ALLBLK

What ALLBLK does

ALLBLK is a subscription-based, direct-to-consumer streaming service dedicated exclusively to Black TV and film content. It launched in November 2014 as UMC (Urban Movie Channel) and was rebranded to ALLBLK in 2021, operating today as a streaming product of RLJ Entertainment, Inc., a subsidiary of AMC Networks headquartered at 6320 Canoga Avenue, 8th Floor, Woodland Hills, California. The catalog spans original series (titles include Craig Ross Jr.'s Monogamy, A House Divided, Double Cross, The Influencer, Kold x Windy, Terror Lake Drive, and Deadly Desire), urban-themed independent films, nostalgic Black cinema, stage plays, network TV carried via a WE tv partnership, and a "Keep It Short" short-film collection, refreshed weekly and delivered commercial-free.

The underlying platform is a standard multi-device streaming stack: a website front end (allblk.tv), native iOS and Android apps, presence on Roku, Apple TV, Amazon Fire TV, Chromecast, and Samsung Smart TV, with distribution layers through Amazon Prime Video Channels, Apple TV Channels, and cable/satellite MVPDs (Cox, Charter, Dish, Sling TV, Xfinity WE tv+). Notable product features include offline downloads on iOS/Android and Chromecast casting from web and mobile. No public API, SDK, or AI/ML capabilities are disclosed.

Monetization is a recurring-subscription model priced at $6.99 per month or $69.99 per year (a ~17% discount versus monthly billing), with a 7-day free trial for new customers and 12-month gift subscriptions sold through a dedicated gift page. The go-to-market is direct-to-consumer supplemented by channel partnerships that put ALLBLK inside major streaming marketplaces and pay-TV bundles. The primary customer segment is Black entertainment consumers seeking dedicated representation and curated content, served through horizontal segmentation across content genres rather than vertical-specific use cases.

Name

ALLBLK

Legal name

RLJ Entertainment, Inc.

Website

https://allblk.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ALLBLK is a subscription streaming service, operated by RLJ Entertainment (an AMC Networks subsidiary), that delivers Black TV and film content — originals, independent films, network shows, and stage plays — to consumers via web, mobile, smart-TV apps, and major streaming and MVPD channel partners across the US and Canada.

Ownership category

akta.pro rank

Product category

Video Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

akta.pro primary industry

Hybrid Streaming Services (Mixed FAST/AVOD/SVOD) (MPABAHAF)

Keywords

• Video streaming service
• Black entertainment content
• Subscription streaming
• On-demand TV movies
• OTT streaming platform

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Revenue: Monthly and annual subscription fees for unlimited access to streaming content library. Annual subscription at $69.99/year provides ~17% savings versus monthly at $6.99/month.
2. Gift Subscriptions: Annual gift subscriptions sold through the website, providing 12 months of unlimited access to recipients

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels4 records

Core offering

ALLBLK is a subscription-based streaming service that delivers on-demand Black TV and film content, including original series (such as Craig Ross Jr.'s Monogamy, A House Divided, and Double Cross), urban-themed movies, short films, stage plays, and network TV programming. Formerly UMC (Urban Movie Channel), it launched in November 2014 and was rebranded to ALLBLK in 2021, offering commercial-free streaming across web, mobile, smart TV, and connected TV platforms with monthly and annual subscription tiers.

Product overview

ALLBLK is a streaming entertainment platform offering Black TV and film content on-demand and commercial-free. The service is the evolution of UMC (Urban Movie Channel), rebranded in 2021 as ALLBLK. The core offering is the ALLBLK Streaming Service, which provides access to original series (such as Craig Ross Jr.'s Monogamy, A House Divided, and Double Cross), urban-themed movies, and short films. Content is organized into sub-brands including ALLBLK Originals (exclusive original programming), Movies, and the 'Keep It Short' short film collection. Additional offerings include gift subscription memberships. The platform is available via monthly ($6.99) or annual ($69.99) subscription with a 7-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• ALLBLK Streaming Service A subscription-based streaming service offering on-demand Black TV and film content, including original series, movies, stage plays, and network TV. Commercial-free streaming with 7-day free trial, available via web, mobile apps, and connected TV devices.
• Gift Subscriptions Annual gift membership subscriptions sold through the allblk.tv/gift page, granting recipients 12 months of unlimited access to ALLBLK's streaming content.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WE tvcoreChannel Partner/ Reseller/ Distributor · 1 November 2014WE tv content including Love After Lockup and The Braxtons is available on ALLBLK under the 'WE TV On ALLBLK' brand. This partnership brings popular WE tv original series to the ALLBLK platform, expanding content offerings for subscribers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pluto TV: FAST (free ad-supported streaming TV) service with dedicated Black-culture and urban channels alongside general entertainment. Comparable as a multi-platform, low-friction streaming alternative competing for the same household.
• Tubi: Free, ad-supported streaming service owned by Fox with a large library of Black films and urban cinema. Competes for the same viewer time and household entertainment budget, often head-to-head on Roku/Fire TV home screens.
• BET+: Black-focused SVOD streaming service from BET and Tyler Perry, offering originals, films, and series targeting the same audience as ALLBLK. Closest direct competitor given overlapping positioning, content mix, and price point.
• Crackle (Chicken Soup for the Soul Entertainment): AVOD streaming service offering a broad mix of movies and series including Black-content programming. Comparable as a niche-leaning, multi-platform streaming product competing for similar viewer attention, though monetized via ads rather than subscriptions.
• BritBox: Niche-content SVOD service (British programming) at a similar price point and with similar multi-platform distribution. Useful comp for understanding how a focused-content streamer performs at ALLBLK's price and scale.
• Acorn TV: SVOD streaming service focused on British/international content, operated by the same parent company (RLJ Entertainment) as ALLBLK. Sister service with an identical technology stack, pricing model, and distribution playbook - the most operationally comparable peer.
• Hallmark Movies Now: Niche-content SVOD service focused on Hallmark-style movies, comparable as a narrowly targeted subscription streaming product competing on similar streaming-channel shelves.

Broad incumbents

• Netflix: Generalist global SVOD leader with a growing slate of Black-focused originals and licensed Black cinema. Sets the benchmark for streaming UX and content spend; the dominant competitive threat in the category.
• WE tv: Cable network under AMC Networks that supplies originals (Love After Lockup, The Braxtons) onto ALLBLK. Sister brand and partner whose programming relationship directly affects ALLBLK's content catalog strength.
• Hulu: Major generalist SVOD service with significant Black-content programming (e.g., via 20th/ABC and FX partnerships) and frequent promotional placement on Disney's streaming bundle channels. Directly competes for the same subscription dollars.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WatchALLBLK
• Facebookfacebook.com/WatchALLBLK
• Instagraminstagram.com/WatchALLBLK
• TikToktiktok.com/@WatchALLBLK
• LinkedInlinkedin.com/company/allblk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLBLK