Unleashia
- Company typePrivate
- Founded2019
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Unleashia does
Unleashia is a Seoul-based, privately held Korean cosmetics brand operated by Rare Atelier Co., Ltd. under CEO Choi Eunyoung, with an e-commerce license dating to 2019. The company designs and sells vegan, cruelty-free makeup and skincare products — including the flagship Glitterpedia Eye Palette series, a broad cushion and face portfolio, lip tints and balms, and skincare items such as overnight masks and calming pads — organized across a core Unleashia line and sub-brands A by Unleashia (mass-market) and Sisua (skincare). Its technical differentiators include the 'Glitterpedia' color library positioned as a glitter encyclopedia, a 1mm micro eyebrow pencil claimed as Korea's thinnest, and proprietary non-sticky smart coating technology for lip tints.
The business model is a direct-to-consumer e-commerce operation selling individual units at 6,750–38,000 KRW through the official unleashiacosmetics.com storefront, with worldwide shipping to 100+ countries and third-party local storefronts such as Unleashia Vietnam. Revenue is generated through one-time product purchases supported by pre-sale discounts, a new-member 10% coupon, and periodic promotional events; no subscription model or B2B channel is disclosed. The brand is operated without external institutional funding or a public listing, relying on a founder-led structure and limited marketing channels centered on Instagram, on-site customer reviews, and editorial recognition such as the 2023 Allure Korea Editor's Pick award.
Its target customer is the beauty-conscious consumer drawn to high-impact, glitter- and sparkle-focused aesthetics and vegan formulations, with segmentation extended through sub-brands into mass-market and skincare segments. Distribution remains asset-light and own-channel — there is no app, no API platform, and no third-party marketplace integration disclosed — making Unleashia a digitally native indie K-beauty brand rather than a scaled multi-channel operator.
Unleashia firmographics
Firmographics- Name
- Unleashia
- Legal name
- (주)레어아뜰리에
- Website
- https://unleashiacosmetics.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Ownership category
- akta.pro rank
Unleashia industry classification
Industry- Product category
- Cosmetics and Beauty
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)
- akta.pro secondary industries
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG)
Keywords
Where Unleashia is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Unleashia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct-to-consumer e-commerce sales of vegan cosmetics including eye, lip, face, and skincare products. One-time purchase model for individual products with occasional bundle offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Unleashia product offering
Product offeringCore offering
Unleashia develops, manufactures, and sells vegan-certified cosmetic products directly to consumers through its official e-commerce website. Its core catalog spans glitter-focused eye palettes (notably the 9-shade Glitterpedia series), lip tints and gloss balms, cushion foundations, blushes, highlighters, brow pencils, and skincare items, with international shipping to over 100 countries. The brand also operates sub-brands A by Unleashia (mass-market beauty) and Sisua (skincare).
Product overview
Unleashia is a Korean cosmetics brand positioning itself as a Festival-Attitude vegan beauty brand focused on glitter and sparkle products. The product portfolio centers on eye makeup (Glitterpedia Eye Palettes, glitter sticks, loose glitter gels), lip products (tints, velvet tints, gloss balms, lip pencils), face products (cushions, blushes, face palettes, highlighters), and skincare (cleansers, toners, calming pads). The brand operates sub-brands including A by Unleashia targeting mass-market beauty consumers and Sisua by Unleashia for skincare-focused offerings. Key signature products include the best-selling Glitterpedia Eye Palette series with 9 color variations, the Babe Skin Baby Blue Cushion series, and various glitter application products. The company ships internationally to over 100 countries.
Differentiator
Problem solved
Functional benefit
Brands
- A by Unleashia: Sub-brand line featured in STORE category with products including ABC Sorbet Facial Cleanser
- Sisua
Products and services
- Glitterpedia Eye Palette (글리터피디아 아이 팔레트) Multi-shade eye palette featuring comprehensive glitter color options across 9 variants (No.1 All of Glitter, No.2 All of Brown, No.3 All of Coral Pink, No.4 All of Lavender Fog, No.5 All of Dusty Rose, No.6 All of Citrus, No.7 All of Peach Ade, No.8 All of Dancing Swan, No.9 All of Pink Glitter); Unleashia's flagship and best-selling product.
- Babe Skin Baby Blue Cushion (베이브 스킨 베이비 블루 쿠션) Blue-toned cushion foundation that delivers a clear, baby-like skin finish without appearing thick even when layered; refill version sold separately.
- Non-Sticky Dazzle Tint (논-스틱키 대짤 틴트)
Companies that use Unleashia
Customer profileSegments1 record
Ideal customer profiles1 record
Unleashia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Unleashia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UNTITLEDSminorCollaboration project between Unleashia and UNTITLEDS for a limited-edition collaboration beat. Featured as one of the brand's notable projects.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Unleashia competitors and assessment
Company assessmentDirect peers
- ColourPop Cosmetics: DTC-first indie color cosmetics brand selling affordable palettes, lip products, and eye makeup directly to consumers. Closely comparable to Unleashia in e-commerce-led model, rapid product cadence, and palette-heavy hero assortment.
- KVD Beauty: Vegan and cruelty-free color cosmetics brand with strong palette and lip product franchises. Comparable to Unleashia in vegan positioning, bold pigment story, and palette-led assortment strategy.
- Anastasia Beverly Hills: Color cosmetics brand renowned for eyebrow products and curated eye palettes with strong cult-appeal positioning. Comparable to Unleashia in brow-pencil innovation (Shaper 1mm) and palette-driven assortment, though at much larger scale.
- Pat McGrath Labs: Premium color cosmetics brand built around curated eye palettes, pigment-rich formulations, and editorial prestige. Comparable to Unleashia's Glitterpedia palette franchise and theatrical, high-impact color positioning.
- Tirtir: Korean color cosmetics and base brand that scaled globally through TikTok virality, with hero cushion and face products. Comparable to Unleashia in Korean-origin DTC storytelling, cushion-led portfolio, and rapid international expansion.
- Huda Beauty: Globally recognized color cosmetics brand known for high-impact eye palettes, glitter products, and lip offerings, sold direct-to-consumer and via retailers. Closely comparable to Unleashia in glitter-first positioning and palette-centric hero SKUs.
- 3CE (3 Concept Eyes): Korean color cosmetics brand under Nanda known for curated palettes, lip tints, and editorial-driven product storytelling. Directly comparable to Unleashia in Korean-origin, palette-and-tint core assortment, and Instagram-led marketing.
Broad incumbents
- Fenty Beauty: Global inclusive color cosmetics brand with broad face, eye, and lip ranges sold DTC and through Sephora. Comparable to Unleashia in color cosmetics category but vastly larger scale, deeper distribution, and broader mass-premium positioning.
- Charlotte Tilbury: Global premium color cosmetics brand spanning face, eye, and lip with strong DTC and retail presence. Comparable to Unleashia in color cosmetics scope but operates at meaningfully larger scale and price points.
Regional players
- Beauty of Joseon: Korean skincare-led beauty brand with growing makeup extensions, sold DTC globally with strong international following. Comparable to Unleashia in Korean heritage, vegan/clean-leaning positioning, and global DTC-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Unleashia social profiles
Digital presenceUnleashia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unleashia leadership team
Management profileNumber of profiles
Profiles1 record
Unleashia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unleashia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unleashia
What does Unleashia do?
Unleashia develops, manufactures, and sells vegan-certified cosmetic products directly to consumers through its official e-commerce website. Its core catalog spans glitter-focused eye palettes (notably the 9-shade Glitterpedia series), lip tints and gloss balms, cushion foundations, blushes, highlighters, brow pencils, and skincare items, with international shipping to over 100 countries. The brand also operates sub-brands A by Unleashia (mass-market beauty) and Sisua (skincare).
Is Unleashia a public or private company?
Unleashia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unleashia founded?
Unleashia was founded in 2019.
Where is Unleashia based?
Unleashia is headquartered in Seoul, South Korea, in the Asia region.
How does Unleashia make money?
One revenue line is on record: product Sales.
Who are Unleashia's main competitors?
Direct peers on record are ColourPop Cosmetics, KVD Beauty, Anastasia Beverly Hills, Pat McGrath Labs, Tirtir, Huda Beauty and 3CE (3 Concept Eyes). Broad incumbents are Fenty Beauty and Charlotte Tilbury. Beauty of Joseon is listed as a regional player.
Does Unleashia have an API?
No public API is recorded for Unleashia.
What industry is Unleashia in?
Unleashia's product category is Cosmetics and Beauty. Its primary akta.pro industry code is CRABACAF, Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits), with a secondary code of CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics). Its NAICS code is 456120 and its SIC code is 2844.