ShopMate

What ShopMate does

ShopMate is the trading brand of The Retail Data Partnership Ltd, a privately-held UK limited company founded in 1997 and headquartered at Meadow Park Estate, Essendine. The company builds and supports an Electronic Point of Sale (EPoS) ecosystem targeted at independent convenience stores and independent forecourt retailers across the United Kingdom. ShopMate's stated purpose is to replace outdated or cumbersome till systems with an integrated stack covering pricing, promotions, stock control, point-of-sale, customer loyalty, digital signage, payments and remote store management for SMB retailers.

The platform centres on the ShopMate EPoS System, with specialised variants for forecourt operators (ShopMate Fuel — controlling pumps via DOMS integration and accepting fuel cards through PDI Gempay and Suresite) and an all-in-one bundle (ShopMate 360 with ShopMate Pay). Around this core, ShopMate operates a suite of proprietary value-added modules: ShopMate Pay (integrated card processing), MediaMaster and MediaMaster XL (digital in-store advertising), Local Loyalty (customisable card/web loyalty with SMS), BackOffice (cloud-based remote multi-store management and reporting), the Memor + Zebra scanner/printer bundle for stocktake and shelf-edge labelling, Self-Serve queue-busting, and integrations with payment acquirers (Dojo, Barclaycard, Worldpay, Freedompay, Suresite, DNA Payments, PayPoint), Sage accounting, epay prepaid, Navarra tobacco gantries, Snappy Shopper home delivery, and ENOD electronic delivery notices. All major UK wholesaler price files (Bestway, Booker, Costcutter, Nisa, Parfetts, etc.) are ingested automatically.

ShopMate monetises through three layered streams. One-time hardware revenue comes from tills, scanners, printers, and MediaMaster XL devices, often subsidised or funded by symbol groups (Booker, Parfetts) in exchange for retailer data sharing. Recurring revenue is anchored on weekly service fees for EPoS (Booker: £15.50-25/week per lane; Parfetts: £15-19/week; standard £10/week base) bundled with MediaMaster (£2/week), ShopMate Pay (£3.50/week terminal + £1/week SIM), Local Loyalty (e.g., £5.25/week via Parfetts), Self-Serve (£4/week) and BackOffice subscriptions, collected monthly via direct debit. Professional services — additional central training (£45/person/session), on-site training (£450/day or £495 installation+hire) — provide ancillary income. Go-to-market is hybrid: most acquisition flows through Retail Development Managers at 14+ symbol groups, complemented by a direct sales motion via shopmate.co.uk (phone: 01780 480 562, [email protected]) with Book a Demo and Get In Touch CTAs.

Name

ShopMate

Legal name

The Retail Data Partnership Ltd

Website

https://shopmate.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Short description

ShopMate is the trading brand of The Retail Data Partnership Ltd, a UK private company founded in 1997 that provides an integrated EPoS and value-added services ecosystem to 4,000+ independent convenience stores and forecourts, monetised through weekly service fees, hardware sales and add-on modules.

Ownership category

akta.pro rank

Product category

Point of Sale Software

NAICS

Convenience Retailers (445131)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Convenience Stores (5412)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industries

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)

Keywords

• Electronic point of sale
• Retail management software
• Payment processing systems
• Forecourt management systems
• Loyalty program software

Headquarters

HQ city

Essendine

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EPoS Hardware and Software: One-time hardware purchase or funded through symbol group partnerships. Software licensed through 3-year service agreement with weekly service charges collected monthly via direct debit.
2. Weekly Service Fees: Recurring weekly service fees covering price file updates, promotions, software updates, and UK-based technical support. Fees vary by number of lanes and symbol group affiliation.
3. MediaMaster Advertising: MediaMaster screens provided free with £2 per week per store service fee. Additional revenue from wholesaler and brand advertising displayed on screens.
4. MediaMaster XL Screens: Sale of hardware and ongoing service for large-format digital advertising screens. Media Player Solution from £601, 32" screen from £763.40, 43" screen from £951.80.
5. ShopMate Pay Payment Processing: Integrated card payment processing with terminal rental fee of £3.50/week plus SIM card fee of £1/week.
6. Memor & Zebra Bundle: Hardware bundle for pricing and inventory management including Datalogic Memor scanner and Zebra label printer.
7. Training Services: Initial training included with system. Additional central training sessions at £45 per person per session. On-site installation and training available for £495.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ShopMate supplies an Electronic Point of Sale (EPoS) till system and cloud BackOffice platform for UK convenience stores and forecourt operators. The offering bundles the till software, back-office reporting, mobile stock tools, card payments, ATM connectivity, prepaid top-ups, customer Wi-Fi, and loyalty and promotions applications into a single integrated retail technology stack for independent retailers and symbol-group affiliates.

Product overview

ShopMate is an EPoS (Electronic Point of Sale) ecosystem for independent convenience stores and forecourts, comprising the core ShopMate EPoS System with specialized variants (ShopMate 360, ShopMate Fuel), integrated payment processing via ShopMate Pay, and a suite of value-added services. The portfolio includes MediaMaster and MediaMaster XL digital advertising screens, Local Loyalty card-based rewards program, BackOffice remote management platform, Datalogic Memor handheld scanner with Zebra label printer for inventory and pricing, the Online Reporting Portal, and Snappy Shopper home delivery integration. Technical integrations span payment providers (Dojo, Worldpay, Barclaycard, FreedomPay, Suresite, DNA Payments, epay, PayPoint), accounting (Sage), fuel management (DOMS, PDI Gempay, Navarra tobacco gantries), wholesaler price file synchronization, Electronic Notice of Delivery processing, and Retail Spotlight analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• ShopMate EPoS Till System
• BackOffice Cloud Platform
• MobilePro
• ATM Services
• Prepaid Top-Up Services
• Customer Wi-Fi
• Maasy and XMaasy Loyalty and Promotions

Quantifiable outcome

• Trusted by 4,323 retailers across the UK
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature12 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Best One (Bestway)coreChannel Partner/ Reseller/ DistributorShopMate designed to work with Best One Symbol Group. Works alongside Retail Development Managers for full support during setup and ongoing business management. Stores benefit from automated price files, MediaMaster promotions, and Local Loyalty integration.
• Bestway WholesalecoreChannel Partner/ Reseller/ DistributorShopMate designed to work with Bestway Symbol Group. Works alongside Retail Development Managers for full support during setup and ongoing business management.
• Booker (BRP)coreChannel Partner/ Reseller/ DistributorBooker FREE EPoS system available to Booker symbol retailers. Hardware provided free in exchange for data sharing. Automated pricing and promotions from Booker plus electronic ordering integration.
• BudgenscoreChannel Partner/ Reseller/ DistributorShopMate available to Budgens symbol group stores with automated price files and promotional support.
• CostcuttercoreChannel Partner/ Reseller/ DistributorShopMate designed to work with Costcutter Symbol Group. Works alongside Retail Development Managers for full support. Stores benefit from multiple wholesaler price files, MediaMaster promotions, and branded Local Loyalty.
• Family ShopperminorChannel Partner/ Reseller/ DistributorShopMate available to Family Shopper symbol group stores.
• Go Local / Go Local Extra / The LocalcoreChannel Partner/ Reseller/ DistributorParfetts symbol groups Go Local, Go Local Extra, and The Local. EPoS for Data scheme available with free hardware in exchange for data sharing. Non-fascia stores pay reduced bundle price.
• LondiscoreChannel Partner/ Reseller/ DistributorLondis stores use ShopMate with Retail Development Manager support. Stores benefit from automated promotions, MediaMaster advertising, and wholesaler integration.
• Morrisons DailycoreChannel Partner/ Reseller/ DistributorMorrisons Daily convenience offering. ShopMate contributes to their mission with promotion, pricing and MediaMaster advert support.
• NisacoreChannel Partner/ Reseller/ DistributorShopMate designed to work with Nisa Symbol Group. Works alongside Retail Development Managers for full support. Features wholesaler price file updates, MediaMaster promotions, and branded Local Loyalty.
• ParfettscoreChannel Partner/ Reseller/ DistributorParfetts EPoS for Data scheme provides free hardware for fascia stores. Non-fascia stores pay £899 per till. Service fees: 1 Lane £15/week, 2 Lanes £17/week, 3 Lanes £19/week.
• PremiercoreChannel Partner/ Reseller/ DistributorShopMate available to Premier symbol group stores with automated price files and promotional support.
• ShopLocallyminorChannel Partner/ Reseller/ DistributorShopMate available to ShopLocally symbol group stores.
• The LocalminorChannel Partner/ Reseller/ DistributorShopMate available to The Local symbol group stores.
• United Wholesale ScotlandcoreChannel Partner/ Reseller/ DistributorUnited Wholesale Scotland committed to supporting independent retail sector with top class branded products at competitive prices. Provides ShopMate integration for symbol group stores.
• DojocoreTechnology or IntegrationIntegrated payments partner. Dojo connects card machine to EPoS in the cloud eliminating manual entry. Saves up to £140 in written-off revenue per month and frees up a third of cashing-up time.
• BarclaycardcoreTechnology or IntegrationPayment processing partner with over 50 years of card payment innovation. Quick onboarding, faster payment speeds, and reliable hardware.
• Worldpay from FIScoreTechnology or IntegrationGlobal payment processing leader processing 31 million transactions per day across 400,000+ merchants in 126 currencies and 146 countries. Accepts all credit/debit cards, Apple Pay, Android Pay, and contactless.
• SuresitecoreTechnology or IntegrationPayment and fuel card partner providing end-to-end payment solutions. Supports wide range of fuel cards for forecourt operators. Flexible pricing with money in account in 1-3 days.
• FreedompaycoreTechnology or IntegrationData-driven commerce platform transforming payment systems. Handles billions of transactions annually with 450+ integrations and presence in 50+ countries.
• Snappy ShoppercoreTechnology or IntegrationHome delivery integration allowing retailers to offer on-demand delivery. Average basket spend of £26 with 80% new customers. Full control over pricing and product list.
• PayPointcoreTechnology or IntegrationPartnership bringing integrated EPoS, card payments, and PayPoint technology. PayPoint Mini handheld POS combines all services in one device integrated with ShopMate EPoS.
• Retail SpotlightminorStrategic or Co-development PartnerConsumer and partner insights platform with access to transaction-level data from convenience sector. Provides product performance analytics broken down by region, demographic, and time period.
• TalpaminorChannel Partner/ Reseller/ DistributorMajor supplier of consumables including computer consumables, shelf edge labels, till rolls, toner, ink cartridges, and stationery.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Epos Now: UK-headquartered EPoS provider targeting SMB retailers across multiple verticals including convenience. Closest direct competitor to ShopMate by geography, target customer (independent SMB retailers), and bundled hardware+software+payments model.
• LS Retail (an LS Central company): Retail and hospitality EPoS provider with strong presence in convenience, fuel and forecourt retail globally. Highly comparable product scope to ShopMate, including fuel pump integration and loyalty.
• Zonal Retail Data Systems: UK-based EPoS and retail management software provider focused on hospitality and convenience retail. Comparable in serving UK SMBs with integrated payments, loyalty, and back-office tools.
• SumUp: Mobile-first payments and EPoS provider widely used by SMB retailers across the UK. Competes with ShopMate on integrated payments and POS, especially among micro-merchants and convenience operators.

Others

• Dojo: UK card payment processor and integrated POS partner. Competes with ShopMate Pay in the convenience retailer payments space while also partnering through ShopMate EPoS integration.
• Snappy Shopper: UK quick-commerce / grocery delivery platform integrated with ShopMate EPoS. Adjacent ecosystem partner enabling convenience retailers to offer on-demand delivery; comparable in targeting the same UK independent convenience base.
• PayPoint: UK payments and retail services network partnered with ShopMate. Operates adjacent retail technology services (bill payments, top-ups, EPoS via PayPoint Mini) overlapping with parts of ShopMate's value-added services.

Broad incumbents

• NCR Voyix: Large enterprise retail technology provider with UK convenience/forecourt footprint. Overlaps with ShopMate on EPoS and payment integration but primarily targets larger chains rather than independents.
• Square (Block): Global integrated POS and payments platform with UK operations. Overlaps with ShopMate on hardware+software+payments bundles targeting SMB retailers, though not vertical-specialized for UK convenience.
• Lightspeed Commerce: Global retail and hospitality EPoS/omnibus platform with growing UK presence. Overlaps with ShopMate on SMB convenience retail and integrated payments, but operates at much larger scale and across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rdpshopmate
• Facebookfacebook.com/rdpshopmate
• LinkedInlinkedin.com/company/5297574

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShopMate