BALCOON

What BALCOON does

BALCOON, operated under the legal entity Paysages Développement SARL, is a Paris-based landscape design and installation studio founded by Thierry Halgand. It specializes in the design and construction of outdoor spaces located above ground level — including balconies, terraces, rooftops, and courtyards — primarily serving residential clients in the Île-de-France region. The studio combines landscape designers, an industrial designer trained at ENSCI, and a marine carpenter, and operates under the registered trademark "balconiste®," which has become a category descriptor for the niche of above-ground outdoor landscaping in France.

The studio monetizes through three service layers: design formulas (Luciole, Luciole+, Cigale, Lumière) priced from €390 to €1,790+, one-time landscaping works billed at €450–€1,250/m², and recurring maintenance contracts. Typical project totals range from roughly €2,000 to €15,000+ depending on surface area and finish level. Recent partnerships with Coproasis (a copropriété management platform) and Terrasses et Jardins (a terrace specialist) extend the firm's reach into B2B and syndicate-managed channels, while the small sub-10m² pricing tiers (Coccinelle, Cigale, Chrysalide) target a previously underserved entry-level segment.

The firm is a micro-enterprise with seven people and a stated capital of €8,000, has never raised external funding, and operates on a project-based revenue model. Customer concentration is long-tail residential, with one documented commercial case (Pause Café aux Champs-Élysées) and a recently executed 110m² rooftop project in Strasbourg that hints at early geographic expansion beyond Île-de-France.

Name

BALCOON

Legal name

Paysages Développement SARL

Website

https://balcoon.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

BALCOON is a Paris-based landscape design studio founded by Thierry Halgand that designs and installs outdoor spaces on balconies, terraces, rooftops, and courtyards, primarily serving residential clients in Île-de-France under the registered "balconiste®" trademark.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (541320), Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Commercial Landscape Design & Installation (HSAIABAJ), Commercial Landscaping & Grounds Maintenance (IMAIAIAA), Seating Walls, Planter Walls & Raised Beds (Hardscape) (HSAIACAL)

Keywords

• Urban landscape design
• Terrace landscaping
• Balcony garden design
• Rooftop landscaping
• Outdoor space design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Design and advisory services: Multi-tiered advisory packages (Luciole, Papillon, Libellule, Coccinelle, Cigale, Chrysalide) providing landscape design studies, sketches, moodboards and detailed project plans. Phase de conception and phase d'exécution (realization) with optional ongoing execution services.
2. One-time works (travaux ponctuels): Individual services including lighting installation, planter changes, automatic irrigation, privacy screening, flooring, sun protection, and seasonal planting. Delivered as standalone projects.
3. Maintenance contracts: Annual maintenance contracts offering 4-6 or more seasonal visits including plant care, irrigation maintenance, and optional seasonal flowers. Also includes terrace renovation and complete cleaning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Balcoon is a Paris-based landscape design studio that conceives, builds and maintains above-ground outdoor spaces — terraces, balconies, rooftops, courtyards and patios — for residential and commercial clients in the Île-de-France region. Its offering is structured as tiered consulting "formules" differentiated by surface size (Coccinelle/Cigale/Chrysalide under 10m² and Luciole/Papillon/Libellule from 10m² upward), complemented by one-time execution works (lighting, planters, irrigation, privacy screening, flooring, sun protection, seasonal planting) and recurring annual maintenance contracts with 4–6+ seasonal visits.

Product overview

BALCOON is a landscape design studio offering a tiered consulting and execution service for outdoor spaces, primarily in Paris. The portfolio is organized into two main categories based on surface area: (1) Formulas for surfaces under 10m² featuring Coccinelle (complete package), Cigale (with client's plants), and Chrysalide (with client's containers); and (2) Formulas for surfaces from 10m² featuring Luciole (€390, introductory experience), Papillon (€980, full turnkey design), and Libellule (€1,190+, multiple proposals for large spaces). Beyond consulting, BALCOON offers à la carte execution services including lighting, planters, automatic watering, privacy screening, flooring, sun protection, and seasonal flowers, as well as ongoing maintenance contracts. The company operates exclusively in the French market, serving residential and commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Coccinelle Complete landscaping package tailored to balconies under 10m², providing measured outdoor space optimization with full garden design and installation for residential clients with small urban outdoor spaces.
• Cigale Landscaping consultation for balconies under 10m² where clients already own plants; arranges the client's existing plants into a cohesive balcony landscape design.
• Chrysalide Plant selection and arrangement service for clients with existing pots and containers on spaces under 10m²; designs optimal plant layout for the available area using the client's existing containers.
• Luciole Entry-level design experience for terraces from 10m²; provides a poetic moodboard, inspirational sketch and two budget options so clients obtain a clear vision without risk. Priced at €390 TTC.
• Papillon Full turnkey custom landscaping for terraces from 10m² to 30m²; includes bespoke layout, plans, sections, sketches, 3D modeling, an elegant perennial plant palette and complete budget control. Priced at €980 TTC.
• Libellule Multi-proposal landscaping service for large spaces over 30m²; offers several fully developed, budgeted plans with visuals so clients can compare and choose the best option. Starting at €1,190 TTC (30–50m² at €1,190, 50–100m² at €1,490, beyond 100m² at €1,790).
• Travaux ponctuels (one-time works) One-time execution services including lighting installation, planter/pot replacement, automatic watering systems, privacy screening solutions, flooring installation, sun protection systems (shade sails, pergolas, umbrellas) and seasonal planting, delivered as standalone projects.
• Entretien (maintenance contracts) Recurring landscape maintenance offering annual contracts with 4–6+ seasonal visits including plant care and irrigation maintenance, plus terrace renovation, complete cleaning and automatic watering repair services.

Quantifiable outcome

• 1 to 8 weeks project timeline depending on complexity and surface size
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Terrasses et Jardins (Immobilière)minorGTM or Marketing Partner · 29 November 2025Real estate partnership with Terrasses et Jardins agency. Both companies share ambition to make urban outdoor spaces into living refuges for plants, pollinating insects, and birds. Mentions 'l'agence immobilière qu'aiment les mésanges' (the real estate agency loved by coal tit birds).
• CoproasisminorStrategic or Co-development Partner · 3 September 2025Partnership focused on reinventing and financing the greening of Parisian building courtyards. Addresses underutilized mineral courtyards that are stifling in summer and prone to rainwater runoff problems, transforming them into vegetated spaces.
• OVH SASminorOthersWeb hosting provider. OVH SAS is a subsidiary of OVH Groupe SA, headquartered at 2 rue Kellermann, 59100 Roubaix, France, with capital of 10,174,560€.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• So Paysage: French landscaping services firm focused on private gardens and outdoor living spaces. Comparable in offering landscape design and execution services to French residential and commercial clients, primarily in regional geographies.

Broad incumbents

• Agence TER: Established French landscape architecture firm with large-scale urban and public-space projects. Comparable as a French landscape architecture competitor, though operating at much larger project scale across broader site types.
• Jardiland: Large French garden retail and outdoor living chain. Comparable as a broad French incumbent that addresses the same end-consumer demand for outdoor greenery, plants, and terrace products, though through retail rather than design services.
• Terideal: Major French landscaping services network serving public and private clients. Comparable as a French landscape services provider with overlapping urban and private-site projects, though broader in scope and larger in scale than Balcoon.
• Truffaut: Major French garden center and outdoor living retail chain. Comparable as an adjacent French market player that sells plants, outdoor furniture and terrace solutions to the same urban consumer base, even though it is a retailer rather than a designer.
• Idverde: Leading French and European landscaping services group (formerly ISS Outdoor Services) operating across parks, grounds, and urban greening. Comparable because it competes for the same commercial landscaping budgets in France, but at vastly larger scale and broader scope.

Direct peers

• Planète Paysage: French landscaping services company executing residential and commercial landscape projects. Comparable because it offers design-through-execution landscape services to similar French private clients, though with broader ground-level scope.
• Néo Paysage: French landscaping services firm operating across private gardens, terraces and urban green spaces. Comparable in service scope (terrace/urban landscaping) and target clientele within the French market.
• Wagon Landscaping: French landscape architecture firm with an innovation-driven, design-forward practice. Comparable as a competing French landscape design studio pursuing premium private and urban commissions.
• Atelier LAVRIL: Paris-based landscape architecture atelier. Comparable because it shares the design-led studio model serving premium urban and residential clients in France, with similar tiered project offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/balcoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BALCOON