Perfect Getaways

What Perfect Getaways does

Perfect Getaways is a family-run independent travel agency founded in 2017 by Nicola and David Palmer, incorporated as Perfect Breaks Ltd in England and Wales. The company operates ten retail branches across North West England (Cheshire, Merseyside, Wirral) and the Isle of Man, complemented by phone, email, WhatsApp, and live chat booking channels, plus a dedicated corporate partnership programme (minimum 40 employees) managed by Partnership Manager Suzy Young. Differentiated in-store amenities — including a complimentary bar, children's cinema, sweet shop, games consoles, and currency exchange via Travelex — anchor a customer experience aimed at consumers seeking personalised holiday advice rather than self-serve online booking.

The core product is third-party package holidays, cruises, city breaks, and bespoke itineraries sold as an agent for tour operators, airlines, and accommodation providers; revenue derives entirely from supplier commissions on each booking, with no proprietary booking platform and no disclosed AI/automation tooling. Financial protection is provided via ATOL 12904 and ABTA membership N0787, and customer satisfaction is evidenced by 4,600+ five-star Trustpilot reviews. Sub-brands include Perfect Getaways Golf (niche golf-travel specialists) and PeeGee Travels (content/sister site).

In April 2026 the company launched Perfect Getaways Travel Partners, a homeworking division recruiting independent travel agents, supported by £10,000 marketing funding from Jet2holidays' Scale Up Your Street programme. The same period saw the appointment of James Monaghan (ex-Kuoni) as Regional Sales Manager and public plans to double the retail estate to ~19 stores and reach £28M in sales by 2028, building on record 2025 bookings of £22.5M+. The business is privately held with no external equity investors disclosed, and operations are restricted to UK and Isle of Man customers.

Name

Perfect Getaways

Legal name

Perfect Breaks Ltd

Website

https://perfectgetaways.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Perfect Getaways is a family-run independent travel agency operating ten retail stores across North West England and the Isle of Man, offering personalised holiday packages with ATOL/ABTA protection. Revenue derives from supplier commissions on bookings from individual travellers and corporate clients.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outbound International Retail Travel Agencies (THAKABAI)

akta.pro secondary industries

Family, Honeymoon & Romance Travel Agencies (THAKABAE), Honeymoon & Romance Travel Agencies (THAKAFAC)

Keywords

• Travel agency services
• Package holiday booking
• Cruise holiday packages
• Corporate travel benefits
• Golf holiday specialist

Headquarters

HQ city

Eastham

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Travel Booking Commissions: Agency acts as booking agent for tour operators, airlines, cruise companies, and accommodation providers. Earns commission on bookings made through 10 retail branches and digital channels. Money is held on behalf of suppliers.
2. Package Holiday Sales: Organises and sells package holidays (flight-inclusive packages ATOL protected) as agent for various travel service suppliers. Revenue from markup and supplier commissions.
3. Corporate Partnership Services: B2B service offering exclusive travel benefits to corporate employees through private Facebook groups. Companies pay for this employee benefit without additional cost to staff.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Perfect Getaways is a family-run independent travel agency providing personalized holiday booking services including cruises, package holidays, city breaks, long-haul, short-haul, touring, and bespoke trips for weddings, honeymoons, and group travel. The agency operates 10 retail stores across North West England and the Isle of Man, with bookings available in-store, by phone, email, WhatsApp, and live chat, supported by ATOL and ABTA financial protection.

Product overview

Perfect Getaways is a family-run independent travel agency founded in 2017 by Nicola and David Palmer, operating as a single unified service with multiple delivery channels. The core offering consists of personalized travel booking services across 10 retail stores in the North West (Cheshire, Merseyside, Wirral) and Isle of Man, complemented by phone, email, WhatsApp, and live chat support. The company offers a portfolio of holiday products spanning cruise, package holidays, city breaks, touring, long-haul, short-haul, and specialized offerings including golf holidays (via Perfect Getaways Golf) and corporate partnerships. The recent Perfect Getaways Travel Partners homeworking division extends the brand to remote consultants. All bookings are protected under ABTA and ATOL schemes, with travel money services integrated through Travelex.

Differentiator

Problem solved

Functional benefit

Brands

• PeeGee Travels: A sister site to Perfect Getaways featuring travel experiences and blog content about destinations visited.
• Perfect Getaways Travel Partners
• Perfect Getaways Golf

Products and services

• Perfect Getaways Core Travel Agency Service A family-run independent travel agency providing personalized holiday booking services including cruises, package holidays, city breaks, flights, accommodation, and car hire across 10 retail stores in the North West and Isle of Man, with bookings available in-store, by phone, email, WhatsApp, and live chat. All bookings are protected under ABTA and ATOL schemes.
• Holiday Categories Package Range Distinct holiday package categories including Cruise, Late Deals, Long Haul, Short Haul, Touring, Wild Card, and City Break packages, with bespoke quote services for weddings, honeymoons, solo travel, group bookings, and skiing. Pricing examples include Dominican Republic all-inclusive from £1,499pp, Thailand 9 nights from £969pp, and Japan 14 nights from £1,769pp.
• Perfect Getaways Golf Specialized golf holiday service offering golf travel packages to premier courses worldwide including destinations in Portugal, Spain, USA, South Africa, and the UK, led by Golf Experts Jess Turner and Adam Durband. Covers luxury golf escapes, competitive trips, winter sun breaks, bucket-list courses, and family and society golf holidays.
• Corporate Partnership Programme Employee travel benefit programme offering private Facebook groups with exclusive holiday deals and discounts for companies with 40 or more employees, managed by dedicated Partnership Manager Suzy Young. Includes workplace drop-in sessions and monthly supplier presentations at client sites such as Lloyds Banking Group.
• Perfect Getaways Travel Partners A homeworking division launched in April 2026, enabling remote travel consultants to operate under the Perfect Getaways brand with marketing and operational support, targeting independent travel agents seeking network affiliation.

Quantifiable outcome

• Rated Excellent on Trustpilot with 4,600+ five-star reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Not Just TravelminorOthers · 23 April 2026Source of recruitment for Natalie Singleton, who joined Perfect Getaways from Not Just Travel to lead the new homeworking division. Represents talent acquisition from competitor network.
• InDemandRadiocoreGTM or Marketing Partner · 21 April 2026Perfect Getaways is official sponsor of the Afternoon Show on InDemandRadio, partnering with presenter Jack Hellier. The partnership brings holiday deals and travel inspiration to listeners through the afternoon radio programme.
• Lloyds Banking GroupcoreGTM or Marketing PartnerCorporate partnership providing exclusive travel benefits to Lloyds Banking Group employees. Regular workplace visits at Chester branch with monthly deals presentations and supplier visits. Partnership Manager Suzy Young manages the relationship.
• The Midcounties Co-operative GroupcoreChannel Partner/ Reseller/ DistributorPerfect Getaways is an Accredited Body Member of The Midcounties Co-operative Travel Consortium, part of The Midcounties Co-operative Ltd. Provides administrative services, management reporting, and enables the sale of ATOL protected flights and packages.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Expedia: Global OTA with a UK consumer brand offering packages, flights and hotels; competes for share of the same UK outbound travel bookings that drive Perfect Getaways' revenue.
• Jet2holidays: Major UK package holiday operator and supplier that funds Perfect Getaways' homeworking launch via its Scale Up Your Street programme; competes both as a supplier and a direct-to-consumer package holiday brand.
• Booking.com: Global OTA dominant in accommodation and increasingly package bookings; competes for the same UK outbound traveller via a self-serve digital channel Perfect Getaways' customers may bypass.

Direct peers

• Travel Counsellors: Large UK-based homeworking travel agent franchise offering personalised booking and corporate travel; directly comparable to Perfect Getaways' new Travel Partners homeworking division.
• TUI UK: UK retail and online package holiday operator with high-street branches selling similar outbound international package and cruise holidays; competes head-on for mainstream UK package bookings.
• Not Just Travel: UK homeworking travel agent network that recruits independent agents — Perfect Getaways explicitly hired Natalie Singleton from this network to lead its own homeworking division, signalling near-identical operating model.
• Thomas Cook (UK relaunch): Recently relaunched UK-focused online travel brand selling package holidays, city breaks and long-haul trips — overlapping product set in the same UK outbound package market.
• Hays Travel: Largest independent UK retail travel agency with a high-street branch network and similar personalised booking model; closest direct competitor in the UK retail travel agency space.
• Midcounties Co-operative Travel: The Co-operative Travel Consortium of which Perfect Getaways is an Accredited Body Member; operates a comparable UK retail and homeworking travel agency model under a cooperative structure.

Emerging players

• Audley Travel: UK specialist long-haul tailor-made travel company offering personalised itineraries with country-specialist consultants; comparable to Perfect Getaways' tailored long-haul and honeymoon offerings, though typically at a higher price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PerfectGetaways
• YouTubeyoutube.com/@PerfectGetawaysPGTV
• Facebookfacebook.com/perfectgetaways
• LinkedInlinkedin.com/company/perfect-getaways-ltd
• Instagraminstagram.com/perfectgetawaystravel
• TikToktiktok.com/@perfectgetaways?lang=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Getaways