaterial partner providing technical sportswear. Craft Sportswear supplies the club's playing kit.
- DbetminorListed as a central partner. Dbet is a betting/gaming operator.
- MyresjöhusminorListed as a central partner. Myresjöhus is a house building company.
- Destination KostacoreIn collaboration with the Swedish Handball Federation and Destination Kosta, Amo HK hosted the Swedish women's national team Euro Championship qualifier against Lithuania at Craft Arena in Kosta (April 2026). This partnership expands the club's reach beyond its own matches.
- Kalmar HKminorAmo HK is developing a more organized cooperation with Kalmar HK on youth player development. The club aims to build a sustainable talent pipeline through this collaboration.
- SolidsportminorSolidsport is a streaming platform partner offering monthly supporter memberships for Amo HK. Used for supplemental streaming/monetization.
- HandbollsligancoreAmo HK is a member club of Handbollsligan, Sweden's top-tier handball league. The league organizes the competition, broadcasting (Handbollsligan Live), and collective community initiatives including #viställerupp.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Amo Handboll competitors and assessment
Company assessmentDirect peers
- Redbergslids IK: Historic Gothenburg-based Handbollsligan men's handball club; directly comparable in league position, cup participation, and men's handball product offering.
- Hammarby IF HF: Handball section of Hammarby IF competing in Handbollsligan; comparable as a fellow top-flight men's handball club, with a contrasting larger urban fan base.
- Alingsås HK: Smaller-city Handbollsligan men's handball club with a comparable community-led, sponsor-funded operating model and a Handbollsligan tier position similar to Amo HK's.
- Lugi HF: Lund-based Handbollsligan men's handball club; direct peer in league competition, ticket/streaming product mix, and tier-level sponsorship model.
- Ystads IF HF: Ystad-based Handbollsligan men's handball club with EHF European experience; directly comparable product offering and tier position to Amo HK.
- IK Sävehof: Top-tier Swedish handball club competing in Handbollsligan from Partille; the league's leading men's side and a direct comparable in product, customer base (Swedish handball fans), and tier-level competition.
- RP Linköping: Linköping-based Handbollsligan men's handball club directly comparable as a top-flight men's team; recently scheduled against Amo HK in the 2026/27 Svenska Cupen.
- Eskilstuna Guif: Eskilstuna-based Handbollsligan men's handball club; directly comparable as a fellow top-flight men's side competing in the same league and cup competitions.
- IFK Kristianstad: Traditional powerhouse handball club in Handbollsligan; comparable as a fellow top-flight men's handball club competing for league and cup honours against Amo HK.
- HF Karlskrona: Karlskrona-based Handbollsligan men's handball club directly comparable in tier and product; recently faced Amo HK in the 2025-26 Svenska Cupen bronze match.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Amo Handboll social profiles
Digital presenceAmo Handboll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amo Handboll leadership team
Management profileNumber of profiles
Profiles11 records
Amo Handboll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amo Handboll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amo Handboll
What does Amo Handboll do?
Amo Handboll (Amo HK) is a professional handball club competing in Sweden's top-tier Handbollsligan, based in Alstermo. The club sells match tickets and season passes (säsongskort) for home games at Amokabelhallen, offers a bundled "Handbollsliganpaketet" combining season passes with 12 months of Handbollsligan Live streaming access, runs a fan membership program, and operates a youth handball development program.
Is Amo Handboll a public or private company?
Amo Handboll is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Amo Handboll founded?
Amo Handboll was founded in 1971. It employs 1 to 10 people.
Where is Amo Handboll based?
Amo Handboll is headquartered in Alstermo, Sweden, in the Europe region.
How does Amo Handboll make money?
Four revenue lines are on record. Ticket and Season Pass Sales are the primary driver. The others are membership Fees, sponsor Partnerships and streaming / Broadcasting.
Who are Amo Handboll's main competitors?
Direct peers on record are Redbergslids IK, Hammarby IF HF, Alingsås HK, Lugi HF, Ystads IF HF, IK Sävehof, RP Linköping, Eskilstuna Guif, IFK Kristianstad and HF Karlskrona.
Does Amo Handboll have an API?
No public API is recorded for Amo Handboll.
What industry is Amo Handboll in?
Amo Handboll's product category is Professional Handball Club (Sports Entertainment). Its primary akta.pro industry code is MPAKAAAM, Handball Leagues. Its NAICS code is 711211 and its SIC code is 7997.