Round Lab
- Company typePrivate
- Founded-
- HeadquartersSouth Korea
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Round Lab firmographics
Firmographics- Name
- Round Lab
- Legal name
- Round Lab
- Website
- https://roundlab.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Round Lab industry classification
Industry- Product category
- K-Beauty Skincare
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Round Lab is headquartered
LocationHeadquarters
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Round Lab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Online retail sales through roundlab.com with free shipping for orders $25+, offering individual products, bundles, and Subscribe & Save options for recurring purchases.
- Subscription/Recurring Revenue: Subscribe & Save program offering easy refills and extra savings for repeat customers, creating predictable recurring revenue stream.
- Retail Distribution: Physical retail distribution through Target stores and other retail partners, generating wholesale revenue.
- Portfolio Brand (Gudae Global): Round Lab operates as a portfolio brand under Gudae Global, which acquired multiple K-beauty brands and reported KRW 1.47 trillion annual revenue in 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products |
| Unit Pricing | Pay-as-you-go | Bundles & Routine Sets |
| Subscription | Monthly | Subscribe & Save |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Round Lab product offering
Product offeringCore offering
Round Lab is a South Korean K-beauty skincare brand that formulates and sells skincare products derived from natural ingredients sourced from specific regions of the Korean Peninsula, organized into eight ingredient-driven product lines. The company sells directly to consumers through its U.S. e-commerce storefront (roundlab.com), Target retail locations, and a Subscribe & Save auto-replenishment program, with a free loyalty rewards program supporting repeat purchases.
Product overview
Round Lab is a South Korean K-beauty skincare brand offering eight distinct product lines: Birch Tree (hydration-focused with birch sap from Inje), 1025 Dokdo (deep sea water from Ulleungdo), Mugwort (calming care from Geomundo), Black Soybean (nourishing care from Jeongseon), Pine Cica (barrier repair from Yangyang), Soybean Panthenol (barrier support with black soybean and panthenol), Camellia Collagen (anti-aging from Jeju), and Vita Niacinamide (brightening with seaberry from Yeongwol). Each line includes multiple product types including cleansers, toners, serums, ampoules, moisturizers, sunscreens, masks, and bundles. The company also operates a loyalty rewards program and skincare routine quiz tool. Products are available through the official U.S. e-commerce store with free shipping over $25. The brand was acquired by Gudae Global as part of their K-beauty portfolio expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- 1025 Dokdo Line
Quantifiable outcome
- 20M+ units sold worldwide for Birch Moisturizing Sunscreen UVLock
- +4 more outcomes
Companies that use Round Lab
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Round Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Round Lab partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Round Lab competitors and assessment
Company assessmentBroad incumbents
- Laneige: Premium K-beauty skincare brand from Amorepacific known for Water Bank and Lip Sleeping Mask, with established global retail footprint and DTC operations — broader incumbent competing in same K-beauty premium skincare space.
- The Ordinary: Decoded Skincare brand under Estée Lauder with ingredient-focused, clinical-positioned skincare at accessible price points — comparable single-ingredient hero SKU strategy and DTC-led viral growth model.
- Tatcha: Japanese-inspired premium skincare brand owned by Unilever, with hero products in hydration and oil cleansers, distributed through Sephora and DTC — comparable ingredient-story premium skincare positioning.
- Drunk Elephant: Clean/biocompatible skincare brand owned by Shiseido, focused on ingredient-led formulations with active compounds (vitamin C, retinol, acids) and premium pricing — comparable brand DNA in active-ingredient skincare.
Direct peers
- Tirtir: K-beauty brand in the Gudae Global portfolio, known for viral color cosmetic (Mask Fit Red Cushion) and skincare products with similar ingredient-driven marketing and DTC-led international expansion approach.
- Innisfree: Major Korean skincare brand from Amorepacific with strong ingredient-from-nature positioning (Jeju volcanic, green tea), extensive global retail, and DTC operations — comparable scale K-beauty peer in ingredient-led skincare.
- Beauty of Joseon: Korean skincare brand also acquired by Gudae Global in 2025, with similar ingredient-focused positioning (rice, ginseng, hanbang), viral hero SKUs, and US DTC presence — direct competitor within the same holding company's portfolio.
- COSRX: One of the most viral K-beauty skincare brands globally, with ingredient-focused hero SKUs (Snail 96 Mucin Power Essence, AHA/BHA Clarifying Treatment Toner), strong US DTC and retail presence — Round Lab's closest direct competitor in the K-beauty viral skincare category.
- Skin1004: K-beauty brand also under Gudae Global ownership, focused on Centella Asiatica from Madagascar with similar viral DTC distribution model and ingredient-led brand storytelling — direct portfolio peer.
- Skinfood: Legacy K-beauty brand also acquired by Gudae Global, with food-inspired ingredient skincare positioning (similar conceptual DNA to Round Lab's ingredient-led approach) and US retail presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Round Lab social profiles
Digital presenceRound Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Round Lab leadership team
Management profileNumber of profiles
Round Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Round Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Round Lab
What does Round Lab do?
Round Lab is a South Korean K-beauty skincare brand that formulates and sells skincare products derived from natural ingredients sourced from specific regions of the Korean Peninsula, organized into eight ingredient-driven product lines. The company sells directly to consumers through its U.S. e-commerce storefront (roundlab.com), Target retail locations, and a Subscribe & Save auto-replenishment program, with a free loyalty rewards program supporting repeat purchases.
Is Round Lab a public or private company?
Round Lab is a private company. It is classified as corporate owned and is currently operating.
When was Round Lab founded?
Round Lab was founded in -1.
Where is Round Lab based?
Round Lab is headquartered in South Korea, in the Asia region.
How does Round Lab make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are subscription/Recurring Revenue, retail Distribution and portfolio Brand (Gudae Global).
Who are Round Lab's main competitors?
Broad incumbents on record are Laneige, The Ordinary, Tatcha and Drunk Elephant. Direct peers are Tirtir, Innisfree, Beauty of Joseon, COSRX, Skin1004 and Skinfood.
Does Round Lab have an API?
No public API is recorded for Round Lab.
What industry is Round Lab in?
Round Lab's product category is K-Beauty Skincare. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 456 and its SIC code is 2833.