Rio Quente Vacation Club

What Rio Quente Vacation Club does

Aviva, operating commercially as Rio Quente Vacation Club (Clube de Férias Aviva), is a Brazilian privately held vacation club and resort operator founded in 1999. The company's core product is a subscription-based, points-based membership program (Clube de Férias Aviva) that gives Brazilian families access to two flagship resort destinations — Rio Quente in Goiás, known for natural thermal hot springs and the Parque das Fontes, and Costa do Sauípe on the coast of Bahia — as well as two Hot Park water parks, with the Hot Park at Rio Quente claimed as the largest water park in South America. The portfolio also includes InCasa (Residence Clubs) for vacation ownership accommodations.

Members pay recurring subscription fees in exchange for protected pricing, guaranteed advance availability, and access to concierge vacation-planning services delivered via WhatsApp and a member portal. The business runs a direct-to-consumer go-to-market motion: marketing is concentrated on the Aviva website, three branded Instagram accounts (@rioquenteresorts, @costadosauipe, @hotpark), and a WhatsApp sales center. The company employs 501–1,000 staff and is headquartered in São Paulo, Brazil, operating entirely within the domestic market.

The revenue model is anchored on recurring membership subscriptions, supplemented by resort, water park, and ancillary on-property revenue (food & beverage, events, accommodation). The company has no public listing, no disclosed funding rounds, no announced M&A, and no publicly identified management team in the available data, suggesting a closely held operating company with a stable, asset-heavy hospitality business rather than a venture-backed growth profile.

Name

Rio Quente Vacation Club

Legal name

Aviva

Website

https://avivavacationclub.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aviva (Rio Quente Vacation Club) is a Brazilian subscription-based vacation club founded in 1999, serving Brazilian families with a points-based membership that grants access to two resort destinations — Rio Quente in Goiás and Costa do Sauípe in Bahia — plus the Hot Park water parks.

Ownership category

akta.pro rank

Product category

Vacation Club and Resort Hospitality

NAICS

Traveler Accommodation (7211), Tour Operators (561520)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)

Keywords

• Vacation club membership
• Resort accommodation services
• Timeshare holiday club
• Water park attractions
• Brazilian leisure tourism

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vacation Club Membership Subscription: Subscription-based vacation club membership providing members with points/credits to book accommodations and experiences across Aviva's resort network including Rio Quente and Costa do Sauípe. Members pay recurring fees in exchange for guaranteed availability, protected pricing, and access to vacation planning services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rio Quente Vacation Club (operating as Aviva) sells a subscription-based vacation club membership called Clube de Férias Aviva. Members pay recurring fees and receive points that can be redeemed for stays and experiences across the company's owned Brazilian resort network, principally Rio Quente Resorts (Goiás) and Costa do Sauípe (Bahia), including access to Hot Park water parks and InCasa Residence Club accommodations. The offering centers on protected pricing, advance booking availability, and dedicated vacation planning specialists for individual consumer members.

Product overview

The Aviva Vacation Club (Clube de Férias Aviva) is a unified vacation membership platform that enables members to access multiple resort destinations across Brazil. The portfolio includes Rio Quente Resorts in Goiás (known for natural hot springs and Parque das Fontes) and Costa do Sauípe on the Bahian coast, along with dedicated water parks (Hot Park) at each location. The core product combines a points-based membership system with advance booking capabilities, protected pricing, and flexible date/destination selection. Residence Clubs provide accommodation options within this network.

Differentiator

Problem solved

Functional benefit

Brands

• Hot Park: Water park attractions at Rio Quente and Costa do Sauípe resorts
• InCasa

Products and services

• Clube de Férias Aviva (Aviva Vacation Club Membership) Subscription vacation club membership program that lets members accumulate points and redeem them for stays and experiences across Aviva's owned resort network (Rio Quente, Costa do Sauípe, Hot Park, Residence Clubs), with protected rates, advance booking availability, and flexible destination selection. Targeted at Brazilian families seeking pre-planned annual vacations.
• Rio Quente Resorts Thermal resort destination in the cerrado goiano (Goiás state), Brazil, featuring natural hot springs (Águas Quentes), the Parque das Fontes attraction, and family-friendly accommodations. Available to Clube de Férias members and visitors.
• Costa do Sauípe Beach resort destination on the coast of Bahia, Brazil, offering hotel accommodations, water-based entertainment, and family leisure experiences. Access via Clube de Férias membership or direct booking.
• Hot Park Rio Quente Water park attraction located at the Rio Quente resort in Goiás, featuring the Mega Tirolesa (mega zipline), thermal pools, and family entertainment experiences. Sold as part of vacation club stays and to day visitors.
• Hot Park Costa do Sauípe Water park attraction at the Costa do Sauípe resort destination in Bahia, offering water-based family entertainment experiences for resort guests and visitors.
• InCasa Residence Clubs Vacation ownership accommodations within the Aviva resort network offering extended-stay options to members and guests, with WhatsApp concierge support via the InCasa channel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Beach Park: Brazilian resort and water park complex (Ceará) with on-site accommodation, hotel, and the Beach Park water park — directly comparable to Rio Quente + Hot Park as a destination-resort and water park bundle targeting Brazilian families.
• Thermas dos Laranjais: Large Brazilian water park and resort destination in Olímpia (SP) — comparable to Rio Quente/Hot Park as a thermal-water leisure destination competing for the same Brazilian family vacation segment.
• Club Med: Global premium all-inclusive resort and vacation club operator; comparable as a subscription/membership-based vacation model selling prepaid stays at owned/operated resort destinations.
• Blue Tree Resorts: Brazilian resort chain offering timeshare/vacation club memberships across multiple Brazilian destinations — directly comparable to Aviva's Clube de Férias subscription model and multi-resort positioning.

Broad incumbents

• Marriott Vacation Club: Marriott's timeshare/vacation club arm using a points-based membership system across global resort inventory — comparable recurring-fee membership model with deep destination portfolio.
• Wyndham Vacation Clubs: Major global timeshare/vacation club business under Wyndham, using a points-based membership system across multiple destinations — comparable business model at far larger international scale.
• Hilton Grand Vacations: Large US-based timeshare and vacation club operator under Hilton, operating a points-based membership program across a network of resort properties — comparable subscription club structure at much larger scale.
• Accor Vacation Club: Accor's vacation ownership/club product selling points-based access to Accor's global hotel/resort network — comparable subscription club model under a major international hospitality group.

Regional players

• Transamérica Resort Comandatuba / All Inkari Resort: Large Brazilian full-service beach resort with vacation ownership/timeshare elements — comparable Brazilian destination resort with membership-style stay products competing for the same domestic leisure traveler.

Others

• RCI (Wyndham Exchange): Global vacation exchange network enabling timeshare/vacation club members to trade points across affiliated resorts — comparable ecosystem participation even though RCI is not a direct competitor to Aviva's owned inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hotpark
• LinkedInlinkedin.com/company/rqvc---rio-quente-vacation-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rio Quente Vacation Club