Mimetique

What Mimetique does

Mimetique (legal entity Mimétique) is a French dermocosmetics brand founded in 2021 by Fabienne, a cosmetic chemist from a family of dermatologists. The company designs and sells biomimetic skincare — formulations engineered to replicate the skin's own composition rather than simply deliver topical actives — centered on its proprietary SMR-C5 (Skin Mimetic Restore Complex), developed over three years in collaboration with the AgroParisTech Chair of Cosmetology under Professor Richard Daniellou. The SMR-C5 complex combines five skin-identical actives (L-Carnosine dipeptide, amino acids, minerals, oligosaccharides, oligo-β-glucans) and is supported by clinical evidence on reconstructed EpiSkin models (+28% pro-collagen I, +15% keratinocyte proliferation, +9% fibroblast activity).

The product line consists of eight core SKUs (cleansing balm, eye cream, face oil, serum, two moisturizers, SPF, and a hydrating cream/mask) plus seven bundles targeting complete routines, night care, and dark-spot protocols. Pricing spans €4 accessories to €169 full routine bundles, with creams in the €38-€79 range and the SKIN 360° starter kit priced at €49. All formulas are 95-100% natural origin, vegan, cruelty-free, fragrance- and paraben-free, and manufactured in France.

Mimetique operates a hybrid direct-to-consumer model: Shopify-powered e-commerce through mimetique.com (French/English) and a dedicated us.mimetique.com US storefront, complemented by partner pharmacy and concept-store distribution in France. The company has no subscription offering and runs a one-time purchase model with a points-based loyalty program (Lab Club), a skin-diagnosis tool, and earned media presence in Vogue, Madame Figaro, Harper's Bazaar, Grazia, and Elle. The firm is private, self-funded, and bootstrap-stage with no disclosed institutional investment.

Name

Mimetique

Legal name

Mimétique

Website

https://mimetique.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Mimetique is a French dermocosmetics brand that sells biomimetic skincare formulated around its proprietary SMR-C5 complex, developed with AgroParisTech. It serves anti-aging, hydration, and sensitive-skin consumers directly via e-commerce (France and US) and French partner pharmacies.

Ownership category

akta.pro rank

Product category

Skincare

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Biomimetic skincare
• Dermocosmetics brand
• Anti-aging creams
• Skin care serums
• Natural origin skincare

Headquarters

HQ city

United States

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Direct Product Sales: One-time purchase of skincare products through e-commerce channels (own website and US store). Products include cleansers, serums, creams, eye care, face oils, and SPF products at price points ranging from €4 to €169. Bundle packs offer 10% savings versus individual products. No subscription model currently offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Mimetique manufactures and sells a French dermocosmetics skincare line built on its proprietary SMR-C5 (Skin Mimetic Restore Complex) biomimetic technology developed with AgroParisTech. The portfolio covers a full skincare routine — cleansing balm, eye cream, face oil, serum, day/rich creams, SPF50 fluid, hydrating mask — plus multi-product bundles and a few accessories, sold primarily via own e-commerce (mimetique.com and us.mimetique.com) and French partner pharmacies.

Product overview

Mimétique is a French dermocosmetics brand specializing in skin-mimetic skincare products. The product portfolio consists of a core line of 8 standalone products (cleansing balm, eye cream, face oils, serums, moisturizers, SPF, and mask), complemented by 7 bundles/sets that combine products for specific routines (complete routines, night care, dark spot treatment, protective duos). Additionally, there are 5 accessories. The brand's innovation centers on the proprietary SMR-C5 (Skin Mimetic Restore Complex) developed in partnership with the AgroParisTech Chair of Cosmetology. All products are made in France, vegan, and clinically tested with formulas containing 95-100% natural-origin ingredients and 20-28% active concentrations.

Differentiator

Problem solved

Functional benefit

Products and services

• SKIN CLOUD Nourishing cleansing balm that transforms from balm to oil to milk on contact with water; 90% active ingredients, 100% natural origin; removes makeup while nourishing and soothing the skin; for all skin types including sensitive.
• CTRL EYE 2.0 Smoothing eye cream with 360-degree action (de-puffs, lifts, smooths fine lines) containing 20% active ingredients, SMR-C5 complex, Silk Tree Extract + Darutoside, Avena Sativa, Hyaluronic Acid, and natural pearls; clinically proven to smooth fine lines and wrinkles around the eyes.
• SKIN BOOSTER Radiance face oil with bakuchiol (plant-based retinol alternative), 93% plant oils; visibly smooths fine lines, evens skin tone, and revives radiance; non-photosensitizing for daytime and nighttime use.
• SKIN REVIVE Smoothing face serum with 25%+ active ingredients, stabilized Vitamin C, niacinamide, and SMR-C5 complex; clinically proven to reduce wrinkle depth by 16% in 28 days; suitable for all skin types including blemish-prone.
• SKIN RESTORE Plumping face cream with 25% active ingredients and SMR-C5 complex; firms, hydrates, and plumps; clinically proven +20% firmness in 28 days; for normal to combination skin.
• SKIN RESTORE+ Rich face cream with 28% active ingredients, 7 bioactive ceramides, dual molecular weight hyaluronic acid, and +8% lipids (34% vs 26%); firms, plumps, and strengthens the skin barrier; for dry, mature, and sensitive skin; clinically measured +33% hydration after 2 hours.
• EVERYDAY 50 Invisible face fluid SPF50 UVA+UVB with 4 broad-spectrum photostable organic chemical filters, biomimetic peptide (reduces dark spots), and antioxidant biomimetic exosomes; measured SPF 57.9 vs labeled SPF 50; clinically shown -26% visible dark spots and -31% dark spot intensity in 56 days; non-greasy, no white cast, makeup-compatible.
• SKIN WEB Hydrating face cream/mask with plant biotechnology-derived collagen amino acids that rebuild collagen IV and VII networks at the dermo-epidermal junction; strengthens barrier, densifies, plumps, and smooths skin.

Quantifiable outcome

• +20% firmness in 28 days (Skin Restore)
• +9 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AgroParisTech Chair of CosmetologycoreStrategic or Co-development PartnerThree-year research collaboration with the AgroParisTech Chair of Cosmetology and Professor Richard Daniellou (Scientific Director) to develop the SMR-C5 complex. Testing conducted on cell cultures and reconstructed human skin models (EpiSkin) to validate effectiveness. This partnership provides scientific credibility and academic validation for the brand's core technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Institut Esthederm: French premium skincare brand built on a cellular biology and biomimetic-inspired formulation philosophy. Closely comparable to Mimetique on the 'skin-mimetic' science narrative and French pharmacy/premium distribution overlap.
• Drunk Elephant: Clinical-grade skincare brand marketed on bio-compatible, ingredient-focused formulations with strong e-commerce and selective retail presence. Comparable to Mimetique in positioning around skin biology, clean formulation, and clinical results.
• Paula's Choice: Globally recognized clinical skincare brand with strong ingredient transparency and education-led marketing. Comparable to Mimetique on the science-and-clear-results narrative, though operating at much larger scale and broader distribution.
• Typology: French DTC skincare brand founded around the same time as Mimetique, with a similar ingredient-focused, made-in-France, clinical-results positioning and direct e-commerce model. Both target the same premium-conscious European consumer and compete with overlapping product categories (serums, creams, SPF).
• Augustinus Bader: Premium skincare brand built around a proprietary cellular technology (TFC8) developed with a leading academic scientist, marketed at ultra-premium price points. Closely comparable to Mimetique's biotech-anchored, clinically-validated positioning and science-led brand storytelling.

Broad incumbents

• Ducray: Pierre Fabre-owned French dermocosmetic brand distributed through pharmacies and dermatologists, with a portfolio addressing specific skin concerns (acne, rosacea, hair loss). Shares Mimetique's pharmacy-channel positioning and clinical-results emphasis, though at greater scale.
• Avène: Pierre Fabre-owned dermocosmetic brand with deep pharmacy distribution across France and globally. Competes for the same 'sensitive skin, clinically proven' positioning, providing the incumbent benchmark Mimetique must displace to grow within the pharmacy channel.
• SVR: Established French dermocosmetic brand marketed through pharmacies and dermatologists, with a strong clinical-results narrative and biotech-derived actives. Shares Mimetique's pharmacy-led, dermatology-credible positioning but at meaningfully larger scale.
• La Roche-Posay: L'Oréal-owned dermocosmetic leader sold primarily through pharmacies and dermatologists. Is the benchmark Mimetique positions against in the pharmacy channel; competes on the same clinical-credibility and sensitive-skin narrative but at vastly greater scale and distribution.

Emerging players

• Gallinée: Biotech-driven French skincare brand targeting the microbiome and skin barrier with a direct-to-consumer model. Overlaps with Mimetique on biotechnology-derived ingredients and French DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mimetique
• TikToktiktok.com/@mimetique

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimetique