Literary Sport

What Literary Sport does

Literary Sport Co is a privately held, founder-owned direct-to-consumer activewear brand headquartered at 18 Hook Ave, unit 204, Toronto, Ontario, Canada. The company sells a curated "concise edit" of refined running wear and complementary lifestyle apparel for men and women through a single Shopify-hosted e-commerce storefront at literarysport.com, with shipping fulfilled from both Canadian and US locations to consumers in Canada, the United States, the European Union, Asia, and Oceania.

The product portfolio spans running-specific and lifestyle apparel — tops (T-shirts, half-zips, fleeces, hoodies, quarter-zips, tanks, shirts), bottoms (running shorts in 2", 3", 4", and 5" inseams, sweatpants, track pants, tights including insulated variants), outerwear (lightweight running jackets, barn coats, car coats, vests in technical fabrics), and accessories (socks, hats, run towels, sports bras). Materials emphasize technical performance fabrics including Pertex, Cordura, Forma, Merino mesh, and Merino wool, with products named after literary figures (Jones, Eleanor, Ashbery, Morrison, Lawrence, etc.) reinforcing the brand's positioning at the intersection of literature and sport. Limited-edition offerings include the Art Run sub-brand (artist-designed T-shirts such as Art Run 02 with Rainer Maria Rilke-inspired artwork) and co-branded collaborations, notably with Xero Shoes (Genesis Sandal) and Happier Grocery (run towel).

The business model is unit-priced direct e-commerce: products range from $53 (Page Ankle Sock) to $745 (Louise Jacket / Jones & Eleanor Barn Coats in Pertex), with free standard shipping thresholds of CAD $350 (Canada) and USD $250 (US). Demand is generated through seasonal lookbooks (F/W 2024, S/S 2025, F/W 2025, S/S 2026, F/W 2026), preorder mechanics, an active Instagram presence (@literarysport), and email newsletters. The company operates without disclosed external investment, without a mobile app, without a public API, and without institutional ownership, indicating a bootstrapped, capital-light structure led by co-founders M. Bechara and Deirdre Matthews.

Name

Literary Sport

Legal name

Literary Sport Co

Website

https://literarysport.com

Company type

Private

Operating status

Operating

Short description

Literary Sport is a Toronto-based direct-to-consumer refined activewear brand selling a curated edit of running wear and lifestyle apparel via Shopify to consumers in North America, Europe, Asia, and Oceania. Founded by M. Bechara and Deirdre Matthews, the founder-owned company prices products between $53 and $745.

Ownership category

akta.pro rank

Product category

Premium Athletic Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Running & Endurance Wear (CRAAAEAD)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Outdoor & Active Lifestyle Apparel Retail (CRAAABAL), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Refined activewear
• Running apparel
• Athletic clothing
• Performance wear
• Sport garments

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Literary Sport generates revenue through direct-to-consumer online sales of activewear products. The company sells curated collections of running wear and complementary pieces at various price points ranging from $36 to $745 USD.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Literary Sport designs and sells a curated collection of refined running wear and complementary lifestyle activewear for men and women, including running jackets, tights, shorts, T-shirts, fleeces, hoodies, sweatpants, and sports bras made from technical fabrics such as Pertex, Cordura, Forma, and Merino wool. Products are sold directly to consumers through a Shopify-hosted e-commerce store with global shipping, with prices ranging from $36 to $745 USD and supported by seasonal lookbooks and limited-edition collaborations.

Product overview

Literary Sport is a refined activewear brand offering a concise collection of running wear and complementary lifestyle pieces for men and women. The product portfolio includes tops (T-shirts, shirts, fleeces, hoodies, sweatshirts, quarter zips, tanks), bottoms (shorts, pants, tights, sweatpants, track pants), outerwear (jackets, coats, vests), and accessories (socks, hats, towels). Key materials used include Pertex, Cordura, Forma, merino mesh, and merino wool. The brand features multiple collections organized by gender (Men's, Women's) and activity (Running, Lifestyle), with seasonal lookbooks (F/W 2026, S/S 2026, F/W 2025, S/S 2025, F/W 2024). Limited Edition collaborations include Art Run 02 T-shirts, a run towel with Happier Grocery, and Xero Shoes Genesis Sandal. Products are sold through their Shopify e-commerce platform with shipping to Canada, US, EU, Asia, and Oceania.

Differentiator

Problem solved

Functional benefit

Brands

• Art Run: Limited edition t-shirt collaboration featuring artistic designs, such as ART RUN 02 featuring Rainer Maria Rilke inspired artwork.

Products and services

• Hana Shirt Women's shirt available in 2 colors, priced at $357. Part of the F/W 2026 Collection.
• Tove Jacket in Tartan Women's lightweight running jacket in tartan fabric, priced at $497. Featured in F/W 2026 Collection.
• Keri Sweatpant Women's sweatpant, priced at $413. Featured in F/W 2026 Collection.
• Jones Barn Coat in Pertex Men's barn coat in Pertex fabric featuring weather-resistant performance, priced at $735. Launched in the F/W 2026 Collection.
• Nelson Pant in Tartan Men's pant in tartan fabric, priced at $497. Launched in the F/W 2026 Collection.
• Watts Fleece Men's fleece top, priced at $413. Launched in the F/W 2026 Collection.
• Robbie Long Sleeve T-Shirt in Merino Mesh Men's long sleeve T-shirt in merino mesh fabric, priced at $385. Launched in the F/W 2026 Collection.
• Lawrence Shirt Men's shirt, priced at $357. Launched in the F/W 2026 Collection.
• Anton Half Zip in Tartan Men's half zip top in tartan fabric, priced at $497. Launched in the F/W 2026 Collection.
• Leo Jacket in Tartan Men's running jacket in tartan fabric, priced at $501. Launched in the F/W 2026 Collection.
• Morrison Short 5" in Cordura Men's 5-inch running short in Cordura fabric, priced at $385. Launched in the F/W 2026 Collection.
• James T-Shirt in Merino Mesh Men's running T-shirt in merino mesh fabric, priced at $357. Launched in the F/W 2026 Collection.
• Eleanor Barn Coat in Pertex Women's barn coat in Pertex fabric, featuring weather-resistant performance, priced at $735. Launched in the F/W 2026 Collection.
• May Pant in Tartan Women's pant in tartan fabric, priced at $497. Launched in the F/W 2026 Collection.
• Grace Fleece Women's fleece top, priced at $553. Launched in the F/W 2026 Collection.
• Olivia Bra Women's sports bra, priced at $175. Launched in the F/W 2026 Collection.
• Virginia Half Zip in Tartan Women's half zip top in tartan fabric, priced at $497. Launched in the F/W 2026 Collection.
• Dori Short 4" in Cordura Women's 4-inch running short in Cordura fabric, priced at $385. Launched in the F/W 2026 Collection.
• Adrienne Jacket in Tartan Women's running jacket in tartan fabric, priced at $553. Launched in the F/W 2026 Collection.
• Ursula Insulated Tight Women's insulated running tight, priced at $553. Launched in the F/W 2026 Collection.
• Joy Long Sleeve T-Shirt in Merino Mesh Women's long sleeve T-shirt in merino mesh, priced at $385. Launched in the F/W 2026 Collection.
• Harper T-Shirt in Merino Mesh Women's T-shirt in merino mesh, priced at $315. Launched in the F/W 2026 Collection.
• Langston Hat Hat accessory, priced at $133. Launched in the F/W 2026 Collection.
• Maud Bra Women's sports bra, priced at $189. Launched in the F/W 2026 Collection.
• Mare Tight in Cordura Women's tight in Cordura fabric, priced at $553. Launched in the F/W 2026 Collection.
• Locke Crew Sock Crew sock, priced at $59. Launched in the F/W 2026 Collection.
• Emerson Jacket in Pertex Men's jacket in Pertex weather-resistant fabric, priced at $693. Part of the running outerwear collection.
• Conrad Hoodie Men's hoodie, priced at $413. Part of the running and lifestyle apparel collection.
• Isabel Jacket in Pertex Women's jacket in Pertex weather-resistant fabric, priced at $693. Part of the running outerwear collection.
• Emma Tight Women's full-length running tight, priced at $259. Part of the running collection.
• Jude Tank Men's running tank, priced at $182. Launched in the F/W 2026 Collection.
• Bishop T-Shirt Art Run 02 Limited Edition women's classic boxy T-shirt from Art Run 02 collaboration featuring artistic Rainer Maria Rilke-inspired artwork, priced at $210.
• Rainer T-Shirt Art Run 02 Limited Edition men's T-shirt from Art Run 02 collaboration featuring artistic Rainer Maria Rilke-inspired artwork, priced at $210.
• Literary Sport x Happier Grocery Run Towel Co-branded run towel collaboration between Literary Sport and Happier Grocery, priced at $36.
• Xero Shoes x LS Genesis Sandal Limited Edition collaboration footwear between Xero Shoes and Literary Sport, the Genesis Sandal featured in the F/W 2026 Lookbook.
• Gift Card Gift card product for purchasing store credit on the literarysport.com Shopify storefront.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Xero ShoesminorStrategic or Co-development PartnerCollaboration on the XERO SHOES X LS GENESIS SANDAL - a limited edition running sandal featuring Literary Sport branding. This partnership combines footwear expertise with the brand's running wear aesthetic.
• Happier GroceryminorStrategic or Co-development PartnerCollaboration on the LITERARY SPORT X HAPPIER GROCERY RUN TOWEL - a co-branded running towel product. Happier Grocery is a specialty food/grocery retailer.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• lululemon: Global incumbent in premium athletic apparel with broad running, lifestyle, and women's categories; competes with Literary Sport for the premium activewear customer but at vastly greater scale and category breadth.
• Vuori: Premium activewear and lifestyle apparel brand with strong DTC and growing retail presence; overlaps with Literary Sport in the premium athleisure customer and pricing tier, but with broader category scope and larger scale.

Direct peers

• Outdoor Voices: Premium activewear DTC brand positioning around an editorial, community-led lifestyle identity; shares Literary Sport's emphasis on refined design, premium pricing, and storytelling-driven brand.
• Tracksmith: Premium running apparel brand with a literary, New England-inspired aesthetic; directly competes with Literary Sport in the refined running apparel niche, serving a similar educated, performance-minded runner customer with comparable price points.
• Satisfy Running: Premium running apparel brand with a strong editorial/artistic identity; comparable to Literary Sport in aesthetic-driven positioning, technical fabric choices, and premium DTC pricing in the running category.
• Soar Running: Premium running apparel brand focused on technical fabrics and design-forward aesthetics; comparable to Literary Sport in target customer, price band, and curated DTC assortment.
• Bandit Running: DTC running apparel brand offering premium, community-driven activewear; overlaps with Literary Sport's premium-priced, performance-focused men's and women's running assortment sold primarily online.

Emerging players

• Mack Weldon: Premium DTC men's basics and activewear brand with editorial branding; partial overlap with Literary Sport's premium DTC, design-forward approach, though broader in category and less running-specialized.
• Rhone: Premium men's activewear and lifestyle brand with DTC and selective retail distribution; partial overlap with Literary Sport's premium positioning, technical fabrics, and refined design language.
• Janji: Premium running apparel brand with storytelling-led branding and adventure themes; comparable to Literary Sport in mission-driven DTC positioning and curated running assortment, though with a different narrative angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/literarysport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Literary Sport