What Eskilstuna Guif does

Eskilstuna Guif is a Swedish handball sports association founded in 1896 and headquartered at Gustafsvägen 3, 633 46 Eskilstuna, operating men's and women's elite teams in Handbollsligan alongside a youth program that engages approximately 690 active players (370 girls and 320 boys) from preschool-age ball play through A-girls and A-boys. The club's core offerings include the NIU Handbollsgymnasium partnership with Rekarnegymnasiet (combining elite handball training with secondary education), the Handboll Tillsammans community initiative, senior match operations at Volvo CE Arena, the Re:Guif sustainable merchandise webshop, a membership program, and the 1896-klubben business network. Commercial operations are housed in a majority-owned subsidiary, Eskilstuna Guif Handboll AB, which handles restaurant/cafe operations, service sales, and the commercial elements of elite handball.

The revenue model is multi-stream: membership fees (annual, subscription-style), match ticket and season pass sales via Ticketco, merchandise through the Re:Guif webshop, donations and fundraising (including a 2M SEK campaign and a 10,000-share offering at 500 SEK/share in the subsidiary), and commercial activities via the subsidiary. Distribution is direct and domestic, relying on the club website (guif.nu), social media, community outreach through schools, and physical match venues. GTM is community-led: acquisition and retention of members flows through local community engagement, school activities, summer programs, and the Handboll Tillsammans initiative.

The club is in an active financial stabilization phase, with a postponed annual general meeting (June 29 to a preliminary August 10), an Acting Chairman (Stephan Eriksson) overseeing the interim period, and a Club Manager (Ludwig Krontorp) responsible for elite and youth operations. Partnership momentum is strong, with ICA Maxi Eskilstuna continuing as a Main Partner (announced 2026-07-07), Maison Forte upgrading to Gold Partner for the 2026/2027 season (announced 2026-07-01), and the municipal ecosystem (Eskilstuna Kommun, Eskilstuna Kommunfastigheter AB, Eskilstuna Logistik och Etablering AB) constituting a stable institutional base.

Name

Eskilstuna Guif

Legal name

Eskilstuna Guif IF

Website

https://guif.nu

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

Eskilstuna Guif is a Swedish handball club founded in 1896 in Eskilstuna, operating men's and women's elite teams in Handbollsligan and a youth program of approximately 690 active players, funded by membership fees, sponsorships, tickets, merchandise, donations, and a commercial subsidiary.

Ownership category

akta.pro rank

Product category

Sports Club (Handball)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Handball sports club
• Youth handball programs
• Elite handball teams
• Sports club membership
• Community handball initiative

Headquarters

HQ city

Eskilstuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership fees: Annual membership fees charged to players, families, and supporters. Members receive a membership card and access to member benefits including partner discounts.
2. Ticket sales and season passes: Revenue from individual match tickets and season passes for senior team matches in Handbollsligan. Games played at Volvo CE Arena.
3. Merchandise and webshop: Sale of club merchandise through the Re:Guif webshop, including the Re:Guif product line.
4. Donations and fundraising: Open fundraising campaign targeting 2,000,000 SEK to support the club's financial situation, including Swish donations, bank transfers, GoFundMe, and the 1896-klubben support network.
5. Commercial activities and restaurant/cafe: Eskilstuna Guif Handboll AB manages commercial operations including restaurant and cafe activities, services sales, and commercial elements of elite operations.
6. Share offering: Sale of 10,000 shares in Eskilstuna Guif Handboll AB at 500 SEK per share, with standard blocks of 1, 2, 5, 10, and 100 shares.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eskilstuna Guif is a community handball sports club founded in 1896 that operates men's and women's elite handball teams, a youth development program with approximately 690 active young players, and a NIU Handbollsgymnasium partnership combining elite handball training with secondary education at Rekarnegymnasiet. The club sells match tickets, season passes, memberships, and club merchandise, and runs community social initiatives such as Handboll Tillsammans for children and youth in Eskilstuna.

Product overview

Eskilstuna Guif is a comprehensive handball sports club offering a multi-tiered portfolio of products and services. The core offering includes elite handball teams (men's and women's), a large youth program with approximately 690 active young players, and the NIU Handbollsgymnasium partnership for combining sports education with elite training. Supporting services include membership programs, an online webshop with merchandise and Re:Guif sustainable products, and season passes for match attendance. The club also operates Handboll Tillsammans, a social initiative providing school and community programs. The commercial operations are handled through Eskilstuna Guif Handboll AB, while the nonprofit association maintains majority ownership. The 1896-klubben provides a business network for partners supporting the club's development.

Differentiator

Problem solved

Functional benefit

Products and services

• Eskilstuna Guif Elite Teams Men's and women's senior handball teams competing in Swedish handball leagues, with home matches played at Volvo CE Arena. Targeted at senior players, adult spectators, and handball supporters in Eskilstuna.
• Eskilstuna Guif Youth Program Youth handball development program with approximately 370 active girls and 320 active boys, offering structured training from mini-handball (ball play/fun games) through A-girls and A-boys senior youth teams. Targeted at children and adolescents in Eskilstuna and their families.
• NIU Handbollsgymnasium National sports secondary school program run in partnership with Rekarnegymnasiet, enabling upper secondary students to combine their education with elite handball training, including individual development plans, strength and conditioning, sports psychology, nutrition, and injury prevention. Targeted at talented youth handball players aged approximately 16-19 seeking to balance elite sport with formal education.
• Membership Program Annual membership program providing members with a membership card, access to member benefits, partner discounts, and participation in club activities and decision-making. Targeted at players, parents, and general supporters of the club.
• Webshop (Re:Guif)

Quantifiable outcome

• Approximately 690 active youth players (370 girls, 320 boys) engaged weekly in structured handball activities

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered main partner, gold partner and core.

• ICA Maxi Eskilstunamain partnerGTM or Marketing Partner · 7 July 2026Long-term partner of Eskilstuna Guif supporting both elite and youth operations as well as the Handboll Tillsammans community initiative. ICA-handlaren Jan Fredriksson leads the partnership, with store manager Peter Slagbrand and marknadschef Tomas Gustavsson involved. The partnership focuses on community, health, youth operations, and creating positive meeting places in Eskilstuna.
• Maison Fortegold partnerGTM or Marketing Partner · 1 July 2026Maison Forte has upgraded its existing partnership to become a Gold Partner for the 2026/2027 season. The expanded engagement covers elite operations, youth handball, and the Handboll Tillsammans social initiative. CEO Rickard Gillberg described the partnership as natural given the club's development trajectory and community impact.
• Eskilstuna Energi & Miljö ABmain partnerGTM or Marketing PartnerMain partner of Eskilstuna Guif. Local energy and environment company contributing to the club's partner network.
• Eskilstuna Kommunmain partnerGTM or Marketing PartnerMain partner representing the local municipality. Eskilstuna municipality collaborates with the club on community initiatives.
• Eskilstuna Kommunfastigheter ABmain partnerGTM or Marketing PartnerMain partner - municipal property company supporting the club's operations.
• Eskilstuna Logistik och Etablering ABmain partnerGTM or Marketing PartnerMain partner - logistics and establishment company in Eskilstuna.
• Hummelmain partnerGTM or Marketing PartnerTechnical kit and apparel supplier for the club, listed as a main partner.
• Sparbanken Rekarnemain partnerGTM or Marketing PartnerLocal savings bank as a main partner supporting the club.
• RekarnegymnasietcoreStrategic or Co-development PartnerNIU Handbollsgymnasium partnership with Rekarnegymnasiet provides elite-level handball training integrated with secondary education. Students receive training on school time with qualified NIU instructors and elite coaches from Eskilstuna Guif. Includes individual development plans, strength and conditioning, sports psychology, nutrition, and injury prevention.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Redbergslids IK: Classic Swedish handball club in Gothenburg with elite teams; comparable multi-generational community sports club model to Eskilstuna Guif.
• Hammarby Handboll: Stockholm-based handball section competing in Handbollsligan; comparable as a large-city elite handball club with broad community and corporate sponsorship base.
• IK Sävehof: Top-flight Swedish handball club with a renowned youth academy; closely comparable to Guif's NIU-linked youth-to-elite development model.
• Lugi HF: Lund-based handball club with both elite and youth programs; similar structure to Guif in combining university-town community reach with Handbollsligan participation.
• Ystads IF HF: Historic Swedish handball club with both men's and women's elite teams in Handbollsligan; directly comparable in sport, league tier, and dual-gender elite structure.
• Alingsås HK: Swedish elite handball club with a deep youth tradition; comparable to Guif on the elite-plus-academy model and partner-driven revenue mix.
• IFK Kristianstad Handboll: One of Sweden's leading handball clubs competing in Handbollsligan with a similar elite-and-youth model to Eskilstuna Guif, making it the closest comparator for sporting and commercial benchmarking.
• HIF Karlskrona: Handbollsligan club with strong youth development; a relevant direct peer for benchmarking mid-tier Swedish elite handball operations.

Regional players

• VästeråsIrsta HF: Neighbouring Swedish handball club that publicly donated to Guif's fundraising; comparable in regional community-club model and as a fellow Handbollsligan participant.

Broad incumbents

• AIK Handboll: Handball section of large multi-sport club AIK in Stockholm; comparable as a Handbollsligan participant with significantly larger brand and sponsor reach than Guif.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eskilstuna-guif

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eskilstuna Guif