The Moulton Advertiser

What The Moulton Advertiser does

The Moulton Advertiser is a privately held local newspaper serving Lawrence County, Alabama, operating from its headquarters at 659 Main Street in Moulton. The publication functions as the self-described 'Lawrence County's Homepage,' delivering local news, state and national news, high school sports coverage, obituaries, opinion pieces, community calendar events, and classifieds to residents of Moulton, Courtland, Hillsboro, Town Creek, and surrounding communities. It is owned by TN Valley Media, a regional media conglomerate that operates multiple news outlets in the Tennessee Valley area of Alabama, and operates with a small staff of approximately 9 employees, including staff writers and contributors.

The publication's product surface includes a physical newspaper distributed within Lawrence County, a website (moultonadvertiser.com) powered by the BLOX Content Management System from BLOX Digital, a digital E-Edition replica available to print subscribers, and a sponsored content section. The company monetizes through print and digital subscriptions (managed via moultonsubs.tnvalleymedia.com), display advertising, classifieds (hosted at classads.tnvalleymedia.com), public notices, and sponsored native content. It also participates in TN Valley Media's broader vertical network spanning real estate, jobs, and automotive listings.

The publication's go-to-market is direct-to-consumer and direct-to-local-business, targeting Lawrence County residents as readers and local SMBs, healthcare providers, nonprofits, and government entities as advertisers. Distribution occurs through the print edition, the website, the e-edition, and social media channels (Facebook, Twitter/X). The business model is a traditional multi-stream local newspaper revenue structure with growing digital diversification, though it remains a small-scale operation within a single county.

Name

The Moulton Advertiser

Legal name

The Moulton Advertiser

Website

https://moultonadvertiser.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Moulton Advertiser is a 9-employee local newspaper in Moulton, Alabama, serving Lawrence County residents with print and digital news, sports, obituaries, opinion, and classifieds, owned by TN Valley Media.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Community news coverage
• Digital news subscription
• Display advertising sales
• Classified advertising platform

Headquarters

HQ city

Moulton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Print and Digital Subscriptions: Subscription-based revenue model where print subscribers receive E-edition access at no additional charge. Digital subscription tiers likely available through moultonsubs.tnvalleymedia.com.
2. Display Advertising: Traditional newspaper display advertising sold to local businesses. Includes banner ads on website and space in print edition.
3. Classifieds and Public Notices: Classified advertising including jobs, real estate, cars, and public notices. Classifieds hosted at classads.tnvalleymedia.com. Alabama Public Notices integration also provided.
4. Sponsored Content: Native advertising content sponsored by local businesses and organizations, clearly labeled as sponsored.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Moulton Advertiser publishes a community newspaper and accompanying website delivering local news, high school sports, obituaries, opinion/letters to the editor, classifieds, and sponsored content for Lawrence County, Alabama. It operates both a print edition and a digital E-Edition replica, with subscription management and advertising sales handled through the TN Valley Media network and the BLOX CMS platform.

Product overview

The Moulton Advertiser is a local news website serving Lawrence County, Alabama. The core offering is its news website providing local news, state news, national news, sports coverage, obituaries, opinion pieces, community calendar, and classifieds. The site operates alongside its E-Edition digital newspaper version available to print subscribers. The platform uses the BLOX Content Management System from BLOX Digital and incorporates standard web technologies including cookies for analytics and personalization, social media sharing capabilities, and targeted advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• The Moulton Advertiser (Print Newspaper) Community newspaper covering local news, sports, obituaries, opinion, government, and community events for Lawrence County, Alabama. Print subscribers receive E-edition access at no additional charge.
• The Moulton Advertiser Website Local news website offering coverage of local, state, and national news, sports, obituaries, opinion pieces, calendar events, classifieds, and community content for Lawrence County, Alabama.
• E-Edition Digital edition of The Moulton Advertiser newspaper, available to print subscribers at no additional charge. Hosts a digital replica of the print publication at moultonadvertiser-al.newsmemory.com.
• Local Sports Coverage Online sports coverage of local high school athletics including football, basketball, volleyball, baseball, softball, track and field, and cross country for Lawrence County schools.
• Obituaries Published obituary listings and death notices for Lawrence County area residents, available on the publication's website.
• Classifieds Platform Classified advertising listings hosted at classads.tnvalleymedia.com, covering jobs, real estate, vehicles, and Alabama Public Notices for Lawrence County and the broader Tennessee Valley region.
• Sponsored Content Sponsored content and native advertising articles on topics including legal information, health, real estate, and business, clearly labeled as sponsored on the publication's website.
• Print and Digital Subscription Service Subscription service providing print newspaper delivery and bundled E-edition digital access. Billing managed through moultonsubs.tnvalleymedia.com on an annual cadence.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• TN Valley MediacoreOthersParent company and publisher providing centralized subscription management through moultonsubs.tnvalleymedia.com and classified advertising platform at classads.tnvalleymedia.com. Online Director contact: TN Valley Media, 201 First Ave. S.E, Decatur, AL 35601.
• BLOX DigitalcoreTechnology or IntegrationProvides the BLOX Content Management System powering the website. Technology partner enabling news publishing, subscription management, user accounts, and e-edition functionality.
• Evil Cheez ProductionsminorStrategic or Co-development PartnerHuntsville-based theatrical production company partnering with Jackson House Foundation to bring theatrical events to Moulton. Joint community entertainment initiative.
• Jackson House FoundationminorStrategic or Co-development PartnerNonprofit foundation hosting community theatrical events in Moulton, partnering with Evil Cheez Productions for productions such as 'August: Osage County'.
• TNValleyGameDay.comminorChannel Partner/ Reseller/ DistributorAffiliated sports website linked from The Moulton Advertiser sports section for extended sports coverage.
• Alabama Mountain Lakes Tourist Association (AMLA)minorOthersRegional tourism organization honored with Theme Campaign Award for Accessible North Alabama Initiative. The Moulton Advertiser covers AMLA activities as part of North Alabama tourism news.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Patch.com: Digital-first hyperlocal news network with local editions across the U.S. Represents the kind of digital-native model that could in theory compete for local advertising and reader attention in markets like Lawrence County.

Direct peers

• The Hartselle Enquirer: Small-town Alabama weekly newspaper covering Morgan County, part of the same TN Valley Media network; shares subscription, classifieds, and CMS infrastructure with The Moulton Advertiser.
• The Decatur Daily: Sibling publication under parent TN Valley Media, also a regional Alabama newspaper using BLOX CMS and the same TN Valley Media subscription/classifieds infrastructure. Directly comparable in business model, technology stack, and coverage footprint in the Tennessee Valley.
• Tennessee Valley Media (Corporate): Parent company of The Moulton Advertiser and operator of multiple regional newspaper titles and verticals (jobs, real estate, cars, sports). The relevant operating peer for unit economics, shared services, and network strategy.

Broad incumbents

• Gannett Co. Largest U.S. newspaper chain, owner of USA TODAY and hundreds of local titles including properties in Alabama. Provides the relevant benchmark for print-to-digital transition economics in small markets.
• AL.com: Alabama's largest digital news outlet, covering state and regional stories that The Moulton Advertiser also surfaces. Not a direct competitor for hyper-local coverage but competes for the same reader attention and digital ad spend in Alabama.
• Boone Newspapers: Family-owned operator of community newspapers across the U.S. Southeast, including titles in Alabama. Comparable as a multi-title local newspaper operator using similar revenue models.
• The Huntsville Times: Major regional newspaper now operating under AL.com, covering the broader north Alabama market that overlaps with Lawrence County. Provides scale benchmarks for subscription and advertising pricing.

Regional players

• Starnes Publishing: Independent Alabama-based publisher of community newspapers and shopper publications across the Southeast. Comparable in scale and operating model to The Moulton Advertiser.
• Florence TimesDaily: Regional daily newspaper serving the Florence/Shoals area of northwest Alabama, part of the Tennessee Valley media cluster. Comparable in local news, sports, and classifieds model though operating under different ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/MoultonAdv
• Facebookfacebook.com/moultonadvertiser
• LinkedInlinkedin.com/company/the-moulton-advertiser

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moulton Advertiser