Monopoly Lifesized

What Monopoly Lifesized does

Monopoly Lifesized is a single-location immersive entertainment venue operated by Gamepath Entertainment LTD at 213-215 Tottenham Court Road in central London. The company, licensed by Hasbro, runs a life-sized, live-theatrical version of the Monopoly board game across four themed boards (Luxury, Classic, City, and Classic Own It All) and 52 challenge rooms, where teams of up to six players compete through hands-on puzzles and mini-games to acquire properties. Tickets start at £54 per person with tiered offerings including Standard, Family (up to 15% off, minimum 4 tickets), VIP (with champagne, cloakroom, and reserved bar seating), and Group (10+).

The business monetizes through five revenue streams: ticket sales, food and beverage at the on-site Top Hat Bar & Restaurant (including themed cocktails and pre-ordered sharing boards from £25 to £43 per person), gift cards from £25 valid for 12 months, venue hire for private and corporate events, and merchandise sold via a Shopify storefront. Customer segments split between individual consumers and families seeking group entertainment and corporate groups using the venue for team building, with named engagements including a PROLOJIK team event for ~50 employees (January 2026) and a 250-attendee Nimax corporate function. Distribution combines direct website bookings, third-party ticketing through On The Stage, and Stripe-based payment processing.

The operating model is asset-heavy and capital-constrained to one site: the venue, boards, and human game-master actors are physical, with no disclosed proprietary technology platform, AI capabilities, or recurring subscription product. Seasonal themed experiences (FIFA World Cup, Wimbledon, Christmas 2026) and Monopoly Deal card tournaments are layered on to broaden the calendar, and marketing is conducted across Facebook, X, Instagram, TikTok, email newsletter, and earned media channels.

Name

Monopoly Lifesized

Legal name

Gamepath Entertainment LTD

Website

https://monopolylifesized.com

Company type

Private

Operating status

Operating

Short description

Monopoly Lifesized operates a single central London immersive entertainment venue, licensed by Hasbro, where teams compete across four life-sized Monopoly game boards and 52 challenge rooms. It serves individual consumers, families, and corporate groups seeking group entertainment, team building, and private event hire.

Ownership category

akta.pro rank

Product category

Immersive Entertainment

NAICS

Amusement Arcades (71312), Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEAJAF

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Machines & Amusement Gaming (Slots, VLTs, Arcades)

SECONDARYMPAEAJAD

Amusement/Redemption Arcade Machines (Ticket & Prize)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Machines & Amusement Gaming (Slots, VLTs, Arcades)

Keywords

• Immersive entertainment venue
• Escape room experiences
• Team building activities
• Themed dining experiences
• Live gaming experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to the Monopoly Lifesized immersive gaming experience. Tickets range from £54 per person for standard entry, with VIP and family packages available. All tickets include a £1.55 booking fee.
2. Food and Beverage: Revenue from The Top Hat Bar & Restaurant, which serves Monopoly-themed cocktails, food menus, and drinks packages. The venue offers pre-ordered food bundles ranging from £25 to £43 per person and drinks packages including bottomless drinks at £36.50 per person.
3. Gift Cards: Gift cards available for purchase in values from £25, redeemable at both Monopoly Lifesized and The Top Hat Bar & Restaurant. Gift cards expire 12 months from purchase.
4. Venue Hire: Revenue from hiring out The Top Hat Bar & Restaurant for private events including birthday parties, corporate events, bat mitzvahs, film screenings, and award ceremonies. Venue available for semi-private or full exclusive hire.
5. Merchandise: Sale of merchandise including Monopoly-themed products available at the venue's retail store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Monopoly Lifesized runs an immersive, life-sized Monopoly board game experience in central London with four themed game boards (Luxury, Classic, City, Classic Own It All) and 52 challenge rooms where teams of up to 6 compete via hands-on puzzles to win properties. The core gaming experience is paired with The Top Hat Bar & Restaurant, an on-site themed venue serving Monopoly-themed cocktails and shared food platters.

Product overview

Monopoly Lifesized is a single-location immersive entertainment venue in central London offering four distinct life-sized Monopoly board game experiences. The core offering consists of four themed game boards (Luxury, Classic, City, and Classic Own It All) where teams of up to 6 players compete across 52 challenge rooms to win properties through hands-on puzzles and mini-games. Adjacent to the gaming experience is The Top Hat Bar & Restaurant serving MONOPOLY-themed cocktails and sharing platters. The business extends its offering through tiered ticketing (Standard, VIP, Family, and Group), gift cards, venue hire, corporate team-building packages, party packages for various age groups, and seasonal themed events including FIFA World Cup and Wimbledon experiences. The venue also hosts Monopoly Deal card game tournaments and can be hired for private events ranging from birthday parties to corporate functions.

Differentiator

Problem solved

Functional benefit

Brands

• The Top Hat Bar & Restaurant: On-site bar and restaurant located within the Monopoly Lifesized venue in London

Products and services

• Luxury Board Experience Art deco-styled game board experience where players step into Mr. Monopoly's bank to compete in a laser challenge and luxurious property challenges including Bond Street auction house and Coventry Street casinos. Designed for teams of up to 6 players seeking a high-end themed experience.
• Classic Board Experience The original Monopoly board game scaled to life-size, featuring iconic locations like Whitechapel Road, Fleet Street, and Whitehall with property deed card entrances to challenge rooms. Targets general audiences seeking the traditional Monopoly experience in immersive format.
• City Board Experience London-themed board featuring unique city locations like Deptford and Strand, with nighttime adventure gameplay showcasing London's skyline. Designed for teams wanting a London-centric immersive experience within an 80-minute session.
• Classic Own It All Board Experience Competitive variant of the Classic board where teams battle to own the entire board, featuring challenges at Downing Street, Brick Lane, High Holborn, and Knightsbridge art heist scenarios. Targets groups seeking direct head-to-head competition.
• The Top Hat Bar & Restaurant On-site bar and restaurant offering Monopoly-themed cocktails (e.g., Trafalgar Square), shared food platters, and event space for celebrations and gatherings before or after gameplay. Open to both gameplay participants and walk-in diners.
• Venue Hire Semi-private or full exclusive hire of The Top Hat Bar & Restaurant for events including birthday celebrations, engagement parties, film screenings, award ceremonies, bat mitzvahs, and corporate functions, available Monday through Sunday.
• Corporate Bookings and Private Events Private event packages for corporate team building, work socials, client entertaining, and networking events, offering bespoke experiences with optional Monopoly Lifesized gameplay included.
• Party Packages Celebration packages for kids aged 5-8, kids aged 9+, adults 18+, and hen/stag/sten parties, with food and beverage options and optional game inclusion.
• Gift Cards Pre-paid gift vouchers available from £25, redeemable for full or partial payment towards games on any of the four boards or at The Top Hat Bar & Restaurant, valid for 12 months from purchase.
• FIFA World Cup Experience Seasonal themed experience tied to FIFA World Cup events, offering special gameplay variants and atmosphere for football enthusiasts.
• Wimbledon Experience Seasonal themed experience aligned with Wimbledon tennis championships, providing unique gameplay elements and refreshments related to the tennis event.
• Monopoly Deal Tournament Tournament events featuring the Monopoly Deal card game played in The Top Hat Bar & Restaurant, with competitive gameplay and special promotions including free cocktails and food discounts.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• HasbrocoreOEM/ Whitelabel/ Licensing PartnerHasbro licenses the Monopoly brand and intellectual property to Monopoly Lifesized, enabling the operation of the licensed immersive gaming experience. The company operates under Hasbro's trademark licensing agreement for using Monopoly game elements, branding, and characters.
• The Path Entertainment GroupcoreOthersThe Path Entertainment Group is the parent/entertainment company operating Monopoly Lifesized. The company also operates similar immersive experiences and manages the venue operations, including venue hire, corporate bookings, and live entertainment production.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClueQuest: Long-running London immersive escape-room venue offering multiple themed game rooms for teams, comparable to Monopoly Lifesized's 52 challenge rooms, ticketed team play and corporate group offerings.
• Sherlock: The Official Live Game: Licensed immersive escape-room style attraction in central London built around a major media IP, comparable to Monopoly Lifesized's licensed-IP immersive format and similar ticket pricing/team structure.
• Escape Hunt: UK-based escape-room operator with multiple themed game rooms and a corporate team-building focus, comparable to Monopoly Lifesized on experience design, team play, group bookings and corporate revenue streams.
• The Crystal Maze LIVE Experience: London-based immersive experience where teams compete across themed zones to win crystals, directly comparable to Monopoly Lifesized's pay-per-head team-based gameplay model targeting families, tourists and corporate groups.

Broad incumbents

• The London Dungeon: Iconic central London immersive themed attraction operated on a walk-through theatrical model with live actors, sharing Monopoly Lifesized's mix of live entertainment, central London footfall and family/tourist target audience.
• KidZania London: Indoor immersive family edutainment venue in London with multi-room, role-play experiences — overlapping with Monopoly Lifesized on family-segment demand, themed challenge rooms, and premium per-head ticket pricing.
• Madame Tussauds London: Major central London ticketed attraction using a licensed/character IP to drive premium ticket pricing — comparable operating model around IP exploitation, tourist footfall, premium pricing and add-on photo/merchandise revenue.
• The Path Entertainment Group (parent): Parent company and operator of Monopoly Lifesized and other immersive experiences; relevant as a broader portfolio peer since it shares back-office, live entertainment production, and venue operations with the subject company.

Emerging players

• Junkyard Golf Club: London-based immersive mini-golf and bar venue combining themed gameplay with on-site F&B — relevant peer for Monopoly Lifesized's integrated entertainment-plus-F&B model and 18-35 night-out demographic.

Others

• Hasbro (licensor): Owns the Monopoly IP that Monopoly Lifesized is built upon. Relevant as the licensing counterparty and as the broader brand owner whose IP strategy directly influences the subject company's positioning and renewal risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MonopolyLDN
• Facebookfacebook.com/MonopolyLifesized
• Instagraminstagram.com/MonopolyLifesized
• TikToktiktok.com/@monopolylifesized

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monopoly Lifesized