What The Path Entertainment Group does

The Path Entertainment Group is a London-based private live entertainment company that develops and operates IP-themed immersive attractions and theatrical productions. It runs two wholly-owned operating divisions: Gamepath Entertainment, which builds location-based competitive socialising experiences (Monopoly Lifesized, The Paddington Bear Experience, SAW: Escape Experience, Cluedo Lifesized, Peppa Pig Space Adventure), and Showpath Entertainment, which produces live stage shows (The SpongeBob Musical, Dirty Dancing: The Musical, Come Alive! The Greatest Showman Circus Spectacular, Dungeons & Dragons: The Twenty Sided Tavern).

The company's underlying technology combines purpose-built physical set-pieces — such as full-size 15x15m Monopoly boards, custom challenge rooms, and escape-room mechanics — with live theatrical performance and, in the D&D product, a browser-based audience voting platform called Gamiotics that lets audiences steer the narrative. Underlying IP is licensed from Hasbro, Lionsgate, Paramount/Concord, The Copyrights Group (StudioCanal), and Wizards of the Coast, giving the company access to globally recognised brands that competitors would struggle to secure on similar terms.

The business model combines ticket sales (unit pricing from $39.99), on-site food and beverage (The Top Hat Restaurant & Bar, The Traproom), branded retail, corporate venue hire, sponsorship, sub-licensing/franchise fees (e.g., Al Hokair Group in Saudi Arabia, Blumenthal Arts in Charlotte, DCPA in Denver), and creative/operational consultancy services. Customer segments are predominantly long-tail consumer (families, theatre-goers, tourist groups) supplemented by corporate event buyers and a smaller number of international operator/licensee clients. As of April 2025 the Monopoly Lifesized concept alone had welcomed roughly 500,000 cumulative guests across the UK and US, and operations span the UK, Saudi Arabia, the US, and Australia.

Name

The Path Entertainment Group

Legal name

The Path Entertainment Group

Website

https://pathents.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

The Path Entertainment Group is a London-based private live entertainment company creating IP-themed immersive attractions and theatrical productions, leveraging licenses from Hasbro, Lionsgate, and Paramount to serve consumer and corporate audiences across the UK, US, Middle East, and Australia.

Ownership category

akta.pro rank

Product category

Immersive Entertainment

NAICS

Amusement Parks and Arcades (7131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Ticketing (HSACALAC)

akta.pro secondary industries

Circus, Magic & Variety Shows (THAJAFAH), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Immersive entertainment experiences
• Location-based entertainment
• Live stage productions
• Themed competitive socialising
• IP-licensed attractions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from selling tickets to immersive attractions and live theatre productions. Monopoly Lifesized Charlotte tickets start at $39.99. Each attraction can host multiple groups daily.
2. Food and Beverage: Revenue from branded restaurants and bars within attractions including The Top Hat Restaurant & Bar (London and Riyadh), The Mayfair Bar, and The Traproom at SAW. Offers 30% staff discount on F&B.
3. Retail Merchandise: On-site retail outlets selling Hasbro game merchandise, branded products, and IP-related items. Monopoly Lifesized London houses a dedicated retail outlet.
4. Venue and Space Rental: Rental of venue spaces for exhibitions, attractions, shows, and rehearsals at Monopoly Lifesized London. The venue accommodates corporate events and private bookings.
5. Sponsorship: Brand sponsorship opportunities including board branding (Own It All on Monopoly Lifesized), event sponsorship, and headline sponsorship of experiences. Reaches hundreds of thousands of annual visitors.
6. Sub-Licensing and Co-Productions: International franchise and licensing fees for operating Monopoly Lifesized in other territories. Operating and franchising across multiple continents with sub-licensing deals in KSA.
7. Consultancy Services: Work-for-hire creative development services including concept creation, game design, dramaturgy, scriptwriting, audience flow planning, brand adaptation, F&B ideation and design, and menu development.
8. Operational Consultancy: Turnkey operational solutions for ongoing or temporary experiences including general management, talent recruitment, payroll, building service support, staff training, performer guidance, and venue management.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

The Path Entertainment Group creates, produces and operates immersive entertainment experiences and live stage productions built on licensed intellectual property from major rights holders including Hasbro, Lionsgate, Paramount and The Copyrights Group. Through its Gamepath division it runs interactive location-based attractions such as Monopoly Lifesized (full-size physical board gameplay with escape-room-style property challenges), The Paddington Bear Experience, SAW: Escape Experience, Cluedo Lifesized and Peppa Pig Space Adventure; through its Showpath division it develops and tours theatrical productions including The SpongeBob Musical, Dirty Dancing: The Musical, Come Alive! The Greatest Showman Circus Spectacular and Dungeons & Dragons: The Twenty Sided Tavern. Revenue is generated primarily through ticket sales, supplemented by on-site F&B, retail merchandise, venue rentals, sponsorship, and international sub-licensing/franchise fees.

Product overview

The Path Entertainment Group is a live entertainment company operating two distinct divisions: Gamepath Entertainment specialises in themed competitive socialising attractions (Monopoly Lifesized, The Paddington Bear Experience, SAW: Escape Experience, Cluedo Lifesized, Peppa Pig Space Adventure), while Showpath Entertainment focuses on live stage productions (COME ALIVE! The Greatest Showman Circus Spectacular, Dirty Dancing: The Musical, The SpongeBob Musical, Dungeons & Dragons: The Twenty Sided Tavern). The company also operates themed hospitality venues including The Top Hat Restaurant & Bar. The portfolio spans immersive location-based experiences, theatrical productions, and touring shows, all built on major IP partnerships with Hasbro, Lionsgate, The Copyrights Group, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Gamepath Entertainment: Themed competitive socialising attractions division of The Path Entertainment Group, responsible for location-based experiences such as Monopoly Lifesized, The Paddington Bear Experience, and SAW: Escape Experience.
• Showpath Entertainment
• The Top Hat Restaurant & Bar
• The Traproom

Products and services

• Monopoly Lifesized An immersive, interactive 80-minute physical version of the Monopoly board game where teams of 8-24 players compete on a full-sized board, completing physical and mental challenges to acquire properties, earn Monopoly Money, and avoid jail. Targeted at families, friend groups, and corporate events.
• Monopoly Lifesized: Travel Edition A semi-permanent touring version of Monopoly Lifesized that travels to different markets for limited runs through partnerships with regional venue operators (Denver Center for the Performing Arts, Blumenthal Arts). Tickets start at $39.99 per person for the Charlotte location.
• The Paddington Bear Experience A large-scale interactive experience at London County Hall where visitors embark on an immersive adventure through Paddington's world including Paddington Station, train journey, and Brown's house at Windsor Gardens. Targeted at families and Paddington IP fans.
• SAW: Escape Experience London An adrenaline-fuelled immersive theatrical experience combining escape room gameplay with horror elements, bringing the iconic SAW film franchise to life with Jigsaw's twisted games. Created with Lionsgate and Twisted Pictures.
• Cluedo Lifesized An upcoming immersive competitive social experience transforming the classic Cluedo murder mystery board game into a real-life, interactive attraction licensed from Hasbro.
• Peppa Pig Space Adventure A limited-time seasonal walk-through experience at the NEC Birmingham inviting preschoolers and their grown-ups to step into Peppa Pig's world for a space adventure with photo opportunities and hands-on fun. Licensed from Hasbro.
• COME ALIVE! The Greatest Showman Circus Spectacular A heart-pounding live circus and theatrical production inspired by The Greatest Showman, featuring jaw-dropping acrobatic artistry, gravity-defying aerial acts, and soaring anthem hits performed by an ensemble cast. Originally a sellout London show expanding to Australia in 2026.
• Dirty Dancing: The Musical A new stage production adapting the beloved Dirty Dancing film into a Broadway and touring musical, featuring the original story by Eleanor Bergstein with electrifying choreography and iconic songs. Produced in partnership with Lionsgate and Magic Hour Productions.
• Dungeons & Dragons: The Twenty Sided Tavern The first officially licensed Dungeons & Dragons theatrical production featuring interactive gameplay where audiences influence key decisions through browser-based voting, creating a unique loosely-improvised adventure at each show. Created with Wizards of the Coast, Hasbro, and Curious Hedgehog.
• The SpongeBob Musical Tony Award-nominated musical bringing the undersea world of Bikini Bottom to the stage, featuring original songs by renowned artists and a story about SpongeBob and friends saving their home from volcanic eruption. Licensed from Nickelodeon/Paramount.
• The Top Hat Restaurant & Bar A Monopoly-themed destination restaurant and bar rich in the game's themes and history, operating as a standalone F&B venue within Monopoly Lifesized locations in London and Riyadh. Offers 30% staff discount on F&B for employees.

Quantifiable outcome

• Over 160,000 guests welcomed to Monopoly Lifesized London within two years
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

18 partnerships are on record, tiered major, core and minor.

• NEC (National Exhibition Centre)majorChannel Partner/ Reseller/ Distributor · 16 February 2026Venue partner for Peppa Pig Space Adventure, a limited-time seasonal experience launching March 2025 at the NEC Birmingham.
• Outside The Box AmusementsmajorStrategic or Co-development Partner · 17 November 2025Producer partner for Come Alive! The Greatest Showman Circus Spectacular, the sellout London show expanding to Australia 2026.
• TSG EntertainmentmajorStrategic or Co-development Partner · 17 November 2025Producer partner for Come Alive! The Greatest Showman Circus Spectacular Australian expansion and global productions.
• Blumenthal ArtsmajorChannel Partner/ Reseller/ Distributor · 7 April 2025Charlotte partner hosting Monopoly Lifesized: Travel Edition at Blume Studios (32,000 sq ft). Next stop on US tour following successful Denver run.
• Showpath Entertainment LimitedcoreStrategic or Co-development Partner · 17 October 2024Live stage production arm of The Path Entertainment Group. Partners with Lionsgate and Magic Hour Productions on Dirty Dancing: The Musical North American Tour 2026.
• Magic Hour ProductionsmajorStrategic or Co-development Partner · 17 October 2024Co-production partner with Lionsgate and Showpath for Dirty Dancing: The Musical development for Broadway and North American tour.
• Stage 42 (New York)minorChannel Partner/ Reseller/ Distributor · 2 October 2024Off-Broadway venue for Dungeons & Dragons: The Twenty Sided Tavern previews starting April 19, 2024, official opening May 5, 2024.
• Denver Center for the Performing Arts (DCPA)majorChannel Partner/ Reseller/ Distributor · 25 June 2024Host partner for Monopoly Lifesized: Travel Edition US premiere at Broadway Park, Colorado. Limited run opening October 2024.
• Curious HedgehogmajorStrategic or Co-development Partner · 15 February 2024Co-production partner with Showpath Entertainment for Dungeons & Dragons: The Twenty Sided Tavern. First officially licensed D&D theatrical production, opening Off-Broadway April 2024.
• Wizards of the Coast (Hasbro)coreOEM/ Whitelabel/ Licensing Partner · 15 February 2024Licensor for Dungeons & Dragons theatrical experience alongside Hasbro. D&D celebrating 50th anniversary in 2024 with film and digital gaming adaptations.
• HasbrocoreOEM/ Whitelabel/ Licensing Partner · 6 September 2023Master licensing agreement with leading toy and game company Hasbro for Monopoly, Cluedo, and Dungeons & Dragons IP. Monopoly Lifesized opened November 2021, welcomed 160,000+ guests in two years. Expanded to Cluedo Lifesized and D&D experiences. International sub-licensing in Saudi Arabia and US.
• The Copyrights Group (StudioCanal)coreStrategic or Co-development Partner · 6 September 2023Partnership with The Copyrights Group and Lionsgate to create The Paddington Bear Experience at London County Hall. Opens May 2024, spanning 25,000+ square feet.
• Eleanor BergsteincoreStrategic or Co-development Partner · 6 September 2023Original screenwriter of Dirty Dancing collaborating with The Path Entertainment Group's Showpath division and Lionsgate on Dirty Dancing: The Musical Broadway production.
• Al Hokair GroupmajorChannel Partner/ Reseller/ Distributor · 5 December 2022Saudi Arabia's hospitality giant partnered to sub-license Monopoly Lifesized for Riyadh. First international license outside UK. Monopoly Lifesized opened at BLVRD World, Riyadh as a permanent attraction.
• Paramount/ConcordminorOEM/ Whitelabel/ Licensing Partner · 24 October 2022Licensing partner for The SpongeBob Musical UK and Ireland tour 2023. Presented by arrangement with Concord Theatricals.
• NickelodeonminorOEM/ Whitelabel/ Licensing Partner · 24 October 2022IP holder for SpongeBob SquarePants franchise. The SpongeBob Musical based on the series by Stephen Hillenburg.
• LionsgatecoreStrategic or Co-development Partner · 13 July 2022Strategic partnership for SAW: The Experience London (2022) and Dirty Dancing: The Musical development (2024). Also partner for The Paddington Bear Experience via Lionsgate's role as Copyrights Group agent for experiences.
• Twisted PicturescoreStrategic or Co-development Partner · 13 July 2022Co-production partner with Lionsgate for SAW: The Experience London, bringing the iconic horror film franchise to life as an immersive escape experience.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Cirque du Soleil: Producer of large-scale touring theatrical and circus spectaculars including resident shows. Directly comparable to Showpath Entertainment's Come Alive! Greatest Showman Circus Spectacular and overall touring production model.
• Meow Wolf: Operates large-scale permanent immersive art installations in multiple US cities, combining themed environments with interactive gameplay. Closely comparable business model to Gamepath Entertainment's themed immersive attractions using licensed and original IP.
• Roundabout Theatre Company: Major US Broadway and Off-Broadway producer staging theatrical productions. Closely comparable to Showpath Entertainment's role producing Broadway-bound and touring musicals (Dirty Dancing, SpongeBob Musical).
• TeamLab: Operates permanent immersive digital art installations and exhibitions globally. Comparable to Gamepath's model of large-scale themed attractions with ticketing, F&B, and merchandise revenue streams.

Emerging players

• Fever: Experience marketplace and producer of immersive branded experiences (Van Gogh Immersive, Candlelight concerts). Overlaps with TPEG in the location-based immersive entertainment category but operates primarily as a producer/distributor rather than venue owner.

Regional players

• ExCeL London / NEC Group (UK venue operators): UK venue operators hosting Peppa Pig Space Adventure and similar touring attractions. Partner and partial peer in providing physical venues for immersive IP-based experiences in the UK market.

Others

• Lionsgate (Lionsgate Entertainment World): Major film studio that licenses IP to TPEG (SAW, Paddington, Dirty Dancing) and operates its own themed attractions including Lionsgate Entertainment World in China. Indirect comparator as both licensor and competitor in IP-based location-based entertainment.
• Hasbro (Hasbro Entertainment): Major toy and game IP holder that licenses Monopoly, Cluedo, and D&D to TPEG. Both licensor and adjacent competitor as Hasbro expands into entertainment experiences tied to its IP.

Broad incumbents

• Merlin Entertainments: Global operator of location-based attractions including LEGOLAND, Madame Tussauds, and SEA LIFE. Comparable as a diversified operator of branded immersive attractions across geographies, though larger and broader portfolio than TPEG.
• Disney Live Entertainment / Disney Parks: Operates world's largest themed entertainment experiences with proprietary IP. While at much greater scale, competes for the same experience-seeking consumer dollar and uses similar licensed IP/themed attraction model as TPEG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/pathents
• Facebookfacebook.com/GamepathEnts
• LinkedInlinkedin.com/company/pathents
• Instagraminstagram.com/pathentsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Path Entertainment Group