Thermas Hotel Mariha

Name

Thermas Hotel Mariha

Legal name

Thermas Hotel Mariha

Website

https://aguasquentesmariha.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Thermal Hot Spring Hotel & Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Seasonal Limited-Service Hotels (THAGABAJ)

Keywords

• Thermal hotel services
• Hot spring accommodation
• Boutique hospitality
• Day use recreation
• Thermal spa tourism

Headquarters

HQ city

Juscimeira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Accommodations: Overnight stays in one of four room categories (Standard, Standard Plus, Suíte Master, Standard Pool) with nightly rates ranging from R$485 to R$765. Includes breakfast, pool access, and standard amenities.
2. Day Use Access: Day passes for thermal pool access from 9:00 to 18:00, Sunday through Sunday. Includes adult pools, children's pool, playground, waterslides, and convenience store access. Prices quoted upon consultation by phone or WhatsApp.
3. Food and Beverage: On-site restaurant serving meals. Snackbar operates throughout the day for Day Use visitors. Revenue from meals and snacks during guest stays.
4. Retail Sales: Convenience store and shop selling bathing clothes and accessories to Day Use visitors and hotel guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Thermas Hotel Mariha operates a small boutique hotel in Juscimeira, Mato Grosso, Brazil, built around natural thermal hot spring pools. It sells overnight accommodation across four room categories (Standard, Standard Plus, Suíte Master, and Standard Pool) at R$485–R$765 per night, as well as Day Use access to its thermal pools, an on-site restaurant, snackbar, convenience store, and swimwear shop. Operations are supported by an online booking engine, WhatsApp and phone reservations, and a multi-language website aimed at Brazilian and international thermal tourists.

Product overview

Thermas Hotel Mariha is a small hotel in Juscimeira, Mato Grosso, Brazil, offering a unified hospitality experience centered on natural thermal hot springs. The hotel provides four accommodation types (Standard, Standard Plus, Suíte Master, and Standard Pool rooms) and Day Use services that include access to thermal pools, playground, water slides, and hydromassage. The property also features an on-site restaurant, free parking, and complimentary coffee. The hotel operates a centralized reservation system and offers accessibility features including wheelchair-accessible rooms upon request.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room Accommodation Overnight accommodation for up to 3 guests with 1 double bed and 1 single bed, including air conditioning, TV, minibar, and private bathroom. Targeted at families and couples seeking thermal pool access and breakfast.
• Standard Plus Room Accommodation Overnight accommodation for up to 4 guests with 1 double bed and 2 single beds, including air conditioning, TV, minibar, and private bathroom. Targeted at larger families and small groups.
• Suíte Master Accommodation Premium overnight accommodation for up to 3 guests with 1 king-size double bed and 1 single bed, air conditioning, TV, minibar, and private bathroom with bathtub. Targeted at couples and guests seeking upgraded comfort.
• Standard Pool Room Accommodation Overnight accommodation for up to 3 guests with 1 double bed and 1 single bed, air conditioning, TV, Wi-Fi, minibar, and private bathroom with pool view. Targeted at guests who prioritize views of the thermal pools.
• Day Use Access Day access to the natural thermal pools including adult pool, children's pool, hydromassage, water slides, playground, convenience store, and swimwear shop, from 9:00 to 18:00. Pricing is quoted on consultation by phone or WhatsApp. Targeted at local and regional visitors seeking thermal recreation without an overnight stay.
• Thermal Pool Experience Natural thermal pools featuring adult pool, children's pool, hydromassage, and water slides, operating hours vary by day of week and season. Included for overnight guests and accessible via Day Use for non-residents.
• On-site Restaurant On-site restaurant offering meals included with accommodation and available to Day Use visitors, complemented by a snackbar operating throughout the day. Targeted at hotel guests and walk-in Day Use visitors seeking food and beverage service.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Água Termal Hotel (Caldas Novas): Independent thermal hotels in the Caldas Novas region offering thermal pool access with family-friendly accommodations. Closely comparable in size, segment focus, and direct-to-consumer booking model to Thermas Hotel Mariha.
• Prive Thermas Hotel: Boutique thermal hotel in Caldas Novas, Goiás, offering thermal pool access and accommodations targeting families and couples. Closely comparable in size and guest-segment positioning to Thermas Hotel Mariha, though located in a more established thermal tourism hub.
• Termas de Jurema: Thermal resort complex in Iraí (Paraná) offering thermal pools, accommodations, and recreational activities. Comparable as a regional thermal tourism operator with similar lodging-plus-pool business model in a smaller Brazilian municipality.

Broad incumbents

• Rio Quente Resorts: Largest thermal resort complex in Brazil, located in Caldas Novas (Goiás), offering multiple hotels, hot spring parks, and water parks. Directly comparable as a thermal-water hospitality operator, but at vastly larger scale and broader amenity portfolio.
• Hot Beach Resort: Resort in Olímpia (São Paulo) with extensive thermal water park and hotel offerings. Comparable business model combining lodging with water-based recreation, though larger and located in a more developed tourism market.
• DiRoma Resort: Resort complex in Caldas Novas with multiple accommodation options and thermal water amenities. Comparable as a thermal-pool hospitality operator serving family and couple segments, though at significantly larger scale.
• Bourbon Hotels & Resorts: Brazilian hotel chain operating multiple resort and convention properties across the country. Comparable as a domestic hotel operator with resort properties, though with significantly larger scale and broader segment coverage than Thermas Hotel Mariha.
• Tauá Resort Alexânia: Brazilian all-inclusive resort operator with multiple properties across the country, including thermal/leisure-focused destinations. Comparable as a family-oriented resort operator, though broader in scope and amenities.

Regional players

• Piratuba Termas: Thermal tourism destination in Santa Catarina with multiple hotels and thermal pool complexes. Comparable in thermal-water hospitality model, though located in southern Brazil and operating in a more developed regional thermal tourism market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thermas-hotel-mariha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thermas Hotel Mariha